Rowville - South

Rowville - South has shown very soft population growth performance across periods assessed by AreaSearch

Rowville - South's population was approximately 10,581 as of May 2026. This figure represents an increase of 206 people from the 2021 Census count of 10,375. The growth is inferred from ABS estimated resident population data of 10,578 in June 2025 and validated new addresses since the Census date. The population density ratio was around 1,131 persons per square kilometer. Rowville - South's 2.0% population increase since the census is close to the SA3 area average of 3.1%. Overseas migration contributed approximately 71.3% of overall population gains in recent periods.

AreaSearch uses ABS/Geoscience Australia projections for each SA2 area, released in 2024 with a base year of 2022. For areas not covered by this data, AreaSearch employs VIC State Government's Regional/LGA projections from 2023, adjusted using weighted aggregation methods to SA2 levels. Growth rates by age group are applied across all areas for years 2032 to 2041. By 2041, Rowville - South is projected to grow by 225 persons based on the latest annual ERP population numbers, reflecting a total gain of 2.1% over 16 years.

The level of residential development activity in Rowville - South is very low in comparison to the average area assessed nationally by AreaSearch

Rowville - South has seen approximately 13 new homes approved annually. Between FY-21 and FY-25, 69 homes were approved, with an additional 8 approved so far in FY-26. The average construction value of these properties is $386,000.

In FY-26, $8.0 million in commercial development approvals have been recorded. Compared to Greater Melbourne, Rowville - South has significantly less development activity, at 71.0% below the regional average per person. This constrained new construction typically reinforces demand and pricing for existing dwellings. The area's new building activity comprises 64.0% detached houses and 36.0% medium and high-density housing. This shift from the current 95.0% houses indicates decreasing availability of developable sites and reflects changing lifestyles and demand for diverse, affordable housing options. With around 1233 people per dwelling approval, Rowville - South reflects a highly mature market.

Population forecasts indicate an increase of 222 residents by 2041. Based on current development patterns, new housing supply should readily meet demand, offering good conditions for buyers and potentially facilitating population growth beyond current projections.

Rowville - South has moderate levels of nearby infrastructure activity, ranking in the 43rdth percentile nationally

Changes to local infrastructure significantly influence an area's performance. AreaSearch has identified seven projects likely to impact the area. Major initiatives include Wellington Village Shopping Centre, Dorset Road Extension, Bankside Rowview, and The Rowview Plan. Below are details of projects likely to be most relevant.

Professional plan users can use the search below to filter and access additional projects.

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AreaSearch analysis reveals Rowville - South significantly outperforming the majority of regions assessed nationwide

Rowville - South has a highly educated workforce with strong representation in manufacturing and industrial sectors. The unemployment rate was 2.8% as of December 2025, with an estimated employment growth of 1.6% over the past year. In December 2025, 6,235 residents were employed, with an unemployment rate of 1.9%, below Greater Melbourne's rate of 4.8%.

Workforce participation was 72.0%, slightly higher than Greater Melbourne's 69.9%. Notably, 28.6% of residents worked from home, potentially influenced by Covid-19 lockdowns. Key employment industries include health care & social assistance, retail trade, and construction. The area specializes in manufacturing, with an employment share 1.4 times the regional level, but has lower representation in professional & technical services at 7.7% compared to the regional average of 10.1%.

Employment opportunities locally may be limited, as indicated by the ratio of working population to resident population. Between December 2024 and December 2025, employment increased by 1.6%, while labour force grew by 1.6%, with unemployment remaining stable. In comparison, Greater Melbourne recorded employment growth of 2.4% and labour force growth of 2.8%, with a slight increase in unemployment to 5.1%. For future insights, Jobs and Skills Australia's national employment forecasts from May-25 suggest that Rowville - South's employment should increase by 6.3% over five years and 13.1% over ten years, based on industry-specific projections applied to the local employment mix.

Income metrics indicate excellent economic conditions, with the area achieving higher performance than 75% of national locations assessed by AreaSearch

AreaSearch's latest postcode level ATO data for financial year 2023 indicates that Rowville - South SA2 had a median income among taxpayers of $59,752 and an average of $71,376. These figures are higher than the national averages. In Greater Melbourne, the median income was $57,688 with an average of $75,164. Based on Wage Price Index growth of 9.62% since financial year 2023, current estimates for Rowville - South SA2 would be approximately $65,500 (median) and $78,242 (average) as of March 2026. According to Census 2021 income data, household incomes rank at the 86th percentile ($2,363 weekly), while personal incomes rank lower at the 57th percentile. Income analysis reveals that the largest segment comprises 33.0% earning $1,500 - 2,999 weekly (3,491 residents). This is similar to the metropolitan region where 32.8% occupy this bracket. Notably, 35.8% of residents earn above $3,000/week, indicating strong economic capacity in the suburb. After housing costs, residents retain 87.8% of their income, reflecting strong purchasing power. The area's SEIFA income ranking places it in the 8th decile.

Rowville - South is characterized by a predominantly suburban housing profile, with above-average rates of outright home ownership

Rowville - South's dwelling structure, as per the latest Census, consisted of 94.7% houses and 5.3% other dwellings (semi-detached, apartments, 'other' dwellings). This compares to Melbourne metro's 67.9% houses and 32.1% other dwellings. Home ownership in Rowville - South stood at 39.3%, with mortgaged dwellings at 49.2% and rented ones at 11.5%. The median monthly mortgage repayment was $2,062, higher than Melbourne metro's average of $2,000. Median weekly rent in Rowville - South was $471, compared to Melbourne metro's $390. Nationally, Rowville - South's mortgage repayments were significantly higher than the Australian average of $1,863, and rents substantially above the national figure of $375.

Rowville - South features high concentrations of family households, with a higher-than-average median household size

Family households account for 86.0% of all households, including 48.9% that are couples with children, 27.1% that are couples without children, and 9.2% that are single parent families. Non-family households make up the remaining 14.0%, with lone person households at 12.3% and group households comprising 1.8% of the total. The median household size is 3.0 people, larger than the Greater Melbourne average of 2.6.

Rowville - South shows strong educational performance, ranking in the upper quartile nationally when assessed across multiple qualification and achievement indicators

In Rowville, as of the latest data, 31.3% of residents aged 15 and above hold university degrees, compared to Greater Melbourne's 37.0%. This indicates a potential for educational development. Bachelor degrees are most common at 21.7%, followed by postgraduate qualifications (7.1%) and graduate diplomas (2.5%). Vocational credentials are also prevalent, with 30.1% of residents aged 15 and above holding such qualifications – advanced diplomas (12.1%) and certificates (18.0%).

Educational participation is high, with 28.3% of residents currently enrolled in formal education. This includes 8.5% in secondary education, 8.1% in primary education, and 6.3% pursuing tertiary education.

Transport servicing is moderate compared to other areas nationally based on assessment of service frequency, route connectivity and accessibility

Rowville - South has 36 active public transport stops, all of which are bus stops. These stops are served by 14 different routes that together facilitate 2,127 weekly passenger trips. The area's transport accessibility is rated as good, with residents on average located 308 meters from the nearest stop. Most residents commute outward due to its residential nature. Cars remain the primary mode of transportation, used by 93% of residents. On average, there are 2.0 vehicles per dwelling, which is above the regional average.

According to the 2021 Census, a high proportion of residents, 28.6%, work from home, potentially due to COVID-19 conditions. The service frequency across all routes averages 303 trips per day, equating to approximately 59 weekly trips per individual stop.

Rowville - South's residents boast exceedingly positive health performance metrics with very low prevalence of common health conditions across all age groups

Health outcomes data shows Rowville - South has excellent results based on AreaSearch's assessment of mortality rates and chronic condition prevalence. The area has a very low prevalence of common health conditions across all age groups.

Approximately 54% (~5,724 people) have private health cover, slightly lower than Greater Melbourne's 56.7%. The most prevalent medical conditions are asthma (7.5%) and arthritis (6.3%). Notably, 72.7% of residents declare no medical ailments, similar to Greater Melbourne's 72.6%. Working-age residents have low chronic condition prevalence. The area has a higher proportion of seniors aged 65 and over at 19.9% (2,106 people) compared to Greater Melbourne's 15.0%. Health outcomes among seniors are strong but rank lower nationally than the broader population.

Rowville - South was found to be more culturally diverse than the vast majority of local markets in Australia, upon assessment of a range of language and cultural background related metrics

Rowville-South scores highly in cultural diversity, with 36.0% of its population born overseas and 32.8% speaking a language other than English at home. Christianity is the main religion, comprising 52.7%. Buddhism is overrepresented at 5.7%, compared to Greater Melbourne's 4.2%.

The top three ancestry groups are English (19.6%), Australian (18.6%), and Other (14.3%). Sri Lankan, Polish, and Hungarian ethnicities are notably overrepresented in Rowville-South: Sri Lankan at 2.7% (vs regional 0.8%), Polish at 1.3% (vs 0.8%), and Hungarian at 0.5% (vs 0.3%).

Rowville - South's median age exceeds the national pattern

The median age in Rowville - South is 42 years, which is significantly higher than Greater Melbourne's average of 37 years and Australia's median age of 38 years. The 55-64 age group constitutes 15.7% of the population, compared to Greater Melbourne, while the 25-34 cohort makes up 10.6%. According to post-2021 Census data, the 65 to 74 age group has increased from 9.2% to 11.0%, and the 75 to 84 cohort has risen from 5.0% to 6.5%. Conversely, the 45 to 54 cohort has decreased from 16.0% to 13.3%, and the 15 to 24 group has dropped from 14.9% to 13.3%. Population forecasts for 2041 indicate substantial demographic changes in Rowville - South, with the 75 to 84 age group projected to grow by 45% (305 people), reaching 991 from 685. Notably, the combined 65+ age groups will account for 100% of total population growth, reflecting the area's aging demographic profile. In contrast, the 45 to 54 and 25 to 34 cohorts are expected to experience population declines.