East Geelong

East Geelong has seen population growth performance typically on par with national averages when looking at short and medium term trends

Based on analysis of ABS population updates for the broader area, as of Nov 2025, East Geelong's population is estimated at around 3,986. This reflects a decrease of 26 people since the 2021 Census, which reported a population of 4,012. The change was inferred from AreaSearch's resident population estimate of 3,984 following examination of ABS's latest ERP data release in June 2024 and an additional six validated new addresses since the Census date. This level equates to a density ratio of 1,182 persons per square kilometer. Population growth was primarily driven by overseas migration contributing approximately 92.0% of overall population gains during recent periods.

AreaSearch is adopting ABS/Geoscience Australia projections for each SA2 area released in 2024 with a base year of 2022. For areas not covered, weighted aggregation adjustments were made using VIC State Government's Regional/LGA projections released in 2023. Growth rates by age group are applied across all areas from these aggregations for years 2032 to 2041. By 2041, East Geelong is forecasted to expand by 1,153 persons based on aggregated SA2-level projections, reflecting a gain of 31.1% in total over the 17 years.

AreaSearch assessment of residential development drivers sees a low level of activity in East Geelong, placing the area among the bottom 25% of areas assessed nationally

AreaSearch analysis of ABS building approval numbers allocated from statistical area data shows East Geelong averaged approximately 4 new dwelling approvals annually over the past 5 financial years, totalling an estimated 23 homes. As of FY-26, 0 approvals have been recorded. Between FY-21 and FY-25, an average of 1.7 new residents was associated with each dwelling constructed. However, recent data indicates this figure has intensified to 17.5 people per dwelling over the past 2 financial years, suggesting growing popularity and potential undersupply. New homes are being built at an average expected construction cost value of $533,000, targeting the premium market segment with higher-end properties.

This financial year has seen $28.9 million in commercial approvals, indicating robust local business investment. Compared to Rest of Vic., East Geelong shows substantially reduced construction, with 89.0% below the regional average per person, typically strengthening demand and prices for existing properties. Recent development has been entirely comprised of attached dwellings, offering affordable entry pathways and attracting downsizers, investors, and first-time purchasers. This represents a notable shift from the area's existing housing composition, currently 85.0% houses. East Geelong shows a mature, established population density of around 4068 people per approval. Looking ahead, AreaSearch quarterly estimates project East Geelong to grow by 1,241 residents through to 2041. At current development rates, housing supply may struggle to match population growth, potentially heightening buyer competition and supporting price increases.

Looking ahead, East Geelong is expected to grow by 1,241 residents through to 2041 (from the latest AreaSearch quarterly estimate). At current development rates, housing supply may struggle to match population growth, potentially heightening buyer competition and supporting price increases.

East Geelong has very high levels of nearby infrastructure activity, ranking in the top 10% nationally

Changes to local infrastructure significantly impact an area's performance. AreaSearch identified 13 projects likely to affect this region. Notable ones are Barwon Women's and Children's Hospital, Geelong Marine Research Institute, Nyaal Banyul Geelong Convention and Event Centre Precinct, and Malop Street Green Spine. The following list details those most relevant.

Professional plan users can use the search below to filter and access additional projects.

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While East Geelong retains a healthy unemployment rate of 3.8%, recent employment declines have impacted its national performance ranking

East Geelong has an educated workforce with prominent representation in essential services sectors. The unemployment rate was 3.8% as of September 2025, matching the Rest of Vic.'s rate and exceeding the standard workforce participation rate at 67.4%.

Key employment sectors include health care & social assistance (1.3 times the regional level), construction, and retail trade. Agriculture, forestry & fishing has limited presence with 0.7% employment compared to 7.5% regionally. There are 1.1 workers per resident, indicating East Geelong functions as an employment hub attracting workers from nearby areas. Between September 2024 and September 2025, labour force levels decreased by 0.5%, with employment also decreasing by 0.5%.

Statewide in Victoria, employment grew by 1.13% year-on-year to November 25, adding 41,950 jobs, with an unemployment rate of 4.7%. National employment forecasts from May-25 project a 6.6% increase over five years and 13.7% over ten years. Applying these projections to East Geelong's employment mix suggests local employment should grow by 7.2% over five years and 14.7% over ten years.

Income analysis reveals strong economic positioning, with the area outperforming 60% of locations assessed nationally by AreaSearch

In AreaSearch's latest postcode level ATO data for financial year ending June 2023, East Geelong's median income among taxpayers was $59,938. The average income was $85,026. This places East Geelong among the highest in Australia, compared to the Rest of Victoria's median of $50,954 and average of $62,728. Based on Wage Price Index growth of 8.25% since financial year ending June 2023, current estimates would be approximately $64,883 (median) and $92,041 (average) as of September 2025. According to the 2021 Census, personal income ranks at the 72nd percentile ($943 weekly), while household income sits at the 52nd percentile. The earnings profile shows that 29.6% of the community falls within the $1,500 - 2,999 earnings band (1,179 individuals), which is consistent with broader trends across regional levels showing 30.3% in the same category. After housing expenses, 85.5% of income remains for other expenses. The area's SEIFA income ranking places it in the 7th decile.

East Geelong is characterized by a predominantly suburban housing profile, with above-average rates of outright home ownership

East Geelong's dwelling structure, as per the latest Census, consisted of 85.3% houses and 14.7% other dwellings (semi-detached, apartments, 'other' dwellings). This compares to Non-Metro Vic.'s 84.6% houses and 15.4% other dwellings. Home ownership in East Geelong was at 33.4%, aligned with Non-Metro Vic., with the rest being mortgaged (35.3%) or rented (31.3%). The median monthly mortgage repayment was $1,827, above Non-Metro Vic.'s average of $1,712. The median weekly rent figure was $350, compared to Non-Metro Vic.'s $335. Nationally, East Geelong's mortgage repayments were lower than the Australian average of $1,863, while rents were less than the national figure of $375.

East Geelong features high concentrations of group households and lone person households, with a lower-than-average median household size

Family households comprise 63.2% of all households, including 25.9% couples with children, 27.1% couples without children, and 9.0% single parent families. Non-family households account for the remaining 36.8%, with lone person households at 30.9% and group households comprising 5.4%. The median household size is 2.3 people, smaller than the Rest of Vic. average of 2.4.

East Geelong performs slightly above the national average for education, showing competitive qualification levels and steady academic outcomes

East Geelong's residents aged 15+ have a notably high level of educational attainment, with 39.3% holding university qualifications compared to the broader Victorian average of 21.7%. This figure is also higher than that of the SA3 area at 27.3%. The most common university qualification in East Geelong is the Bachelor degree, held by 26.1% of residents with university qualifications. Postgraduate qualifications and graduate diplomas are held by 8.0% and 5.2% respectively. Vocational credentials are also prevalent among East Geelong's residents aged 15+, with 30.4% holding such qualifications.

Advanced diplomas account for 12.5% of this group, while certificates make up 17.9%. Educational participation is notably high in the area, with 26.3% of residents currently enrolled in formal education. This includes 7.8% in primary education, 6.5% in tertiary education, and 5.9% pursuing secondary education.

Transport servicing is high compared to other areas nationally based on assessment of service frequency, route connectivity and accessibility

East Geelong has 35 active public transport stops, all of which are bus stops. These stops are served by 22 different routes that together facilitate 2,035 weekly passenger trips. Residents enjoy excellent transport accessibility, with an average distance of 142 meters to the nearest stop.

The service frequency is 290 trips per day across all routes, which amounts to approximately 58 weekly trips per individual stop.

East Geelong's residents are healthier than average in comparison to broader Australia with a fairly standard level of common health conditions seen across both young and old age cohorts

East Geelong residents show favourable health outcomes with common conditions prevalent in both young and elderly cohorts. Private health cover is high at approximately 60% (2,405 people), compared to Victoria's 53.3%.

Mental health issues affect 10.2%, asthma affects 9.0%, while 67.7% report no medical ailments, slightly higher than Rest of Vic.'s 65.9%. The area has 16.1% residents aged 65 and over (641 people), with seniors showing better-than-average health outcomes.

East Geelong ranks below the Australian average when compared to other local markets across a number of language and cultural background related metrics

East Geelong's cultural diversity was found to be below average, with 85.4% of its population born in Australia, 91.0% being citizens, and 90.9% speaking English only at home. Christianity is the main religion in East Geelong, comprising 46.4% of people. However, Judaism shows an overrepresentation, making up 0.1% compared to 0.1% across Rest of Vic..

The top three ancestry groups are English (28.6%), Australian (25.0%), and Irish (13.2%). Notably, Scottish (10.3%) is overrepresented compared to the regional average of 8.3%, Dutch at 1.7% (vs 2.0%), and Croatian at 0.8% (vs 1.5%).

East Geelong's population is slightly older than the national pattern

The median age in East Geelong was 39 years as of 2021, significantly lower than Rest of Vic.'s average of 43 but essentially aligned with Australia's median age of 38 years. Compared to Rest of Vic., East Geelong had a higher percentage of residents aged 25-34 (18.3%) but fewer residents aged 75-84 (4.7%). Following the 2021 Census, the median age decreased by 1.3 years from 40 to 39, indicating a shift towards a younger demographic. Key changes showed that the 25-34 age group grew from 14.9% to 18.3%, while the 35-44 cohort increased from 12.3% to 13.6%. Conversely, the 45-54 cohort declined from 14.3% to 12.6% and the 55-64 group fell from 14.4% to 12.9%. Demographic modeling suggests that East Geelong's age profile will evolve significantly by 2041. The 25-34 age cohort is projected to increase markedly, with an expected growth of 481 people (66%), from 729 to 1,211. Meanwhile, numbers in the 55-64 age range are expected to fall by approximately 10%.