Rowville - South

Rowville - South has shown very soft population growth performance across periods assessed by AreaSearch

Rowville - South's population is 10,779 as of Feb 2026. This reflects an increase of 404 people since the 2021 Census, which reported a population of 10,375. The change was inferred from the estimated resident population of 10,594 in June 2024 and an additional 56 validated new addresses since the Census date. This level of population equates to a density ratio of 1,152 persons per square kilometer. Rowville - South's growth rate of 3.9% since census positions it within 1.0 percentage points of the SA4 region (4.9%). Population growth was primarily driven by overseas migration contributing approximately 62.1% of overall population gains during recent periods.

AreaSearch is adopting ABS/Geoscience Australia projections for each SA2 area, released in 2024 with a base year of 2022. For areas not covered, AreaSearch utilises VIC State Government's Regional/LGA projections released in 2023 with adjustments made employing weighted aggregation methods from LGA to SA2 levels. Growth rates by age group are applied across all areas for years 2032 to 2041. Based on demographic trends and latest annual ERP population numbers, the area is expected to grow by 201 persons to 2041, reflecting a gain of 0.1% in total over the 17 years.

The level of residential development activity in Rowville - South is very low in comparison to the average area assessed nationally by AreaSearch

Rowville - South has seen approximately 13 new homes approved annually. Over the past five financial years, from FY-21 to FY-25, 69 homes were approved, with a further 7 approved so far in FY-26. The population has declined recently, suggesting that new supply is keeping pace with demand, offering good choice for buyers.

New properties are constructed at an average value of $386,000. This financial year, $8.0 million in commercial development approvals have been recorded, indicating the area's primarily residential nature. Compared to Greater Melbourne, Rowville - South has significantly less development activity, 72.0% below the regional average per person. This constrained new construction usually reinforces demand and pricing for existing dwellings. Nationally, this activity is also lower, reflecting market maturity and possible development constraints. New building activity shows 64.0% detached houses and 36.0% medium and high-density housing, indicating an expanding range of medium-density options across various price brackets.

This represents a notable shift from the area's existing housing composition, which is currently 95.0% houses. With around 1233 people per dwelling approval, Rowville - South reflects a highly mature market. Population forecasts indicate Rowville - South will gain 16 residents by 2041, based on the latest AreaSearch quarterly estimate. Given current development patterns, new housing supply should readily meet demand, offering good conditions for buyers and potentially facilitating population growth beyond current projections.

Rowville - South has moderate levels of nearby infrastructure activity, ranking in the 43rdth percentile nationally

Changes to local infrastructure significantly influence an area's performance. AreaSearch has identified seven projects likely to impact the area. Notable ones are Wellington Village Shopping Centre, Dorset Road Extension, Bankside Rowville, and The Rowville Plan. Below is a list of these projects, detailing those most relevant.

Professional plan users can use the search below to filter and access additional projects.

Denotes AI-based impression for illustrative purposes only, not to be taken as definitive under any circumstances. Please follow links and conduct other investigations from the project's source for actual imagery. Developers and project owners wishing us to use original imagery please Contact Us and we will do so.

AreaSearch analysis reveals Rowville - South significantly outperforming the majority of regions assessed nationwide

Rowville - South has a well-educated workforce with strong representation in manufacturing and industrial sectors. The unemployment rate was 2.6% as of September 2025. This is lower than Greater Melbourne's rate of 4.7%.

Employment growth over the past year was estimated at 1.2%. As of September 2025, 6,219 residents were in work and workforce participation was similar to Greater Melbourne's 71.0%. However, Covid-19 lockdown impacts should be considered. According to Census responses, 28.6% of residents worked from home.

Leading employment industries include health care & social assistance, retail trade, and construction. The area has a particularly strong specialization in manufacturing, with an employment share of 1.4 times the regional level. Conversely, professional & technical services have lower representation at 7.7%, compared to the regional average of 10.1%. Employment opportunities appear limited locally, as indicated by the count of Census working population versus resident population. Over the 12 months to September 2025, employment increased by 1.2% while labour force increased by 0.9%, resulting in a unemployment fall by 0.3 percentage points. National employment forecasts from Jobs and Skills Australia suggest Rowville - South's employment should increase by 6.3% over five years and 13.1% over ten years, based on industry-specific projections applied to the local employment mix.

Income metrics indicate excellent economic conditions, with the area achieving higher performance than 75% of national locations assessed by AreaSearch

AreaSearch's latest postcode level ATO data for financial year 2023 shows Rowville - South SA2 had a median income among taxpayers of $59,752 and an average of $71,376. These figures are higher than the national averages. Comparing to Greater Melbourne's median of $57,688 and average of $75,164 further highlights this difference. Based on Wage Price Index growth of 8.25% since financial year 2023, estimates for September 2025 would be approximately $64,682 (median) and $77,265 (average). Census 2021 income data indicates household incomes rank at the 86th percentile ($2,363 weekly), while personal incomes rank lower at the 57th percentile. Income analysis reveals that 33.0% of residents earn between $1,500 and $2,999 weekly (3,557 residents), mirroring the metropolitan region where 32.8% fall into this bracket. Notably, 35.8% of residents earn above $3,000 per week, indicating strong economic capacity in the suburb. After housing costs, residents retain 87.8% of their income, reflecting strong purchasing power. The area's SEIFA income ranking places it in the 8th decile.

Rowville - South is characterized by a predominantly suburban housing profile, with above-average rates of outright home ownership

Rowville - South's dwellings were 94.7% houses and 5.3% other types at the latest Census, compared to Melbourne metro's 67.9% houses and 32.1% other types. Home ownership in Rowville - South was 39.3%, with mortgaged dwellings at 49.2% and rented ones at 11.5%. The median monthly mortgage repayment was $2,062, above Melbourne metro's $2,000, and the median weekly rent was $471, higher than Melbourne metro's $390. Nationally, Rowville - South's mortgage repayments were significantly higher than the Australian average of $1,863, while rents were substantially above the national figure of $375.

Rowville - South features high concentrations of family households, with a higher-than-average median household size

Family households account for 86.0% of all households, including 48.9% couples with children, 27.1% couples without children, and 9.2% single parent families. Non-family households constitute the remaining 14.0%, with lone person households at 12.3% and group households comprising 1.8%. The median household size is 3.0 people, which is larger than the Greater Melbourne average of 2.6.

Rowville - South shows strong educational performance, ranking in the upper quartile nationally when assessed across multiple qualification and achievement indicators

In Rowville, as of the South trail regional benchmarks, 31.3% of residents aged 15 and above hold university degrees, compared to Greater Melbourne's 37.0%. This indicates potential for educational development. Bachelor degrees are most common at 21.7%, followed by postgraduate qualifications (7.1%) and graduate diplomas (2.5%). Vocational credentials are also prominent, with 30.1% of residents aged 15 and above holding them, including advanced diplomas (12.1%) and certificates (18.0%).

Educational participation is high, with 28.3% of residents currently enrolled in formal education. This includes 8.5% in secondary education, 8.1% in primary education, and 6.3% pursuing tertiary education.

Transport servicing is moderate compared to other areas nationally based on assessment of service frequency, route connectivity and accessibility

Public transport analysis shows 36 active transport stops operating within Rowville - South. These stops serve a mix of bus routes, totalling 14 individual routes that provide 2,127 weekly passenger trips combined. Transport accessibility is rated as good, with residents typically located 308 meters from the nearest transport stop. The area is primarily residential, and most residents commute outward. Car remains the dominant mode of transport at 93%. Vehicle ownership averages 2.0 per dwelling, which is above the regional average.

According to the 2021 Census, a high 28.6% of residents work from home, which may reflect COVID-19 conditions. Service frequency averages 303 trips per day across all routes, equating to approximately 59 weekly trips per individual stop.

Rowville - South's residents boast exceedingly positive health performance metrics with very low prevalence of common health conditions across all age groups

Rowville - South demonstrates excellent health outcomes based on AreaSearch's assessment. Mortality rates and chronic condition prevalence are very low across all age groups.

Approximately 54% of the total population has private health cover, compared to 56.7% in Greater Melbourne. The most common medical conditions are asthma and arthritis, affecting 7.5% and 6.3% of residents respectively. 72.7% of residents report no medical ailments, similar to the 72.6% across Greater Melbourne. Working-age residents have low chronic condition prevalence. 20.3% of residents are aged 65 and over (2,190 people), higher than Greater Melbourne's 15.1%. Health outcomes among seniors are strong but rank lower nationally compared to the broader population.

Rowville - South was found to be more culturally diverse than the vast majority of local markets in Australia, upon assessment of a range of language and cultural background related metrics

Rowville-South scores highly in cultural diversity, with 36.0% of its population born overseas and 32.8% speaking a language other than English at home. Christianity is the main religion, comprising 52.7%. Buddhism is overrepresented at 5.7%, compared to 4.2% across Greater Melbourne.

Top ancestry groups are English (19.6%), Australian (18.6%), and Other (14.3%). Sri Lankan (2.7%) and Polish (1.3%) are notably overrepresented, compared to regional averages of 0.8% each. Hungarian is also slightly overrepresented at 0.5%, compared to the region's 0.3%.

Rowville - South's median age exceeds the national pattern

The median age in Rowville - South is 42 years, significantly higher than Greater Melbourne's average of 37 years and Australia's national median age of 38 years. The 55-64 age group constitutes 16.1% of the population, compared to Greater Melbourne, while the 25-34 cohort makes up 9.7%. Post-2021 Census data shows the 65 to 74 age group grew from 9.2% to 11.2%, and the 75 to 84 cohort increased from 5.0% to 6.7%. Conversely, the 45 to 54 cohort declined from 16.0% to 13.4%, and the 15 to 24 group dropped from 14.9% to 13.2%. Population forecasts for 2041 indicate substantial demographic changes in Rowville - South, with the 75 to 84 age group projected to grow by 41% (299 people), reaching 1,023 from 723. Notably, all growth in the total population will come from age groups 65 and above, reflecting the area's aging demographic profile. In contrast, the 45 to 54 and 25 to 34 cohorts are expected to experience population declines.