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Sales Activity
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Population
Barwon Heads - Armstrong Creek lies within the top 10% of areas nationally in terms of population growth performance according to AreaSearch analysis of short and medium-term trends
Barwon Heads - Armstrong Creek's population is around 15,942 as of Nov 2025. This reflects an increase from the 2021 Census figure of 11,333 people. The estimated resident population in June 2024 was 14,428, with an additional 2,379 validated new addresses since the Census date contributing to this growth. This results in a population density of 180 persons per square kilometer. The area's population grew by 40.7% between the 2021 Census and Nov 2025, surpassing the non-metro area (6.0%) and national average growth rates. Interstate migration accounted for approximately 76.7% of overall population gains during recent periods, with other factors such as natural growth and overseas migration also contributing positively to the increase.
AreaSearch's projections for Barwon Heads - Armstrong Creek are based on ABS/Geoscience Australia data released in 2024 with a base year of 2022. For areas not covered by this data, VIC State Government's Regional/LGA projections from 2023 are used with adjustments made via weighted aggregation of population growth from LGA to SA2 levels. Growth rates by age group from these aggregations are applied across all areas for the years 2032 to 2041. According to these projections, Barwon Heads - Armstrong Creek is expected to experience exceptional growth, placing it in the top 10 percent of national regional areas. By 2041, the population is projected to increase by 12,256 persons, reflecting a total increase of 67.3% over the 17-year period.
Frequently Asked Questions - Population
Development
The level of residential development activity in Barwon Heads - Armstrong Creek was found to be higher than 90% of real estate markets across the country
Barwon Heads - Armstrong Creek has received approximately 550 dwelling approvals annually. Between Financial Year 21 and Financial Year 25, 2,751 homes were approved, with an additional 149 approved in Financial Year 26 to date. On average, 1.6 people have moved to the area annually for each dwelling built over these five years.
This balance between supply and demand has maintained stable market conditions. The average construction cost of new homes is $327,000. In commercial development, $10.0 million in approvals have been recorded this financial year. Compared to the rest of Victoria, Barwon Heads - Armstrong Creek shows 173.0% higher construction activity per person. This level exceeds national averages, indicating strong developer confidence in the location.
New developments consist of 96.0% detached dwellings and 4.0% attached dwellings, preserving the area's traditional low-density character and appealing to families seeking space. With around 26 people per approval, Barwon Heads - Armstrong Creek reflects a developing area. Future projections estimate an addition of 10,737 residents by 2041. Current construction levels should adequately meet housing demand, creating favourable conditions for buyers while potentially facilitating growth that exceeds current forecasts.
Frequently Asked Questions - Development
Infrastructure
Barwon Heads - Armstrong Creek has strong levels of nearby infrastructure activity, ranking in the top 30% nationally
Changes to local infrastructure significantly impact an area's performance. AreaSearch identified 31 projects likely affecting the area. Notable ones include Glenlee, Barwon Heads Road Upgrade - Stage 2 (Reserve Road to Lower Duneed Road), Warralily Quarter, and Armstrong Creek Sports Centre. The following list details those most relevant.
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Frequently Asked Questions - Infrastructure
Armstrong Creek Transit Corridor Planning
Strategic planning for future public transport corridor through Armstrong Creek to improve connectivity to Geelong CBD and surrounding areas. Includes assessment of bus rapid transit and potential future rail connections as part of the Regional Rail Revival program.
Marshall Precinct Structure Plan
City of Greater Geelong Precinct Structure Plan for a new transit-oriented residential and mixed-use neighbourhood around Marshall Railway Station in the Armstrong Creek growth area. The approved PSP covers approximately 124 hectares and will deliver around 1,555 dwellings (approximately 4,000 residents), local town centre, employment land, community facilities, schools, extensive open space, wetlands and active transport links.
Warralily Quarter
Warralily Quarter is an 8,000sqm neighbourhood convenience centre in Armstrong Creek, Geelong. Developed by Oreana Property Group, it includes a full-line Coles supermarket (opened late 2024), 11 specialty tenancies, medical suites, a 130-place Aspire Childcare centre and drive-through food/beverage outlets. The centre complements the adjacent Village Warralily (Woolworths-anchored) and serves the daily needs of the rapidly growing Warralily and surrounding Armstrong Creek community. Construction of the Coles and majority of specialties is complete with progressive openings through 2025.
Mount Duneed Village
Major $55 million mixed-use development by Empire Properties within Villawood Properties' Armstrong Mount Duneed Estate featuring shopping centre anchored by Champions IGA supermarket, medical/dental facilities, Chemist Warehouse, Saltwater Learn to Swim centre, Omega Daycare, hairdresser, restaurants, cafe, 41 apartments and 52 townhouses. Pioneering medium-density living as the first four-level project in Geelong growth corridor with sleek green and glass features, planters and pergolas. Provides 60 construction jobs and 80 permanent jobs.
Armstrong Creek Sports Centre
As part of the Victorian Government's Regional Sports Infrastructure Program, a new $25 million multi-sport facility is being built in Armstrong Creek to increase sports participation among the Geelong community, support local businesses, and create employment opportunities. Features four indoor multi-sport courts, cafe, changing facilities, sensory room, gymnasium, fitness centre, community spaces, meeting rooms, civic plaza with outdoor activities including basketball/netball hoops, skating areas, parkour, nature play spaces, table tennis, outdoor courts, and car parking with EV charging. Five Star Green Star certified. Being delivered by Development Victoria with Fairbrother contractor and Warren & Mahoney architects.
Harriott Armstrong Creek
Harriott is a premium masterplanned community in Armstrong Creek, offering titled land and townhomes. Located between The Village Warralily and future Sparrovale Wetlands, it features 721 lots across 13 stages including medium density housing and lifestyle blocks. The development includes Central Park as a green spine, 21 hectares of sporting facilities, 500 hectares of conserved wetlands, and integrated walking trails. Construction has commenced with the first 45 townhomes underway and settlements of stages 1-13 in progress.
Charlemont Rise Estate
Master-planned residential estate featuring over 1,400 lots with panoramic views over Geelong and the Bellarine Peninsula. Includes tree-lined streets, conservation reserves, community amenities, and Game of Thrones-themed street names.
Barwon Heads Road Upgrade - Stage 2 (Reserve Road to Lower Duneed Road)
A $318 million jointly funded (Australian and Victorian governments) project to duplicate approximately 6km of Barwon Heads Road from two to four lanes between Reserve Road, Charlemont and Lower Duneed Road, Connewarre. Delivered in two phases: Reserve Road to Lake Road (Stage 2a, completion late 2027) and Lake Road to Lower Duneed Road (Stage 2b, completion late 2028). Key features include upgraded intersections (Warralily Boulevard, Central Boulevard, Precinct Road, Newport Drive, Boundary Road), new traffic lights, shared walking and cycling paths, on-road cycling lanes, a pedestrian bridge over Armstrong Creek, street lighting, signage, drainage and landscaping. The upgrade will improve safety and capacity for up to 35,000-44,000 daily vehicles by 2036.
Employment
Barwon Heads - Armstrong Creek ranks among the top 25% of areas assessed nationally for overall employment performance
Barwon Heads - Armstrong Creek has a well-educated workforce with strong representation in essential services sectors. Its unemployment rate was 2.3% as of June 2025.
Employment growth over the past year was estimated at 1.5%. The area had 7,529 residents employed by June 2025, with an unemployment rate of 1.5%, lower than Rest of Vic.'s rate of 3.8%. Workforce participation was high at 68.9% compared to Rest of Vic.'s 57.4%. Key industries of employment among residents were health care & social assistance, construction, and education & training.
The area had a particular specialization in professional & technical services with an employment share of 1.6 times the regional level. Agriculture, forestry & fishing was under-represented at 1.3% compared to Rest of Vic.'s 7.5%. Employment opportunities locally appeared limited based on Census data analysis by AreaSearch. Between June 2024 and June 2025, employment levels increased by 1.5%, labour force by 2.4%, leading to an unemployment rate rise of 0.8 percentage points. In contrast, Rest of Vic. saw employment decline by 0.9% and labour force decline by 0.4%. Jobs and Skills Australia's national employment forecasts from May 2025 projected national employment growth of 6.6% over five years and 13.7% over ten years. Applying these projections to Barwon Heads - Armstrong Creek's employment mix suggested local growth of approximately 6.9% over five years and 14.1% over ten years, though these are simple extrapolations for illustrative purposes and do not account for localized population projections.
Frequently Asked Questions - Employment
Income
Income metrics indicate excellent economic conditions, with the area achieving higher performance than 75% of national locations assessed by AreaSearch
Barwon Heads - Armstrong Creek has a median taxpayer income of $58,539 and an average income of $76,955 according to the latest postcode level ATO data aggregated by AreaSearch for financial year 2022. Nationally, this is extremely high compared to Rest of Vic.'s median income of $48,741 and average income of $60,693. Based on a 12.16% Wage Price Index growth since financial year 2022, current estimates would be approximately $65,657 (median) and $86,313 (average) as of September 2025. Census data shows household, family, and personal incomes all rank highly in Barwon Heads - Armstrong Creek, between the 78th and 79th percentiles nationally. The earnings profile indicates that the largest segment comprises 37.6% earning $1,500 - $2,999 weekly (5,994 residents), similar to the surrounding region where this cohort represents 30.3%. Barwon Heads - Armstrong Creek exhibits considerable affluence with 30.7% earning over $3,000 per week, supporting premium retail and service offerings. Housing accounts for 13.7% of income while strong earnings rank residents within the 80th percentile for disposable income. The area's SEIFA income ranking places it in the 7th decile.
Frequently Asked Questions - Income
Housing
Barwon Heads - Armstrong Creek is characterized by a predominantly suburban housing profile, with a higher proportion of rental properties than the broader region
Barwon Heads - Armstrong Creek dwelling structure, as per the latest Census, consisted of 92.2% houses and 7.9% other dwellings (semi-detached, apartments, 'other' dwellings). This compares to Non-Metro Vic.'s 93.0% houses and 7.0% other dwellings. Home ownership in Barwon Heads - Armstrong Creek was 30.1%, with mortgaged dwellings at 43.2% and rented ones at 26.7%. The median monthly mortgage repayment was $1,907, below Non-Metro Vic.'s average of $1,950. Median weekly rent in the area was $420, compared to Non-Metro Vic.'s $402. Nationally, Barwon Heads - Armstrong Creek's mortgage repayments were higher at $1,907 versus Australia's average of $1,863, and rents were substantially above the national figure of $375.
Frequently Asked Questions - Housing
Household Composition
Barwon Heads - Armstrong Creek features high concentrations of family households, with a higher-than-average median household size
Family households constitute 78.7% of all households, including 37.3% couples with children, 29.6% couples without children, and 10.7% single parent families. Non-family households comprise the remaining 21.3%, with lone person households at 17.5% and group households at 3.7%. The median household size is 2.7 people, larger than the Rest of Vic average of 2.5.
Frequently Asked Questions - Households
Local Schools & Education
Barwon Heads - Armstrong Creek shows strong educational performance, ranking in the upper quartile nationally when assessed across multiple qualification and achievement indicators
Educational attainment in Barwon Heads - Armstrong Creek is notably high, with 37.1% of residents aged 15 and above holding university qualifications compared to 21.7% in the rest of Victoria and 28.6% in the SA4 region. Bachelor degrees are most prevalent at 25.7%, followed by postgraduate qualifications (7.5%) and graduate diplomas (3.9%). Vocational credentials are also common, with 35.1% of residents aged 15 and above holding such qualifications – advanced diplomas comprise 13.8% and certificates make up 21.3%. Educational participation is high, with 33.7% of residents currently enrolled in formal education. This includes 12.9% in primary education, 7.8% in secondary education, and 5.6% pursuing tertiary education.
The area's five schools have a combined enrollment of 2,749 students, while demonstrating above-average socio-educational conditions (ICSEA: 1059). The educational mix includes three primary schools, one secondary school, and one K-12 school. School capacity exceeds typical residential needs, with 17.7 places per 100 residents compared to the regional average of 12.3, indicating that the area serves as an educational center for the broader region. Note: where schools show 'n/a' for enrolments, please refer to the parent campus.
Frequently Asked Questions - Education
Schools Detail
Nearby Services & Amenities
Transport
Transport servicing is low compared to other areas nationally based on assessment of service frequency, route connectivity and accessibility
Barwon Heads - Armstrong Creek has 58 active public transport stops operating within its boundaries. These stops serve a mix of bus routes, with three individual routes in total providing 647 weekly passenger trips. The accessibility of these services is rated as good, with residents typically located 345 meters from the nearest stop.
On average, there are 92 trips per day across all routes, translating to approximately 11 weekly trips per individual stop.
Frequently Asked Questions - Transport
Transport Stops Detail
Health
Barwon Heads - Armstrong Creek's residents are extremely healthy with very low prevalence of common health conditions across all age groups
Analysis of health metrics shows strong performance throughout Barwon Heads - Armstrong Creek.
Prevalence of common health conditions across all age groups is very low. Approximately 58% of the total population (9214 people) has private health cover, a rate exceptionally high compared to other areas. The most common medical conditions are mental health issues and asthma, impacting 8.7% and 8.4% of residents respectively. 72.3% of residents declare themselves completely clear of medical ailments, higher than the 66.8% across Rest of Vic.. The area has 14.1% of residents aged 65 and over (2255 people), lower than the 24.2% in Rest of Vic.. Health outcomes among seniors are particularly strong, performing even better than the general population in health metrics.
Frequently Asked Questions - Health
Cultural Diversity
Barwon Heads - Armstrong Creek ranks below the Australian average when compared to other local markets across a number of language and cultural background related metrics
Barwon Heads-Armstrong Creek, surveyed in 2016, had a cultural diversity score below average. Its population was predominantly Australian-born citizens: 89.3% were citizens, 84.7% born in Australia, and 92.1% spoke English at home. Christianity was the dominant religion, comprising 39.8%.
The 'Other' religious category was overrepresented compared to Rest of Vic., with 1.1% vs 0.4%. Top ancestry groups were English (30.0%), Australian (28.0%), and Irish (10.2%). Dutch (1.9%) and Scottish (9.1%) were notably overrepresented, while Welsh was proportionate at 0.6%.
Frequently Asked Questions - Diversity
Age
Barwon Heads - Armstrong Creek's population is younger than the national pattern
Barwon Heads - Armstrong Creek has a median age of 34, which is lower than the Rest of Vic.'s figure of 43 and Australia's figure of 38. The 25-34 cohort is over-represented locally at 16.9%, compared to the Rest of Vic.'s average. Meanwhile, the 55-64 age group is under-represented at 8.0%. Between 2021 and present, the 25-34 age group has grown from 14.7% to 16.9%, while the 55-64 cohort has declined from 9.7% to 8.0%. The 5-14 age group has also decreased from 16.1% to 14.9%. By 2041, demographic modeling suggests significant changes in Barwon Heads - Armstrong Creek's age profile. Notably, the 25-34 age cohort is projected to grow significantly, increasing by 2,576 people (95%) from 2,700 to 5,277.