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This analysis uses Suburbs and Localities (SAL) boundaries, which can materially differ from Statistical Areas (SA2) even when sharing the same name.
SAL boundaries are defined by Australia Post and the Australian Bureau of Statistics to represent commonly-known suburb names used in postal addresses.
Statistical Areas (SA2) are designed for census data collection and may combine multiple suburbs or use different geographic boundaries. For comprehensive analysis, consider reviewing both boundary types if available.
est. as @ -- *
2021 Census | -- people
Sales Activity
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Sales Detail
Population
Lovely Banks lies within the top quartile of areas nationally for population growth performance according to AreaSearch analysis of recent, and medium to long-term trends
As of Nov 2025, the estimated population for the Lovely Banks statistical area (Lv2) is around 2,698, a decrease of 84 people since the 2021 Census which reported a population of 2,782. This change is inferred from AreaSearch's estimation of the resident population at 2,693 as of June 2024, based on the latest ERP data release by the ABS, and an additional 1 validated new address since the Census date. The population density ratio is approximately 90 persons per square kilometer. Overseas migration contributed about 66.0% of overall population gains in recent periods. AreaSearch employs ABS/Geoscience Australia projections for each SA2 area released in 2024 with a base year of 2022, and VIC State Government's Regional/LGA projections released in 2023 for areas not covered by the former data.
Growth rates by age group are applied across all areas from these aggregations for years 2032 to 2041. By 2041, the Lovely Banks (SA2) is forecasted to expand by 643 persons, reflecting a gain of 27.2% in total over the 17-year period.
Frequently Asked Questions - Population
Development
The level of residential development activity in Lovely Banks is very low in comparison to the average area assessed nationally by AreaSearch
Lovely Banks has fewer than one dwelling approval annually since 2016. Over the five-year period from 2016 to 2020, there were minimal dwellings approved each year. This low development level reflects Lovely Banks' rural nature, where housing needs drive development rather than market demand.
Fewer than ten approvals per year can significantly impact annual growth and relativity statistics. Compared to the Rest of Vic., Lovely Banks has much lower development activity. Its development pattern is also well below national averages.
Frequently Asked Questions - Development
Infrastructure
Lovely Banks has very high levels of nearby infrastructure activity, ranking in the top 20% nationally
Changes to local infrastructure significantly influence an area's performance. AreaSearch has identified 16 projects that may impact this region. Notable projects include Lovely Banks Development, Cedar Woods Corio Residential Estate, Gateway Green Estate, and Wathaurong Dreaming Project - North Geelong Hub Redevelopment. The following list details those most relevant.
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Frequently Asked Questions - Infrastructure
Lovely Banks Development
A massive 2,000-hectare master-planned community on a plateau in Geelong's Northern Growth Area. The project will deliver approximately 15,000 homes for 45,000 residents across five distinct neighbourhoods. Key features include 6-10 schools, a major town centre, 1,000+ apartments, a skyline botanical garden, and extensive green links. The development prioritises sustainability through One Planet Living Principles and supports regional growth with over 2,000 anticipated jobs.
Wathaurong Dreaming Project - North Geelong Hub Redevelopment
The Wathaurong Dreaming Project is a $43.6 million redevelopment of the Morgan Street site in North Geelong to create a centralized community hub. The project integrates healthcare services (12 GP rooms, dentistry, and treatment rooms), family and youth support, justice services, and cultural spaces including a yarning circle, dance circle, and a Scar Tree. Key features include a 300-seat conference and hospitality space, a womens tranquility garden, and extensive landscaping with Indigenous flora designed to consolidate previously dispersed operations into a single culturally safe location.
Geelong Hydrogen Hub
A green hydrogen production and refuelling hub proposed by GeelongPort and Australian Gas Infrastructure Group (AGIG) at the Port of Geelong. The facility will import green ammonia, convert it to hydrogen via cracking, store and distribute hydrogen to industrial customers, heavy transport and potentially the gas network. The project has been referred under the Environment Effects Act 1978 and is currently undergoing environmental assessment (EES) with public exhibition of the EES expected in 2026.
Geelong Ring Road - Stage 4C (Heales Road to Anglesea Road)
The final 5 km section of the Geelong Ring Road (Stage 4C) will complete the ring road by connecting the existing Princes Freeway at Heales Road (Corio) to the Anglesea Road interchange (Belmont). The project includes a new four-lane freeway, significant bridges over Cowies Creek and the Geelong-Melbourne rail line, and upgrades to local roads. It is designed to alleviate congestion and improve freight efficiency through the northern Geelong corridor.
Geelong Healthcare Precinct
Integrated health precinct in Geelong North featuring a major dental clinic with day surgery, a day hospital, GP medical centre with allied health, onsite pharmacy, pathology and radiology partners, and a Montessori childcare and kindergarten. Purpose-built, high exposure site with ample parking and tenant directory including Geelong Day Surgery, Orbit Medical, Norlane Dental, Montessori Minds and Pharmacy 4 Less.
Viva Energy Geelong Refinery Upgrades
Major $350 million upgrades to the Viva Energy Geelong Refinery are now practically complete as of November 2025. Key components include the Ultra Low Sulphur Gasoline (ULSG) plant, which achieved practical completion in late 2025, and Australia's first public hydrogen refuelling station, which opened in June 2025. The project also delivered three new 30-million-litre diesel storage tanks and aromatics compliance upgrades, solidifying the site's role as a modern Energy Hub supplying 50% of Victoria's fuel.
Creamery Road Precinct Structure Plan
The Creamery Road Precinct Structure Plan (PSP) is the initial development within the Western Geelong Growth Area, covering 344.57 hectares. The project aims to deliver over 4,200 dwellings for approximately 11,770 residents. Key features include two primary schools, a local town center, a community hub, and significant sporting reserves. The plan emphasizes sustainable transit via a central boulevard with dedicated cycle and walking paths. A major focus is the conservation of Cowies Creek to protect the Growling Grass Frog habitat. As of February 2026, the project is undergoing a full review by the Standing Advisory Committee following a public exhibition period that concluded in early February 2026.
Corio Convenience Retail Hub
A completed convenience and retail hub strategically positioned at the corner of Princes Highway and Harpur Road in Geelong's evolving Corio Retail Precinct. The development offers multiple tenancies including 600-2,400sqm showrooms, 139.5sqm food outlet, and 146.8sqm coffee drive-thru, with exceptional exposure to over 43,000 vehicles daily. Located near major brands including Dan Murphys, KFC, McDonalds, Ampol, Petstock and Harvey Norman.
Employment
AreaSearch assessment indicates Lovely Banks faces employment challenges relative to the majority of Australian markets
Lovely Banks has a skilled workforce with notable representation in the construction sector. The unemployment rate, as aggregated by AreaSearch from statistical area data, is 9.3%.
As of September 2025, 1,459 residents are employed while the unemployment rate is 5.6% higher than Rest of Vic.'s rate of 3.8%, indicating room for improvement. Workforce participation in Lovely Banks is high at 67.8%, compared to Rest of Vic.'s 57.4%. Key industries of employment among residents are health care & social assistance, construction, and retail trade. Construction is particularly strong with an employment share 1.4 times the regional level, while agriculture, forestry & fishing is under-represented at 1.2% compared to Rest of Vic.'s 7.5%.
The worker-to-resident ratio, as per the Census, is 0.6, indicating a level of local employment opportunities above average. Over the past year, labour force decreased by 0.4%, and employment decreased by 1.6%, leading to an unemployment rate rise of 1.1 percentage points. In comparison, Rest of Vic. saw an employment decline of 0.7% and labour force decline of 0.6%, with a marginal increase in unemployment. State-level data from 25-Nov shows VIC employment grew by 1.13% year-on-year, adding 41,950 jobs, with the state unemployment rate at 4.7%. National employment forecasts from Jobs and Skills Australia project national employment growth of 6.6% over five years and 13.7% over ten years. Applying these projections to Lovely Banks's employment mix suggests local employment should increase by 6.2% over five years and 12.9% over ten years, though this is a simple extrapolation for illustrative purposes and does not account for localised population projections.
Frequently Asked Questions - Employment
Income
Income metrics indicate excellent economic conditions, with the area achieving higher performance than 75% of national locations assessed by AreaSearch
AreaSearch's latest postcode level ATO data for financial year 2023 shows that income in Lovely Banks is above the national average. The median income is $63,992 and the average income stands at $71,893. This contrasts with Rest of Vic., which has a median income of $50,954 and an average income of $62,728. Based on Wage Price Index growth of 8.25% since financial year 2023, current estimates for Lovely Banks would be approximately $69,271 (median) and $77,824 (average) as of September 2025. According to the 2021 Census, household, family, and personal incomes in Lovely Banks cluster around the 56th percentile nationally. The earnings profile shows that the $1,500 - 2,999 earnings band captures 36.3% of the community (979 individuals), reflecting patterns seen at regional levels where 30.3% similarly occupy this range. After housing costs, residents retain 87.4% of their income, indicating strong purchasing power. The area's SEIFA income ranking places it in the 4th decile.
Frequently Asked Questions - Income
Housing
Lovely Banks is characterized by a predominantly suburban housing profile, with above-average rates of outright home ownership
In Lovely Banks, as per the latest Census, 91.4% of dwellings were houses with the remaining 8.6% being semi-detached, apartments, or other types. This compares to Non-Metro Vic.'s 84.6% houses and 15.4% other dwellings. Home ownership in Lovely Banks stood at 35.8%, with mortgaged dwellings at 50.0% and rented ones at 14.2%. The median monthly mortgage repayment was $1,747, higher than Non-Metro Vic.'s average of $1,712. The median weekly rent was $350, compared to Non-Metro Vic.'s $335. Nationally, Lovely Banks' mortgage repayments were lower than the Australian average of $1,863, and rents were less than the national figure of $375.
Frequently Asked Questions - Housing
Household Composition
Lovely Banks features high concentrations of family households, with a higher-than-average median household size
Family households account for 80.3% of all households, including 40.5% couples with children, 26.2% couples without children, and 13.0% single parent families. Non-family households constitute the remaining 19.7%, with lone person households at 17.1% and group households comprising 2.2% of the total. The median household size is 2.9 people, larger than the Rest of Vic. average of 2.4.
Frequently Asked Questions - Households
Local Schools & Education
Educational attainment in Lovely Banks aligns closely with national averages, showing typical qualification patterns and performance metrics
The area's university qualification rate is 16.6%, significantly lower than Victoria's average of 33.4%. Bachelor degrees are the most common at 11.7%, followed by postgraduate qualifications (3.4%) and graduate diplomas (1.5%). Vocational credentials are prominent, with 37.9% of residents aged 15+ holding them, including advanced diplomas (10.6%) and certificates (27.3%). Educational participation is high at 29.0%, with 9.3% in secondary education, 8.6% in primary education, and 4.9% pursuing tertiary education.
Educational participation is notably high, with 29.0% of residents currently enrolled in formal education. This includes 9.3% in secondary education, 8.6% in primary education, and 4.9% pursuing tertiary education.
Frequently Asked Questions - Education
Schools Detail
Nearby Services & Amenities
Transport
Transport servicing is moderate compared to other areas nationally based on assessment of service frequency, route connectivity and accessibility
Transport analysis in Lovely Banks shows five active public transport stops operating, offering a mix of bus services. These stops are served by one route collectively facilitating 261 weekly passenger trips. Transport accessibility is rated moderate with residents typically located 421 meters from the nearest stop.
Service frequency averages 37 trips per day across all routes, equating to approximately 52 weekly trips per individual stop.
Frequently Asked Questions - Transport
Transport Stops Detail
Health
Lovely Banks's residents boast exceedingly positive health performance metrics with younger cohorts in particular seeing very low prevalence of common health conditions
Health outcomes data shows excellent results across Lovely Banks, particularly for younger cohorts who have a very low prevalence of common health conditions.
Approximately 55% (~1,490 people) of the total population has private health cover. The most prevalent medical conditions are asthma and mental health issues, affecting 6.6 and 6.4% of residents respectively. A total of 75.2% of residents report being completely free from medical ailments, compared to 65.9% in Rest of Vic. Lovely Banks has 12.8% (345 people) of its population aged 65 and over, lower than the 16.8% in Rest of Vic. However, health outcomes among seniors require more attention than those in the broader population.
Frequently Asked Questions - Health
Cultural Diversity
The level of cultural diversity witnessed in Lovely Banks was found to be above average when compared nationally for a number of language and cultural background related metrics
Lovely Banks had a higher cultural diversity compared to most local markets, with 24.3% of its population born overseas and 28.0% speaking a language other than English at home. Christianity was the predominant religion in Lovely Banks, comprising 55.6% of people. However, Islam showed an overrepresentation at 5.4%, compared to 2.0% across Rest of Vic..
In terms of ancestry, Australian was the top group at 21.1%, followed by English at 19.0%, which was notably lower than the regional average of 27.5%. The Other ancestry group made up 13.2%, substantially higher than the regional average of 7.3%. Notably, Croatian (5.2% vs 1.5%), Hungarian (1.1% vs 0.3%) and Macedonian (3.4% vs 0.6%) ethnic groups were overrepresented in Lovely Banks compared to regional averages.
Frequently Asked Questions - Diversity
Age
Lovely Banks's population is slightly younger than the national pattern
The median age in Lovely Banks is 37 years, which is lower than Rest of Vic.'s average of 43 and close to Australia's national average of 38. The current age profile shows that individuals aged 25-34 are prominent at 16.5%, while those aged 65-74 comprise only 6.9%. Since 2021, the 25-34 age group has increased from 14.2% to 16.5%, while the 5-14 cohort has declined from 12.5% to 10.9% and the 45-54 group has dropped from 15.4% to 14.1%. By 2041, demographic projections indicate significant shifts in Lovely Banks's age structure: the 25-34 age cohort is projected to rise substantially by 285 people (64%), from 445 to 731, while the 55-64 cohort grows modestly by 4 people.