Rowville - South
Statistical Area - sa2

Rowville - South has shown very soft population growth performance across periods assessed by AreaSearch

Rowville - South's population is approximately 10,677 as of November 2025. This figure represents an increase of 302 people since the 2021 Census, which reported a population of 10,375. The growth is inferred from ABS estimated resident population of 10,596 in June 2024 and 51 validated new addresses since the Census date. This results in a density ratio of 1,141 persons per square kilometer, comparable to averages seen across locations assessed by AreaSearch. Rowville - South's growth rate of 2.9% since the census is within 1.1 percentage points of the SA4 region (4.0%), indicating competitive growth fundamentals. Overseas migration contributed approximately 62.1% of overall population gains during recent periods.

AreaSearch adopts ABS/Geoscience Australia projections for each SA2 area, released in 2024 with a base year of 2022. For areas not covered by this data, AreaSearch uses VIC State Government's Regional/LGA projections from 2023, adjusted employing weighted aggregation methods to SA2 levels. Growth rates by age group are applied across all areas for years 2032 to 2041. Based on demographic trends and latest population numbers, Rowville - South is expected to grow by 201 persons by 2041, recording a gain of 1.1% over the 17-year period.

The level of residential development activity in Rowville - South is very low in comparison to the average area assessed nationally by AreaSearch

Rowville - South has seen approximately 13 new homes approved annually over the past five financial years. Between FY21 and FY25, 69 homes were approved, with an additional 5 approved in FY26 to date. The average construction value of these new properties is $386,000.

In terms of commercial development, $8.0 million worth of approvals have been recorded this financial year, reflecting the area's predominantly residential nature. Compared to Greater Melbourne, Rowville - South has significantly less development activity, 72.0% below the regional average per person. This constrained new construction typically reinforces demand and pricing for existing dwellings. Nationally, development activity in Rowville - South is also lower, indicating a mature market with possible development constraints. New building activity consists of 64.0% detached houses and 36.0% medium and high-density housing, offering a mix of traditional family housing and more affordable compact alternatives. This shift from the area's existing predominantly single-family housing reflects decreasing availability of developable sites and changing lifestyles.

With around 1233 people per dwelling approval, Rowville - South is considered a highly mature market. Population forecasts indicate an increase of 118 residents by 2041. Given current development patterns, new housing supply should readily meet demand, providing good conditions for buyers and potentially facilitating population growth beyond current projections.

Rowville - South has strong levels of nearby infrastructure activity, ranking in the top 40% nationally

Seven projects were identified by AreaSearch as likely impacting the area, notably Wellington Village Shopping Centre, Dorset Road Extension, Bankside Rowville, and The Rowville Plan.

Professional plan users can use the search below to filter and access additional projects.

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AreaSearch analysis places Rowville - South well above average for employment performance across multiple indicators

Rowville - South has a well-educated workforce with strong representation in manufacturing and industrial sectors. Its unemployment rate was 2.6% as of June 2025, with an estimated employment growth of 0.7% over the past year.

This is lower than Greater Melbourne's unemployment rate of 4.6%. The workforce participation rate was 68.9%, compared to Greater Melbourne's 64.1%. Leading industries for residents include health care & social assistance, retail trade, and construction. Manufacturing has a particularly strong presence, with an employment share 1.4 times the regional level.

Conversely, professional & technical services have lower representation at 7.7% versus the regional average of 10.1%. Employment opportunities locally appear limited based on Census data comparison between working population and resident population. Over the year to June 2025, employment increased by 0.7%, labour force by 0.7%, with unemployment essentially unchanged. In contrast, Greater Melbourne recorded employment growth of 3.5% and labour force growth of 4.0%, with unemployment rising by 0.5 percentage points. National employment forecasts from Jobs and Skills Australia, issued in May 2025, project national employment growth of 6.6% over five years and 13.7% over ten years. Applying these projections to Rowville - South's employment mix suggests local growth of approximately 6.3% over five years and 13.1% over ten years.

Income metrics indicate excellent economic conditions, with the area achieving higher performance than 75% of national locations assessed by AreaSearch

AreaSearch's latest postcode level ATO data for financial year 2022 shows Rowville - South had a median income among taxpayers of $55,884 and an average of $67,683. This is higher than the national average. In Greater Melbourne, the median was $54,892 and the average was $73,761. Based on Wage Price Index growth of 12.16% since financial year 2022, estimates for September 2025 would be approximately $62,679 (median) and $75,913 (average). Census 2021 income data shows household incomes ranked at the 86th percentile ($2,363 weekly), while personal incomes ranked at the 58th percentile. The largest income segment comprised 33.0% earning $1,500 - 2,999 weekly (3,523 residents). A substantial proportion of high earners, 35.8%, earned above $3,000/week. After housing costs, residents retained 87.8% of their income. The area's SEIFA income ranking placed it in the 8th decile.

Rowville - South is characterized by a predominantly suburban housing profile, with above-average rates of outright home ownership

Rowville - South's dwelling structure, as per the latest Census, consisted of 94.7% houses and 5.3% other dwellings. This compares to Melbourne metro's 83.4% houses and 16.7% other dwellings. The home ownership level in Rowville - South was 39.3%, with mortgaged dwellings at 49.2% and rented ones at 11.5%. The median monthly mortgage repayment in the area was $2,062, higher than Melbourne metro's $2,000. The median weekly rent figure was $471, compared to Melbourne metro's $400. Nationally, Rowville - South's mortgage repayments were significantly higher than the Australian average of $1,863, and rents were substantially above the national figure of $375.

Rowville - South features high concentrations of family households, with a higher-than-average median household size

Family households account for 86.0% of all households, including 48.9% couples with children, 27.1% couples without children, and 9.2% single parent families. Non-family households constitute the remaining 14.0%, with lone person households at 12.3% and group households comprising 1.8%. The median household size is 3.0 people, larger than the Greater Melbourne average of 2.7.

Rowville - South shows strong educational performance, ranking in the upper quartile nationally when assessed across multiple qualification and achievement indicators

Educational qualifications in Rowville - South trail regional benchmarks; 31.3% of residents aged 15+ hold university degrees compared to 37.0% in Greater Melbourne. This gap suggests potential for educational development and skills enhancement. Bachelor degrees lead at 21.7%, followed by postgraduate qualifications (7.1%) and graduate diplomas (2.5%). Trade and technical skills are prominent, with 30.1% of residents aged 15+ holding vocational credentials - advanced diplomas (12.1%) and certificates (18.0%).

Educational participation is high, with 28.3% of residents currently enrolled in formal education; this includes 8.5% in secondary education, 8.1% in primary education, and 6.3% pursuing tertiary education. Heany Park Primary School serves Rowville - South, enrolling 309 students as of a recent date; the area has above-average socio-educational conditions (ICSEA: 1088). The school focuses exclusively on primary education, with secondary options available in surrounding areas. Local school capacity is limited, with 2.9 places per 100 residents compared to the regional average of 12.0, indicating many families travel for schooling.

Transport servicing is good compared to other areas nationally based on assessment of service frequency, route connectivity and accessibility

Public transport analysis shows 36 active transport stops operating in Rowville - South. These are served by a mix of buses on 16 individual routes, providing a total of 3094 weekly passenger trips. Transport accessibility is rated good, with residents typically located 308 meters from the nearest stop.

Service frequency averages 442 trips per day across all routes, equating to approximately 85 weekly trips per stop.

Rowville - South's residents are extremely healthy with both young and old age cohorts seeing low prevalence of common health conditions

Analysis of health metrics shows strong performance throughout Rowville - South.

Both young and old age cohorts exhibit low prevalence of common health conditions. The rate of private health cover is fairly high at approximately 53% of the total population (~5,701 people). The most common medical conditions in the area are asthma and arthritis, impacting 7.5 and 6.3% of residents respectively. 72.7% of residents declare themselves completely clear of medical ailments compared to 69.4% across Greater Melbourne. As of 2021, the area has 19.2% of residents aged 65 and over (2,054 people). Health outcomes among seniors are particularly strong, broadly in line with the general population's health profile.

Rowville - South is among the most culturally diverse areas in the country based on AreaSearch assessment of a range of language and cultural background related metrics

Rowville-South has high cultural diversity, with 36.0% of its population born overseas and 32.8% speaking a language other than English at home. Christianity is the main religion in Rowville-South, comprising 52.7%. Buddhism is overrepresented compared to Greater Melbourne, at 5.7% versus 4.6%.

The top three ancestry groups are English (19.6%), Australian (18.6%), and Other (14.3%). Sri Lankan (2.7%) and Polish (1.3%) are notably overrepresented compared to regional averages of 1.4% and 0.7%, respectively, while Hungarian is slightly overrepresented at 0.5%.

Rowville - South hosts an older demographic, ranking in the top quartile nationwide

The median age in Rowville - South as of 2021 is 42 years, which is significantly higher than Greater Melbourne's average of 37 years, and considerably older than Australia's median age of 38 years. The 55-64 age group constitutes 16.0% of the population in Rowville - South, compared to a lower percentage for the 25-34 cohort at 10.0%. Post-census data shows that between June 2021 and June 2022, the 65 to 74 age group grew from 9.2% to 10.7%, while the 75 to 84 cohort increased from 5.0% to 6.3%. Conversely, the 45 to 54 cohort declined from 16.0% to 13.8%, and the 15 to 24 group dropped from 14.9% to 13.5%. Population forecasts for Rowville - South indicate substantial demographic changes by 2041, with the 75 to 84 age group expected to grow by 53% (354 people), reaching a total of 1,023 from 668. Notably, all population growth in this area will be accounted for by the combined 65+ age groups, reflecting its aging demographic profile. In contrast, the 5 to 14 and 45 to 54 cohorts are expected to experience population declines.