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Sales Activity
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Population
East Geelong has seen population growth performance typically on par with national averages when looking at short and medium term trends
East Geelong's population, as of November 2025, is estimated at around 4,035 people. This figure reflects an increase of 23 individuals since the 2021 Census, which reported a population of 4,012 people. The current estimate is based on AreaSearch's validation of new addresses and their examination of the latest ERP data release by the ABS in June 2024, indicating a resident population of 4,043. This results in a population density ratio of approximately 1,197 persons per square kilometer for the suburb of East Geelong. The primary driver of population growth was overseas migration, contributing around 92% of overall population gains during recent periods.
AreaSearch is using ABS/Geoscience Australia projections released in 2024 with a base year of 2022 for each SA2 area. For areas not covered by this data, AreaSearch employs the VIC State Government's Regional/LGA projections from 2023, adjusting them to SA2 levels using weighted aggregation methods. By 2041, East Geelong is forecasted to experience significant population growth, with an expected increase of 1,167 persons based on aggregated SA2-level projections. This would reflect a gain of approximately 29.9% in total over the 17-year period from 2025 to 2041.
Frequently Asked Questions - Population
Development
AreaSearch assessment of residential development drivers sees a low level of activity in East Geelong, placing the area among the bottom 25% of areas assessed nationally
East Geelong averaged approximately 8 new dwelling approvals annually over the past five financial years from FY-21 to FY-25, totalling an estimated 44 homes. As of FY-26, no approvals have been recorded yet. The average population growth per year for each dwelling built in this period was 0.9 people. This suggests that new construction is meeting or exceeding demand, providing more options for buyers and potentially driving population growth beyond current expectations.
The average expected construction cost value of new properties was $533,000, slightly above the regional average. In FY-26, there have been $124.5 million in commercial approvals, indicating robust local business investment. Compared to the rest of Victoria, East Geelong has shown substantially reduced construction activity, with 80.0% below the regional average per person. This scarcity of new homes typically strengthens demand and prices for existing properties, although recent construction activity has intensified. The national average density level is also higher than that in East Geelong, reflecting the area's maturity and potential planning constraints. Recent construction in East Geelon comprises 14.0% detached dwellings and 86.0% townhouses or apartments. This shift towards higher-density living creates more affordable entry points for downsizers, investors, and first-home buyers, marking a significant change from the current housing mix of 85.0% houses.
With around 339 people per dwelling approval, East Geelong is considered a low density area. According to the latest AreaSearch quarterly estimate, East Geelon is projected to gain 1,206 residents by 2041. If current development rates continue, housing supply may struggle to keep pace with population growth, potentially heightening buyer competition and supporting price increases.
Frequently Asked Questions - Development
Infrastructure
East Geelong has very high levels of nearby infrastructure activity, ranking in the top 10% nationally
Changes to local infrastructure significantly influence an area's performance. AreaSearch identified 13 projects likely impacting the area. Key projects include Barwon Women's and Children's Hospital, Geelong Marine Research Institute, Malop Street Green Spine, and Geelong Smart City Initiative. The following list details those most relevant:.
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Frequently Asked Questions - Infrastructure
Geelong Line Upgrade (Geelong Fast Rail)
Major upgrade of the Melbourne - Geelong - Warrnambool rail corridor to enable faster, more frequent and reliable services. Key works include track duplication, signalling upgrades, level crossing removals and station improvements to achieve 50-60 minute journeys from Geelong to Melbourne by the early 2030s, with further stages targeting sub-one-hour travel times.
Barwon Women's and Children's Hospital
The Barwon Women's and Children's Hospital is a $708 million dedicated women's and children's facility being built within the University Hospital Geelong precinct. Delivered by the Victorian Health Building Authority in partnership with Barwon Health, the new hospital will include expanded maternity services, neonatal intensive care, paediatric inpatient units, birthing suites, special care nursery, women's health clinics and additional operating theatres. Construction by Built Pty Ltd began in February 2025 and is progressing on schedule for completion in late 2029.
Geelong Innovation Precinct
A new innovation and technology precinct in central Geelong focused on advanced manufacturing, digital technology, creative industries and education. The precinct will include co-working spaces, startup incubators, research facilities, commercial office space and supporting mixed-use development to drive economic growth and job creation in the region.
Nyaal Banyul Geelong Convention and Event Centre
The project involves constructing a purpose-built convention and exhibition space, including a 1000-seat venue, two large exhibition spaces, meeting rooms, conference facilities, flexible event spaces, retail spaces for food and beverage, a large public plaza, and a 200-room Crowne Plaza hotel.
Geelong Smart City Initiative
Implementation of smart city technologies across Geelong including IoT sensors, smart traffic management, digital infrastructure, e-governance platforms, and integrated urban planning systems.
Clifton Springs Water Tank Renewal
Renewal of Barwon Water's largest potable water tank, a 32ML steel storage in Drysdale, to ensure supply security for Clifton Springs and surrounding areas.
Geelong Marine Research Institute
A world-class marine research institute on Corio Bay featuring laboratories, research vessels, aquaculture facilities, and educational programs focused on marine science, conservation, and sustainable fisheries.
Malop Street Green Spine
The Malop Street Green Spine is a precinct enhancement project transforming Malop Street in central Geelong into a linear park and botanic walk with native planting, separated bike lanes, and enhanced pedestrian zones. It connects Geelong Station precinct to Johnstone Park and Eastern Park across six blocks. Multiple stages are complete (including Block 3 south side completed December 2023, Blocks 1 north side and Block 2), creating a vibrant active transport and green corridor. The project is a key part of the Geelong City Deal.
Employment
East Geelong has seen below average employment performance when compared to national benchmarks
East Geelong has a highly educated workforce with strong representation in essential services sectors. The unemployment rate is 4.0%, with an estimated employment growth of 2.1% over the past year (AreaSearch aggregation).
As of June 2025, there are 2,374 residents employed, and the unemployment rate is 0.2% higher than Rest of Vic.'s rate of 3.8%. Workforce participation in East Geelong stands at 67.4%, significantly higher than Rest of Vic.'s 57.4%. Key industries for employment among residents are health care & social assistance, construction, and retail trade. The area specializes particularly in health care & social assistance, with an employment share of 1.3 times the regional level, while agriculture, forestry & fishing employs just 0.7% of local workers, below Rest of Vic.'s 7.5%.
With a ratio of 1.1 workers per resident, East Geelong functions as an employment hub hosting more jobs than residents and attracting workers from surrounding areas. Between June 2024 and June 2025, employment levels increased by 2.1% and labour force by 2.4%, leading to a rise in unemployment rate of 0.3 percentage points. In contrast, Rest of Vic. experienced an employment decline of 0.9% and labour force decline of 0.4%. Jobs and Skills Australia's national employment forecasts from Sep-22 suggest that East Geelong's employment should increase by 7.2% over five years and 14.7% over ten years, based on industry-specific projections applied to the local employment mix.
Frequently Asked Questions - Employment
Income
The area exhibits notably strong income performance, ranking higher than 70% of areas assessed nationally through AreaSearch analysis
East Geelong's median taxpayer income was $59,938 and average income was $85,026 according to AreaSearch aggregated postcode level ATO data for financial year 2022. Nationally, this is high compared to Rest of Vic.'s median income of $48,741 and average income of $60,693. Based on Wage Price Index growth from June 2022 to September 2025 (12.16%), current estimates would be approximately $67,226 (median) and $95,365 (average). According to the 2021 Census, personal income ranked at the 72nd percentile ($943 weekly), while household income was at the 52nd percentile. Income brackets showed that 29.6% of locals (1,194 people) fell into the $1,500 - $2,999 category. After housing costs, 85.5% of income remained for other expenses. East Geelong's SEIFA income ranking placed it in the 7th decile.
Frequently Asked Questions - Income
Housing
East Geelong is characterized by a predominantly suburban housing profile, with above-average rates of outright home ownership
East Geelong's dwelling structure, as per the latest Census, consisted of 85.3% houses and 14.7% other dwellings (semi-detached, apartments, 'other' dwellings). This compared to Non-Metro Vic.'s 84.6% houses and 15.4% other dwellings. Home ownership in East Geelong was at 33.4%, similar to Non-Metro Vic., with mortgaged dwellings at 35.3% and rented ones at 31.3%. The median monthly mortgage repayment was $1,827, above Non-Metro Vic.'s average of $1,712. The median weekly rent figure was $350, compared to Non-Metro Vic.'s $335. Nationally, East Geelong's mortgage repayments were lower than the Australian average of $1,863, and rents were less than the national figure of $375.
Frequently Asked Questions - Housing
Household Composition
East Geelong features high concentrations of group households and lone person households, with a lower-than-average median household size
Family households constitute 63.2% of all households, including 25.9% couples with children, 27.1% couples without children, and 9.0% single parent families. Non-family households comprise the remaining 36.8%, with lone person households at 30.9% and group households making up 5.4%. The median household size is 2.3 people, smaller than the Rest of Vic average of 2.4.
Frequently Asked Questions - Households
Local Schools & Education
East Geelong performs slightly above the national average for education, showing competitive qualification levels and steady academic outcomes
East Geelong's educational attainment is notably higher than broader averages. 39.3% of residents aged 15+ have university qualifications, compared to 21.7% in the rest of Victoria and 27.3% in the SA3 area. Bachelor degrees are most common at 26.1%, followed by postgraduate qualifications (8.0%) and graduate diplomas (5.2%). Vocational credentials are also prevalent, with 30.4% of residents aged 15+ holding such qualifications - advanced diplomas at 12.5% and certificates at 17.9%. Educational participation is high, with 26.3% of residents currently enrolled in formal education.
This includes 7.8% in primary education, 6.5% in tertiary education, and 5.9% pursuing secondary education. Geelong High School serves East Geelong, with an enrollment of 954 students as of the latest data. The area has typical Australian school conditions (ICSEA: 1000) and balanced educational opportunities. Secondary education dominates with 1 school, while primary students typically attend schools in adjacent catchments. School capacity exceeds residential needs, with 23.6 places per 100 residents compared to the regional average of 16.7, indicating East Geelong serves as an educational center for the broader region.
Frequently Asked Questions - Education
Schools Detail
Nearby Services & Amenities
Transport
Transport servicing is good compared to other areas nationally based on assessment of service frequency, route connectivity and accessibility
East Geelong has 35 active public transport stops, all of which are bus stops. These stops are served by seven different routes that together facilitate 1,239 weekly passenger trips. The average distance from a resident's location to the nearest transport stop is 142 meters.
Across all routes, there are an average of 177 trips per day, equating to approximately 35 weekly trips per individual stop.
Frequently Asked Questions - Transport
Transport Stops Detail
Health
East Geelong's residents are healthier than average in comparison to broader Australia with a fairly standard level of common health conditions seen across both young and old age cohorts
East Geelong residents show relatively positive health outcomes, with common conditions similar across both young and elderly age groups. Private health cover is exceptionally high at approximately 60% of the total population (2,435 people), compared to 52.7% across Rest of Vic., and 55.3% nationally. Mental health issues impact 10.2% of residents, while asthma affects 9.0%.
A total of 67.7% report no medical ailments, compared to 65.9% across Rest of Vic. The area has 16.0% of residents aged 65 and over (645 people), with health outcomes among seniors above average, outperforming the general population in health metrics.
Frequently Asked Questions - Health
Cultural Diversity
East Geelong ranks below the Australian average when compared to other local markets across a number of language and cultural background related metrics
East Geelen was found to have low cultural diversity, with 85.4% of its population born in Australia, 91.0% being citizens, and 90.9% speaking English only at home. Christianity is the predominant religion in East Geelong, comprising 46.4% of the population. Notably, Judaism is overrepresented in East Geelong compared to Victoria, making up 0.1% versus 0.1%.
The top three ancestry groups are English (28.6%), Australian (25.0%), and Irish (13.2%). Some ethnic groups show significant differences: Scottish is overrepresented at 10.3% in East Geelong compared to the regional average of 8.3%, Dutch at 1.7% versus 2.0%, and Croatian at 0.8% versus 1.5%.
Frequently Asked Questions - Diversity
Age
East Geelong's median age exceeds the national pattern
The median age in East Geelong was 39 years as of 2021, which is significantly lower than Rest of Vic.'s average of 43 but essentially aligned with Australia's median age of 38 years. Compared to Rest of Vic., East Geelong had a higher percentage of residents aged 25-34 (18.3%) but fewer residents aged 75-84 (4.7%). Between the 2016 and 2021 censuses, East Geelong's median age decreased by 1.3 years from 40 to 39, indicating a shift towards a younger demographic. Key changes included an increase in the 25 to 34 age group from 14.9% to 18.3%, and an increase in the 35 to 44 cohort from 12.3% to 13.6%. Conversely, the 45 to 54 cohort declined from 14.3% to 12.6%, and the 55 to 64 group decreased from 14.4% to 12.9%. Demographic modeling projects significant changes in East Geelong's age profile by 2041, with the 25 to 34 age cohort expected to increase markedly by 473 people (64%), from 738 to 1,212. Meanwhile, numbers in the 55 to 64 age range are projected to fall by approximately 15%.