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This analysis uses ABS Statistical Areas Level 2 (SA2) boundaries, which can materially differ from Suburbs and Localities (SAL) even when sharing similar names.
SA2 boundaries are defined by the Australian Bureau of Statistics and are designed to represent communities for statistical reporting (e.g., census and ERP).
Suburbs and Localities (SAL) represent commonly-used suburb/locality names (postal-style areas) and may use different geographic boundaries. For comprehensive analysis, consider reviewing both boundary types if available.
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Sales Activity
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Population
Barwon Heads - Armstrong Creek lies within the top 10% of areas nationally in terms of population growth performance according to AreaSearch analysis of short and medium-term trends
Barwon Heads - Armstrong Creek's population was approximately 15,575 as of February 2026. This figure reflects a growth of 4,242 people, representing a 37.4% increase since the 2021 Census, which recorded a population of 11,333. The change is inferred from the estimated resident population of 14,423 in June 2024 and an additional 2,397 validated new addresses since the Census date. This results in a density ratio of 176 persons per square kilometer, indicating significant space per person and potential room for further development. The area's growth of 37.4% since the 2021 census surpassed both the Rest of Vic. (8.1%) and the national average, positioning it as a growth leader in the region. Interstate migration contributed approximately 76.7% of overall population gains during recent periods, although all drivers including natural growth and overseas migration were positive factors.
AreaSearch is using ABS/Geoscience Australia projections for each SA2 area, released in 2024 with 2022 as the base year. For areas not covered by this data, AreaSearch employs VIC State Government's Regional/LGA projections released in 2023, adjusting them using a method of weighted aggregation of population growth from LGA to SA2 levels. Growth rates by age group are applied across all areas for years 2032 to 2041. Based on projected demographic shifts, exceptional growth is predicted over the period, with the area expected to expand by 12,256 persons to 2041 based on the latest annual ERP population numbers, reflecting an increase of 71.3% in total over the 17 years.
Frequently Asked Questions - Population
Development
The level of residential development activity in Barwon Heads - Armstrong Creek was found to be higher than 90% of real estate markets across the country
Barwon Heads - Armstrong Creek has averaged approximately 550 new dwelling approvals annually over the past five financial years, from FY21 to FY25, with a total of 2751 homes approved during this period. In FY26, up until now, 242 dwellings have been approved. On average, 1.6 people have moved to the area each year for every dwelling built over these five years, suggesting balanced supply and demand conditions.
The average construction value of new properties is $327,000. This financial year has seen $10.0 million in commercial development approvals, indicating steady commercial investment activity. Compared to the Rest of Vic., Barwon Heads - Armstrong Creek exhibits 173.0% higher construction activity per person, offering greater choice for buyers and reflecting strong developer confidence in the location. New developments consist predominantly of detached dwellings (96.0%) with a smaller proportion of attached dwellings (4.0%), maintaining the area's traditional low density character and appealing to families seeking space. With approximately 26 people per approval, Barwon Heads - Armstrong Creek is considered a developing area.
According to AreaSearch's latest quarterly estimate, the region is projected to add 11,104 residents by 2041. Current construction levels are expected to meet housing demand adequately, creating favourable conditions for buyers and potentially enabling growth that exceeds current forecasts.
Frequently Asked Questions - Development
Infrastructure
Barwon Heads - Armstrong Creek has moderate levels of nearby infrastructure activity, ranking in the top 50% nationally
Changes to local infrastructure significantly influence an area's performance. AreaSearch identified 31 projects likely impacting the area. Notable ones include Barwon Heads Road Upgrade - Stage 2 (Reserve Road to Lower Duneed Road), Glenlee, Warralily Quarter, and Armstrong Creek Sports Centre. The following list details those most relevant.
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Frequently Asked Questions - Infrastructure
Marshall Precinct Structure Plan
The Marshall Precinct Structure Plan (PSP) is a transit-oriented development covering 123 hectares around the Marshall Railway Station. Formally completed with ministerial gazettal in December 2025, the plan facilitates approximately 1,660 new dwellings to house 4,000-5,000 residents. Key features include a 4.56-hectare town centre, affordable housing contributions, extensive open space, and protection of native Bellarine yellow gums. The project transforms underpopulated rural living land into a high-density residential and mixed-use hub within the Armstrong Creek growth corridor.
Warralily Quarter
Warralily Quarter is an 8,000sqm neighbourhood convenience centre developed by Oreana Property Group. The precinct features 1,700sqm of retail space including a Coles supermarket, SNAP 24/7 Fitness, and specialty shops. It also includes a 130-place Aspire Early Education & Kindergarten centre. The development is designed to complement the adjacent Village Warralily and serve the rapidly growing Armstrong Creek community.
Mount Duneed Village
Major $55 million mixed-use development by Empire Properties within Villawood Properties' Armstrong Mount Duneed Estate featuring shopping centre anchored by Champions IGA supermarket, medical/dental facilities, Chemist Warehouse, Saltwater Learn to Swim centre, Omega Daycare, hairdresser, restaurants, cafe, 41 apartments and 52 townhouses. Pioneering medium-density living as the first four-level project in Geelong growth corridor with sleek green and glass features, planters and pergolas. Provides 60 construction jobs and 80 permanent jobs.
Armstrong Creek Sports Centre
As part of the Victorian Government's Regional Sports Infrastructure Program, a new $25 million multi-sport facility is being built in Armstrong Creek to increase sports participation among the Geelong community, support local businesses, and create employment opportunities. Features four indoor multi-sport courts, cafe, changing facilities, sensory room, gymnasium, fitness centre, community spaces, meeting rooms, civic plaza with outdoor activities including basketball/netball hoops, skating areas, parkour, nature play spaces, table tennis, outdoor courts, and car parking with EV charging. Five Star Green Star certified. Being delivered by Development Victoria with Fairbrother contractor and Warren & Mahoney architects.
Harriott Armstrong Creek
Harriott is a premium masterplanned community in Armstrong Creek, offering titled land and townhomes. Located between The Village Warralily and future Sparrovale Wetlands, it features 721 lots across 13 stages including medium density housing and lifestyle blocks. The development includes Central Park as a green spine, 21 hectares of sporting facilities, 500 hectares of conserved wetlands, and integrated walking trails. Construction has commenced with the first 45 townhomes underway and settlements of stages 1-13 in progress.
Charlemont Rise Estate
Master-planned residential estate featuring over 1,400 lots with panoramic views over Geelong and the Bellarine Peninsula. Includes tree-lined streets, conservation reserves, community amenities, and Game of Thrones-themed street names.
Bellarine Peninsula Tourism Infrastructure
Comprehensive tourism infrastructure development across the Bellarine Peninsula including visitor centers, walking and cycling trails, accommodation facilities, and recreational amenities to boost regional tourism.
Barwon Heads Road Upgrade - Stage 2 (Reserve Road to Lower Duneed Road)
A $318 million jointly funded (Australian and Victorian governments) project to duplicate approximately 6km of Barwon Heads Road from two to four lanes between Reserve Road, Charlemont and Lower Duneed Road, Connewarre. Delivered in two phases: Reserve Road to Lake Road (Stage 2a, completion late 2027) and Lake Road to Lower Duneed Road (Stage 2b, completion late 2028). Key features include upgraded intersections (Warralily Boulevard, Central Boulevard, Precinct Road, Newport Drive, Boundary Road), new traffic lights, shared walking and cycling paths, on-road cycling lanes, a pedestrian bridge over Armstrong Creek, street lighting, signage, drainage and landscaping. The upgrade will improve safety and capacity for up to 35,000-44,000 daily vehicles by 2036.
Employment
Barwon Heads - Armstrong Creek ranks among the top 25% of areas assessed nationally for overall employment performance
Barwon Heads - Armstrong Creek has a well-educated workforce with strong representation in essential services sectors. Its unemployment rate was 2.0% as of September 2025, showing relative employment stability over the past year compared to Rest of Vic.'s 3.8%. Workforce participation is high at 73.0%, above Rest of Vic.'s 61.4%.
A significant portion of residents work from home, with 27.3% reported in Census responses, potentially influenced by Covid-19 lockdown impacts. Key industries of employment include health care & social assistance, construction, and education & training. The area specializes in professional & technical services, with an employment share 1.6 times the regional level. Conversely, agriculture, forestry & fishing is under-represented at 1.3% compared to Rest of Vic.'s 7.5%.
Employment opportunities appear limited locally based on Census data comparing working population and resident population. Between September 2024 and September 2025, employment levels increased by 0.5%, while labour force rose by 0.9%, causing unemployment rate to rise by 0.5 percentage points. In contrast, Rest of Vic. saw employment decline by 0.7% and labour force decline by 0.6%. Jobs and Skills Australia's national employment forecasts from May-25 project a 6.6% increase over five years and 13.7% over ten years. Applying these projections to Barwon Heads - Armstrong Creek's employment mix suggests local employment should increase by 6.9% over five years and 14.1% over ten years, though this is a simple extrapolation for illustrative purposes only and does not account for localised population projections.
Frequently Asked Questions - Employment
Income
Income metrics indicate excellent economic conditions, with the area achieving higher performance than 75% of national locations assessed by AreaSearch
Barwon Heads - Armstrong Creek SA2 had a median taxpayer income of $60,546 and an average income of $80,085 in the financial year 2023, according to postcode level ATO data aggregated by AreaSearch. Nationally, this is significantly higher than Rest of Vic.'s median income of $50,954 and average income of $62,728. Based on a Wage Price Index growth rate of 8.25% since financial year 2023, estimated incomes for September 2025 would be approximately $65,541 (median) and $86,692 (average). Census data indicates that household, family, and personal incomes in Barwon Heads - Armstrong Creek all rank highly nationally, between the 78th and 79th percentiles. The earnings profile shows that the largest segment comprises 37.6% of residents earning $1,500-$2,999 weekly (5,856 individuals), which aligns with the surrounding region where this cohort represents 30.3%. Barwon Heads - Armstrong Creek exhibits considerable affluence, with 30.7% of residents earning over $3,000 per week, supporting premium retail and service offerings. Housing accounts for 13.7% of income, while strong earnings place residents within the 80th percentile for disposable income. The area's SEIFA income ranking places it in the 7th decile.
Frequently Asked Questions - Income
Housing
Barwon Heads - Armstrong Creek is characterized by a predominantly suburban housing profile, with a higher proportion of rental properties than the broader region
In Barwon Heads - Armstrong Creek, as per the latest Census, 92.2% of dwellings were houses, with 7.9% being semi-detached, apartments, or other types. This is compared to Non-Metro Vic.'s 90.1% houses and 9.9% other dwellings. Home ownership in the area stood at 30.1%, with mortgaged dwellings at 43.2% and rented ones at 26.7%. The median monthly mortgage repayment was $1,907, higher than Non-Metro Vic.'s average of $1,430. The median weekly rent figure was $420, compared to Non-Metro Vic.'s $285. Nationally, Barwon Heads - Armstrong Creek's mortgage repayments were higher at $1,907 than the Australian average of $1,863, and rents were substantially above the national figure of $375.
Frequently Asked Questions - Housing
Household Composition
Barwon Heads - Armstrong Creek features high concentrations of family households, with a higher-than-average median household size
Family households compose 78.7% of all households, including 37.3% couples with children, 29.6% couples without children, and 10.7% single parent families. Non-family households account for 21.3%, with lone person households at 17.5% and group households comprising 3.7%. The median household size is 2.7 people, higher than the Rest of Vic. average of 2.4.
Frequently Asked Questions - Households
Local Schools & Education
Barwon Heads - Armstrong Creek shows strong educational performance, ranking in the upper quartile nationally when assessed across multiple qualification and achievement indicators
Educational attainment in Barwon Heads - Armstrong Creek significantly surpasses broader benchmarks, with 37.1% of residents aged 15+ holding university qualifications compared to 21.7% in Rest of Vic. and 28.6% in SA4 region as of the latest available data. Bachelor degrees lead at 25.7%, followed by postgraduate qualifications (7.5%) and graduate diplomas (3.9%). Trade and technical skills feature prominently, with 35.1% of residents aged 15+ holding vocational credentials – advanced diplomas (13.8%) and certificates (21.3%). Educational participation is notably high, with 33.7% of residents currently enrolled in formal education as of the latest figures available.
This includes 12.9% in primary education, 7.8% in secondary education, and 5.6% pursuing tertiary education.
Frequently Asked Questions - Education
Schools Detail
Nearby Services & Amenities
Transport
Transport servicing is low compared to other areas nationally based on assessment of service frequency, route connectivity and accessibility
Barwon Heads - Armstrong Creek has 58 active public transport stops serviced by 12 routes. These routes provide a total of 904 weekly passenger trips. Residents have good access to transport, with an average distance of 342 meters to the nearest stop. Most residents commute outward daily using cars as the dominant mode at 94%. The area has an average vehicle ownership of 1.7 per dwelling, higher than the regional average. According to the 2021 Census, 27.3% of residents work from home, potentially due to COVID-19 conditions.
All routes combined offer an average of 129 trips per day, equating to approximately 15 weekly trips per stop.
Frequently Asked Questions - Transport
Transport Stops Detail
Health
Barwon Heads - Armstrong Creek's residents boast exceedingly positive health performance metrics with very low prevalence of common health conditions across all age groups
Barwon Heads - Armstrong Creek shows excellent health outcomes based on AreaSearch's assessment. Mortality rates and chronic condition prevalence are very low across all age groups.
Approximately 60% of the total population (9,267 people) has private health cover, higher than the 50.5% in Rest of Vic. Mental health issues and asthma are the most common conditions, affecting 8.7% and 8.4% of residents respectively. 72.3% of residents report being completely clear of medical ailments, compared to 63.4% across Rest of Vic. The under-65 population has better than average health outcomes. Only 13.8% of residents are aged 65 and over (2,141 people), lower than the 23.9% in Rest of Vic. Health outcomes among seniors align with national rankings.
Frequently Asked Questions - Health
Cultural Diversity
Barwon Heads - Armstrong Creek ranks below the Australian average when compared to other local markets across a number of language and cultural background related metrics
Barwon Heads-Armstrong Creek, surveyed in 2016, had a low cultural diversity with 84.7% of its population born in Australia. 89.3% were citizens and 92.1% spoke English only at home. Christianity was the dominant religion, comprising 39.8%.
The 'Other' religious category was slightly overrepresented at 1.1%, compared to Rest of Vic's 0.8%. In terms of ancestry, the top three groups were English (30.0%), Australian (28.0%), and Irish (10.2%). Notably, Dutch (1.9%) and Scottish (9.1%) were overrepresented compared to regional averages of 1.7% and 8.8%, respectively. Welsh representation was also higher at 0.6%.
Frequently Asked Questions - Diversity
Age
Barwon Heads - Armstrong Creek's population is younger than the national pattern
The median age of Barwon Heads - Armstrong Creek is 34, which is lower than the Rest of Vic figure of 43 and Australia's median age of 38. Compared to the Rest of Vic average, the 25-34 cohort is notably over-represented at 17.5% locally, while the 55-64 year-olds are under-represented at 7.9%. Between 2021 and present, the 25-34 age group has grown from 14.7% to 17.5%, and the 35-44 cohort increased from 14.9% to 16.1%. Conversely, the 55-64 cohort declined from 9.7% to 7.9%, and the 5-14 group dropped from 16.1% to 14.4%. Demographic modeling suggests that Barwon Heads - Armstrong Creek's age profile will evolve significantly by 2041, with the 25-34 age cohort projected to grow significantly, expanding by 2,546 people (93%) from 2,730 to 5,277.