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This analysis uses ABS Statistical Areas Level 2 (SA2) boundaries, which can materially differ from Suburbs and Localities (SAL) even when sharing similar names.
SA2 boundaries are defined by the Australian Bureau of Statistics and are designed to represent communities for statistical reporting (e.g., census and ERP).
Suburbs and Localities (SAL) represent commonly-used suburb/locality names (postal-style areas) and may use different geographic boundaries. For comprehensive analysis, consider reviewing both boundary types if available.
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ABS ERP | -- people | --
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Sales Activity
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Sales Detail
Population
Barwon Heads - Armstrong Creek lies within the top 10% of areas nationally in terms of population growth performance according to AreaSearch analysis of short and medium-term trends
Barwon Heads - Armstrong Creek's population was approximately 15,550 as of November 2025. This represents an increase of 4,217 people, a 37.2% rise from the 2021 Census figure of 11,333. The change is inferred from ABS's estimated resident population of 14,423 in June 2024 and an additional 2,379 validated new addresses since the Census date. This results in a density ratio of 176 persons per square kilometer. Barwon Heads - Armstrong Creek's growth exceeded Rest of Vic.'s 7.9% and the national average since the 2021 census. Interstate migration contributed approximately 76.7% of overall population gains during recent periods, with all drivers being positive factors. AreaSearch adopts ABS/Geoscience Australia projections for each SA2 area released in 2024 with a base year of 2022.
For areas not covered by this data, AreaSearch uses Vic State Government's Regional/LGA projections from 2023 with adjustments made employing weighted aggregation methods to SA2 levels. Growth rates by age group are applied across all areas for years 2032 to 2041. Projected demographic shifts indicate exceptional growth, placing the area in the top 10 percent of locations outside capital cities by 2041. The population is expected to expand by 12,256 persons by 2041 based on latest annual ERP population numbers, reflecting a total increase of 71.6% over the 17 years.
Frequently Asked Questions - Population
Development
The level of residential development activity in Barwon Heads - Armstrong Creek was found to be higher than 90% of real estate markets across the country
Barwon Heads - Armstrong Creek has averaged approximately 550 new dwelling approvals annually over recent years. Between FY-21 to FY-25, 2,751 homes were approved, with a further 242 approved in FY-26 so far. On average, 1.6 people have moved to the area per dwelling built annually over these five financial years.
This balance between supply and demand has maintained stable market conditions, with new properties constructed at an average expected cost of $327,000. In this current financial year, commercial development approvals totalled $10.0 million, indicating consistent commercial investment activity. Compared to the Rest of Vic., Barwon Heads - Armstrong Creek exhibits 173.0% higher construction activity per person, offering greater choice for buyers and reflecting strong developer confidence in the location. New developments consist predominantly of detached dwellings (96.0%) with a smaller proportion of attached dwellings (4.0%), preserving the area's traditional low-density character focused on family homes. With approximately 26 people added per dwelling approval, Barwon Heads - Armstrong Creek reflects an expanding population.
According to AreaSearch's latest quarterly estimate, the area is projected to add 11,129 residents by 2041. Current construction levels are expected to meet housing demand adequately, creating favourable conditions for buyers and potentially enabling growth that exceeds current forecasts.
Frequently Asked Questions - Development
Infrastructure
Barwon Heads - Armstrong Creek has moderate levels of nearby infrastructure activity, ranking in the top 50% nationally
Thirty-one infrastructure projects are identified by AreaSearch as potentially impacting the area. Key projects include Barwon Heads Road Upgrade - Stage 2 (Reserve Road to Lower Duneed Road), Glenlee, Warralily Quarter, and Armstrong Creek Sports Centre. The following list details those likely to be most relevant.
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INFRASTRUCTURE SEARCH
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Frequently Asked Questions - Infrastructure
Marshall Precinct Structure Plan
The Marshall Precinct Structure Plan (PSP) is a transit-oriented development covering 123 hectares around the Marshall Railway Station. Formally completed with ministerial gazettal in December 2025, the plan facilitates approximately 1,660 new dwellings to house 4,000-5,000 residents. Key features include a 4.56-hectare town centre, affordable housing contributions, extensive open space, and protection of native Bellarine yellow gums. The project transforms underpopulated rural living land into a high-density residential and mixed-use hub within the Armstrong Creek growth corridor.
Warralily Quarter
Warralily Quarter is an 8,000sqm neighbourhood convenience centre developed by Oreana Property Group. The precinct features 1,700sqm of retail space including a Coles supermarket, SNAP 24/7 Fitness, and specialty shops. It also includes a 130-place Aspire Early Education & Kindergarten centre. The development is designed to complement the adjacent Village Warralily and serve the rapidly growing Armstrong Creek community.
Mount Duneed Village
Major $55 million mixed-use development by Empire Properties within Villawood Properties' Armstrong Mount Duneed Estate featuring shopping centre anchored by Champions IGA supermarket, medical/dental facilities, Chemist Warehouse, Saltwater Learn to Swim centre, Omega Daycare, hairdresser, restaurants, cafe, 41 apartments and 52 townhouses. Pioneering medium-density living as the first four-level project in Geelong growth corridor with sleek green and glass features, planters and pergolas. Provides 60 construction jobs and 80 permanent jobs.
Armstrong Creek Sports Centre
As part of the Victorian Government's Regional Sports Infrastructure Program, a new $25 million multi-sport facility is being built in Armstrong Creek to increase sports participation among the Geelong community, support local businesses, and create employment opportunities. Features four indoor multi-sport courts, cafe, changing facilities, sensory room, gymnasium, fitness centre, community spaces, meeting rooms, civic plaza with outdoor activities including basketball/netball hoops, skating areas, parkour, nature play spaces, table tennis, outdoor courts, and car parking with EV charging. Five Star Green Star certified. Being delivered by Development Victoria with Fairbrother contractor and Warren & Mahoney architects.
Harriott Armstrong Creek
Harriott is a premium masterplanned community in Armstrong Creek, offering titled land and townhomes. Located between The Village Warralily and future Sparrovale Wetlands, it features 721 lots across 13 stages including medium density housing and lifestyle blocks. The development includes Central Park as a green spine, 21 hectares of sporting facilities, 500 hectares of conserved wetlands, and integrated walking trails. Construction has commenced with the first 45 townhomes underway and settlements of stages 1-13 in progress.
Charlemont Rise Estate
Master-planned residential estate featuring over 1,400 lots with panoramic views over Geelong and the Bellarine Peninsula. Includes tree-lined streets, conservation reserves, community amenities, and Game of Thrones-themed street names.
Bellarine Peninsula Tourism Infrastructure
Comprehensive tourism infrastructure development across the Bellarine Peninsula including visitor centers, walking and cycling trails, accommodation facilities, and recreational amenities to boost regional tourism.
Barwon Heads Road Upgrade - Stage 2 (Reserve Road to Lower Duneed Road)
A $318 million jointly funded (Australian and Victorian governments) project to duplicate approximately 6km of Barwon Heads Road from two to four lanes between Reserve Road, Charlemont and Lower Duneed Road, Connewarre. Delivered in two phases: Reserve Road to Lake Road (Stage 2a, completion late 2027) and Lake Road to Lower Duneed Road (Stage 2b, completion late 2028). Key features include upgraded intersections (Warralily Boulevard, Central Boulevard, Precinct Road, Newport Drive, Boundary Road), new traffic lights, shared walking and cycling paths, on-road cycling lanes, a pedestrian bridge over Armstrong Creek, street lighting, signage, drainage and landscaping. The upgrade will improve safety and capacity for up to 35,000-44,000 daily vehicles by 2036.
Employment
Barwon Heads - Armstrong Creek ranks among the top 25% of areas assessed nationally for overall employment performance
Barwon Heads - Armstrong Creek has an educated workforce with a low unemployment rate of 2.0%, similar to the past year. As of September 2025, 8,032 residents are employed while the unemployment rate is 1.7% lower than Rest of Vic.'s 3.8%. Workforce participation stands at 73.2%, higher than Rest of Vic.'s 61.4%.
Home working is prevalent, with 27.3% of residents working from home. Key industries include health care & social assistance, construction, and education & training. Professional & technical services are particularly strong, while agriculture, forestry & fishing is under-represented. Employment opportunities locally may be limited.
Between September 2024 and September 2025, employment levels increased by 0.5% and labour force by 0.9%, causing unemployment to rise by 0.5 percentage points. In contrast, Rest of Vic. saw employment decline by 0.7%. Jobs and Skills Australia forecasts national employment growth of 6.6% over five years and 13.7% over ten years. Applying these projections to Barwon Heads - Armstrong Creek's employment mix suggests local employment should increase by 6.9% over five years and 14.1% over ten years.
Frequently Asked Questions - Employment
Income
Income metrics indicate excellent economic conditions, with the area achieving higher performance than 75% of national locations assessed by AreaSearch
The Barwon Heads - Armstrong Creek SA2 had a median taxpayer income of $60,546 and an average of $80,085 in the latest postcode level ATO data aggregated by AreaSearch for financial year 2023. This is high compared to Rest of Vic.'s median income of $50,954 and average income of $62,728. By September 2025, estimated incomes based on Wage Price Index growth would be approximately $65,541 (median) and $86,692 (average). Census data shows household, family, and personal incomes rank highly in Barwon Heads - Armstrong Creek, between the 78th and 79th percentiles nationally. The earnings profile indicates that 37.6% of residents earn between $1,500 and $2,999 weekly, aligning with the surrounding region where this cohort represents 30.3%. Barwon Heads - Armstrong Creek demonstrates affluence with 30.7% earning over $3,000 per week, supporting premium retail and service offerings. Housing accounts for 13.7% of income while strong earnings rank residents within the 80th percentile for disposable income. The area's SEIFA income ranking places it in the 7th decile.
Frequently Asked Questions - Income
Housing
Barwon Heads - Armstrong Creek is characterized by a predominantly suburban housing profile, with a higher proportion of rental properties than the broader region
The dwelling structure in Barwon Heads - Armstrong Creek, as per the latest Census, consisted of 92.2% houses and 7.9% other dwellings (semi-detached, apartments, 'other' dwellings). This compares to Non-Metro Vic.'s figures of 90.1% houses and 9.9% other dwellings. Home ownership in Barwon Heads - Armstrong Creek stood at 30.1%, with mortgaged dwellings at 43.2% and rented ones at 26.7%. The median monthly mortgage repayment was $1,907, higher than Non-Metro Vic.'s average of $1,863. The median weekly rent figure was $420, significantly higher than the national average of $375.
Frequently Asked Questions - Housing
Household Composition
Barwon Heads - Armstrong Creek features high concentrations of family households, with a higher-than-average median household size
Family households account for 78.7% of all households, consisting of 37.3% couples with children, 29.6% couples without children, and 10.7% single parent families. Non-family households make up the remaining 21.3%, with lone person households at 17.5% and group households comprising 3.7% of the total. The median household size is 2.7 people, which is larger than the Rest of Vic. average of 2.4.
Frequently Asked Questions - Households
Local Schools & Education
Barwon Heads - Armstrong Creek shows strong educational performance, ranking in the upper quartile nationally when assessed across multiple qualification and achievement indicators
Educational attainment in Barwon Heads - Armstrong Creek is notable, with 37.1% of residents aged 15+ holding university qualifications as of 2021, compared to 21.7% in Rest of Vic. and 28.6% in SA4 region. Bachelor degrees are the most common at 25.7%, followed by postgraduate qualifications (7.5%) and graduate diplomas (3.9%). Vocational credentials are also prevalent, with 35.1% of residents aged 15+ holding such qualifications - advanced diplomas (13.8%) and certificates (21.3%). Educational participation is high, with 33.7% of residents currently enrolled in formal education as of the latest available data.
This includes 12.9% in primary education, 7.8% in secondary education, and 5.6% pursuing tertiary education.
Frequently Asked Questions - Education
Schools Detail
Nearby Services & Amenities
Transport
Transport servicing is low compared to other areas nationally based on assessment of service frequency, route connectivity and accessibility
Barwon Heads - Armstrong Creek has 58 active public transport stops serviced by 12 routes, offering 904 weekly passenger trips. Residents are typically located 342 meters from the nearest stop. Most commute outward due to its residential nature. Cars remain dominant at 94%, with an average of 1.7 vehicles per dwelling. In 2021 Census data, 27.3% of residents worked from home, possibly due to COVID-19 conditions. Service frequency averages 129 trips daily across all routes, equating to approximately 15 weekly trips per stop.
Service frequency averages 129 trips per day across all routes, equating to approximately 15 weekly trips per individual stop.
Frequently Asked Questions - Transport
Transport Stops Detail
Health
Barwon Heads - Armstrong Creek's residents boast exceedingly positive health performance metrics with very low prevalence of common health conditions across all age groups
AreaSearch's assessment shows Barwon Heads - Armstrong Creek has excellent health outcomes. Mortality rates and chronic condition prevalence are very low across all age groups.
Private health cover is exceptionally high at approximately 60% of the total population (9,252 people), compared to 50.5% in Rest of Vic.. Mental health issues and asthma are the most common conditions, affecting 8.7% and 8.4% of residents respectively. 72.3% of residents report being completely clear of medical ailments, higher than the 63.4% across Rest of Vic.. The under-65 population has better than average health outcomes. Only 14.1% of residents are aged 65 and over (2,200 people), lower than the 23.5% in Rest of Vic.. Health outcomes among seniors align with national rankings, similar to those of the general population.
Frequently Asked Questions - Health
Cultural Diversity
Barwon Heads - Armstrong Creek ranks below the Australian average when compared to other local markets across a number of language and cultural background related metrics
Barwon Heads-Armstrong Creek, as per the census conducted on 27 June 2016, showed low cultural diversity with 84.7% of its population born in Australia, 89.3% being citizens, and 92.1% speaking English only at home. Christianity was the dominant religion, comprising 39.8% of the population. The 'Other' category was slightly overrepresented at 1.1%, compared to 0.8% in the rest of Victoria.
In terms of ancestry, the top three groups were English (30.0%), Australian (28.0%), and Irish (10.2%). Notably, Dutch (1.9%) Scottish (9.1%), and Welsh (0.6%) ethnicities were overrepresented compared to regional averages of 1.7%, 8.8%, and 0.4% respectively.
Frequently Asked Questions - Diversity
Age
Barwon Heads - Armstrong Creek's population is younger than the national pattern
The median age of Barwon Heads - Armstrong Creek is 34, which is lower than the Rest of Vic figure of 43 and significantly lower than Australia's median age of 38. Compared to the Rest of Vic average, the 25-34 cohort is notably over-represented at 16.9% locally, while the 55-64 age group is under-represented at 8.0%. Between 2021 and present, the 25-34 age group has grown from 14.7% to 16.9% of the population. Conversely, the 55-64 cohort has declined from 9.7% to 8.0%, and the 5-14 age group has dropped from 16.1% to 14.9%. Demographic modeling suggests that by 2041, Barwon Heads - Armstrong Creek's age profile will evolve significantly, with the 25-34 age cohort projected to surge dramatically, expanding by 2,642 people (100%) from 2,634 to 5,277.