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This analysis uses ABS Statistical Areas Level 2 (SA2) boundaries, which can materially differ from Suburbs and Localities (SAL) even when sharing similar names.
SA2 boundaries are defined by the Australian Bureau of Statistics and are designed to represent communities for statistical reporting (e.g., census and ERP).
Suburbs and Localities (SAL) represent commonly-used suburb/locality names (postal-style areas) and may use different geographic boundaries. For comprehensive analysis, consider reviewing both boundary types if available.
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Sales Activity
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Population
Barwon Heads - Armstrong Creek lies within the top 10% of areas nationally in terms of population growth performance according to AreaSearch analysis of short and medium-term trends
Barwon Heads - Armstrong Creek's population is 15,803 as of May 2026. This reflects a growth of 4,470 people since the 2021 Census, which reported a population of 11,333. The increase is inferred from ABS data showing an estimated resident population of 15,749 in June 2025 and an additional 2,395 validated new addresses since the Census date. This results in a population density of 179 persons per square kilometer. Barwon Heads - Armstrong Creek's growth rate of 39.4% since the 2021 census exceeds that of Rest of Vic. (4.3%). Population growth was primarily driven by interstate migration contributing approximately 79.3%.
AreaSearch uses ABS/Geoscience Australia projections for each SA2 area, released in 2024 with a base year of 2022. For areas not covered, VIC State Government's Regional/LGA projections are used, adjusted employing weighted aggregation from LGA to SA2 levels. Growth rates by age group are applied across all areas for years 2032 to 2041. By 2041, the population is projected to increase by 11,944 persons, reflecting a total increase of 75.2% over the 16-year period.
Frequently Asked Questions - Population
Development
The level of residential development activity in Barwon Heads - Armstrong Creek was found to be higher than 90% of real estate markets across the country
Barwon Heads - Armstrong Creek has received approximately 550 dwelling approvals annually. Between FY21 and FY25, 2,751 homes were approved, with an additional 313 approved in FY26 as of now. On average, 1.6 people moved to the area for each dwelling built over these years.
The average construction value of new homes is $327,000. This financial year has seen $10.0 million in commercial development approvals. Compared to the rest of Victoria, Barwon Heads - Armstrong Creek shows 164% higher construction activity per person. New developments primarily consist of detached dwellings (96%) and attached dwellings (4%). The area reflects a developing region with around 26 people per approval.
By 2041, it is projected to add approximately 11,890 residents. Current housing supply should meet demand based on current construction levels.
Frequently Asked Questions - Development
Development applications around Barwon Heads - Armstrong Creek
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SOURCE: Planning portals and council registers, compiled by AreaSearch. Distance & bearing measured from the suburb midpoint.
Infrastructure
Barwon Heads - Armstrong Creek has moderate levels of nearby infrastructure activity, ranking in the top 50% nationally
The performance of an area is significantly influenced by changes to local infrastructure, major projects, and planning initiatives. AreaSearch has identified a total of 31 such projects that are expected to impact the area. Notable among these are Barwon Heads Road Upgrade - Stage 2 (Reserve Road to Lower Duneed Road), Glenlee, Warralily Quarter, and Harriott Armstrong Creek. The following list details those projects likely to be most relevant.
Professional plan users can use the search below to filter and access additional projects.
INFRASTRUCTURE SEARCH
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Frequently Asked Questions - Infrastructure
Armstrong Creek Town Centre
A $1 billion master-planned precinct serving as the civic and commercial heart of the Armstrong Creek growth area. Following the completion of the retail anchor (Stage 1), construction is now well advanced on the $89 million Armstrong Creek Sports Centre (also known as Tarratarra Stadium). As of May 2026, roofing and external wall paneling are complete, with internal fit-outs for sports flooring and community spaces underway. The facility features four indoor multi-sport courts, a civic plaza with outdoor activity spaces, and is 5 Star Green Star certified. The broader masterplan includes 75,000sqm of retail, 50,000sqm of commercial/medical space, and over 1,200 residential dwellings to support a projected population of 110,000 by 2036.
Marshall Precinct Structure Plan
The Marshall Precinct Structure Plan (PSP) is a transit-oriented development covering 123 hectares around the Marshall Railway Station. Formally completed with ministerial gazettal in December 2025, the plan facilitates approximately 1,660 new dwellings to house 4,000-5,000 residents. Key features include a 4.56-hectare town centre, affordable housing contributions, extensive open space, and protection of native Bellarine yellow gums. The project transforms underpopulated rural living land into a high-density residential and mixed-use hub within the Armstrong Creek growth corridor.
Warralily Quarter
Warralily Quarter is an 8,000sqm neighbourhood convenience centre developed by Oreana Property Group. The precinct features 1,700sqm of retail space including a Coles supermarket, SNAP 24/7 Fitness, and specialty shops. It also includes a 130-place Aspire Early Education & Kindergarten centre. The development is designed to complement the adjacent Village Warralily and serve the rapidly growing Armstrong Creek community.
Mount Duneed Village
Major $55 million mixed-use development by Empire Properties within Villawood Properties' Armstrong Mount Duneed Estate featuring shopping centre anchored by Champions IGA supermarket, medical/dental facilities, Chemist Warehouse, Saltwater Learn to Swim centre, Omega Daycare, hairdresser, restaurants, cafe, 41 apartments and 52 townhouses. Pioneering medium-density living as the first four-level project in Geelong growth corridor with sleek green and glass features, planters and pergolas. Provides 60 construction jobs and 80 permanent jobs.
Harriott Armstrong Creek
Harriott is a premium masterplanned community in Armstrong Creek, offering titled land and townhomes. Located between The Village Warralily and future Sparrovale Wetlands, it features 721 lots across 13 stages including medium density housing and lifestyle blocks. The development includes Central Park as a green spine, 21 hectares of sporting facilities, 500 hectares of conserved wetlands, and integrated walking trails. Construction has commenced with the first 45 townhomes underway and settlements of stages 1-13 in progress.
Charlemont Rise Estate
Master-planned residential estate featuring over 1,400 lots with panoramic views over Geelong and the Bellarine Peninsula. Includes tree-lined streets, conservation reserves, community amenities, and Game of Thrones-themed street names.
Barwon Heads Road Upgrade - Stage 2 (Reserve Road to Lower Duneed Road)
A $318 million jointly funded (Australian and Victorian governments) project to duplicate approximately 6km of Barwon Heads Road from two to four lanes between Reserve Road, Charlemont and Lower Duneed Road, Connewarre. Delivered in two phases: Reserve Road to Lake Road (Stage 2a, completion late 2027) and Lake Road to Lower Duneed Road (Stage 2b, completion late 2028). Key features include upgraded intersections (Warralily Boulevard, Central Boulevard, Precinct Road, Newport Drive, Boundary Road), new traffic lights, shared walking and cycling paths, on-road cycling lanes, a pedestrian bridge over Armstrong Creek, street lighting, signage, drainage and landscaping. The upgrade will improve safety and capacity for up to 35,000-44,000 daily vehicles by 2036.
Armstrong Creek Transit Corridor Planning
Strategic planning for a dedicated transit corridor connecting Marshall, Armstrong Creek, and Torquay. The study, completed in late 2024, provides a framework for future public transport infrastructure, including potential bus rapid transit and rail extensions to support the region's growth. It forms part of the broader Geelong Line Upgrade under the Regional Rail Revival program.
Employment
Barwon Heads - Armstrong Creek ranks among the top 25% of areas assessed nationally for overall employment performance
Barwon Heads - Armstrong Creek has an educated workforce with a low unemployment rate of 2.2%. As of December 2025, 8,008 residents are employed, which is 1.5% below Regional Vic.'s rate of 3.7%. Workforce participation is high at 66.7%, compared to Regional Vic.'s 61.0%.
A significant portion, 27.3%, of residents work from home. Key industries include health care & social assistance, construction, and education & training. The area specialises in professional & technical jobs, with an employment share 1.6 times the regional level. Conversely, agriculture, forestry & fishing is under-represented at 1.3% compared to Regional Vic.'s 7.5%.
Employment opportunities locally may be limited, as indicated by Census data. Between December 2024 and December 2025, the labour force decreased by 0.4%, employment declined by 0.6%, and unemployment rose by 0.3 percentage points. National employment forecasts from Jobs and Skills Australia project growth of 6.6% over five years and 13.7% over ten years. Applying these projections to Barwon Heads - Armstrong Creek's industry mix suggests local employment could increase by 6.9% over five years and 14.1% over ten years, though this is a simple extrapolation for illustrative purposes.
Frequently Asked Questions - Employment
Income
Income metrics indicate excellent economic conditions, with the area achieving higher performance than 75% of national locations assessed by AreaSearch
The Barwon Heads - Armstrong Creek SA2 had a median taxpayer income of $60,546 and an average of $80,085 in the latest postcode level ATO data aggregated by AreaSearch for financial year 2023. This is notably higher than Regional Vic.'s median income of $50,954 and average income of $62,728. Based on a Wage Price Index growth rate of 9.62% since financial year 2023, estimated incomes for March 2026 would be approximately $66,371 (median) and $87,789 (average). Census data indicates that household, family, and personal incomes in Barwon Heads - Armstrong Creek rank highly nationally, between the 78th and 79th percentiles. The earnings profile shows that the largest segment comprises 5,941 residents earning between $1,500 and $2,999 weekly, which is similar to the surrounding region where this cohort represents 30.3%. Barwon Heads - Armstrong Creek exhibits significant affluence with 30.7% of residents earning over $3,000 per week, supporting premium retail and service offerings. Housing accounts for 13.7% of income, while strong earnings place residents within the 80th percentile for disposable income. The area's SEIFA income ranking places it in the 7th decile.
Frequently Asked Questions - Income
Housing
Barwon Heads - Armstrong Creek is characterized by a predominantly suburban housing profile, with a higher proportion of rental properties than the broader region
In Barwon Heads - Armstrong Creek, as per the latest Census, 92.2% of dwellings were houses, with the remaining 7.9% being semi-detached, apartments, or other types. This compares to Regional Vic.'s 90.1% houses and 9.9% other dwellings. Home ownership in Barwon Heads - Armstrong Creek stood at 30.1%, with mortgaged dwellings at 43.2% and rented ones at 26.7%. The median monthly mortgage repayment was $1,907, higher than Regional Vic.'s average of $1,430. The median weekly rent was $420, compared to Regional Vic.'s $285. Nationally, Barwon Heads - Armstrong Creek's mortgage repayments were above the Australian average of $1,863, and rents were substantially higher than the national figure of $375.
Frequently Asked Questions - Housing
Household Composition
Barwon Heads - Armstrong Creek features high concentrations of family households, with a higher-than-average median household size
Family households constitute 78.7% of all households, including 37.3% couples with children, 29.6% couples without children, and 10.7% single parent families. Non-family households make up 21.3%, with lone person households at 17.5% and group households comprising 3.7%. The median household size is 2.7 people, larger than the Regional Vic. average of 2.4.
Frequently Asked Questions - Households
Local Schools & Education
Barwon Heads - Armstrong Creek shows strong educational performance, ranking in the upper quartile nationally when assessed across multiple qualification and achievement indicators
Barwon Heads - Armstrong Creek has a higher proportion of residents aged 15 and above with university qualifications than the broader Victorian average. Specifically, 37.1% of its residents have university qualifications compared to 21.7% in the rest of Victoria. This is also higher than the SA4 region's figure of 28.6%. The most common type of university qualification held by residents is bachelor degrees at 25.7%, followed by postgraduate qualifications at 7.5% and graduate diplomas at 3.9%. Vocational credentials are also prevalent, with 35.1% of residents aged 15 and above holding such qualifications.
Advanced diplomas account for 13.8% and certificates make up 21.3% of these vocational credentials. The area has a high level of educational participation, with 33.7% of its residents currently enrolled in formal education. This includes 12.9% in primary education, 7.8% in secondary education, and 5.6% pursuing tertiary education.
Frequently Asked Questions - Education
Schools Detail
Nearby Services & Amenities
Transport
Transport servicing is low compared to other areas nationally based on assessment of service frequency, route connectivity and accessibility
Barwon Heads - Armstrong Creek has 58 active public transport stops serviced by 12 routes. These provide 904 weekly passenger trips. Residents are typically 342 meters from the nearest stop. Most commutes are outward-bound, with cars being the dominant mode at 94%. The average vehicle ownership is 1.7 per dwelling, above the regional average. In 2021 Census data, 27.3% of residents worked from home.
Service frequency averages 129 trips per day across all routes, equating to approximately 15 weekly trips per individual stop.
Frequently Asked Questions - Transport
Transport Stops Detail
Health
Barwon Heads - Armstrong Creek's residents boast exceedingly positive health performance metrics with very low prevalence of common health conditions across all age groups
Barwon Heads - Armstrong Creek demonstrates excellent health outcomes based on AreaSearch's assessment of mortality rates and chronic condition prevalence, with very low prevalence of common health conditions across all age groups. The rate of private health cover is exceptionally high at approximately 60% of the total population (9,402 people), compared to 50.5% across Regional Vic..
Mental health issues and asthma are the most common medical conditions in the area, impacting 8.7 and 8.4% of residents respectively, while 72.3% of residents declare themselves completely clear of medical ailments, compared to 63.4% across Regional Vic.. The under-65 population demonstrates better than average health outcomes. The area has 14.1% of residents aged 65 and over (2,228 people), which is lower than the 23.9% in Regional Vic.. Health outcomes among seniors are particularly strong, with national rankings broadly in line with the general population.
Frequently Asked Questions - Health
Cultural Diversity
Barwon Heads - Armstrong Creek ranks below the Australian average when compared to other local markets across a number of language and cultural background related metrics
Barwon Heads-Armstrong Creek has a below average cultural diversity, with 84.7% of its population born in Australia and 89.3% being citizens. English is the language spoken at home by 92.1%. Christianity is the predominant religion, practiced by 39.8%.
The most notable overrepresentation is in Other religions, comprising 1.1%, compared to Regional Vic's 0.8%. In terms of ancestry, the top groups are English (30.0%), Australian (28.0%), and Irish (10.2%). Dutch (1.9%) is slightly overrepresented compared to regional levels (1.7%). Scottish (9.1%) and Welsh (0.6%) also show notable divergences from regional percentages of 8.8% and 0.4%, respectively.
Frequently Asked Questions - Diversity
Age
Barwon Heads - Armstrong Creek's population is younger than the national pattern
The median age in Barwon Heads - Armstrong Creek is 34, which is lower than the Regional Vic. figure of 43 and also lower than Australia's median age of 38. The 25-34 cohort is notably over-represented locally at 16.8%, compared to the Regional Vic. average, while the 55-64 year-olds are under-represented at 8.0%. Between 2021 and the present, the 25-34 age group has grown from 14.7% to 16.8% of the population, and the 35-44 cohort has increased from 14.9% to 15.9%. Conversely, the 5-14 cohort has declined from 16.1% to 14.4%, and the 55-64 group has dropped from 9.7% to 8.0%. Demographic modeling suggests that by 2041, Barwon Heads - Armstrong Creek's age profile will evolve significantly. The 25-34 age cohort is projected to grow significantly, expanding by 2,599 people (98%) from 2,656 to 5,256.