Maiden Gully

Maiden Gully lies within the top quartile of areas nationally for population growth performance according to AreaSearch analysis of recent, and medium to long-term trends

Maiden Gully's population, as of February 2026, is approximately 6,537, indicating an increase of 1,019 people since the 2021 Census. This growth represents an 18.5% rise from the previous population figure of 5,518. The change can be inferred from the estimated resident population of 5,840 in June 2024 and the addition of 73 validated new addresses since the Census date. This results in a population density ratio of 152 persons per square kilometer, offering significant space per person and potential room for further development. Maiden Gully's growth rate exceeded that of both its SA4 region (8.0%) and the Rest of Vic., making it a notable growth leader in the area. Interstate migration contributed approximately 59.5% of overall population gains during recent periods, although all drivers including natural growth and overseas migration were positive factors.

AreaSearch is adopting ABS/Geoscience Australia projections for each SA2 area, released in 2024 with a base year of 2022. For areas not covered by this data, AreaSearch uses the VIC State Government's Regional/LGA projections from 2023, adjusted employing a method of weighted aggregation of population growth from LGA to SA2 levels. Growth rates by age group are applied across all areas for years 2032 to 2041. Future trends forecast a significant population increase in the top quartile of national regional areas, with Maiden Gully expected to expand by 2,481 persons to 2041 based on the latest annual ERP population numbers, reflecting a gain of 27.3% in total over the 17 years.

Recent residential development output has been above average within Maiden Gully when compared nationally

Maiden Gully has seen approximately 40 new homes approved annually. Over the past five financial years, from FY21 to FY25, around 201 homes were approved, with an additional 18 approved in FY26 as of now. On average, about 2.4 people have moved to the area per new home constructed over these years, reflecting strong demand that supports property values.

New homes are being built at an average expected construction cost value of $301,000. In this financial year alone, there have been $7.9 million in commercial approvals, indicating the area's predominantly residential character. Compared to the Rest of Vic., Maiden Gully exhibits similar construction activity per capita, maintaining market equilibrium consistent with the broader region, although recent activity has somewhat eased.

All recent building activity comprises detached houses, preserving the area's traditional low-density character and appealing to families seeking space. The location currently accommodates around 214 people per dwelling approval, suggesting potential for growth. AreaSearch's latest quarterly estimate projects Maiden Gully will gain approximately 1,784 residents by 2041. Current development appears well-aligned with future needs, supporting stable market conditions without excessive price pressure.

Maiden Gully has moderate levels of nearby infrastructure activity, ranking in the top 50% nationally

Changes to local infrastructure significantly influence an area's performance. AreaSearch has identified 11 projects likely impacting the area. Key projects include Jobs Gully Road Social Housing Project, Neangar Green Estate, Lansell Square Shopping Centre, and Chum Street Remediation Project. The following list details those most relevant.

Professional plan users can use the search below to filter and access additional projects.

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AreaSearch analysis of employment trends sees Maiden Gully performing better than 90% of local markets assessed across Australia

Maiden Gully has a skilled workforce with essential services sectors well represented. The unemployment rate in the area was 1.0% as of September 2025. This is below the Rest of Vic.'s rate of 3.8%.

Employment growth over the past year was estimated at 2.8%. There were 3,218 residents in work during this period. The workforce participation rate in Maiden Gully was 71.1%, higher than the Rest of Vic.'s 61.4%. According to Census responses, 15.8% of residents worked from home.

Employment is concentrated in health care & social assistance, construction, and retail trade sectors. Finance & insurance has a particularly high employment share at 2.4 times the regional level. However, agriculture, forestry & fishing shows lower representation at 1.8%, compared to the regional average of 7.5%. Over the past year, employment increased by 2.8% while labour force increased by 2.9%, leaving unemployment broadly flat. In contrast, Rest of Vic. saw an employment decline of 0.7% and a labour force decline of 0.6%. National employment forecasts from Jobs and Skills Australia, released in May-25, suggest Maiden Gully's employment should increase by 6.3% over five years and 13.3% over ten years.

Income analysis reveals strong economic positioning, with the area outperforming 60% of locations assessed nationally by AreaSearch

The Maiden Gully SA2's income level aligns with national averages, per latest ATO data aggregated by AreaSearch for financial year 2023. Its median taxpayer income is $56,928 and average income stands at $67,261, compared to Rest of Vic.'s $50,954 and $62,728 respectively. Based on Wage Price Index growth of 8.25% since financial year 2023, current estimates are approximately $61,625 (median) and $72,810 (average) as of September 2025. According to 2021 Census figures, incomes in Maiden Gully cluster around the 72nd percentile nationally. Income brackets show the largest segment comprises 40.3% earning $1,500 - $2,999 weekly (2,634 residents), aligning with broader area's 30.3%. After housing costs, residents retain 88.9% of income, reflecting strong purchasing power and Maiden Gully's SEIFA income ranking places it in the 6th decile.

Maiden Gully is characterized by a predominantly suburban housing profile, with ownership patterns similar to the broader region

Maiden Gully's dwelling structure, as per the latest Census, consisted of 98.9% houses and 1.2% other dwellings. In contrast, Non-Metro Vic. had 90.1% houses and 9.9% other dwellings. Home ownership in Maiden Gully stood at 37.0%, with mortgaged dwellings at 55.7% and rented ones at 7.3%. The median monthly mortgage repayment was $1,690, higher than Non-Metro Vic.'s average of $1,430. Median weekly rent in Maiden Gully was $380, compared to Non-Metro Vic.'s $285. Nationally, Maiden Gully's mortgage repayments were lower than the Australian average of $1,863, while rents were higher than the national figure of $375.

Maiden Gully features high concentrations of family households, with a higher-than-average median household size

Family households constitute 87.1% of all households, including 49.6% couples with children, 28.2% couples without children, and 8.3% single parent families. Non-family households comprise the remaining 12.9%, with lone person households at 11.3% and group households making up 1.8%. The median household size is 3.1 people, larger than the Rest of Vic. average of 2.4.

Maiden Gully performs slightly above the national average for education, showing competitive qualification levels and steady academic outcomes

The area's university qualification rate is 22.1%, significantly lower than Victoria's average of 33.4%. Bachelor degrees are the most common at 15.1%, followed by graduate diplomas (3.6%) and postgraduate qualifications (3.4%). Vocational credentials are prevalent, with 40.3% of residents aged 15+ holding them, including advanced diplomas (10.8%) and certificates (29.5%). Educational participation is high, with 31.9% of residents currently enrolled in formal education, comprising 13.0% in primary, 10.0% in secondary, and 3.0% in tertiary education.

Educational participation is notably high, with 31.9% of residents currently enrolled in formal education. This includes 13.0% in primary education, 10.0% in secondary education, and 3.0% pursuing tertiary education.

Transport servicing is low compared to other areas nationally based on assessment of service frequency, route connectivity and accessibility

Maiden Gully has 30 active public transport stops. These are served by four routes offering a total of 460 weekly passenger trips. Transport accessibility is good, with residents typically living 336 meters from the nearest stop. Most residents commute outward daily, with cars being the dominant mode at 97%. On average, there are 2.3 vehicles per dwelling, higher than the regional average. According to the 2021 Census, 15.8% of residents work from home, which may be due to COVID-19 conditions.

The service frequency averages 65 trips per day across all routes, equating to about 15 weekly trips per individual stop.

Health outcomes in Maiden Gully are marginally below the national average with common health conditions slightly more prevalent than average across both younger and older age cohorts

Maiden Gully shows below-average health indicators based on AreaSearch's assessment as of 15th April 2021. Mortality rates and chronic condition prevalence are higher than average.

Common health conditions are slightly more prevalent across both younger and older age cohorts. Private health cover is at approximately 53% of the total population (~3,438 people), leading the average SA2 area's rate of 50.5%. The most common medical conditions are asthma (9.6%) and arthritis (8.1%). 70.0% of residents declare themselves completely clear of medical ailments, compared to 63.4% across Rest of Vic.. Health outcomes among the working-age population are typical. The area has 14.5% of residents aged 65 and over (946 people), lower than Rest of Vic.'s 23.9%. Health outcomes among seniors are above average, with national rankings broadly in line with the general population.

The latest Census data sees Maiden Gully placing among the least culturally diverse areas in the country when compared across a range of language and cultural background related metrics

Maiden Gully, surveyed in June 2016, had a population with 94.1% born in Australia, 95.2% being citizens, and 96.8% speaking English only at home. Christianity was the predominant religion, accounting for 48.6% of residents, compared to 47.3% across Rest of Vic.. The top three ancestry groups were English (33.7%), Australian (32.3%), and Scottish (9.3%).

Notable differences existed in Welsh (0.6%, vs regional 0.4%), Irish (9.0%, vs 9.7%), and German (3.5%, vs 3.5%) representations.

Maiden Gully's population is slightly younger than the national pattern

The median age in Maiden Gully was 37 years in the past, considerably lower than Rest of Vic.'s average of 43 and very close to the national average of 38 years. The age profile showed that those aged 5-14 years were particularly prominent at 16.0%, while the 75-84 year group was comparatively smaller at 3.9% than in Rest of Vic.. Between 2021 and the present, the population aged 15 to 24 grew from 12.0% to 13.6%, and the 25 to 34 age cohort increased from 9.1% to 10.5%. Conversely, the 5 to 14 age group declined from 17.8% to 16.0%, and the 0 to 4 year group dropped from 6.8% to 5.6%. Looking ahead to 2041, demographic projections reveal significant shifts in Maiden Gully's age structure, with the 25 to 34 age cohort projected to rise substantially by 423 people (62%), from 683 to 1,107.