Chart Color Schemes
This analysis uses ABS Statistical Areas Level 2 (SA2) boundaries, which can materially differ from Suburbs and Localities (SAL) even when sharing similar names.
SA2 boundaries are defined by the Australian Bureau of Statistics and are designed to represent communities for statistical reporting (e.g., census and ERP).
Suburbs and Localities (SAL) represent commonly-used suburb/locality names (postal-style areas) and may use different geographic boundaries. For comprehensive analysis, consider reviewing both boundary types if available.
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ABS ERP | -- people | --
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Sales Activity
Curious about local property values? Filter the chart to assess the volume and appreciation (including resales) trends and regional comparisons, or scroll to the map below view this information at an individual property level.
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Sales Detail
Population
Population growth drivers in South West Rocks are strong compared to national averages based on AreaSearch's ranking of recent, and medium to long-term trends
Based on AreaSearch's analysis, South West Rocks's population is around 6,059 as of Feb 2026. This reflects an increase of 431 people (7.7%) since the 2021 Census, which reported a population of 5,628 people. The change is inferred from the estimated resident population of 5,954 from the ABS as of June 2024 and an additional 332 validated new addresses since the Census date. This population level equates to a density ratio of 131 persons per square kilometer, providing significant space per person and potential room for further development. South West Rocks's 7.7% growth since the 2021 census exceeded the SA3 area (5.2%) and the Rest of NSW, marking it as a growth leader in the region. Population growth for the area was primarily driven by interstate migration, which contributed approximately 82.5% of overall population gains during recent periods.
AreaSearch is adopting ABS/Geoscience Australia projections for each SA2 area, as released in 2024 with 2022 as the base year. For any SA2 areas not covered by this data, AreaSearch is utilising the NSW State Government's SA2 level projections, as released in 2022 with 2021 as the base year. Growth rates by age group from these aggregations are also applied to all areas for years 2032 to 2041. Anticipating future population dynamics, an above-median population growth of regional areas across the nation is projected, with the area expected to expand by 1,281 persons to 2041 based on the latest annual ERP population numbers, reflecting an increase of 19.4% in total over the 17 years.
Frequently Asked Questions - Population
Development
AreaSearch assessment of residential development activity positions South West Rocks among the top 25% of areas assessed nationwide
South West Rocks has averaged around 92 new dwelling approvals each year, totalling 464 homes over the past 5 financial years. So far in FY-26, 15 approvals have been recorded. Given an average of 1.1 new residents per year per dwelling constructed over the past 5 financial years (between FY-21 and FY-25), the market shows a good balance between supply and demand, supporting stable conditions, while new properties are constructed at an average value of $314,000. Additionally, $3.8 million in commercial approvals have been registered this financial year, indicating a limited commercial development focus.
Compared to the rest of NSW, South West Rocks has 193.0% more development activity (per person), offering buyers greater choice. This is well above average nationally, reflecting strong developer confidence in the area. New development consists of 82.0% detached dwellings and 18.0% townhouses or apartments, preserving the area's low-density nature with an emphasis on detached housing attracting space-seeking buyers. With around 61 people per dwelling approval, South West Rocks shows characteristics of a growth area.
Looking ahead, South West Rocks is expected to grow by 1,176 residents through to 2041 (from the latest AreaSearch quarterly estimate). With current construction levels, housing supply should adequately meet demand, creating favourable conditions for buyers while potentially enabling growth that exceeds current forecasts.
Frequently Asked Questions - Development
Infrastructure
South West Rocks has emerging levels of nearby infrastructure activity, ranking in the 21stth percentile nationally
Nothing can influence an area's performance as much as changes to local infrastructure, major projects, and planning initiatives. In total 11 projects have been identified by AreaSearch that are likely to have an impact on the area. Key projects include Broadlands South West Rocks, Maxus Gardens Estate, Seascape Grove Estate, and Seabreeze Estate, with the list below detailing those likely to be of most relevance.
Professional plan users can use the search below to filter and access additional projects.
INFRASTRUCTURE SEARCH
Denotes AI-based impression for illustrative purposes only, not to be taken as definitive under any circumstances. Please follow links and conduct other investigations from the project's source for actual imagery. Developers and project owners wishing us to use original imagery please Contact Us and we will do so.
Frequently Asked Questions - Infrastructure
Low and Mid-Rise Housing Policy
State-wide NSW planning reforms to enable diverse low and mid-rise housing, including dual occupancies, terraces, townhouses, and apartment buildings up to 6 storeys. The policy applies to residential zones within 800m of 171 nominated transport hubs and town centres. Stage 1 (dual occupancies) commenced 1 July 2024, and Stage 2 (mid-rise apartments and terraces) commenced 28 February 2025. In June 2025, further amendments adjusted aircraft noise thresholds and clarified storey definitions to expand the policy's reach. The initiative is expected to facilitate approximately 112,000 additional homes by 2030.
Broadlands South West Rocks
Broadlands South West Rocks is an over-50s land lease lifestyle community spanning 4 hectares in the scenic coastal town of South West Rocks on the NSW Mid-North Coast. The development comprises 101 quality residential dwellings supported by two two-storey community facilities including a wellness centre, clubhouse, pickleball court, and beautifully landscaped outdoor recreation spaces. Designed by architects King + Campbell, the project exemplifies affordable, lifestyle-focused living for retirees seeking an active and independent community environment with resort-style amenities.
Maxus Gardens Estate
Boutique coastal subdivision of approximately 3.98 hectares with an approved and substantially commenced DA for 44 residential lots (circa 505 sqm to 1,815 sqm). The estate is marketed locally and is subject to a planning agreement with Kempsey Shire Council. Civil works have previously occurred on site to activate the consent.
Queensland New South Wales Interconnector
The proposed Queensland New South Wales Interconnector (QNI Connect) aims to link New England's power to Queensland over approx. 600km, enhancing network capacity by up to 1,700 MW, with anticipated completion by FY2030-31.
Seascape Grove Estate
A residential land subdivision being released in stages. Stage 4 is the current release, with lots available for sale.
Seabreeze Estate
A masterplanned land estate adjacent to the coast, offering level lots for new home construction with design guidelines to ensure a high standard of living.
Nine-Building North Coast Complex
A nine-building complex of 282 apartments on a 4.82ha vacant greenfield site. The development features a mix of residential and retail, permitted within the medium-density residential zoning. Stage 2 includes four residential buildings up to five storeys with 108 units, offering one to four-bedroom apartments. The second tranche includes five buildings of up to six storeys with 175 residential and serviced apartments, plus 1000 sqm of retail outlets. This project overlaps with 'The Rocks' development, but the proposed expansion of 'The Rocks' for 282 apartments was refused in 2024, confirming this as a distinct project.
Back Creek Foreshore Upgrades
Improvements to the Back Creek foreshore area, including a new footbridge, enhanced public amenities with improved accessibility, additional picnic tables and seating, and car park asphalting to improve the recreational space for the community.
Employment
While South West Rocks retains a healthy unemployment rate of 3.8%, recent employment declines have impacted its national performance ranking
South West Rocks features a balanced workforce spanning white and blue collar employment, with essential services sectors well represented, and an unemployment rate of only 3.8%. As of December 2025, 2,225 residents are in work while the unemployment rate is 0.1% below Regional NSW's rate of 3.9%, and workforce participation lags significantly (44.8% compared to Regional NSW's 61.3%). Based on Census responses, a moderate 13.6% of residents were found to work from home, though Covid-19 lockdown impacts should be considered.
Employment among residents is concentrated in health care & social assistance, accommodation & food, and retail trade. The area has a particular employment specialization in accommodation & food, with an employment share 1.7 times the regional level. Conversely, agriculture, forestry & fishing is under-represented, with only 2.9% of South West Rocks's workforce compared to 5.3% in Regional NSW. The area appears to offer limited employment opportunities locally, as indicated by the count of the Census working population versus the resident population.
Based on AreaSearch analysis of SALM and ABS data, over the 12 months to December 2025, labour force levels decreased by 1.1% alongside a 1.2% employment decline, resulting in the unemployment rate rising by 0.1 percentage points. This contrasts with Regional NSW, where employment contracted by 1.2%, the labour force fell by 0.8%, and unemployment rose 0.4 percentage points. Jobs and Skills Australia's national employment forecasts from May-25 can offer further insight into potential future demand within South West Rocks. These projections, covering five and ten-year periods, have been mapped against the local employment profile to estimate growth patterns. While national employment is forecast to expand by 6.6% over five years and 13.7% over ten years, growth rates differ significantly between industry sectors. Applying these industry-specific projections to South West Rocks's employment mix suggests local employment should increase by 6.2% over five years and 13.0% over ten years (please note this is a simple weighting extrapolation for illustrative purposes and does not take into account localised population projections).
Frequently Asked Questions - Employment
Income
Income metrics place the area in the bottom 10% of locations nationally according to AreaSearch analysis
AreaSearch's latest postcode level ATO data for FY-23 reveals that income in the South West Rocks SA2 is lower than average on a national basis, with the median assessed at $43,275 while the average income stands at $53,549. This contrasts with Regional NSW's figures of a median income of $52,390 and an average income of $65,215. Based on Wage Price Index growth of 8.86% since FY-23, current estimates would be approximately $47,109 (median) and $58,293 (average) as of September 2025. From the 2021 Census, household, family and personal incomes in South West Rocks all fall between the 3rd and 5th percentiles nationally. Looking at income distribution, the $400 - 799 earnings band captures 30.8% of the community (1,866 individuals), contrasting with the surrounding region where the $1,500 - 2,999 bracket leads at 29.9%. Housing affordability pressures are severe, with only 84.9% of income remaining, ranking at the 5th percentile.
Frequently Asked Questions - Income
Housing
South West Rocks is characterized by a predominantly suburban housing profile, with above-average rates of outright home ownership
Dwelling structure within South West Rocks, as evaluated at the latest Census, comprised 83.1% houses and 16.9% other dwellings (semi-detached, apartments, 'other' dwellings), in comparison to Regional NSW's 82.6% houses and 17.4% other dwellings. Meanwhile, the level of home ownership within South West Rocks was well beyond that of Regional NSW, at 55.5%, with the remainder of dwellings either mortgaged (20.9%) or rented (23.6%). The median monthly mortgage repayment in the area was well below the Regional NSW average at $1,517, while the median weekly rent figure was recorded at $330, compared to Regional NSW's $1,733 and $330. Nationally, South West Rocks's mortgage repayments are significantly lower than the Australian average of $1,863, while rents are substantially below the national figure of $375.
Frequently Asked Questions - Housing
Household Composition
South West Rocks features high concentrations of lone person households, with a lower-than-average median household size
Family households dominate at 67.1% of all households, comprising 16.3% couples with children, 40.5% couples without children, and 9.3% single parent families. Non-family households make up the remaining 32.9%, with lone person households at 30.1% and group households comprising 2.9% of the total. The median household size of 2.1 people is smaller than the Regional NSW average of 2.4.
Frequently Asked Questions - Households
Local Schools & Education
South West Rocks faces educational challenges, with performance metrics placing it in the bottom quartile of areas assessed nationally
The area faces educational challenges, with university qualification rates (15.4%) substantially below the NSW average of 32.2%. This represents both a challenge and an opportunity for targeted educational initiatives. Bachelor degrees lead at 11.2%, followed by postgraduate qualifications (2.3%) and graduate diplomas (1.9%). Trade and technical skills feature prominently, with 43.0% of residents aged 15+ holding vocational credentials, including advanced diplomas (10.6%) and certificates (32.4%).
A substantial 20.3% of the population actively pursues formal education. This includes 7.9% in primary education, 5.5% in secondary education, and 2.0% pursuing tertiary education.
Frequently Asked Questions - Education
Schools Detail
Nearby Services & Amenities
Transport
Transport servicing is low compared to other areas nationally based on assessment of service frequency, route connectivity and accessibility
Public transport analysis reveals 34 active transport stops operating within South West Rocks, comprising a mix of buses. These stops are serviced by 14 individual routes, collectively providing 273 weekly passenger trips. Transport accessibility is rated as excellent, with residents typically located 186 meters from the nearest transport stop. As a primarily residential area, most residents commute outward; the car remains the dominant mode at 91%, with 6% walking. Vehicle ownership averages 1.2 per dwelling, which is below the regional average. Some 13.6% of residents work from home (2021 Census; may reflect COVID-19 conditions).
Service frequency averages 39 trips per day across all routes, equating to approximately 8 weekly trips per individual stop.
Frequently Asked Questions - Transport
Transport Stops Detail
Health
Health performance in South West Rocks is lower than average with common health conditions somewhat prevalent across both younger and older age cohorts
South West Rocks faces significant health challenges, based on AreaSearch's assessment of mortality rates and chronic condition prevalence. Common health conditions are somewhat prevalent across both younger and older age cohorts, and the rate of private health cover is extremely low at approximately 47% of the total population (~2,823 people). This compares to 51.9% across Regional NSW. The national average is 55.7%.
The most common medical conditions in the area are arthritis and mental health issues, impacting 14.8 and 8.8% of residents, respectively, while 55.8% declared themselves as completely clear of medical ailments compared to 63.3% across Regional NSW. The working-age population faces notable health challenges with elevated chronic condition rates. The area has 39.5% of residents aged 65 and over (2,394 people), which is higher than the 23.4% in Regional NSW. Health outcomes among seniors present some challenges, with national rankings broadly in line with the general population.
Frequently Asked Questions - Health
Cultural Diversity
The latest Census data sees South West Rocks placing among the least culturally diverse areas in the country when compared across a range of language and cultural background related metrics
South West Rocks was found to be below average in terms of cultural diversity, with 89.5% of its population born in Australia, 91.6% being citizens, and 97.1% speaking English only at home. The main religion in South West Rocks is Christianity, which makes up 56.3% of the population. This compares to 55.9% across Regional NSW.
In terms of ancestry (country of birth of parents), the top three represented groups in South West Rocks are English, comprising 34.8% of the population, Australian, comprising 30.4% of the population, and Irish, comprising 10.1% of the population. Additionally, there are notable divergences in the representation of certain other ethnic groups: Australian Aboriginal is represented at 4.5% of South West Rocks (vs 4.6% regionally), Scottish at 8.0% (vs 8.0%) and German at 3.3% (vs 3.1%).
Frequently Asked Questions - Diversity
Age
South West Rocks ranks among the oldest 10% of areas nationwide
With a median age of 58, South West Rocks is significantly above the Regional NSW figure of 43 and also substantially exceeds Australia's 38 years. The 65 - 74 age group shows strong representation at 20.4% compared to Regional NSW, whereas the 25 - 34 cohort is less prevalent at 6.5%. This 65 - 74 concentration is well above the national 9.5%. In the period since 2021, the 75 to 84 age group has grown from 12.1% to 14.6% of the population, while the 35 to 44 cohort increased from 7.9% to 10.0%. Conversely, the 45 to 54 cohort has declined from 9.9% to 8.1% and the 65 to 74 group dropped from 22.0% to 20.4%. Demographic modeling suggests South West Rocks's age profile will evolve significantly by 2041. Leading the demographic shift, the 85+ group will grow by 79% (219 people), reaching 496 from 276. The 15 to 24 group displays more modest growth at 10%, adding only 43 residents.