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This analysis uses Suburbs and Localities (SAL) boundaries, which can materially differ from Statistical Areas (SA2) even when sharing the same name.
SAL boundaries are defined by Australia Post and the Australian Bureau of Statistics to represent commonly-known suburb names used in postal addresses.
Statistical Areas (SA2) are designed for census data collection and may combine multiple suburbs or use different geographic boundaries. For comprehensive analysis, consider reviewing both boundary types if available.
est. as @ -- *
2021 Census | -- people
Sales Activity
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Population
Marshall lies within the top 10% of areas nationally in terms of population growth performance according to AreaSearch analysis of short and medium-term trends
Based on ABS population updates and AreaSearch validation, the estimated population of the suburb of Marshall as of Feb 2026 is around 2,379. This reflects an increase of 80 people since the 2021 Census, which reported a population of 2,299. The change was inferred from AreaSearch's estimate of 2,200 residents following examination of ABS ERP data release in June 2024 and additional 39 validated new addresses since the Census date. This population level equates to a density ratio of 1,166 persons per square kilometer, similar to averages seen across locations assessed by AreaSearch. Over the past decade, Marshall has shown resilient growth with a compound annual growth rate of 15.1%, outpacing its SA3 area. Population growth was primarily driven by interstate migration contributing approximately 83.0% of overall population gains during recent periods.
AreaSearch is adopting ABS/Geoscience Australia projections for each SA2 area, released in 2024 with a base year of 2022. For areas not covered by this data, AreaSearch utilises VIC State Government's Regional/LGA projections released in 2023 with adjustments made employing weighted aggregation method from LGA to SA2 levels. Growth rates by age group are applied across all areas for years 2032 to 2041. Future population trends predict exceptional growth, placing Marshall in the top 10 percent of Australia's non-metropolitan areas. The area is expected to grow by 3,504 persons to 2041 based on aggregated SA2-level projections, reflecting a gain of 172.1% over the 17 years.
Frequently Asked Questions - Population
Development
Recent residential development output has been above average within Marshall when compared nationally
AreaSearch analysis of ABS building approval numbers indicates Marshall averaged around 13 new dwelling approvals annually over the past five financial years, totalling an estimated 66 homes. As of FY26, four approvals have been recorded. On average, 19.3 new residents arrive per year per dwelling constructed between FY21 and FY25, suggesting demand significantly exceeds supply, which typically leads to price growth and increased buyer competition. New properties are constructed at an average value of $352,000.
This financial year, $826,000 in commercial approvals have been registered, indicating a predominantly residential focus. Compared to Rest of Vic., Marshall has around two-thirds the rate of new dwelling approvals per person and ranks among the 43rd percentile nationally, resulting in relatively constrained buyer choice and supporting interest in existing dwellings. Recent building activity consists entirely of detached houses, maintaining Marshall's traditional suburban character with a focus on family homes appealing to those seeking space.
Developers are constructing more detached housing than the existing pattern implies (70.0% at Census), reflecting persistent strong demand for family homes amid densification trends. With around 380 people per approval, Marshall indicates a mature market. Looking ahead, Marshall is expected to grow by 4,093 residents through to 2041, potentially heightening buyer competition and supporting price increases if current development rates struggle to match population growth.
Frequently Asked Questions - Development
Infrastructure
Marshall has very high levels of nearby infrastructure activity, ranking in the top 20% nationally
Changes in local infrastructure significantly affect an area's performance. AreaSearch has identified five projects potentially impacting the region. Key projects are Yirrama Primary School, Horseshoe Bend Community Hub, Charlemont Rise Shopping Centre, and 56 Church Street Townhouses. The following details those likely to be most relevant.
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INFRASTRUCTURE SEARCH
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Frequently Asked Questions - Infrastructure
South Geelong to Waurn Ponds Duplication (Geelong Line Upgrade)
The South Geelong to Waurn Ponds Duplication project duplicated 8km of track, upgraded South Geelong and Marshall stations, and rebuilt the Waurn Ponds station precinct. Key works included removing level crossings at Fyans Street and Surf Coast Highway with elevated rail bridges, upgrading signalling, and adding 500+ car spaces. The project also delivered 5km of shared user paths and 10 hectares of native landscaping. These upgrades enable 10-minute peak frequency and extra services for Marshall and Waurn Ponds. Major construction finished in August 2024, with services fully resumed.
Armstrong Creek Town Centre
A $1 billion, 40-hectare master-planned mixed-use precinct serving as the civic and commercial heart of the Armstrong Creek growth area. Following the completion of the retail anchor (Stage 1), construction is currently underway on the $89 million Armstrong Creek Sports Centre, which includes four indoor courts and a civic plaza expected to be completed in late 2026. The full masterplan envisions 75,000sqm of retail, 50,000sqm of commercial/medical space, and over 1,200 residential dwellings to serve a projected population of over 110,000 by 2036.
Charlemont Rise Shopping Centre
A 9,424 square metre neighbourhood shopping centre anchored by full-line Woolworths and BWS, featuring 24 specialty tenancies including Snap Fitness, medical centre, pharmacy, Dominos, Sushi Sushi, beauty services, and restaurants. The development includes a 2-storey commercial centre with 6 office tenancies, 241 car parks including undercover options, and a 6-bay drive-through click and collect facility. Opened June 2025 after 14 months of construction, serving the rapidly growing Charlemont Rise Estate in Geelong's growth corridor.
Clifton Springs Water Tank Renewal
Renewal of Barwon Water's largest potable water tank, a 32ML steel storage in Drysdale, to ensure supply security for Clifton Springs and surrounding areas.
Horseshoe Bend Community Hub
A purpose-built integrated children's centre and community hub featuring 4 kindergarten rooms for 132 children at a time (237 places per week), 3 maternal and child health rooms, 2 multipurpose community rooms, 2 meeting spaces, outdoor play spaces, amenities, landscaping, and car parking. The hub is co-located next to Yirrama Primary School and designed to mirror the elegant wings of a magpie in consultation with the Wadawurrung Traditional Owners. Opening January 2027.
Yirrama Primary School
A new primary school providing places for up to 525 students from Prep to Year 6, set to open in Term 1, 2026. The school will feature 2 learning neighbourhoods, an administration and library building, outdoor hard courts, a community hub with indoor multi-use court, canteen and arts/music spaces, and a sports field. The school name Yirrama (pronounced yi-rah-mah) is a Wadawurrung word meaning 'in the morning', chosen in consultation with the Wadawurrung Traditional Owner group. Joel Riddle has been appointed as principal. Construction is being undertaken on a 35,000 square meter site to serve the growing Charlemont community in Armstrong Creek.
Grovedale Village Shopping Centre
New neighborhood shopping center serving the Grovedale community with retail stores, supermarket, dining options and community services.
Barwon Heads Road Upgrade
Major multi-stage upgrade of Barwon Heads Road between Geelong and the Bellarine Peninsula to improve safety, capacity and reliability. Stage 1 (Settlement Road to Reserve Road) completed mid-2023. Stage 2 (Reserve Road to Lower Duneed Road) is partly under construction (Reserve Road to Lake Road) and partly in planning (Lake Road to Lower Duneed Road, with additional federal funding secured). Works include duplicating lanes, upgrading intersections, installing traffic lights and building new shared walking and cycling paths.
Employment
Marshall shows employment indicators that trail behind approximately 70% of regions assessed across Australia
Marshall has a skilled workforce with essential services sectors well represented. The unemployment rate was 3.8% in September 2025, matching Rest of Vic.'s rate. Employment grew by 0.6% over the past year, according to AreaSearch aggregation of statistical area data.
There were 1,427 residents employed as of September 2025, with a workforce participation rate of 76.5%, higher than Rest of Vic.'s 61.4%. A moderate 16.6% of residents worked from home, though Covid-19 lockdown impacts should be considered. Employment is concentrated in health care & social assistance, retail trade, and construction, with notable concentration in the former at 1.3 times the regional average. Agriculture, forestry & fishing has limited presence with 0.4% employment compared to 7.5% regionally.
The area offers limited local employment opportunities, indicated by Census working population vs resident population count. Between September 2024 and September 2025, employment levels increased by 0.6%, labour force by 1.4%, causing unemployment rate to rise by 0.8 percentage points, contrasting with Rest of Vic.'s marginal unemployment increase despite employment contraction and labour force fall. Jobs and Skills Australia's national employment forecasts from May-25 project overall employment growth of 6.6% over five years and 13.7% over ten years. Applying these projections to Marshall's employment mix suggests local employment should increase by 6.8% over five years and 14.1% over ten years, though this is a simple weighting extrapolation for illustrative purposes and does not account for localised population projections.
Frequently Asked Questions - Employment
Income
Income metrics place the area in the bottom 10% of locations nationally according to AreaSearch analysis
Marshall's suburb has an income level below the national average, as per latest ATO data aggregated by AreaSearch for financial year 2023. The median income among taxpayers in Marshall is $39,083, with an average income of $45,189. This compares to Rest of Vic.'s figures of $50,954 and $62,728 respectively. Based on a Wage Price Index growth of 8.25% since financial year 2023, estimated incomes for Marshall as of September 2025 would be approximately $42,307 (median) and $48,917 (average). Census data shows that household, family, and personal incomes in Marshall all fall between the 10th and 15th percentiles nationally. In Marshall, 29.6% of the population (704 individuals) have incomes within the $400 - $799 range, differing from surrounding regions where the $1,500 - $2,999 range dominates with 30.3%. Housing affordability pressures are severe in Marshall, with only 78.6% of income remaining, ranking at the 8th percentile.
Frequently Asked Questions - Income
Housing
Marshall is characterized by a predominantly suburban housing profile, with a higher proportion of rental properties than the broader region
In Marshall, as per the latest Census evaluation, 70.2% of dwellings were houses with the remaining 29.8% being other types such as semi-detached homes and apartments. In comparison, Non-Metro Vic. had 90.1% houses and 9.9% other dwellings. Home ownership in Marshall was at 34.9%, with mortgaged dwellings at 36.0% and rented ones at 29.1%. The median monthly mortgage repayment in Marshall was $1,600, higher than Non-Metro Vic.'s average of $1,430. The median weekly rent figure in Marshall was $390 compared to Non-Metro Vic.'s $285. Nationally, Marshall's mortgage repayments were lower at $1,600 versus the Australian average of $1,863, while rents were higher at $390 compared to the national figure of $375.
Frequently Asked Questions - Housing
Household Composition
Marshall features high concentrations of lone person households and group households, with a lower-than-average median household size
Family households constitute 56.8% of all households, including 19.9% couples with children, 28.8% couples without children, and 7.3% single parent families. Non-family households account for the remaining 43.2%, with lone person households at 37.5% and group households comprising 5.9%. The median household size is 2.1 people, which is smaller than the Rest of Vic. average of 2.4.
Frequently Asked Questions - Households
Local Schools & Education
Marshall demonstrates exceptional educational outcomes, ranking among the top 5% of areas nationally based on AreaSearch's comprehensive analysis of qualification and performance metrics
Marshall Trail has a lower proportion of residents aged 15 and above with university degrees compared to Victoria, with 24.1% versus 33.4%. The most common qualifications are bachelor degrees (16.4%), followed by postgraduate qualifications (5.0%) and graduate diplomas (2.7%). Vocational credentials are also prevalent, with 37.1% of residents holding such qualifications, including advanced diplomas (14.1%) and certificates (23.0%). A significant portion of the population is actively engaged in education, with 24.4% pursuing formal learning.
This includes 8.4% in primary education, 5.5% in tertiary education, and 3.9% in secondary education.
Frequently Asked Questions - Education
Schools Detail
Nearby Services & Amenities
Transport
Transport servicing is high compared to other areas nationally based on assessment of service frequency, route connectivity and accessibility
Marshall has 18 operational public transport stops offering a mix of train services. These stops are served by 18 unique routes, facilitating 2093 weekly passenger trips in total. The area's transport accessibility is rated excellent, with residents on average residing 184 meters from the nearest stop. Predominantly residential, Marshall sees most commuters traveling outward, with cars being the primary mode of transportation at 93%. On average, there are 1.1 vehicles per dwelling, lower than the regional norm. According to the 2021 Census, 16.6% of residents work from home, which may be influenced by COVID-19 conditions.
Across all routes, service frequency averages 299 trips daily, equating to approximately 116 weekly trips per individual stop.
Frequently Asked Questions - Transport
Transport Stops Detail
Health
Health performance in Marshall is well below average with considerably higher than average prevalence of common health conditions and to an even higher degree among older age cohorts
Marshall faces substantial health challenges, according to AreaSearch's assessment. The prevalence of common health conditions is considerably higher than average, particularly among older age cohorts. Only approximately 45% (~1,066 people) of Marshall's total population has private health cover, compared to Rest of Vic.'s 50.5%, and the national average of 55.7%.
The most prevalent medical conditions are arthritis (11.2%) and mental health issues (11.1%), while 56.7% claim to be completely clear of medical ailments, compared to Rest of Vic.'s 63.4%. Working-age residents show above average prevalence of chronic health conditions. Marshall has a higher proportion of seniors aged 65 and over at 28.4% (675 people), compared to Rest of Vic.'s 23.9%. Health outcomes among seniors present some challenges, ranking lower nationally than the broader population.
Frequently Asked Questions - Health
Cultural Diversity
In terms of cultural diversity, Marshall records figures broadly comparable to the national average, as found in AreaSearch's assessment of a number of language and cultural background related metrics
Marshall's population was found to be approximately aligned with the broader regional average in terms of cultural diversity, with 81.7% born in Australia, 88.6% being citizens, and 89.4% speaking English only at home. Christianity was identified as the predominant religion in Marshall, accounting for 50.6% of the population. However, there was a notable overrepresentation in the 'Other' category, comprising 1.3% compared to the regional average of 0.8%.
In terms of ancestry, the top three represented groups were English (31.7%), Australian (26.2%), and Irish (10.8%). There were also significant differences in the representation of certain ethnic groups: Dutch was overrepresented at 2.0% compared to the regional average of 1.7%, Russian at 0.4% versus 0.1%, and Scottish at 8.7% versus 8.8%.
Frequently Asked Questions - Diversity
Age
Marshall hosts a notably older demographic compared to the national average
Marshall's median age is 41 years, which is lower than Victoria's average of 43 but higher than Australia's average of 38. The 25-34 age group makes up 18.0% of Marshall's population, compared to the Rest of Victoria's percentage. However, the 55-64 cohort represents only 7.2%. Post-2021 Census data shows a shift in median age from 42.7 years to 41 years due to an influx of younger residents. The 35-44 age group grew from 11.1% to 16.4%, and the 25-34 cohort increased from 15.1% to 18.0%. Conversely, the 85+ cohort declined from 9.4% to 5.9%, and the 75-84 group dropped from 14.2% to 11.4%. By 2041, Marshall's population is forecasted to experience significant demographic changes. The 35-44 age group is projected to grow by 207%, adding 805 residents and reaching a total of 1,196.