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Sales Activity
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Population
Charlemont lies within the top 10% of areas nationally in terms of population growth performance according to AreaSearch analysis of short and medium-term trends
Charlemont's population was 14,804 as of November 2025. This figure reflects an increase of 4,504 people since the 2021 Census, which reported a population of 10,300. The growth is inferred from ABS estimated resident population data of 14,030 in June 2024 and validated new addresses of 2,455 since the Census date. This results in a density ratio of 817 persons per square kilometer. Charlemont's 43.7% growth exceeded non-metro area (6.0%) and SA3 area averages, marking it as a growth leader. Population growth was primarily driven by interstate migration contributing approximately 83.3%.
AreaSearch uses ABS/Geoscience Australia projections for each SA2 area released in 2024 with a base year of 2022. For areas not covered, VIC State Government's Regional/LGA projections from 2023 are used with adjustments made employing weighted aggregation method to SA2 levels. Growth rates by age group are applied across all areas for years 2032 to 2041. Exceptional growth is predicted over the period, placing Charlemont in the top 10 percent of national non-metropolitan areas. The area is expected to grow by 18,965 persons to 2041 based on latest population numbers, with an increase of 122.8% in total over the 17 years.
Frequently Asked Questions - Population
Development
The level of residential development activity in Charlemont was found to be higher than 90% of real estate markets across the country
Charlemont recorded approximately 528 residential properties granted approval annually. Over the past five financial years, from FY-21 to FY-25, a total of 2,641 homes were approved, with an additional 153 approved in FY-26. On average, each dwelling built over these five years attracted 2.5 new residents.
The average construction cost value for new homes was $228,000, which is below regional levels, indicating more affordable housing options for buyers. In terms of commercial development, $10.4 million in approvals have been registered this financial year. Compared to the Rest of Vic., Charlemont has 417.0% more development activity per person, offering greater choice to buyers despite recent moderation in activity levels. This high level of activity reflects strong developer confidence in the area. New developments consist of 92.0% detached dwellings and 8.0% medium and high-density housing, preserving Charlemont's low density nature and attracting space-seeking buyers with an average of around 26 people per dwelling approval.
Future projections indicate that Charlemont will add approximately 18,187 residents by 2041. Building activity is currently keeping pace with growth projections, although heightened competition among buyers may arise as the population grows.
Frequently Asked Questions - Development
Infrastructure
Charlemont has emerging levels of nearby infrastructure activity, ranking in the 32ndth percentile nationally
Changes to local infrastructure significantly influence an area's performance. AreaSearch identified 39 projects likely impacting the area. Notable ones include Charlemont Rise Estate, Stockland Banksia Armstrong Creek, Armstrong Creek Town Centre, and Yirrama Primary School. The following details those most relevant.
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INFRASTRUCTURE SEARCH
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Frequently Asked Questions - Infrastructure
Armstrong Creek Town Centre
A $1 billion, 40-hectare master-planned mixed-use precinct serving as the civic, commercial, and social heart of the Armstrong Creek growth area. Stage 1 (retail) is complete, anchored by Coles and Dan Murphy's. Current works include the $89 million Armstrong Creek Sports Centre (Stage 1 of the civic precinct) and Stage 2 of the retail precinct. The full vision comprises retail, entertainment, commercial, residential, hotel, and wellness facilities, growing to serve 110,000+ residents by 2036.
Armstrong Creek Transit Corridor Planning
Strategic planning for future public transport corridor through Armstrong Creek to improve connectivity to Geelong CBD and surrounding areas. Includes assessment of bus rapid transit and potential future rail connections as part of the Regional Rail Revival program.
Charlemont Rise Shopping Centre
A 9,424 square metre neighbourhood shopping centre anchored by full-line Woolworths and BWS, featuring 24 specialty tenancies including Snap Fitness, medical centre, pharmacy, Dominos, Sushi Sushi, beauty services, and restaurants. The development includes a 2-storey commercial centre with 6 office tenancies, 241 car parks including undercover options, and a 6-bay drive-through click and collect facility. Opened June 2025 after 14 months of construction, serving the rapidly growing Charlemont Rise Estate in Geelong's growth corridor.
Warralily Quarter
Warralily Quarter is an 8,000sqm neighbourhood convenience centre in Armstrong Creek, Geelong. Developed by Oreana Property Group, it includes a full-line Coles supermarket (opened late 2024), 11 specialty tenancies, medical suites, a 130-place Aspire Childcare centre and drive-through food/beverage outlets. The centre complements the adjacent Village Warralily (Woolworths-anchored) and serves the daily needs of the rapidly growing Warralily and surrounding Armstrong Creek community. Construction of the Coles and majority of specialties is complete with progressive openings through 2025.
Charlemont Rise Estate
Master-planned residential estate featuring over 1,400 lots with panoramic views over Geelong and the Bellarine Peninsula. Includes tree-lined streets, conservation reserves, community amenities, and Game of Thrones-themed street names.
Armstrong Creek Mixed Use Precinct (465 Surf Coast Highway)
4.96 ha mixed-use development site opposite Armstrong Creek Town Centre with 420 m frontage to Surf Coast Highway. Site sold in August 2025 to an undisclosed buyer. Existing development approval for 43 townhouses on two of the three lots. Future development potential for additional residential, retail and commercial uses subject to new planning permits.
Harriott Armstrong Creek
Harriott is a premium masterplanned community in Armstrong Creek, offering titled land and townhomes. Located between The Village Warralily and future Sparrovale Wetlands, it features 721 lots across 13 stages including medium density housing and lifestyle blocks. The development includes Central Park as a green spine, 21 hectares of sporting facilities, 500 hectares of conserved wetlands, and integrated walking trails. Construction has commenced with the first 45 townhomes underway and settlements of stages 1-13 in progress.
Horseshoe Bend Community Hub
A purpose-built integrated children's centre and community hub featuring 4 kindergarten rooms for 132 children at a time (237 places per week), 3 maternal and child health rooms, 2 multipurpose community rooms, 2 meeting spaces, outdoor play spaces, amenities, landscaping, and car parking. The hub is co-located next to Yirrama Primary School and designed to mirror the elegant wings of a magpie in consultation with the Wadawurrung Traditional Owners. Opening January 2027.
Employment
AreaSearch assessment positions Charlemont ahead of most Australian regions for employment performance
Charlemont has an educated workforce with prominent representation in essential services sectors. The unemployment rate was 3.0% as of June 2025.
Employment growth over the past year is estimated at 1.4%. There are 7,522 residents employed, with an unemployment rate of 0.8% below Rest of Vic.'s rate of 3.8%. Workforce participation in Charlemont is 71.8%, compared to Rest of Vic.'s 57.4%. The dominant employment sectors among residents include health care & social assistance, construction, and retail trade.
Health care & social assistance employs 1.3 times the regional level, while agriculture, forestry & fishing employs just 0.6% of local workers, below Rest of Vic.'s 7.5%. In a 12-month period ending June 2025, employment increased by 1.4%, labour force increased by 2.4%, and unemployment rose by 0.9 percentage points. This contrasts with Rest of Vic., where employment contracted by 0.9%, the labour force fell by 0.4%, and unemployment rose 0.4 percentage points. Jobs and Skills Australia's national employment forecasts from May 2025 project national employment growth of 6.6% over five years and 13.7% over ten years, with varying rates across industry sectors. Applying these projections to Charlemont's employment mix suggests local growth of approximately 6.9%% over five years and 14.2% over ten years.
Frequently Asked Questions - Employment
Income
Income analysis reveals strong economic positioning, with the area outperforming 60% of locations assessed nationally by AreaSearch
AreaSearch's latest postcode level ATO data for financial year 2022 shows that income in Charlemont is slightly above average nationally. The median assessed income is $57,406 and the average income stands at $66,375. This contrasts with Rest of Vic.'s figures where the median income is $48,741 and the average income is $60,693. Based on Wage Price Index growth of 12.16% since financial year 2022, current estimates would be approximately $64,387 (median) and $74,446 (average) as of September 2025. From the 2021 Census, household, family and personal incomes in Charlemont cluster around the 67th percentile nationally. The earnings profile shows that 43.8% of locals (6,484 people) fall into the $1,500 - 2,999 income category. High housing costs consume 17.3% of income, but strong earnings place disposable income at the 63rd percentile nationally. The area's SEIFA income ranking places it in the 6th decile.
Frequently Asked Questions - Income
Housing
Charlemont is characterized by a predominantly suburban housing profile, with ownership patterns similar to the broader region
Charlemont's dwelling structure, as per the latest Census, consisted of 90.5% houses and 9.5% other dwellings (semi-detached, apartments, 'other' dwellings). In comparison, Non-Metro Vic. had 84.6% houses and 15.4% other dwellings. Home ownership in Charlemont was at 16.2%, with mortgaged dwellings at 53.8% and rented ones at 30.1%. The median monthly mortgage repayment was $1,755, above Non-Metro Vic.'s average of $1,712. The median weekly rent figure in Charlemont was $420, compared to Non-Metro Vic.'s $335. Nationally, Charlemont's mortgage repayments were lower than the Australian average of $1,863, while rents were substantially higher than the national figure of $375.
Frequently Asked Questions - Housing
Household Composition
Charlemont features high concentrations of group households, with a higher-than-average median household size
Family households constitute 71.2% of all households, including 32.7% couples with children, 27.9% couples without children, and 9.6% single parent families. Non-family households account for the remaining 28.8%, with lone person households at 22.2% and group households comprising 6.6%. The median household size is 2.6 people, larger than the Rest of Vic. average of 2.4.
Frequently Asked Questions - Households
Local Schools & Education
Charlemont shows strong educational performance, ranking in the upper quartile nationally when assessed across multiple qualification and achievement indicators
The area's educational profile is notable regionally, with 29.9% of residents aged 15+ holding university qualifications, exceeding the Rest of Vic. average of 21.7%. Bachelor degrees are most common at 20.8%, followed by postgraduate qualifications (5.8%) and graduate diplomas (3.3%). Vocational credentials are prominent, with 38.0% of residents aged 15+ holding these skills, including advanced diplomas (13.7%) and certificates (24.3%).
Educational participation is high at 28.9%, with 9.2% in primary education, 6.7% in tertiary education, and 4.7% pursuing secondary education. Charlemont's 4 schools have a combined enrollment of 2,322 students, indicating above-average socio-educational conditions (ICSEA: 1088). The educational mix includes 2 primary, 1 secondary, and 1 K-12 school.
Frequently Asked Questions - Education
Schools Detail
Nearby Services & Amenities
Transport
Transport servicing is moderate compared to other areas nationally based on assessment of service frequency, route connectivity and accessibility
Charlemont has 57 active public transport stops, offering a mix of train and bus services. These stops are served by 17 individual routes, collectively providing 2,455 weekly passenger trips. Transport accessibility is rated as good, with residents typically located 234 meters from the nearest stop.
Service frequency averages 350 trips per day across all routes, equating to approximately 43 weekly trips per stop.
Frequently Asked Questions - Transport
Transport Stops Detail
Health
Health performance in Charlemont is lower than average with common health conditions somewhat prevalent across the board, though to a considerably higher degree among older age cohorts
Charlemont faces significant health challenges with common health conditions prevalent across all age groups but particularly higher among older cohorts.
Approximately 52% (~7,757 people) have private health cover, slightly above the average SA2 area rate. Mental health issues and asthma are the most common medical conditions, affecting 10.8% and 8.9% of residents respectively. Around 68.5% of residents report no medical ailments, compared to 65.9% in Rest of Vic.. The area has 10.4% (1,535 people) aged 65 and over, lower than the 16.8% in Rest of Vic.. Health outcomes among seniors require more attention due to specific challenges faced by this age group.
Frequently Asked Questions - Health
Cultural Diversity
The level of cultural diversity witnessed in Charlemont was found to be above average when compared nationally for a number of language and cultural background related metrics
Charlemont's population showed above-average cultural diversity, with 19.1% born overseas and 14.5% speaking a language other than English at home. Christianity was the predominant religion, accounting for 41.8%. The 'Other' religious category had an overrepresentation of 2.4%, compared to Rest of Vic's 1.2%.
In terms of ancestry, the top three groups were English (28.0%), Australian (27.3%), and Irish (8.9%). Notable divergences included Dutch (1.9% vs regional 2.0%), Indian (3.2% vs 1.6%), and Filipino (1.6% vs 0.9%).
Frequently Asked Questions - Diversity
Age
Charlemont hosts a very young demographic, ranking in the bottom 10% of areas nationwide
Charlemont has a median age of 30 years, which is considerably lower than the Rest of Vic. average of 43 and substantially under the Australian median of 38. Relative to Rest of Vic., Charlemont has a higher concentration of 25-34 residents at 25.0%, but fewer 65-74 year-olds at 5.0%. This 25-34 concentration is well above the national average of 14.5%. Between the 2021 Census and the present, the 35 to 44 age group has grown from 15.2% to 18.6%, while the 25 to 34 cohort increased from 23.8% to 25.0%. Conversely, the 15 to 24 cohort has declined from 12.4% to 10.3%, and the 85+ group dropped from 3.4% to 2.0%. Demographic modeling suggests Charlemont's age profile will evolve significantly by 2041, with the 25 to 34 cohort projected to grow by 126%, adding 4,681 residents to reach a total of 8,382.