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Sales Activity
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Population
Geraldton - East is positioned among the lower quartile of areas assessed nationally for population growth based on AreaSearch's assessment of recent, and medium term trends
Geraldton - East's population was approximately 8,523 as of November 2025, according to AreaSearch's analysis. This figure represents an increase of 699 people, an 8.9% rise from the 2021 Census count of 7,824 individuals. The change is inferred from ABS's estimated resident population of 8,483 in June 2024 and additional validated new addresses since the Census date. This results in a population density ratio of 105 persons per square kilometer. Geraldton - East's growth rate exceeded both its SA3 area (7.5%) and SA4 region between 2021 and 2025, making it a growth leader. Natural growth contributed approximately 75.2% to the overall population gains during this period.
AreaSearch uses ABS/Geoscience Australia projections for each SA2 area, released in 2024 with a base year of 2022. For areas not covered by this data and post-2032 estimations, AreaSearch employs growth rates by age cohort from the ABS's Greater Capital Region projections (released in 2023, based on 2022 data). Future population dynamics anticipate a median increase for regional Australia, with Geraldton - East expected to grow by 801 persons to reach 9,324 by 2041, marking an 8.9% total gain over the 17-year period.
Frequently Asked Questions - Population
Development
AreaSearch analysis of residential development drivers sees Geraldton - East recording a relatively average level of approval activity when compared to local markets analysed countrywide
Geraldton - East averaged approximately 27 new dwelling approvals annually over the past five financial years, from FY-21 to FY-25, with a total of 139 homes approved during this period and an additional 6 approved so far in FY-26. On average, 1.8 people moved to the area for each dwelling built over these five years, suggesting balanced supply and demand conditions. However, recent data indicates this ratio has increased to 4.4 people per dwelling over the past two financial years, reflecting the area's growing popularity. New properties are constructed at an average value of $291,000.
In terms of commercial development, $24.4 million in approvals have been recorded this financial year, indicating balanced activity in this sector compared to residential development. When comparing Geraldton - East with other regions, it has around three-quarters the rate of new dwelling approvals per person when compared to Rest of WA. Nationally, it places among the 54th percentile of areas assessed for new dwelling approvals, suggesting its activity is below average but not significantly so. New development in Geraldton - East consists predominantly of standalone homes at 95.0%, with medium and high-density housing making up the remaining 5.0%.
This preserves the area's low density nature and caters to space-seeking buyers. With approximately 331 people per dwelling approval, the market is developing but not yet highly active. Population forecasts indicate Geraldton - East will gain around 761 residents by 2041. Based on current development patterns, new housing supply should meet demand readily, offering good conditions for buyers and potentially facilitating population growth beyond current projections.
Frequently Asked Questions - Development
Infrastructure
Geraldton - East has limited levels of nearby infrastructure activity, ranking in the 3rdth percentile nationally
Twelve projects identified by AreaSearch are expected to influence the local area's performance. Key projects include Mount Tarcoola Brand Highway Residential Development Plan, Geraldton Cycling Network Expansion Project, Geraldton Cycle Network Expansion Project, and Geraldton Green Connect Project. The following list details those likely to be most relevant.
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Frequently Asked Questions - Infrastructure
Geraldton Green Connect Project
Transformation of Maitland Park into a sustainable, multi-use space powered by renewable energy, featuring an educational and culturally immersive landscape. The planning stage aims to deliver a comprehensive business case and detailed designs for a multi-use parkland, small-scale pavilion, and sustainable transport hub, which includes a covered carpark and busport with solar panels to improve pedestrian safety and resolve traffic congestion in the school precinct. The project stems from the Maitland Park Schools Precinct Transport Hub Concept Masterplan.
Double Beach Estate
The 975-hectare coastal land holding is being offered for sale as a world-class new townsite development opportunity. It includes WAPC subdivision approval for 900 lots (with 100 'shovel-ready') and conceptual plans for up to 14,000 residential lots, a marina, canals, a major regional shopping centre, and tourism facilities. It has 3.5km of Indian Ocean frontage and 3.5km of Greenough River frontage. The current seller is Bayform Holdings Pty Ltd.
Geraldton Airport Microgrid Project
Construction of a microgrid at Geraldton Airport to integrate renewable energy and battery storage, enhancing disaster resilience for emergency services and helping the City of Greater Geraldton achieve its net-zero target. The $5 million project will make the airport the first in the southern hemisphere to be powered purely by renewable energy.
Meru Waste Management Facility Gas Flaring System Project
Installation of a gas flaring system at the Meru Waste Management Facility to capture and combust harmful methane gas, converting it to carbon dioxide and water vapour, to reduce greenhouse gas emissions by up to 50% and support the City of Greater Geraldton's net zero by 2030 goal. The City allocated $100,000 to the project in its 2023-24 capital works budget, and gas pumping trials were scheduled for late 2023. The project is a key component of the City's Corporate Climate Change Mitigation Plan.
Geraldton Cycling Network Expansion Project
A three stage State Government funded project adding about 8.3 km of high quality shared paths to connect the northern and southern suburbs of Geraldton. Stage one on Glenfield Beach Drive and stage two on Chapman Road are complete. Stage three will deliver a 4.8 km shared path along Brand Highway between Tarcoola Beach and Cape Burney to improve safe walking and riding options and links to local beaches, services and workplaces.
Geraldton Youth Precinct Masterplan Development
Upgrade of the Youth Precinct on the Geraldton foreshore to provide inclusive facilities and amenities for young people aged 12-25, including a new skatepark. The Updated Masterplan was endorsed by the City of Greater Geraldton Council in July 2025. Detailed design will now begin, followed by construction estimated to commence in early 2026.
Revised Wandina Structure Plan
Approved residential structure plan guiding the development of 24 hectares in Wandina, Geraldton. The project includes 186 single residential lots ranging from 700-2527 square meters, one duplex site, public open spaces, and drainage infrastructure. The development features ocean views, integration with natural landform, limestone retaining walls, and connections to adjoining residential areas and schools. Individual lots are now being sold with development actively progressing.
Wandina Tiny Social Homes
Construction of 16 modular tiny homes for social housing in Wandina, primarily for seniors. The homes are built to gold Livable Homes standard, featuring one and two-bedroom layouts designed to provide affordable, accessible, and secure living options. The homes are prefabricated offsite at Summit Modular's Canning Vale facility over approximately 12 weeks before being transported to Geraldton for final assembly and connection to utilities. This project is part of the WA Government's $4.5 billion investment in social housing and homelessness measures.
Employment
The labour market performance in Geraldton - East lags significantly behind most other regions nationally
Geraldton - East has a balanced workforce with both white and blue collar jobs, prominent manufacturing and industrial sectors, and an unemployment rate of 5.9% as of June 2025. The area's employment rate is 2.8% higher than the Rest of WA's rate of 3.2%, while workforce participation stands at 57.3%, lower than Rest of WA's 59.4%.
Key sectors for residents include health care & social assistance, retail trade, and construction. Retail trade is particularly strong, with an employment share 1.5 times the regional level. Conversely, agriculture, forestry & fishing show lower representation at 3.4% compared to the regional average of 9.3%. Local employment opportunities appear limited, as indicated by Census data showing fewer working residents than expected based on population.
Between June 2024 and June 2025, the labour force decreased by 2.3%, while employment declined by 2.1%, reducing unemployment by 0.2 percentage points. In contrast, Rest of WA saw employment grow by 1.1% and a decrease in unemployment by 0.6 percentage points during the same period. National employment forecasts from Jobs and Skills Australia (May 2025) project national growth of 6.6% over five years and 13.7% over ten years, with varying rates across sectors. Applying these projections to Geraldton - East's employment mix suggests local growth of approximately 5.9% over five years and 12.5% over ten years.
Frequently Asked Questions - Employment
Income
The economic profile demonstrates above-average performance, with income metrics exceeding national benchmarks based on AreaSearch comparative assessment
AreaSearch's latest postcode level ATO data for the financial year ending June 2022 shows Geraldton - East had a median income among taxpayers of $55,737 and an average of $69,332. This is higher than the national average. The Rest of WA had a median income of $57,323 and an average of $71,163 during this period. Based on Wage Price Index growth since financial year 2022, current estimates for Geraldton - East would be approximately $63,652 (median) and $79,177 (average) as of September 2025. According to the Census conducted in August 2021, incomes in Geraldton - East rank modestly, between the 32nd and 39th percentiles for households, families, and individuals. The earnings profile shows that 31.2% of locals (2,659 people) fall into the $1,500 - $2,999 category, similar to metropolitan regions where 31.1% occupy this range. After accounting for housing costs, 86.6% of income remains for other expenses.
Frequently Asked Questions - Income
Housing
Geraldton - East is characterized by a predominantly suburban housing profile, with ownership patterns similar to the broader region
Dwelling structure in Geraldton - East, as evaluated at the latest Census held on 28 August 2016, comprised 95.2% houses and 4.8% other dwellings. In comparison, Non-Metro WA had 87.5% houses and 12.5% other dwellings. Home ownership in Geraldton - East was at 32.8%, with mortgaged dwellings at 45.2% and rented ones at 22.0%. The median monthly mortgage repayment was $1,517, aligning with the Non-Metro WA average. The median weekly rent figure was recorded at $225, compared to Non-Metro WA's $250. Nationally, Geraldton - East's mortgage repayments were lower than the Australian average of $1,863, while rents were substantially below the national figure of $375.
Frequently Asked Questions - Housing
Household Composition
Geraldton - East has a typical household mix, with a higher-than-average median household size
Family households constitute 75.6% of all households, including 30.3% couples with children, 28.4% couples without children, and 15.5% single parent families. Non-family households account for the remaining 24.4%, with lone person households at 22.0% and group households comprising 2.2%. The median household size is 2.7 people, larger than the Rest of WA average of 2.4.
Frequently Asked Questions - Households
Local Schools & Education
Geraldton - East faces educational challenges, with performance metrics placing it in the bottom quartile of areas assessed nationally
The area's university qualification rate is 9.2%, significantly lower than the Australian average of 30.4%. This disparity presents both challenges and opportunities for targeted educational initiatives. Bachelor degrees are most prevalent at 6.9%, followed by graduate diplomas (1.3%) and postgraduate qualifications (1.0%). Vocational credentials are prominent, with 44.6% of residents aged 15+ holding such qualifications - advanced diplomas comprise 8.2%, while certificates account for 36.4%.
Educational participation is high at 35.7%, including 13.9% in primary education, 12.1% in secondary education, and 2.0% pursuing tertiary education. Geraldton-East's four schools have a combined enrollment of 1,703 students. The educational mix includes two primary schools, one secondary school, and one K-12 school.
Frequently Asked Questions - Education
Schools Detail
Nearby Services & Amenities
Transport
Transport servicing is very low compared to other areas nationally based on assessment of service frequency, route connectivity and accessibility
Geraldton - East has 34 active public transport stops operating within its boundaries. These stops are served by a mix of buses running along five individual routes. Together, these routes provide 80 weekly passenger trips.
Transport accessibility in the area is rated as limited, with residents typically located 936 meters from their nearest transport stop. On average, service frequency across all routes is 11 trips per day, which equates to approximately two weekly trips per individual stop.
Frequently Asked Questions - Transport
Transport Stops Detail
Health
Health performance in Geraldton - East is lower than average with common health conditions somewhat prevalent across both younger and older age cohorts
Geraldton East faces significant health challenges with common health conditions prevalent among both younger and older age cohorts.
The rate of private health cover is high at approximately 54% (~4,636 people). Mental health issues and asthma are the most common medical conditions, affecting 9.1 and 8.4% of residents respectively. About 67.4% of residents report no medical ailments, compared to 66.8% across Rest of WA. As of 2016 data, 13.6% of residents are aged 65 and over (1,155 people), which is lower than the 18.3% in Rest of WA.
Frequently Asked Questions - Health
Cultural Diversity
Geraldton - East is considerably less culturally diverse than average when assessed alongside AreaSearch's national rankings for language and cultural background related metrics
Geraldton - East had a lower cultural diversity index, with 82.8% of its residents being citizens, 88.6% born in Australia, and 93.7% speaking English only at home. Christianity was the predominant religion, accounting for 49.6%. Islam was overrepresented compared to the rest of WA, comprising 1.3% versus 1.3%.
The top three ancestry groups were Australian (31.2%), English (30.2%), and Australian Aboriginal (10.2%). Dutch (1.4%) and Filipino (1.1%) were also overrepresented compared to regional averages of 1.3% and 1.0%, respectively. Maori, at 0.5%, was underrepresented compared to the region's average of 0.7%.
Frequently Asked Questions - Diversity
Age
Geraldton - East's population is slightly younger than the national pattern
The median age in Geraldton - East is 36 years, which is lower than the Rest of WA's average of 40 years, and also under the national average of 38 years. The 15-24 age cohort is notably over-represented in Geraldton-East at 13.9%, compared to the Rest of WA average. Conversely, the 65-74 year-olds are under-represented at 8.4%. According to post-2021 Census data, the 25 to 34 age group has increased from 11.7% to 13.3% of the population. Meanwhile, the 45 to 54 cohort has declined from 14.3% to 12.6%, and the 55 to 64 group has dropped from 13.6% to 12.2%. Population forecasts for 2041 indicate significant demographic changes in Geraldton-East, with the 25 to 34 age group projected to grow by 46%, reaching 1,659 people from 1,136. However, both the 55 to 64 and 75 to 84 age groups are expected to decrease in numbers.