Rowville - South

Rowville - South has shown very soft population growth performance across periods assessed by AreaSearch

As of November 2025, Rowville - South's population is approximately 10,677. This figure represents an increase of 302 people since the 2021 Census, which reported a population of 10,375. The growth is inferred from the estimated resident population of 10,596 in June 2024 and an additional 51 validated new addresses since the Census date. This results in a population density ratio of 1,141 persons per square kilometer, comparable to averages seen across locations assessed by AreaSearch. Rowville - South's growth rate of 2.9% since the census is within 1.1 percentage points of the SA4 region's growth rate of 4.0%, indicating competitive growth fundamentals. Overseas migration contributed approximately 62.1% of overall population gains during recent periods, driving primary growth in the area.

AreaSearch employs ABS/Geoscience Australia projections for each SA2 area, released in 2024 with a base year of 2022. For areas not covered by this data, AreaSearch uses VIC State Government's Regional/LGA projections released in 2023, adjusted using a method of weighted aggregation of population growth from LGA to SA2 levels. Growth rates by age group are applied across all areas for the years 2032 to 2041. Based on demographic trends and latest annual ERP population numbers, Rowville - South is expected to grow by 201 persons by 2041, reflecting a gain of 1.1% in total over the 17-year period.

The level of residential development activity in Rowville - South is very low in comparison to the average area assessed nationally by AreaSearch

Rowville - South has seen approximately 13 new homes approved annually over the past five financial years. From FY21 to FY25, 69 homes were approved, with a further 6 approved in FY26 as of current data. The population decline in recent years suggests that new supply has likely been meeting demand, providing good options for buyers.

New properties are constructed at an average value of $386,000. This financial year, $8.0 million in commercial development approvals have been recorded, indicating the area's predominantly residential nature. Compared to Greater Melbourne, Rowville - South has significantly less development activity, being 72.0% below the regional average per person. This constrained new construction typically reinforces demand and pricing for existing dwellings. Nationally, this activity is also lower, reflecting market maturity and possible development constraints. New building activity shows 64.0% detached houses and 36.0% medium to high-density housing, indicating an expanding range of medium-density options across various price brackets.

This shift from the area's existing housing composition (currently 95.0% houses) suggests decreasing availability of developable sites and reflects changing lifestyles requiring more diverse, affordable housing options. With around 1233 people per dwelling approval, Rowville - South reflects a highly mature market. Population forecasts indicate Rowville - South will gain 118 residents by 2041. Based on current development patterns, new housing supply should readily meet demand, offering good conditions for buyers and potentially facilitating population growth beyond current projections.

Rowville - South has moderate levels of nearby infrastructure activity, ranking in the top 50% nationally

Changes to local infrastructure significantly influence an area's performance. AreaSearch has identified seven projects likely impacting the region. Notable initiatives include Wellington Village Shopping Centre, Dorset Road Extension, Bankside Rowville, and The Rowville Plan. Details on projects of highest relevance follow.

Professional plan users can use the search below to filter and access additional projects.

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AreaSearch analysis reveals Rowville - South significantly outperforming the majority of regions assessed nationwide

Rowville - South has a highly educated workforce with strong representation in manufacturing and industrial sectors. Its unemployment rate was 2.6% as of September 2025.

This is lower than Greater Melbourne's rate of 4.7%. Employment growth over the past year was estimated at 1.2%. As of September 2025, 6,219 residents were employed with an unemployment rate of 2.0%, below Greater Melbourne's rate. Workforce participation was 68.9%, slightly higher than Greater Melbourne's 64.1%.

The leading employment industries among residents are health care & social assistance, retail trade, and construction. The area has a particularly strong specialization in manufacturing with an employment share of 1.4 times the regional level. Conversely, professional & technical services show lower representation at 7.7% compared to the regional average of 10.1%. Employment opportunities locally appear limited based on Census data comparison between working population and resident population. From September 2024 to September 2025, employment increased by 1.2%, while labour force grew by 0.9%, leading to a decrease in unemployment by 0.3 percentage points. In contrast, Greater Melbourne recorded employment growth of 3.0% with unemployment rising slightly. State-level data from 25-Nov shows Victoria's employment grew by 1.13% year-on-year, adding 41,950 jobs, with an unemployment rate of 4.7%. This is compared to the national rate of 4.3%. Jobs and Skills Australia's national employment forecasts from May-25 project a 6.6% increase over five years and 13.7% over ten years. Applying these projections to Rowville - South's employment mix suggests local employment should increase by approximately 6.3% over five years and 13.1% over ten years, though this is a simple extrapolation for illustrative purposes and does not account for localized population projections.

Income metrics indicate excellent economic conditions, with the area achieving higher performance than 75% of national locations assessed by AreaSearch

AreaSearch's latest postcode level ATO data for financial year 2022 shows Rowville - South SA2 had a median taxpayer income of $55,884 and an average of $67,683. This is higher than the national average. Greater Melbourne had a median of $54,892 and an average of $73,761. Based on Wage Price Index growth of 12.16% since financial year 2022, current estimates for Rowville - South SA2 would be approximately $62,679 (median) and $75,913 (average) as of September 2025. Census 2021 income data shows household incomes rank at the 86th percentile ($2,363 weekly), while personal incomes rank at the 57th percentile. The largest income segment comprises 33.0% earning $1,500 - 2,999 weekly (3,523 residents). This mirrors the metropolitan region where 32.8% occupy this bracket. A substantial proportion of high earners, 35.8%, have incomes above $3,000/week, indicating strong economic capacity in the suburb. After housing costs, residents retain 87.8% of income, reflecting strong purchasing power. The area's SEIFA income ranking places it in the 8th decile.

Rowville - South is characterized by a predominantly suburban housing profile, with above-average rates of outright home ownership

Rowville - South's dwelling structures, as per the latest Census, consisted of 94.7% houses and 5.3% other dwellings (semi-detached, apartments, 'other' dwellings), contrasting with Melbourne metro's 83.4% houses and 16.7% other dwellings. Home ownership in Rowville - South stood at 39.3%, with mortgaged dwellings at 49.2% and rented ones at 11.5%. The median monthly mortgage repayment was $2,062, exceeding Melbourne metro's average of $2,000. The median weekly rent in Rowville - South was $471, higher than Melbourne metro's $400. Nationally, Rowville - South's mortgage repayments were significantly higher than the Australian average of $1,863, and rents were substantially above the national figure of $375.

Rowville - South features high concentrations of family households, with a higher-than-average median household size

Family households account for 86.0% of all households, including 48.9% couples with children, 27.1% couples without children, and 9.2% single parent families. Non-family households constitute the remaining 14.0%, with lone person households at 12.3% and group households comprising 1.8%. The median household size is 3.0 people, which is larger than the Greater Melbourne average of 2.7.

Rowville - South shows strong educational performance, ranking in the upper quartile nationally when assessed across multiple qualification and achievement indicators

In Rowville, as of the South trail regional benchmarks, 31.3% of residents aged 15 and above have university degrees, compared to Greater Melbourne's 37.0%. This indicates potential for educational development. Bachelor degrees are most common at 21.7%, followed by postgraduate qualifications (7.1%) and graduate diplomas (2.5%). Vocational credentials are prominent, with 30.1% of residents aged 15 and above holding them, including advanced diplomas (12.1%) and certificates (18.0%).

Educational participation is high, with 28.3% currently enrolled in formal education. This includes secondary education (8.5%), primary education (8.1%), and tertiary education (6.3%).

Transport servicing is moderate compared to other areas nationally based on assessment of service frequency, route connectivity and accessibility

The Rowville - South area has 36 active public transport stops, all of which are bus stops. These stops are served by 16 different routes that together facilitate 3,094 weekly passenger trips. The transport accessibility in the area is rated as good, with residents on average being located 308 meters from their nearest transport stop.

On a daily basis, there are an average of 442 trips across all routes, which equates to approximately 85 weekly trips per individual stop.

Rowville - South's residents are extremely healthy with both young and old age cohorts seeing low prevalence of common health conditions

Analysis of health metrics shows strong performance throughout Rowville - South.

Both young and old age cohorts saw low prevalence of common health conditions. The rate of private health cover was found to be fairly high at approximately 53% of the total population, which is around 5,701 people. The most common medical conditions in the area were asthma and arthritis, impacting 7.5 and 6.3% of residents respectively. Seventy-two point seven percent of residents declared themselves completely clear of medical ailments, compared to 69.4% across Greater Melbourne. Nineteen point two percent of residents are aged 65 and over, totaling 2,054 people. Health outcomes among seniors are particularly strong, broadly in line with the general population's health profile.

Rowville - South was found to be more culturally diverse than the vast majority of local markets in Australia, upon assessment of a range of language and cultural background related metrics

Rowville-South scores highly in cultural diversity, with 36.0% of its population born overseas and 32.8% speaking a language other than English at home. Christianity is the main religion, comprising 52.7%. Buddhism is overrepresented at 5.7%, compared to 4.6% regionally.

The top three ancestry groups are English (19.6%), Australian (18.6%), and Other (14.3%). Sri Lankan (2.7%) and Polish (1.3%) are notably overrepresented, compared to regional averages of 1.4% and 0.7%, respectively. Hungarian is also slightly overrepresented at 0.5%.

Rowville - South's median age exceeds the national pattern

The median age in Rowville - South is 42 years, significantly higher than Greater Melbourne's average of 37 years and Australia's average of 38 years. The 55-64 age group comprises 16.0% of the population, compared to a lower 10.0% for the 25-34 cohort. Post-2021 Census data shows the 65-74 age group grew from 9.2% to 10.7%, and the 75-84 cohort increased from 5.0% to 6.3%. Conversely, the 45-54 cohort declined from 16.0% to 13.8%, and the 15-24 group dropped from 14.9% to 13.5%. Population forecasts for 2041 indicate substantial demographic changes in Rowville - South, with the 75-84 age group expected to grow by 53% (354 people), reaching 1,023 from 668. Notably, the combined 65+ age groups will account for 100% of total population growth, reflecting the area's aging demographic profile. In contrast, the 5-14 and 45-54 cohorts are expected to experience population declines.