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Sales Activity
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Population
An assessment of population growth drivers in Geraldton reveals an overall ranking slightly below national averages considering recent, and medium term trends
Geraldton's population, based on ABS updates and AreaSearch validation, is estimated at around 3,868 as of Nov 2025. This reflects an increase of 622 people since the 2021 Census, which reported a population of 3,246. The change was inferred from the resident population of 3,853 estimated by AreaSearch following examination of the latest ERP data release by the ABS (June 2024) and an additional 5 validated new addresses since the Census date. This level of population equates to a density ratio of 865 persons per square kilometer. Geraldton's 19.2% growth since the 2021 census exceeded the SA3 area (7.5%) and the SA4 region, marking it as a growth leader in the region. Population growth for the suburb was primarily driven by overseas migration.
AreaSearch is adopting ABS/Geoscience Australia projections for each SA2 area, released in 2024 with 2022 as the base year. For areas not covered by this data and to estimate growth post-2032, AreaSearch utilises growth rates by age cohort provided by the ABS in its latest Greater Capital Region projections (released in 2023, based on 2022 data). Future population dynamics anticipate a median increase for non-metropolitan areas, with the suburb expected to increase by 389 persons to 2041, reflecting a decline of 3.0% over the 17 years.
Frequently Asked Questions - Population
Development
Residential development activity is lower than average in Geraldton according to AreaSearch's national comparison of local real estate markets
AreaSearch analysis of ABS building approval numbers in Geraldton shows around 11 new homes approved annually over the past five financial years, totalling an estimated 58 homes. So far in FY-26, 13 approvals have been recorded. On average, 1.6 new residents arrive per year for each new home built between FY-21 and FY-25, indicating a balanced supply and demand. However, this has moderated to -0.5 people per dwelling over the past two financial years, suggesting an improved balance. New homes are approved at an average value of $600,000, reflecting quality-focused development.
This year, $15.0 million in commercial development approvals have been recorded, demonstrating moderate levels of commercial development compared to other areas. Geraldton records 18.0% less building activity per person than the rest of WA and ranks among the 62nd percentile nationally, indicating a mature market with possible planning constraints. New development consists of 71.0% detached dwellings and 29.0% attached dwellings, maintaining the area's traditional low-density character. With approximately 240 people per approval, Geraldton reflects a transitioning housing market.
Given expected population stability or decline, reduced pressure on housing is anticipated, potentially creating buying opportunities.
Frequently Asked Questions - Development
Infrastructure
Geraldton has limited levels of nearby infrastructure activity, ranking in the 6thth percentile nationally
Changes in local infrastructure, major projects, and planning initiatives significantly impact an area's performance. AreaSearch has identified nine projects expected to influence the region. Notable ones are the Geraldton Green Connect Project, a 7-Eleven Service Station at Durlacher Street in Geraldton, expansion of the Geraldton Homemaker Centre, and development of the Geraldton Youth Precinct Masterplan. The following list details those most relevant.
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Frequently Asked Questions - Infrastructure
Resources Community Investment Initiative
A $750 million partnership between the Western Australian Government and seven major resource companies (Rio Tinto, BHP, Woodside Energy, Chevron Australia, Mineral Resources, Fortescue, Roy Hill) to co-fund community, social and regional infrastructure projects across regional Western Australia, with strong focus on the Pilbara, Goldfields, Kimberley, Mid West and Gascoyne.
Geraldton Green Connect Project
Transformation of Maitland Park into a sustainable, multi-use space powered by renewable energy, featuring an educational and culturally immersive landscape. The planning stage aims to deliver a comprehensive business case and detailed designs for a multi-use parkland, small-scale pavilion, and sustainable transport hub, which includes a covered carpark and busport with solar panels to improve pedestrian safety and resolve traffic congestion in the school precinct. The project stems from the Maitland Park Schools Precinct Transport Hub Concept Masterplan.
Geraldton Homemaker Centre Expansion
Multi-stage expansion of the Geraldton Homemaker Centre to approximately double its size into two parallel buildings totaling 38,471 sq m of floor space. The project includes multiple phases: a $9.9 million component approved in October 2024 featuring additional bulky goods showrooms, a vehicle service centre, fast food outlet, and new entrance on Place Road; plus a larger $30 million expansion featuring Bunnings (16,743 sq m) relocating from Wonthella and Harvey Norman (5,072 sq m), along with four additional bulky goods showrooms. The development involves demolition of 3,705 sq m of existing space while retaining 12,681 sq m, extending behind current premises towards Place Road. Construction anticipated to commence in coming months following Regional Development Assessment Panel approval in September 2024.
7-Eleven Service Station, Durlacher Street, Geraldton
Development of a 7-Eleven service station and convenience store, with associated pylon signage, access, car parking, and landscaping, approved by the Regional Development Assessment Panel (DAP/24/02803). The original proposal included six refuelling bays and 24/7 convenience services. The project is awaiting construction, as another 7-Eleven location in Geraldton (on Flores Road) was reportedly set to open first.
WA Regional Digital Connectivity Program (WARDCP)
Statewide co-investment program delivering new and upgraded mobile, fixed wireless and broadband infrastructure to improve reliability, coverage and performance for regional and remote Western Australia. Current workstreams include the Regional Telecommunications Project, State Agriculture Telecommunications Infrastructure Fund, and the WA Regional Digital Connectivity Program (WARDCP).
Geraldton Youth Precinct Masterplan Development
Upgrade of the Youth Precinct on the Geraldton foreshore to provide inclusive facilities and amenities for young people aged 12-25, including a new skatepark. The Updated Masterplan was endorsed by the City of Greater Geraldton Council in July 2025. Detailed design will now begin, followed by construction estimated to commence in early 2026.
Fortyn Court Commercial Retail Development
Quick service retail and fuel center on Brand Highway in Mahomets Flats, delivered by M/Group in 2020 and now operating as a local convenience hub with national tenants including Hungry Jacks, Chicken Treat, Dominos, Metro Petroleum and Ultra Tune, plus around 580 sqm of additional retail space serving the surrounding residential community.
Dongara-Geraldton-Northampton Route (DGN Route)
Planning for a resilient future road freight corridor between Perth and the north-west of Western Australia to cater for long-term transport needs. This project aims to divert heavy vehicles away from regional townsites, minimise conflicts with local traffic, and enhance overall road user safety and efficiency. The Alignment Definition phase is expected to take around three years, with no construction in the Dongara to Geraldton section anticipated in the short to medium term.
Employment
The labour market performance in Geraldton lags significantly behind most other regions nationally
Geraldton's workforce is skilled with well-represented essential services sectors. The unemployment rate as of June 2025 was 5.6%.
AreaSearch aggregated statistical area data shows 1,476 residents were employed while the unemployment rate was 2.4% higher than Rest of WA's rate of 3.2%. Workforce participation in Geraldton was 50.6%, significantly lower than Rest of WA's 59.4%. Leading employment industries among residents included health care & social assistance, retail trade, and education & training. Health care & social assistance had notably high concentration with employment levels at 1.7 times the regional average.
Mining employed only 5.4% of local workers, below Rest of WA's 11.7%. As per Census data, there were 1.3 workers for every resident, indicating Geraldton functioned as an employment hub hosting more jobs than residents and attracting workers from surrounding areas. Over the 12 months to June 2025, labour force levels decreased by 2.6% combined with a 3.2% decrease in employment, leading to a 0.6 percentage point rise in unemployment rate. In contrast, Rest of WA experienced employment growth of 1.1% and labour force growth of 0.5%, with a 0.6 percentage point drop in unemployment rate. Jobs and Skills Australia's national employment forecasts from Sep-22 offer insight into potential future demand within Geraldton. These projections suggest national employment should expand by 6.6% over five years and 13.7% over ten years, but growth rates differ significantly between industry sectors. Applying these industry-specific projections to Geraldton's employment mix suggests local employment should increase by 6.5% over five years and 13.8% over ten years, based on a simple weighting extrapolation for illustrative purposes not accounting for localised population projections.
Frequently Asked Questions - Employment
Income
Income levels sit below national averages according to AreaSearch assessment
Geraldton's median income among taxpayers was $53,108 in financial year 2022. The average income stood at $66,389 during the same period. These figures compare to $57,323 and $71,163 respectively for the Rest of WA. By September 2025, current estimates project Geraldton's median income to be approximately $60,649 and average income around $75,816, based on a Wage Price Index growth of 14.2% since financial year 2022. According to the 2021 Census, household, family and personal incomes in Geraldton fall between the 9th and 18th percentiles nationally. The income bracket capturing 25.9% of Geraldton's community is $400 - $799 (1,001 individuals), differing from the surrounding region where $1,500 - $2,999 dominates with 31.1%. After housing costs, 85.0% of income remains in Geraldton, ranking at the 12th percentile nationally.
Frequently Asked Questions - Income
Housing
Geraldton displays a diverse mix of dwelling types, with a higher proportion of rental properties than the broader region
Geraldton's dwelling structure, as per the latest Census, consisted of 64.5% houses and 35.5% other dwellings (semi-detached, apartments, 'other' dwellings). This compares to Non-Metro WA's 87.5% houses and 12.5% other dwellings. Home ownership in Geraldton stood at 32.6%, with mortgaged dwellings at 22.2% and rented ones at 45.1%. The median monthly mortgage repayment was $1,400, lower than Non-Metro WA's average of $1,517. Median weekly rent in Geraldton was $220, compared to Non-Metro WA's $250. Nationally, Geraldton's mortgage repayments were significantly lower at $1,400 versus Australia's average of $1,863, while rents were substantially below the national figure of $375.
Frequently Asked Questions - Housing
Household Composition
Geraldton features high concentrations of lone person households, with a lower-than-average median household size
Family households constitute 55.3 percent of all households, including 15.9 percent that are couples with children, 26.7 percent that are couples without children, and 11.0 percent that are single parent families. Non-family households comprise the remaining 44.7 percent, with lone person households at 41.0 percent and group households making up 3.6 percent of the total. The median household size is 2.0 people, which is smaller than the Rest of WA average of 2.4.
Frequently Asked Questions - Households
Local Schools & Education
Educational outcomes in Geraldton fall within the lower quartile nationally, indicating opportunities for improvement in qualification attainment
The area has university qualification rates at 19.6%, which is substantially below the Australian average of 30.4%. This presents both a challenge and an opportunity for targeted educational initiatives. Bachelor degrees are the most common at 13.7%, followed by postgraduate qualifications (3.5%) and graduate diplomas (2.4%). Trade and technical skills are prominent, with 39.5% of residents aged 15+ holding vocational credentials – advanced diplomas at 11.2% and certificates at 28.3%.
Educational participation is high, with 29.1% of residents currently enrolled in formal education. This includes 10.6% in secondary education, 8.2% in primary education, and 3.3% pursuing tertiary education. There are six schools operating within Geraldton, educating approximately 3,022 students. The area has varied educational conditions (ICSEA: 930) and offers a mix of two primary, three secondary, and one K-12 school. It functions as an education hub with 78.1 school places per 100 residents, significantly above the regional average of 16.8, attracting students from surrounding communities.
Frequently Asked Questions - Education
Schools Detail
Nearby Services & Amenities
Transport
Transport servicing is moderate compared to other areas nationally based on assessment of service frequency, route connectivity and accessibility
Transport analysis shows 38 active public transport stops in Geraldton, serving a mix of bus routes. These stops are covered by 13 individual routes, offering a total of 506 weekly passenger trips. The average distance to the nearest stop for residents is 183 meters.
Service frequency averages 72 trips per day across all routes, equating to approximately 13 weekly trips per stop.
Frequently Asked Questions - Transport
Transport Stops Detail
Health
Health performance in Geraldton is a key challenge with a range of health conditions having marked impacts on both younger and older age cohorts
Geraldton faces significant health challenges, affecting both younger and older age groups.
Approximately 54% (~2,071 people) of Geraldton's total population has private health cover. Mental health issues and arthritis are the most common medical conditions, impacting 10.8 and 10.1% of residents respectively. In comparison, 59.2% of Geraldton residents report no medical ailments, lower than the 66.8% reported across the rest of WA. Geraldton has a higher proportion of seniors aged 65 and over at 25.1% (970 people), compared to the rest of WA's 18.3%. Health outcomes among seniors in Geraldton generally align with those of the broader population.
Frequently Asked Questions - Health
Cultural Diversity
The level of cultural diversity witnessed in Geraldton was found to be above average when compared nationally for a number of language and cultural background related metrics
Geraldton's population shows cultural diversity with 20.9% born overseas and 11.9% speaking a language other than English at home. Christianity is the predominant religion, comprising 51.5%. Islam is overrepresented compared to the rest of WA, making up 2.3% versus 1.3%.
The top three ancestry groups are English (27.9%), Australian (27.3%), and Irish (9.0%). Notable divergences include Australian Aboriginal at 6.6% in Geraldton versus 6.9% regionally, South African at 0.6% each, and Hungarian at 0.3% versus 0.1%.
Frequently Asked Questions - Diversity
Age
Geraldton hosts an older demographic, ranking in the top quartile nationwide
Geraldton's median age is 46, which is higher than the Rest of WA figure of 40 and above the national average of 38. The age profile shows that those aged 85 and above make up 5.9%, while those aged 5-14 comprise 9.4%. Since the 2021 Census, Geraldton's median age has decreased by one year to 46, indicating a shift towards a younger demographic. Changes since then include an increase in the 25 to 34 age group from 10.9% to 13.6%, and the 35 to 44 cohort from 11.2% to 12.5%. Conversely, the 85+ cohort has declined from 7.2% to 5.9%, and the 45 to 54 group has dropped from 11.0% to 9.9%. By 2041, demographic modeling suggests Geraldton's age profile will change significantly. The 25 to 34 cohort is projected to grow by 30%, adding 157 residents to reach 684. Meanwhile, the 5 to 14 and 65 to 74 cohorts are expected to experience population declines.