Chart Color Schemes
This analysis uses ABS Statistical Areas Level 2 (SA2) boundaries, which can materially differ from Suburbs and Localities (SAL) even when sharing similar names.
SA2 boundaries are defined by the Australian Bureau of Statistics and are designed to represent communities for statistical reporting (e.g., census and ERP).
Suburbs and Localities (SAL) represent commonly-used suburb/locality names (postal-style areas) and may use different geographic boundaries. For comprehensive analysis, consider reviewing both boundary types if available.
est. as @ -- *
ABS ERP | -- people | --
2021 Census | -- people
Sales Activity
Curious about local property values? Filter the chart to assess the volume and appreciation (including resales) trends and regional comparisons, or scroll to the map below view this information at an individual property level.
Find a Recent Sale
Sales Detail
Population
Barwon Heads - Armstrong Creek lies within the top 10% of areas nationally in terms of population growth performance according to AreaSearch analysis of short and medium-term trends
Based on AreaSearch's analysis, Barwon Heads - Armstrong Creek's population is around 15,575 as of Feb 2026. This reflects an increase of 4,242 people (37.4%) since the 2021 Census, which reported a population of 11,333 people. The change is inferred from the estimated resident population of 14,423 from the ABS as of June 2024 and an additional 2,397 validated new addresses since the Census date. This population level equates to a density ratio of 176 persons per square kilometer, providing significant space per person and potential room for further development. Barwon Heads - Armstrong Creek's 37.4% growth since the 2021 census exceeded the Rest of Vic. (8.1%) and the national average, marking it as a growth leader in the region. Population growth for the area was primarily driven by interstate migration, which contributed approximately 76.7% of overall population gains during recent periods, although all drivers including natural growth and overseas migration were positive factors.
AreaSearch is adopting ABS/Geoscience Australia projections for each SA2 area, as released in 2024 with 2022 as the base year. For any SA2 areas not covered by this data, AreaSearch is utilising the VIC State Government's Regional/LGA projections released in 2023, with adjustments made employing a method of weighted aggregation of population growth from LGA to SA2 levels. Growth rates by age group from these aggregations are also applied across all areas for years 2032 to 2041. Considering the projected demographic shifts, exceptional growth, placing it in the top 10 percent of locations outside of capital cities, is predicted over the period, with the area expected to expand by 12,256 persons by 2041 based on the latest annual ERP population numbers, reflecting an increase of 71.3% in total over the 17 years.
Frequently Asked Questions - Population
Development
The level of residential development activity in Barwon Heads - Armstrong Creek was found to be higher than 90% of real estate markets across the country
Barwon Heads - Armstrong Creek has averaged around 550 new dwelling approvals each year, with 2,751 homes approved over the past 5 financial years (between FY-21 and FY-25) and 267 so far in FY-26. With an average of 1.6 people per year moving to the area for each dwelling built over the past 5 financial years (between FY-21 and FY-25), supply and demand appear well-balanced, creating stable market conditions, while new properties are constructed at an average value of $327,000. Additionally, $10.0 million in commercial development approvals have been recorded this financial year, indicating steady commercial investment activity.
When measured against the Rest of Vic., Barwon Heads - Armstrong Creek shows 173.0% higher construction activity (per person), creating greater choice for buyers. This level is substantially higher than the national average, suggesting strong developer confidence in the location. New development consists of 96.0% detached dwellings and 4.0% attached dwellings, maintaining the area's traditional low-density character with a focus on family homes appealing to those seeking space. At around 26 people per approval, Barwon Heads - Armstrong Creek reflects a developing area.
Future projections show Barwon Heads - Armstrong Creek adding 11,104 residents by 2041 (from the latest AreaSearch quarterly estimate). With current construction levels, housing supply should adequately meet demand, creating favourable conditions for buyers while potentially enabling growth that exceeds current forecasts.
Frequently Asked Questions - Development
Infrastructure
Barwon Heads - Armstrong Creek has moderate levels of nearby infrastructure activity, ranking in the top 50% nationally
Nothing can influence an area's performance as much as changes to local infrastructure, major projects and planning initiatives. In total 31 projects have been identified by AreaSearch that are likely to have an impact on the area. Key projects include the Barwon Heads Road Upgrade - Stage 2 (Reserve Road to Lower Duneed Road), Glenlee, Warralily Quarter, and Armstrong Creek Sports Centre, with the list below detailing those likely to be of most relevance.
Professional plan users can use the search below to filter and access additional projects.
INFRASTRUCTURE SEARCH
Denotes AI-based impression for illustrative purposes only, not to be taken as definitive under any circumstances. Please follow links and conduct other investigations from the project's source for actual imagery. Developers and project owners wishing us to use original imagery please Contact Us and we will do so.
Frequently Asked Questions - Infrastructure
Marshall Precinct Structure Plan
The Marshall Precinct Structure Plan (PSP) is a transit-oriented development covering 123 hectares around the Marshall Railway Station. Formally completed with ministerial gazettal in December 2025, the plan facilitates approximately 1,660 new dwellings to house 4,000-5,000 residents. Key features include a 4.56-hectare town centre, affordable housing contributions, extensive open space, and protection of native Bellarine yellow gums. The project transforms underpopulated rural living land into a high-density residential and mixed-use hub within the Armstrong Creek growth corridor.
Warralily Quarter
Warralily Quarter is an 8,000sqm neighbourhood convenience centre developed by Oreana Property Group. The precinct features 1,700sqm of retail space including a Coles supermarket, SNAP 24/7 Fitness, and specialty shops. It also includes a 130-place Aspire Early Education & Kindergarten centre. The development is designed to complement the adjacent Village Warralily and serve the rapidly growing Armstrong Creek community.
Mount Duneed Village
Major $55 million mixed-use development by Empire Properties within Villawood Properties' Armstrong Mount Duneed Estate featuring shopping centre anchored by Champions IGA supermarket, medical/dental facilities, Chemist Warehouse, Saltwater Learn to Swim centre, Omega Daycare, hairdresser, restaurants, cafe, 41 apartments and 52 townhouses. Pioneering medium-density living as the first four-level project in Geelong growth corridor with sleek green and glass features, planters and pergolas. Provides 60 construction jobs and 80 permanent jobs.
Armstrong Creek Sports Centre
As part of the Victorian Government's Regional Sports Infrastructure Program, a new $25 million multi-sport facility is being built in Armstrong Creek to increase sports participation among the Geelong community, support local businesses, and create employment opportunities. Features four indoor multi-sport courts, cafe, changing facilities, sensory room, gymnasium, fitness centre, community spaces, meeting rooms, civic plaza with outdoor activities including basketball/netball hoops, skating areas, parkour, nature play spaces, table tennis, outdoor courts, and car parking with EV charging. Five Star Green Star certified. Being delivered by Development Victoria with Fairbrother contractor and Warren & Mahoney architects.
Harriott Armstrong Creek
Harriott is a premium masterplanned community in Armstrong Creek, offering titled land and townhomes. Located between The Village Warralily and future Sparrovale Wetlands, it features 721 lots across 13 stages including medium density housing and lifestyle blocks. The development includes Central Park as a green spine, 21 hectares of sporting facilities, 500 hectares of conserved wetlands, and integrated walking trails. Construction has commenced with the first 45 townhomes underway and settlements of stages 1-13 in progress.
Charlemont Rise Estate
Master-planned residential estate featuring over 1,400 lots with panoramic views over Geelong and the Bellarine Peninsula. Includes tree-lined streets, conservation reserves, community amenities, and Game of Thrones-themed street names.
Bellarine Peninsula Tourism Infrastructure
Comprehensive tourism infrastructure development across the Bellarine Peninsula including visitor centers, walking and cycling trails, accommodation facilities, and recreational amenities to boost regional tourism.
Barwon Heads Road Upgrade - Stage 2 (Reserve Road to Lower Duneed Road)
A $318 million jointly funded (Australian and Victorian governments) project to duplicate approximately 6km of Barwon Heads Road from two to four lanes between Reserve Road, Charlemont and Lower Duneed Road, Connewarre. Delivered in two phases: Reserve Road to Lake Road (Stage 2a, completion late 2027) and Lake Road to Lower Duneed Road (Stage 2b, completion late 2028). Key features include upgraded intersections (Warralily Boulevard, Central Boulevard, Precinct Road, Newport Drive, Boundary Road), new traffic lights, shared walking and cycling paths, on-road cycling lanes, a pedestrian bridge over Armstrong Creek, street lighting, signage, drainage and landscaping. The upgrade will improve safety and capacity for up to 35,000-44,000 daily vehicles by 2036.
Employment
Barwon Heads - Armstrong Creek ranks among the top 25% of areas assessed nationally for overall employment performance
Barwon Heads - Armstrong Creek possesses a well-educated workforce, with essential services sectors well represented, and an unemployment rate of just 2.2%. As of December 2025, 8,008 residents are in work while the unemployment rate is 1.5% below Regional Vic.'s rate of 3.7%, and workforce participation is well beyond standard (72.8% compared to Regional Vic.'s 61.5%). Based on Census responses, a high 27.3% of residents were found to work from home, though Covid-19 lockdown impacts should be considered.
The key industries of employment among residents are health care & social assistance, construction, and education & training. The area has a particular employment specialization in professional & technical services, with an employment share 1.6 times the regional level. On the other hand, agriculture, forestry & fishing is under-represented, with only 1.3% of Barwon Heads - Armstrong Creek's workforce compared to 7.5% in Regional Vic.. The area appears to offer limited employment opportunities locally, as indicated by the count of the Census working population versus the resident population.
Based on AreaSearch analysis of SALM and ABS data, during the year to December 2025, the labour force decreased by 0.4% while employment declined by 0.6%, causing unemployment to rise by 0.3 percentage points. In contrast, Regional Vic. experienced an employment decline of 0.6% and a labour force decline of 0.7%, with a 0.1 percentage point drop. Jobs and Skills Australia's national employment forecasts from May-25 can offer further insight into potential future demand within Barwon Heads - Armstrong Creek. These projections, covering five and ten-year periods, have been mapped against the local employment profile to estimate growth patterns. While national employment is forecast to expand by 6.6% over five years and 13.7% over ten years, growth rates differ significantly between industry sectors. Applying these industry-specific projections to Barwon Heads - Armstrong Creek's employment mix suggests local employment should increase by 6.9% over five years and 14.1% over ten years (please note this is a simple weighting extrapolation for illustrative purposes and does not take into account localised population projections).
Frequently Asked Questions - Employment
Income
Income metrics indicate excellent economic conditions, with the area achieving higher performance than 75% of national locations assessed by AreaSearch
The Barwon Heads - Armstrong Creek SA2 shows a median taxpayer income of $60,546 and an average of $80,085 according to the latest postcode level ATO data aggregated by AreaSearch for FY-23. This is extremely high nationally, contrasting with Regional Vic.'s median income of $50,954 and average income of $62,728. Based on Wage Price Index growth of 8.25% since FY-23, current estimates would be approximately $65,541 (median) and $86,692 (average) as of September 2025. Census data reveals household, family and personal incomes all rank highly in Barwon Heads - Armstrong Creek, between the 78th and 79th percentiles nationally. The earnings profile shows the largest segment comprises 37.6% earning $1,500 - 2,999 weekly (5,856 residents), aligning with the surrounding region where this cohort likewise represents 30.3%. Barwon Heads - Armstrong Creek demonstrates considerable affluence with 30.7% earning over $3,000 per week, supporting premium retail and service offerings. Housing accounts for 13.7% of income while strong earnings rank residents within the 80th percentile for disposable income and the area's SEIFA income ranking places it in the 7th decile.
Frequently Asked Questions - Income
Housing
Barwon Heads - Armstrong Creek is characterized by a predominantly suburban housing profile, with a higher proportion of rental properties than the broader region
Dwelling structure within Barwon Heads - Armstrong Creek, as evaluated at the latest Census, comprised 92.2% houses and 7.9% other dwellings (semi-detached, apartments, 'other' dwellings), in comparison to Regional Vic.'s 90.1% houses and 9.9% other dwellings. Meanwhile, the level of home ownership within Barwon Heads - Armstrong Creek was lagging that of Regional Vic., at 30.1%, with the remainder of dwellings either mortgaged (43.2%) or rented (26.7%). The median monthly mortgage repayment in the area was well above the Regional Vic. average at $1,907, while the median weekly rent figure was recorded at $420, compared to Regional Vic.'s $1,430 and $285. Nationally, Barwon Heads - Armstrong Creek's mortgage repayments are higher than the Australian average of $1,863, while rents are substantially above the national figure of $375.
Frequently Asked Questions - Housing
Household Composition
Barwon Heads - Armstrong Creek features high concentrations of family households, with a higher-than-average median household size
Family households dominate at 78.7% of all households, comprising 37.3% couples with children, 29.6% couples without children, and 10.7% single parent families. Non-family households make up the remaining 21.3%, with lone person households at 17.5% and group households comprising 3.7% of the total. The median household size of 2.7 people is larger than the Regional Vic. average of 2.4.
Frequently Asked Questions - Households
Local Schools & Education
Barwon Heads - Armstrong Creek shows strong educational performance, ranking in the upper quartile nationally when assessed across multiple qualification and achievement indicators
Educational attainment in Barwon Heads - Armstrong Creek significantly surpasses broader benchmarks, with 37.1% of residents aged 15+ holding university qualifications compared to 21.7% in Rest of Vic. and 28.6% in SA4 region. This substantial educational advantage positions the area strongly for knowledge-based opportunities. Bachelor degrees lead at 25.7%, followed by postgraduate qualifications (7.5%) and graduate diplomas (3.9%). Trade and technical skills feature prominently, with 35.1% of residents aged 15+ holding vocational credentials, including advanced diplomas (13.8%) and certificates (21.3%).
Educational participation is notably high, with 33.7% of residents currently enrolled in formal education. This includes 12.9% in primary education, 7.8% in secondary education, and 5.6% pursuing tertiary education.
Frequently Asked Questions - Education
Schools Detail
Nearby Services & Amenities
Transport
Transport servicing is low compared to other areas nationally based on assessment of service frequency, route connectivity and accessibility
Public transport analysis reveals 58 active transport stops operating within Barwon Heads - Armstrong Creek. These stops are serviced by 12 individual routes, collectively providing 904 weekly passenger trips. Transport accessibility is rated as good, with residents typically located 342 meters from the nearest transport stop. As a primarily residential area, most residents commute outward; the car remains the dominant mode at 94%. Vehicle ownership averages 1.7 per dwelling, which is above the regional average. A high 27.3% of residents work from home (2021 Census; may reflect COVID-19 conditions).
Service frequency averages 129 trips per day across all routes, equating to approximately 15 weekly trips per individual stop.
Frequently Asked Questions - Transport
Transport Stops Detail
Health
Barwon Heads - Armstrong Creek's residents boast exceedingly positive health performance metrics with very low prevalence of common health conditions across all age groups
Health outcomes data demonstrates outstanding results across Barwon Heads - Armstrong Creek, based on AreaSearch's assessment of mortality rates and chronic condition prevalence. There is a very low prevalence of common health conditions across all age groups, and the rate of private health cover is exceptionally high at approximately 60% of the total population (9,267 people), compared to 50.5% across Regional Vic..
The most common medical conditions in the area were found to be mental health issues and asthma, impacting 8.7% and 8.4% of residents, respectively, while 72.3% declared themselves as completely clear of medical ailments compared to 63.4% across Regional Vic.. The under-65 population demonstrates better than average health outcomes. The area has 13.8% of residents aged 65 and over (2,141 people), which is lower than the 23.9% in Regional Vic.. Health outcomes among seniors are particularly strong, with national rankings broadly in line with the general population.
Frequently Asked Questions - Health
Cultural Diversity
Barwon Heads - Armstrong Creek ranks below the Australian average when compared to other local markets across a number of language and cultural background related metrics
Barwon Heads - Armstrong Creek was found to be below average in terms of cultural diversity, with 84.7% of its population born in Australia, 89.3% being citizens, and 92.1% speaking English only at home. The main religion in Barwon Heads - Armstrong Creek is Christianity, which makes up 39.8% of people. However, the most apparent overrepresentation was in Other, which comprises 1.1% of the population, compared to 0.8% across Regional Vic..
In terms of ancestry (country of birth of parents), the top three represented groups in Barwon Heads - Armstrong Creek are English, comprising 30.0% of the population, Australian, comprising 28.0% of the population, and Irish, comprising 10.2% of the population. Additionally, there are notable divergences in the representation of certain other ethnic groups: Dutch is notably overrepresented at 1.9% of Barwon Heads - Armstrong Creek (vs 1.7% regionally), Scottish at 9.1% (vs 8.8%) and Welsh at 0.6% (vs 0.4%).
Frequently Asked Questions - Diversity
Age
Barwon Heads - Armstrong Creek's population is younger than the national pattern
With a median age of 34, Barwon Heads - Armstrong Creek is considerably lower than the Regional Vic. figure of 43 and similarly significantly lower than Australia's 38 years. Compared to the Regional Vic. average, the 25 - 34 cohort is notably over-represented (17.5% locally), while 55 - 64 year-olds are under-represented (7.9%). In the period since 2021, the 25 to 34 age group has grown from 14.7% to 17.5% of the population, while the 35 to 44 cohort increased from 14.9% to 16.1%. Conversely, the 55 to 64 cohort has declined from 9.7% to 7.9% and the 5 to 14 group dropped from 16.1% to 14.4%. Demographic modeling suggests Barwon Heads - Armstrong Creek's age profile will evolve significantly by 2041. The 25 to 34 age cohort is projected to grow significantly, expanding by 2,546 people (93%) from 2,730 to 5,277.