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Sales Activity
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Population
Population growth drivers in Norlane are slightly above average based on AreaSearch's ranking of recent, and medium term trends
Norlane's population, as per AreaSearch's analysis, is approximately 9,010 as of November 2025. This figure indicates a decrease of 41 individuals, representing a 0.5% drop from the 2021 Census count of 9,051 people. The change is inferred from the estimated resident population of 8,979 in June 2024 and an additional 185 validated new addresses since the Census date. This results in a population density ratio of 1,394 persons per square kilometer, higher than the average across national locations assessed by AreaSearch. Overseas migration primarily drove recent population growth, contributing approximately 82.7% of overall population gains.
AreaSearch employs ABS/Geoscience Australia projections for each SA2 area, released in 2024 with a base year of 2022. For areas not covered by this data, AreaSearch uses the VIC State Government's Regional/LGA projections from 2023, adjusting with a weighted aggregation method from LGA to SA2 levels. Growth rates by age group are applied across all areas for years 2032 to 2041. Based on projected demographic shifts, significant population increases in the top quartile of non-metropolitan areas nationally are forecasted. The area is expected to increase by 2,053 persons by 2041, reflecting a total increase of 22.0% over the 17-year period, according to the latest annual ERP population numbers.
Frequently Asked Questions - Population
Development
AreaSearch assessment of residential development drivers sees a low level of activity in Norlane, placing the area among the bottom 25% of areas assessed nationally
Norlane has seen approximately 51 dwelling approvals per year over the past five financial years, totalling 255 homes. As of FY-26, 26 approvals have been recorded. The population decline during this period suggests that new supply is meeting demand, providing good options for buyers with average home construction values at $262,000, below the regional average. This year has seen $900,000 in commercial approvals, indicating Norlane's residential focus.
Compared to other Victorian areas, Norlane records roughly half the building activity per person and ranks among the 36th percentile nationally, resulting in relatively limited buyer choice favouring existing homes. New building activity comprises 39.0% detached dwellings and 61.0% medium to high-density housing, attracting downsizers, investors, and first-time buyers due to affordable entry pathways. This shift reflects reduced development sites and changing lifestyle demands. With approximately 492 people per dwelling approval, Norlane is an established area with projected population growth of 1,982 residents by 2041. Construction pace currently matches projected growth, but increasing competition among buyers is expected as the population rises.
Population forecasts indicate Norlane will gain 1,982 residents through to 2041 (from the latest AreaSearch quarterly estimate). Construction is maintaining a reasonable pace with projected growth, although buyers could encounter growing competition as population increases.
Frequently Asked Questions - Development
Infrastructure
Norlane has strong levels of nearby infrastructure activity, ranking in the top 30% nationally
Changes to local infrastructure significantly influence an area's performance. AreaSearch has identified 15 projects likely to impact the area. Notable projects include Wathaurong Dreaming Project - North Geelong Hub Redevelopment, Gateway Green Estate, Geelong Growth Area Transport Infrastructure Strategy, and Norlane ARC. The following list details those most relevant.
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INFRASTRUCTURE SEARCH
Denotes AI-based impression for illustrative purposes only, not to be taken as definitive under any circumstances. Please follow links and conduct other investigations from the project's source for actual imagery. Developers and project owners wishing us to use original imagery please Contact Us and we will do so.
Frequently Asked Questions - Infrastructure
Lovely Banks Development
One of Australia's largest master-planned communities in Lovely Banks near Geelong, delivering approximately 15,000 new homes for up to 45,000 residents across 1,000+ hectares and five distinct neighbourhoods. Features include 6-10 schools, multiple activity and town centres with retail, hospitality, commercial and community facilities, extensive green spaces, signature parks, a skyline botanical garden, central lake, amphitheatre, and sustainable design based on One Planet Living Principles. Built on a plateau with panoramic 200-degree views of Geelong, Corio Bay, and Melbourne. Partnerships include social housing and employment initiatives.
Geelong Renewables Terminal
GeelongPort is proposing a major new offshore wind farm terminal at its Oyster Cove site to support Victoria's emerging renewable energy sector. The 25-hectare precinct will facilitate the storage, assembly, and transport of wind farm equipment for the Gippsland and Southern Ocean zones. Key features include a 290-metre berth, a 12.3-metre deep channel, and heavy-load ground bearing capacity. The project is projected to generate over 4,200 jobs during construction and 850 ongoing roles, with completion targeted for late 2028 or early 2029.
Geelong Hydrogen Hub
A green hydrogen production and refuelling hub proposed by GeelongPort and Australian Gas Infrastructure Group (AGIG) at the Port of Geelong. The facility will import green ammonia, convert it to hydrogen via cracking, store and distribute hydrogen to industrial customers, heavy transport and potentially the gas network. The project has been referred under the Environment Effects Act 1978 and is currently undergoing environmental assessment (EES) with public exhibition of the EES expected in 2026.
Wathaurong Dreaming Project - North Geelong Hub Redevelopment
The Wathaurong Dreaming Project is a redevelopment of the Morgan Street site in North Geelong to create a central hub for Aboriginal and Torres Strait Islander community services, bringing together healthcare, social and emotional wellbeing programs, family and youth support, justice services, and cultural spaces under one roof. Key features include inside-outside consult rooms, cultural spaces like a Scar Tree and dance circle, yarning circle, womens tranquility garden, new healthcare facilities with 12 GP consulting rooms, 2 treatment rooms, a dentistry room, a 300-seat conference and hospitality space, and landscaping with Indigenous flora.
Geelong Healthcare Precinct
Integrated health precinct in Geelong North featuring a major dental clinic with day surgery, a day hospital, GP medical centre with allied health, onsite pharmacy, pathology and radiology partners, and a Montessori childcare and kindergarten. Purpose-built, high exposure site with ample parking and tenant directory including Geelong Day Surgery, Orbit Medical, Norlane Dental, Montessori Minds and Pharmacy 4 Less.
Norlane ARC
Norlane ARC is a state-of-the-art aquatic and community facility in Norlane, serving as a health and wellbeing precinct. It features a 25m indoor pool, hydrotherapy pool, learn to swim pool, water play area, waterslide, spa, sauna, steam room, gymnasium, program rooms, occasional care facilities, cafe, and 1000 square metres of multi-purpose community spaces. The facility replaces the former Waterworld and Centenary Hall, includes improvements to Corio Library, and has expanded parking and landscaping. It is all-electric with a 5 Star Green Star certification.
340-344 Melbourne Road Retail Redevelopment
Refurbishment and re-tenanting of a long-vacant large format retail building on a prominent corner site. The asset was acquired in May 2025 and leasing is underway, with Savers committing to approximately half of the building. Site works commenced in August 2025 to upgrade the structure and prepare for multiple large format retail tenancies.
Stead Park Hockey Facility Upgrade
Upgrade to Geelong's Stead Park hockey facilities under the Regional Sports Infrastructure Program, including a new two-storey pavilion centrally located between two pitches (four change rooms, officials rooms, first aid, storage, canteen), a redeveloped western pitch, electronic scoreboard, improved drainage, upgraded sports lighting, additional seating and new access road and parking.
Employment
Employment conditions in Norlane face significant challenges, ranking among the bottom 10% of areas assessed nationally
Norlane's workforce is balanced across white and blue-collar jobs, with manufacturing and industrial sectors prominent. The unemployment rate was 20.3% in the past year, showing an estimated employment growth of 1.1%.
As of June 2025, 3,194 residents were employed, while the unemployment rate was 16.5% higher than Rest of Vic.'s rate of 3.8%. Workforce participation lagged at 45.3%, compared to Rest of Vic.'s 57.4%. Dominant employment sectors included health care & social assistance, retail trade, and construction. Transport, postal & warehousing showed strong specialization with an employment share 2.3 times the regional level.
Agriculture, forestry & fishing had limited presence at 2.0%, compared to the regional average of 7.5%. Local employment opportunities appeared limited, as indicated by Census data comparing working population to resident population. Between Jun-24 and Jun-25, employment increased by 1.1% while labour force rose by 2.3%, causing unemployment to rise by 0.9 percentage points. In comparison, Rest of Vic. saw employment decline by 0.9% and labour force decrease by 0.4%. State-level data from Nov-25 showed VIC employment grew by 1.13% year-on-year, with a state unemployment rate of 4.7%, slightly higher than the national rate of 4.3%. Jobs and Skills Australia's forecasts from May-25 projected national employment growth of 6.6% over five years and 13.7% over ten years. Applying these projections to Norlane's employment mix suggests local employment should increase by 6.0% over five years and 12.9% over ten years, though this is a simplified extrapolation for illustrative purposes.
Frequently Asked Questions - Employment
Income
Income metrics place the area in the bottom 10% of locations nationally according to AreaSearch analysis
AreaSearch's latest postcode level ATO data for financial year ending June 2022 shows median income in Norlane SA2 was $44,607 and average income was $48,499. This is lower than national averages of $51,355 (median) and $63,086 (average). In Rest of Vic., median income was $48,741 with an average of $60,693. Based on Wage Price Index growth of 12.16% from July 2022 to September 2025, estimated incomes in Norlane would be approximately $50,031 (median) and $54,396 (average). Census 2021 income data indicates household, family, and personal incomes in Norlane are between the 1st and 3rd percentiles nationally. Income distribution shows 32.0% of individuals earn between $400 and $799 weekly, unlike regional trends where 30.3% earn between $1,500 and $2,999. The concentration of 44.1% in sub-$800 brackets highlights economic challenges faced by a significant portion of the community. Housing affordability pressures are severe, with only 78.8% of income remaining after housing costs, ranking at the 3rd percentile nationally.
Frequently Asked Questions - Income
Housing
Norlane is characterized by a predominantly suburban housing profile, with a higher proportion of rental properties than the broader region
Norlane's dwelling structure, as per the latest Census, consisted of 84.3% houses and 15.7% other dwellings (semi-detached, apartments, 'other' dwellings). Compared to Non-Metro Vic., which had 84.6% houses and 15.4% other dwellings, Norlane's figures were similar. Home ownership in Norlane was at 24.3%, with mortgaged dwellings at 19.6% and rented ones at 56.1%. The median monthly mortgage repayment in the area was $1,200, lower than Non-Metro Vic.'s average of $1,712. The median weekly rent figure in Norlane was recorded as $254, compared to Non-Metro Vic.'s $335. Nationally, Norlane's mortgage repayments were significantly lower than the Australian average of $1,863, while rents were substantially below the national figure of $375.
Frequently Asked Questions - Housing
Household Composition
Norlane features high concentrations of lone person households and group households, with a lower-than-average median household size
Family households constitute 54.7% of all households, including 15.3% couples with children, 17.6% couples without children, and 19.6% single parent families. Non-family households account for the remaining 45.3%, with lone person households at 39.7% and group households comprising 5.6%. The median household size is 2.1 people, which is smaller than the Rest of Vic. average of 2.4.
Frequently Asked Questions - Households
Local Schools & Education
Norlane faces educational challenges, with performance metrics placing it in the bottom quartile of areas assessed nationally
The area's university qualification rate is 14.2%, significantly lower than Victoria's average of 33.4%. Bachelor degrees are the most common at 8.8%, followed by postgraduate qualifications (4.0%) and graduate diplomas (1.4%). Vocational credentials are prevalent, with 36.6% of residents aged 15+ holding them, including advanced diplomas (8.9%) and certificates (27.7%). Educational participation is high at 30.2%, with 9.8% in primary education, 7.8% in secondary education, and 3.4% pursuing tertiary education.
Educational participation is notably high, with 30.2% of residents currently enrolled in formal education. This includes 9.8% in primary education, 7.8% in secondary education, and 3.4% pursuing tertiary education.
Frequently Asked Questions - Education
Schools Detail
Nearby Services & Amenities
Transport
Transport servicing is good compared to other areas nationally based on assessment of service frequency, route connectivity and accessibility
Norlane has 49 active public transport stops offering a mix of train and bus services. These are covered by 9 routes that facilitate 2,976 weekly passenger trips in total. The average distance residents live from the nearest stop is 220 meters, indicating good accessibility.
On average, there are 425 trips per day across all routes, which amounts to roughly 60 weekly trips per individual stop.
Frequently Asked Questions - Transport
Transport Stops Detail
Health
Health performance in Norlane is a key challenge with a range of health conditions having marked impacts on both younger and older age cohorts
Norlane faces significant health challenges, with various conditions affecting both younger and older residents. Approximately 46% (~4,135 people) have private health cover, lower than the 52.7% Rest of Vic. average and the national average of 55.3%.
Mental health issues and asthma are the most prevalent conditions, impacting 14.0 and 10.1% respectively. Around 56.5% claim to be free from medical ailments, compared to 65.9% in Rest of Vic.. Norlane has a higher proportion of seniors aged 65 and over at 18.1% (1,634 people), compared to the 16.8% Rest of Vic. average. Health outcomes among seniors are broadly similar to those of the general population.
Frequently Asked Questions - Health
Cultural Diversity
The level of cultural diversity witnessed in Norlane was found to be above average when compared nationally for a number of language and cultural background related metrics
Norlane's population showed high cultural diversity, with 28.7% born overseas and 24.3% speaking a language other than English at home. Christianity was the dominant religion, comprising 41.8%. The 'Other' religious category had higher representation in Norlane at 2.6%, compared to 1.2% regionally.
In terms of ancestry, Australian was highest at 26.0%, followed by English at 24.5%, and Other at 12.6%, significantly higher than the regional average of 7.3%. Notable overrepresentations included Croatian (2.6% vs 1.5%), Serbian (1.7% vs 0.5%), and Macedonian (1.7% vs 0.6%).
Frequently Asked Questions - Diversity
Age
Norlane's population is slightly younger than the national pattern
The median age in Norlane is 37 years, which is lower than the Rest of Vic.'s average of 43 and close to the national average of 38 years. The age profile shows that those aged 25-34 are prominent at 18.6%, while those aged 65-74 are smaller at 9.5% compared to Rest of Vic. Between 2021 and present, the 25-34 age group has grown from 17.1% to 18.6%, and the 0-4 cohort increased from 5.4% to 6.7%. Conversely, the 45-54 age group declined from 12.2% to 10.5%, and the 5-14 group dropped from 10.4% to 8.8%. By 2041, projections show significant shifts in Norlane's age structure. The 25-34 age cohort is projected to increase by 734 people (44%) from 1,674 to 2,409. Meanwhile, both the 15-24 and 55-64 age groups are expected to decrease in numbers.