Maiden Gully

Maiden Gully lies within the top quartile of areas nationally for population growth performance according to AreaSearch analysis of recent, and medium to long-term trends

Maiden Gully's population was approximately 6,537 as of November 2025. This figure represents an increase of 1,019 people since the 2021 Census, which recorded a population of 5,518. The change is inferred from the estimated resident population of 5,840 in June 2024 and an additional 72 validated new addresses since the Census date. This results in a density ratio of 152 persons per square kilometer. Maiden Gully's growth rate of 18.5% since the 2021 census exceeded the SA4 region (7.9%) and the Rest of Vic., indicating significant population growth in the area. Interstate migration contributed approximately 59.5% of overall population gains during recent periods, with natural growth and overseas migration also being positive factors.

AreaSearch is using ABS/Geoscience Australia projections for each SA2 area released in 2024 with a base year of 2022. For areas not covered by this data, AreaSearch employs the VIC State Government's Regional/LGA projections released in 2023, adjusting them using a method of weighted aggregation of population growth from LGA to SA2 levels. Growth rates by age group are applied across all areas for years 2032 to 2041. By 2041, Maiden Gully is expected to increase by 2,481 persons based on the latest annual ERP population numbers, reflecting a total gain of 27.3% over the 17-year period.

Recent residential development output has been above average within Maiden Gully when compared nationally

Maiden Gully has averaged approximately 40 new dwelling approvals annually. Between the financial years FY-21 and FY-25, a total of 201 homes were approved, with an additional 18 approved so far in FY-26. On average, each dwelling has resulted in 2.4 new residents per year over the past five financial years.

This indicates healthy demand, which is expected to support property values. The average construction cost value of new homes being built is $301,000. In this financial year, $7.9 million worth of commercial development approvals have been recorded, suggesting the area's residential character.

Compared to the rest of Victoria, Maiden Gully has similar development levels per person, which supports market stability in line with regional patterns. However, building activity has slowed in recent years. All new construction consists of standalone homes, maintaining the area's traditional low density character and appealing to those seeking space for families. With around 214 people per dwelling approval, Maiden Gully shows a developing market. According to the latest AreaSearch quarterly estimate, Maiden Gully is expected to grow by 1,784 residents through to 2041. Current construction rates appear balanced with future demand, fostering steady market conditions without excessive price pressure.

Maiden Gully has moderate levels of nearby infrastructure activity, ranking in the top 50% nationally

Eleven projects were identified by AreaSearch as potentially impacting the area. These include the Jobs Gully Road Social Housing Project, Neangar Green Estate, Lansell Square Shopping Centre, and Chum Street Remediation Project.

Professional plan users can use the search below to filter and access additional projects.

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AreaSearch analysis of employment trends sees Maiden Gully performing better than 90% of local markets assessed across Australia

Maiden Gully has a skilled workforce with essential services sectors well represented. The unemployment rate was 1.0% as of September 2025. Employment growth over the past year was estimated at 2.8%.

In Maiden Gully, 3,218 residents were employed in September 2025, with an unemployment rate of 2.7%, lower than Rest of Vic.'s rate of 3.8%. Workforce participation was higher at 71.5% compared to Rest of Vic.'s 61.4%. According to Census responses, 15.8% of residents worked from home. Employment is concentrated in health care & social assistance, construction, and retail trade.

The area shows strong specialization in finance & insurance with an employment share 2.4 times the regional level. Conversely, agriculture, forestry & fishing has lower representation at 1.8% versus the regional average of 7.5%. Employment opportunities locally appear limited based on Census working population vs resident population comparison. Over the 12 months to September 2025, employment increased by 2.8% while labour force increased by 2.9%, keeping unemployment stable at 2.7%. In contrast, Rest of Vic. saw employment fall by 0.7%, labour force contract by 0.6%, and unemployment rise marginally. Jobs and Skills Australia's national employment forecasts from May-25 suggest Maiden Gully's employment should increase by 6.3% over five years and 13.3% over ten years, based on industry-specific projections applied to the local employment mix.

Income analysis reveals strong economic positioning, with the area outperforming 60% of locations assessed nationally by AreaSearch

AreaSearch's latest postcode level ATO data released for financial year ending June 2023 indicates Maiden Gully SA2's median income among taxpayers is $56,928, with an average of $67,261. This aligns with national averages. Rest of Vic.'s median is $50,954 and average is $62,728. Based on Wage Price Index growth of 8.25% since financial year ending June 2023, estimates as of September 2025 would be approximately $61,625 (median) and $72,810 (average). From the 2021 Census, incomes in Maiden Gully cluster around the 72nd percentile nationally. The predominant earnings cohort spans 40.3% of locals (2,634 people) in the $1,500 - 2,999 category, reflecting patterns seen in metropolitan regions where 30.3% similarly occupy this range. After housing costs, residents retain 88.9% of income, indicating strong purchasing power. The area's SEIFA income ranking places it in the 6th decile.

Maiden Gully is characterized by a predominantly suburban housing profile, with ownership patterns similar to the broader region

Maiden Gully's dwelling structure, as per the latest Census, was 98.9% houses and 1.2% other dwellings. In contrast, Non-Metro Vic had 90.1% houses and 9.9% other dwellings. Home ownership in Maiden Gully stood at 37.0%, with mortgaged dwellings at 55.7% and rented ones at 7.3%. The median monthly mortgage repayment was $1,690, higher than Non-Metro Vic's average of $1,430. Median weekly rent in Maiden Gully was $380, compared to Non-Metro Vic's $285. Nationally, Maiden Gully's mortgage repayments were lower than the Australian average of $1,863, while rents exceeded the national figure of $375.

Maiden Gully features high concentrations of family households, with a higher-than-average median household size

Family households constitute 87.1% of all households, including 49.6% couples with children, 28.2% couples without children, and 8.3% single parent families. Non-family households comprise the remaining 12.9%, with lone person households at 11.3% and group households at 1.8%. The median household size is 3.1 people, larger than the Rest of Vic. average of 2.4.

Maiden Gully performs slightly above the national average for education, showing competitive qualification levels and steady academic outcomes

The area's university qualification rate is 22.1%, significantly lower than Victoria's average of 33.4%. Bachelor degrees are the most prevalent at 15.1%, followed by graduate diplomas (3.6%) and postgraduate qualifications (3.4%). Vocational credentials are held by 40.3% of residents aged 15 and above, with advanced diplomas at 10.8% and certificates at 29.5%. Educational participation is high, with 31.9% of residents currently enrolled in formal education.

This includes 13.0% in primary education, 10.0% in secondary education, and 3.0% pursuing tertiary education.

Transport servicing is low compared to other areas nationally based on assessment of service frequency, route connectivity and accessibility

Maiden Gully has 30 operational public transport stops. Four distinct routes serve these stops, offering a total of 460 weekly passenger trips. Transport accessibility is deemed good, with residents' average proximity to the nearest stop being 336 meters. Primarily residential, most Maiden Gully residents commute outward, predominantly using cars (97%). The area has an average of 2.3 vehicles per dwelling, surpassing the regional norm. According to the 2021 Census, 15.8% of residents work from home, potentially influenced by COVID-19 conditions.

On average, services run 65 trips daily across all routes, translating to roughly 15 weekly trips per individual stop.

Health outcomes in Maiden Gully are marginally below the national average with common health conditions slightly more prevalent than average across both younger and older age cohorts

Maiden Gully shows below-average health indicators based on AreaSearch's assessment. Mortality rates and chronic condition prevalence are higher than average across both younger and older age groups.

Private health cover is at approximately 53% of the total population (~3,438 people), slightly leading the average SA2 area rate of 50.5%. The most common medical conditions are asthma (9.6%) and arthritis (8.1%). A lower percentage of residents declare themselves completely clear of medical ailments compared to Rest of Vic., at 70.0% versus 63.4%. Health outcomes among the working-age population are typical. The area has a lower proportion of residents aged 65 and over, at 14.4% (942 people), compared to Rest of Vic.'s 23.5%. Health outcomes among seniors are above average, aligning with national rankings for the general population.

The latest Census data sees Maiden Gully placing among the least culturally diverse areas in the country when compared across a range of language and cultural background related metrics

Maiden Gully, surveyed in July-September 2016, had a population with 94.1% born in Australia, 95.2% being citizens, and 96.8% speaking English only at home. Christianity was the predominant religion, accounting for 48.6% of the population, compared to 47.3% across Rest of Vic. The top three ancestry groups were English (33.7%), Australian (32.3%), and Scottish (9.3%).

Notable differences existed in Welsh (0.6% vs regional 0.4%), Irish (9.0% vs 9.7%), and German (3.5% vs 3.5%) representation.

Maiden Gully's population is slightly younger than the national pattern

The median age in Maiden Gully is 37 years, which is lower than Victoria's average of 43 and close to the national average of 38. The age profile shows that those aged 5-14 are prominent at 16.6%, while those aged 75-84 are smaller at 3.8%. Between 2021 and present, the 15-24 age group has grown from 12.0% to 13.6%, while the 5-14 cohort has declined from 17.8% to 16.6% and the 0-4 group has dropped from 6.8% to 5.6%. By 2041, demographic projections indicate that the 25-34 age cohort is expected to rise significantly, increasing by 458 people (71%) from 648 to 1,107.