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Sales Activity
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Population
The Vines lies within the top 10% of areas nationally in terms of population growth performance according to AreaSearch analysis of short and medium-term trends
The Vines' population, as per AreaSearch's analysis, stood at approximately 15,861 by August 2025. This figure represents an increase of 3,404 individuals (27.3%) since the 2021 Census, which reported a population of 12,457 people. The change was inferred from the estimated resident population of 15,135 as of June 2024 and an additional 805 validated new addresses since the Census date. This results in a population density ratio of 236 persons per square kilometer, offering significant space per person and potential room for further development. The Vines' growth of 27.3% since the 2021 census surpassed both the national average (8.6%) and the state's growth rate, positioning it as a growth leader in the region. Interstate migration drove population growth primarily, contributing approximately 58.8% of overall population gains during recent periods, although natural growth and overseas migration also played positive roles.
AreaSearch is utilizing ABS/Geoscience Australia projections for each SA2 area, released in 2024 with a base year of 2022. For areas not covered by this data, AreaSearch uses the growth rates by age cohort provided by the ABS in its latest Greater Capital Region projections (released in 2023, based on 2022 data). Future population trends indicate a significant increase in the top quartile of Australian statistical areas, with The Vines expected to grow by 3,961 persons to reach approximately 19,822 by 2041, reflecting an overall increase of 20.4% over the 17-year period.
Frequently Asked Questions - Population
Development
The level of residential development activity in The Vines was found to be higher than 90% of real estate markets across the country
The Vines has received approximately 163 dwelling approvals annually. The Australian Bureau of Statistics provides development approval data on a financial year basis, totalling 815 approvals between the financial years 2020 and 2025, with 68 recorded so far in the financial year 2026. On average, each dwelling has accommodated 2.9 new residents per year over the past five financial years. New homes are constructed at an average cost of $391,000, aligning with regional patterns.
Commercial approvals amount to $2.9 million in the current financial year, indicating limited commercial development focus. Compared to Greater Perth, The Vines has experienced 36.0% more development per person over the five-year period, offering good buyer choice while supporting existing property values. This level is significantly higher than the national average, suggesting robust developer interest in the area. New building activity comprises 99.0% detached houses and 1.0% medium to high-density housing, preserving the area's low-density nature and attracting space-seeking buyers.
With around 67 people per dwelling approval, The Vines exhibits characteristics of a growth area. Population forecasts project an increase of 3,235 residents by 2041. At current development rates, new housing supply should comfortably meet demand, creating favourable conditions for buyers and potentially supporting growth beyond current population projections.
Frequently Asked Questions - Development
Infrastructure
The Vines has emerging levels of nearby infrastructure activity, ranking in the 28thth percentile nationally
Changes to local infrastructure significantly impact an area's performance. AreaSearch has identified 16 projects likely to affect the region. Key initiatives include Promenade Plaza Shopping Development, North Ellenbrook Development, North Ellenbrook (West) District Structure Plan, and Village 6 Malvern Springs Development Plan. The following list details those most relevant.
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Frequently Asked Questions - Infrastructure
Ellenbrook Town Centre Development
157.7ha town centre development with 1,800 dwellings, 205,788m2 commercial space, retail, education, and community facilities. Major regional employment and commercial hub.
Stockland Vale Aveley
Award-winning masterplanned community spanning 5,235 residential lots with town centres, schools, parks, and recreational facilities. Integration with existing bushland, wetlands, and Swan Valley character. Features three schools, two town centres, and major recreation facilities.
North Ellenbrook (West) District Structure Plan
Major district structure plan providing framework for urbanisation in North Ellenbrook West. Original plan supports approximately 4,000-4,500 dwellings. Draft Amendment 1 adds 163 hectares for up to 7,500 additional residents. Major developers including Wolfdene and Oreana Group acquired 72 hectares in October 2024 for $30 million, planning 800 lots to accommodate 2,000 residents with construction starting 2029.
Promenade Plaza Shopping Development
Large format retail development by Centuria featuring Revo Fitness, Hungry Jacks, KFC, Taco Bell, and Starbucks. Multiple buildings with fast food tenancies and retail showrooms. Stage 2 of the development with some tenants operational and others under construction or leasing.
HomeCo Ellenbrook Retail Centre
Daily needs retail centre anchored by Spudshed with major tenants including Spotlight, Chemist Warehouse, The Reject Shop, Sydney Tools and more. Serves the Ellenbrook and Swan growth corridor with everyday convenience retail, large format retail and family amenities.
North Ellenbrook (East) District Structure Plan
Approximately 499 hectares of urban development led by Lendlease to deliver around 5,500 dwellings accommodating up to 16,500 people. Approved by WAPC in August 2022 as a strategic planning framework for future residential and community development. Includes a neighbourhood centre, high school, district open space, primary schools, and environmental protection areas for Western Swamp Tortoise habitat, wetlands, and remnant vegetation. Currently progressing Metropolitan Region Scheme amendment for rezoning to Urban Deferred.
Ellenbrook Railway Station
Terminus station on the Ellenbrook Line (formerly Morley-Ellenbrook Line) with a 150 m island platform, about 500 parking bays, a 12-stand bus interchange, full accessibility and integrated town centre connections. Station opened in December 2024 as part of the new Ellenbrook Line connecting Ellenbrook to Bayswater and the broader Transperth network.
Tonkin Highway North Ellenbrook Interchange
A new interchange on Tonkin Highway north of Ellenbrook designed to unlock vital housing opportunities, improve road safety, and support future population growth. The interchange will enable delivery of more than 12,500 new residential lots and support the expected 36,000 people in the area. Subject to environmental and heritage approvals, procurement for design and construction is expected to begin in 2026.
Employment
AreaSearch analysis places The Vines well above average for employment performance across multiple indicators
The Vines has a skilled workforce with strong representation in manufacturing and industrial sectors. The unemployment rate is 3.2% and there was an estimated 3.1% employment growth in the past year as of June 2025.
In this period, 8,470 residents were employed while the unemployment rate was 0.6% lower than Greater Perth's rate of 3.9%. Workforce participation is similar to Greater Perth at 70.2%. Employment is concentrated in health care & social assistance, construction, and retail trade. Notably, mining has higher employment levels compared to regional averages, being 1.3 times the average.
Professional & technical services have limited presence with 5.6% employment compared to the regional average of 8.2%. Local employment opportunities appear limited as indicated by Census data comparing working population to resident population. In a 12-month period ending June 2025, employment increased by 3.1% alongside labour force growth of 4.1%, leading to an unemployment rate rise of 1.0 percentage points. This contrasts with Greater Perth where employment rose by 3.7%, labour force grew by 3.8%, and unemployment increased by 0.1 percentage points. State-level data from Sep-25 shows WA employment contracted by 0.82% (losing 14,590 jobs), with the state unemployment rate at 4.3%. This compares favourably to the national unemployment rate of 4.5%, but lags behind national employment growth of 0.26%. Jobs and Skills Australia's national employment forecasts from May 2025 project a 6.6% increase over five years and 13.7% over ten years nationally. Applying these projections to The Vines' employment mix suggests local growth of approximately 5.9% over five years and 12.6% over ten years, though these are simple extrapolations for illustrative purposes only and do not consider localized population projections.
Frequently Asked Questions - Employment
Income
Income metrics indicate excellent economic conditions, with the area achieving higher performance than 75% of national locations assessed by AreaSearch
The Vines' income level is high nationally according to ATO data aggregated by AreaSearch for financial year 2022. The median income among taxpayers in The Vines is $59,616 and the average income stands at $71,408. In Greater Perth, these figures are $58,380 and $78,020 respectively. Based on Wage Price Index growth of 11.61% since financial year 2022, current estimates for The Vines would be approximately $66,537 (median) and $79,698 (average) as of March 2025. Census data shows household, family and personal incomes in The Vines rank highly nationally, between the 72nd and 79th percentiles. The earnings profile indicates that the $1,500 - 2,999 weekly income bracket dominates with 34.9% of residents (5,535 people), similar to the broader area where 32.0% occupy this range. Notably, 32.8% earn above $3,000 weekly. High housing costs consume 16.3% of income, but strong earnings place disposable income at the 78th percentile nationally. The area's SEIFA income ranking places it in the 6th decile.
Frequently Asked Questions - Income
Housing
The Vines is characterized by a predominantly suburban housing profile, with above-average rates of outright home ownership
The Vines' dwelling structure, as per the latest Census, consisted of 94.0% houses and 6.0% other dwellings. In contrast, Perth metro had 89.1% houses and 10.9% other dwellings. Home ownership in The Vines was at 23.8%, with mortgaged dwellings at 62.1% and rented ones at 14.1%. The median monthly mortgage repayment in the area was $2,167, higher than Perth metro's average of $1,842. The median weekly rent figure for The Vines was $370, compared to Perth metro's $340. Nationally, The Vines' mortgage repayments were significantly higher at $2,167 against the Australian average of $1,863, while rents were lower at $370 versus the national figure of $375.
Frequently Asked Questions - Housing
Household Composition
The Vines features high concentrations of family households, with a higher-than-average median household size
Family households account for 83.9% of all households, including 44.2% that are couples with children, 28.5% consisting of couples without children, and 10.5% being single parent families. Non-family households make up the remaining 16.1%, with lone person households comprising 14.7% and group households making up 1.4%. The median household size is 3.0 people, larger than the Greater Perth average of 2.8.
Frequently Asked Questions - Households
Local Schools & Education
Educational attainment in The Vines aligns closely with national averages, showing typical qualification patterns and performance metrics
The area's university qualification rate in 2016 was 20.1%, significantly lower than Australia's average of 30.4%. Bachelor degrees were the most common at 13.7%, followed by postgraduate qualifications (3.9%) and graduate diplomas (2.5%). Vocational credentials were prominent, with 41.2% of residents aged 15+ holding them - advanced diplomas at 12.7% and certificates at 28.5%. Educational participation was high in 2016, with 32.1% of residents enrolled in formal education: 12.6% in primary, 9.4% in secondary, and 4.2% in tertiary.
Anne Hamersley Primary School and Upper Swan Primary School served a total of 1,177 students; The Vines school had typical Australian conditions with balanced opportunities (ICSEA: 994). Both primary schools focused exclusively on primary education, with secondary options available nearby due to limited local capacity (7.5 places per 100 residents vs regional average of 15.8).
Frequently Asked Questions - Education
Schools Detail
Nearby Services & Amenities
Transport
Transport servicing is low compared to other areas nationally based on assessment of service frequency, route connectivity and accessibility
The analysis of public transport in The Vines has found that there are 70 active transport stops currently operating. These stops serve a mix of bus routes, with a total of 6 individual routes providing service to the area. Together, these routes facilitate 1,270 weekly passenger trips.
However, the accessibility of these services is considered limited, as residents are typically located an average distance of 725 meters from their nearest transport stop. The frequency of service across all routes averages 181 trips per day, which equates to approximately 18 weekly trips per individual stop.
Frequently Asked Questions - Transport
Transport Stops Detail
Health
The Vines's residents boast exceedingly positive health performance metrics with very low prevalence of common health conditions across all age groups
Health outcomes data shows excellent results across The Vines, with a very low prevalence of common health conditions across all age groups.
Approximately 55% (~8,723 people) have private health cover, which is very high compared to other areas. Mental health issues and asthma are the most common medical conditions, affecting 7.3% and 7.1% of residents respectively. A total of 74.1% declare themselves completely clear of medical ailments, compared to 72.6% across Greater Perth. The area has 13.4% (2,126 people) of residents aged 65 and over. Health outcomes among seniors are particularly strong, broadly aligning with the general population's health profile.
Frequently Asked Questions - Health
Cultural Diversity
The Vines was found to be more culturally diverse than the vast majority of local markets in Australia, upon assessment of a range of language and cultural background related metrics
The Vines had a higher level of cultural diversity compared to most local markets, with 15.0% of its population speaking a language other than English at home and 33.8% born overseas. Christianity was the dominant religion in The Vines, accounting for 48.6% of people residing there. Notably, the 'Other' religious category comprised only 1.3% of The Vines' population compared to Greater Perth's average of 2.4%.
In terms of ancestry, the top three groups were English at 31.2%, Australian at 22.3%, and Other at 11.1%. Some ethnic groups showed significant differences in representation: South African residents made up 1.5% compared to the regional average of 0.8%, Maori residents accounted for 1.6% (vs 1.4%), and New Zealand residents constituted 1.2% (vs 1.0%).
Frequently Asked Questions - Diversity
Age
The Vines's population is slightly younger than the national pattern
The Vines's median age is nearly matching Greater Perth's average of 37 years, which is modestly under the Australian median of 38. Compared to Greater Perth, The Vines has a higher concentration of residents aged 5-14 (15.8%) but fewer residents aged 25-34 (11.1%). Between the 2021 Census and the present day, the population of residents aged 15-24 has grown from 12.3% to 13.4%, while the population of those aged 0-4 has declined from 7.3% to 6.0%. By 2041, demographic modeling suggests that The Vines's age profile will evolve significantly. Notably, the 55-64 cohort is projected to grow by 35%, adding 647 residents to reach a total of 2,516. Conversely, both the 0-4 and 35-44 age groups are expected to see reduced numbers.