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Sales Activity
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Population
Dromana lies within the top 10% of areas nationally in terms of population growth performance according to AreaSearch analysis of short and medium-term trends
Dromana's population, as of August 2025, is approximately 13,919. This figure represents a growth of 553 people since the 2021 Census, which reported a population of 13,366. The increase is inferred from the estimated resident population of 13,836 in June 2024 and an additional 141 validated new addresses since the Census date. This results in a population density ratio of 308 persons per square kilometer. Dromana's growth rate of 4.1% since the 2021 census exceeds that of its SA3 area (2.3%) and SA4 region, positioning it as a growth leader. Overseas migration contributed approximately 86.4% of overall population gains during recent periods.
AreaSearch uses ABS/Geoscience Australia projections for each SA2 area, released in 2024 with a base year of 2022. For areas not covered by this data, AreaSearch employs the VIC State Government's Regional/LGA projections released in 2023, adjusting using a method of weighted aggregation of population growth from LGA to SA2 levels. Growth rates by age group are applied across all areas for years 2032 to 2041. Future trends indicate a significant population increase in the top quartile of national statistical areas, with Dromana expected to expand by 4,346 persons to 2041, reflecting an overall increase of 30.3% over the 17-year period.
Frequently Asked Questions - Population
Development
AreaSearch assessment of residential development activity positions Dromana among the top 25% of areas assessed nationwide
Dromana averaged approximately 149 new dwelling approvals annually from FY-21 to FY-25. A total of 747 homes were approved during this period, with an additional 17 approved in FY-26. On average, 1.4 people moved to the area per dwelling built over these five years.
This suggests a balanced supply and demand dynamic, maintaining stable market conditions. The average construction cost value for new homes was $813,000, indicating a focus on premium developments. In FY-26, commercial development approvals reached $13.7 million, suggesting balanced commercial activity. Compared to Greater Melbourne, Dromana had 116.0% higher new home approvals per person as of the latest data. This offers buyers greater choice but has seen a slowdown in building activity in recent years. Nationally, developer confidence in Dromana is strong due to its above-average approval rates. New development in Dromana consisted of 47.0% detached houses and 53.0% townhouses or apartments from FY-21 to FY-25.
This shift towards denser developments provides accessible entry options, appealing to downsizers, investors, and entry-level buyers. It also reflects the decreasing availability of developable sites and changing lifestyles requiring more diverse housing options. Dromana had approximately 126 people per dwelling approval, indicating a low-density market. By 2041, Dromana is projected to grow by 4,212 residents. Current development levels appear aligned with future requirements, maintaining stable market conditions without significant price pressures.
Frequently Asked Questions - Development
Infrastructure
Dromana has strong levels of nearby infrastructure activity, ranking in the top 40% nationally
Changes to local infrastructure significantly impact an area's performance. AreaSearch has identified 16 projects likely to affect the region. Notable ones are Safety Beach Mixed-Use Development (Martha Cove Precinct Expansion), Mornington Peninsula Freeway Maintenance Program, Dromana Estate Residential Community, and Dromana Hub Shopping Centre Refurbishment & Expansion. The following list details those most relevant.
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Frequently Asked Questions - Infrastructure
Arthurs Seat Eagle SkyTower and Alpine Coaster Project
A $25-30 million expansion of the Arthurs Seat Eagle gondola featuring a new 25-metre observation tower (SkyTower), a year-round alpine coaster (luge-style downhill ride), expanded base and summit hospitality facilities, interpretive centre and improved accessibility. The project will transform the existing cable car into a major all-weather tourism attraction on the Mornington Peninsula.
Arthurs Seat Escarpment Management Plan
Management plan covering approximately 573 hectares of public land on the Dromana-Arthurs Seat escarpment, including Arthurs Seat State Parks, former quarry sites and community reserves. Focuses on bushfire risk reduction, vegetation management, rehabilitation of degraded areas, improved public access and recreation facilities. A draft plan was released in 2024 with community consultation completed in early 2025. Final plan adoption is pending.
Greater Dromana Masterplan
Comprehensive strategic planning initiative for the Greater Dromana area addressing population growth of 35% over 5 years. The masterplan covers economic development, tourism infrastructure, housing, transport, environmental protection, and community facilities across the greater Dromana region.
Rosebud Hospital Advocacy Campaign
The Rosebud Hospital Advocacy Campaign seeks urgent government investment to upgrade and expand Rosebud Hospital, which has been described as being in poor condition and at risk of closure. The campaign advocates for a redeveloped hospital that would provide expanded emergency care close to home and additional specialist services including chemotherapy and dialysis. Without upgrades, residents may face up to 2-hour travel times to Frankston Hospital for acute emergency care during peak summer periods.
Safety Beach Mixed-Use Development (Martha Cove Precinct Expansion)
Expansion of the Martha Cove marina precinct with additional residential lots, retail village, and waterfront apartments immediately north of Dromana.
Dromana Pier Redevelopment
Complete rebuild of the historic Dromana Pier by Parks Victoria with Victorian Government funding of over $10 million. The new 185-metre pier will feature solid timber decking, enhanced accessibility, tiered seating, improved safety railings, and a multi-level landing to replace the deteriorated concrete structure built in 1959.
Dromana Estate Residential Community
A master-planned residential estate featuring over 300 lots, premium townhouses, and future retail precinct on the former Dromana Drive-In site.
Hali Dromana
Samuel Property Group's $120 million premium beachfront townhouse development comprising 69 three and four-bedroom townhouses on a 2-hectare site. Designed by Cera Stribley Architects as a contemporary interpretation of 1960s Australian holiday homes, the development transforms the former Kangerong Holiday Park site. Features 7-star energy rating, EV charging provisions, rooftop terraces with water views, community gardens, and sustainable design elements with indigenous landscaping by Tract. Led by Managing Director Illan Samuel, construction began in 2025 with completion expected mid-2027. Starting prices from $1,495,000.
Employment
The employment landscape in Dromana shows performance that lags behind national averages across key labour market indicators
Dromana has a skilled workforce with notable representation in the construction sector. Its unemployment rate was 3.7% as of June 2025, which is 0.9% lower than Greater Melbourne's rate of 4.6%.
Employment growth over the past year was estimated at 3.2%. As of June 2025, 6,506 residents were in work and workforce participation was 52.2%, significantly lagging behind Greater Melbourne's 64.1%. The dominant employment sectors among residents include construction, health care & social assistance, and retail trade. Construction is particularly specialized with an employment share of 1.7 times the regional level.
Conversely, professional & technical services show lower representation at 6.6% compared to the regional average of 10.1%. AreaSearch analysis indicates that over the 12 months to June 2025, employment increased by 3.2% while labour force increased by 4.5%, leading to a rise in unemployment rate by 1.3 percentage points. In contrast, Greater Melbourne experienced employment growth of 3.5% and labour force growth of 4.0%, with a 0.5 percentage point rise in unemployment rate. Jobs and Skills Australia's national employment forecasts from May 2025 suggest potential future demand within Dromana. These projections estimate national employment growth at 6.6% over five years and 13.7% over ten years, but growth rates vary significantly between industry sectors. Applying these projections to Dromana's employment mix suggests local growth of approximately 6.4% over five years and 13.1% over ten years.
Frequently Asked Questions - Employment
Income
Income figures position the area below 75% of locations analysed nationally by AreaSearch
Dromana had a median taxpayer income of $45,508 and an average of $66,820 according to postcode level ATO data aggregated by AreaSearch for the financial year 2022. This is slightly above the national average, contrasting with Greater Melbourne's median income of $54,892 and average income of $73,761. Based on Wage Price Index growth of 12.16% from financial year 2022 to September 2025, current estimates would be approximately $51,042 (median) and $74,945 (average). According to the 2021 Census figures, household incomes in Dromana rank at the 29th percentile, family incomes at the 30th percentile, and personal incomes at the 29th percentile. The largest income segment comprises 29.1% of residents earning between $1,500 and $2,999 weekly. Housing affordability pressures are severe in Dromana, with only 83.0% of income remaining after housing costs, ranking at the 27th percentile. The area's SEIFA income ranking places it in the fifth decile.
Frequently Asked Questions - Income
Housing
Dromana is characterized by a predominantly suburban housing profile, with above-average rates of outright home ownership
Dwelling structure in Dromana, as per the latest Census, consisted of 80.6% houses and 19.4% other dwellings (semi-detached, apartments, 'other' dwellings). In contrast, Melbourne metro had 85.5% houses and 14.5% other dwellings. Home ownership in Dromana stood at 44.6%, similar to Melbourne metro's figure. The remaining dwellings were either mortgaged (30.3%) or rented (25.1%). The median monthly mortgage repayment in the area was $1,950, below Melbourne metro's average of $1,989. Median weekly rent in Dromana was $405, compared to Melbourne metro's $380. Nationally, Dromana's mortgage repayments exceeded the Australian average of $1,863, while rents were higher than the national figure of $375.
Frequently Asked Questions - Housing
Household Composition
Dromana has a typical household mix, with a lower-than-average median household size
Family households constitute 69.2% of all households, consisting of 22.2% couples with children, 35.4% couples without children, and 10.6% single parent families. Non-family households account for the remaining 30.8%, with lone person households at 28.5% and group households comprising 2.4%. The median household size is 2.2 people, which is smaller than the Greater Melbourne average of 2.4.
Frequently Asked Questions - Households
Local Schools & Education
Dromana shows below-average educational performance compared to national benchmarks, though pockets of achievement exist
The university qualification rate in the area is 22.0%, significantly lower than Greater Melbourne's average of 37.0%. Bachelor degrees are most common at 15.7%, followed by postgraduate qualifications (3.5%) and graduate diplomas (2.8%). Vocational credentials are prominent, with 38.5% of residents aged 15+ holding them - advanced diplomas account for 12.7% and certificates for 25.8%. A total of 24.1% of the population is actively pursuing formal education, including 7.7% in primary, 7.5% in secondary, and 3.5% in tertiary education.
Dromana's three schools have a combined enrollment of 2,427 students and offer balanced educational opportunities with an ICSEA score of 1000. The schools include one primary, one secondary, and one K-12 school. School capacity exceeds typical residential needs, with 17.4 places per 100 residents compared to the regional average of 14.3, indicating that the area serves as an educational center for the broader region.
Frequently Asked Questions - Education
Schools Detail
Nearby Services & Amenities
Transport
Transport servicing is low compared to other areas nationally based on assessment of service frequency, route connectivity and accessibility
Dromana has 36 active public transport stops, all of which are bus stops. There are three different bus routes operating in the area, collectively providing 1046 weekly passenger trips. The accessibility of these services is limited, with residents typically living 641 meters away from their nearest stop.
On average, there are 149 daily trips across all routes, which equates to approximately 29 weekly trips per individual bus stop.
Frequently Asked Questions - Transport
Transport Stops Detail
Health
Health performance in Dromana is well below average with prevalence of common health conditions notable across both younger and older age cohorts
Health data indicates significant challenges for Dromana with high prevalence of common health conditions across both younger and older age groups. The rate of private health cover in Dromana is approximately 52%, which is higher than the average SA2 area but lower than Greater Melbourne's 57.9%.
The most prevalent medical conditions are arthritis (10.7%) and mental health issues (8.4%). About 63% of residents report no medical ailments, similar to Greater Melbourne's 63.9%. Dromana has a higher proportion of seniors aged 65 and over at 33%, compared to Greater Melbourne's 29.9%. Despite this, health outcomes among seniors in Dromana are above average, even better than the general population metrics.
Frequently Asked Questions - Health
Cultural Diversity
In terms of cultural diversity, Dromana records figures broadly comparable to the national average, as found in AreaSearch's assessment of a number of language and cultural background related metrics
Dromana's population, born in Australia, was 79.6%, with 89.0% being citizens, and 91.1% speaking English only at home. Christianity was the dominant religion, accounting for 50.9%. Judaism, however, was slightly overrepresented at 0.2% compared to Greater Melbourne's 0.2%.
The top three ancestry groups were English (30.9%), Australian (26.3%), and Irish (8.9%). Notably, Greeks were overrepresented at 3.2%, Dutch at 1.8%, and Italians at 5.5%.
Frequently Asked Questions - Diversity
Age
Dromana ranks among the oldest 10% of areas nationwide
Dromana has a median age of 51 years, which is notably higher than Greater Melbourne's median age of 37 and exceeds the national norm of 38. Compared to the Greater Melbourne average, the 65-74 cohort is significantly over-represented in Dromana at 16.6%, while the 25-34 age group is under-represented at 7.5%. This concentration of the 65-74 age group is well above the national average of 9.4%. Between 2021 and present, the 75 to 84 age group has grown from 10.8% to 12.5% of Dromana's population. Conversely, the 45 to 54 age cohort has declined from 13.5% to 12.2%. Demographic modeling suggests that by 2041, Dromana's age profile will change significantly. The 75 to 84 age cohort is projected to grow by 1,088 people (62%), increasing from 1,745 to 2,834. Notably, the combined 65+ age groups are expected to account for 65% of total population growth, reflecting Dromana's aging demographic profile. In contrast, numbers in the 0 to 4 age range are projected to fall by 16%.