Maiden Gully

Maiden Gully lies within the top quartile of areas nationally for population growth performance according to AreaSearch analysis of recent, and medium to long-term trends

Maiden Gully's population as of May 2026 is approximately 5,869, reflecting a growth of 351 people since the 2021 Census. This increase corresponds to a 6.4% rise from the previously reported figure of 5,518. The change is inferred from ABS's estimated resident population of 5,869 in June 2025 and an additional 72 validated new addresses since the Census date. This results in a population density ratio of 136 persons per square kilometer. Maiden Gully's growth rate exceeded that of its SA3 area (3.9%) and SA4 region, indicating it as a growth leader. Interstate migration contributed approximately 56.5% to overall population gains during recent periods, with natural growth and overseas migration also being positive factors.

AreaSearch uses ABS/Geoscience Australia projections for each SA2 area, released in 2024 with a base year of 2022. For areas not covered by this data, AreaSearch employs the VIC State Government's Regional/LGA projections from 2023, adjusted using weighted aggregation methods to SA2 levels. Growth rates by age group are applied across all areas for years 2032 to 2041. Future population dynamics anticipate a significant increase in Maiden Gully's top quartile non-metropolitan area population, with an expected rise of 2,320 persons by 2041 based on the latest annual ERP population numbers, reflecting a total gain of 39.5% over the 16-year period.

Recent residential development output has been above average within Maiden Gully when compared nationally

Maiden Gully averaged approximately 40 new dwelling approvals annually. Over the past five financial years, from FY21 to FY25201 homes were approved, with an additional 24 approved so far in FY26. On average, each dwelling attracted 2.4 new residents per year over these five years, indicating strong demand that supports property values.

The average construction cost value of new homes was $301,000. This financial year, $7.9 million in commercial development approvals have been recorded, reflecting the area's residential character. Compared to the rest of Victoria, Maiden Gully has similar development levels per person, contributing to market stability aligned with regional patterns.

However, building activity has slowed in recent years. All new construction consisted of standalone homes, maintaining the area's traditional low-density character and appealing to those seeking space, particularly families. With around 214 people per dwelling approval, Maiden Gully demonstrates a developing market. By 2041, Maiden Gully is projected to grow by 2,320 residents, according to the latest AreaSearch quarterly estimate. Building activity appears to be keeping pace with these growth projections, although buyers may face increased competition as the population grows.

Maiden Gully has moderate levels of nearby infrastructure activity, ranking in the top 50% nationally

Area infrastructure changes significantly influence local performance. AreaSearch identified 12 projects potentially impacting the area. Notable ones are Jobs Gully Road Social Housing Project, Neangar Green Estate, Lansell Square Shopping Centre, and Chum Street Remediation Project. The following details those most relevant:.

Professional plan users can use the search below to filter and access additional projects.

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AreaSearch analysis of employment trends sees Maiden Gully performing better than 90% of local markets assessed across Australia

Maiden Gully has a skilled workforce with strong representation in essential services sectors. Its unemployment rate was 1.0% as of December 2025. Employment growth over the past year was estimated at 2.0%.

There were 3,229 residents employed by December 2025, with an unemployment rate of 2.7%, which is below Regional Vic.'s rate of 3.7%. Workforce participation in Maiden Gully was 70.9% compared to Regional Vic.'s 61.0%. According to Census responses, 15.8% of residents worked from home as of December 2025. Employment is concentrated in health care & social assistance, construction, and retail trade.

Finance & insurance has a strong presence with an employment share of 2.4 times the regional level, while agriculture, forestry & fishing shows lower representation at 1.8%. Over the year to December 2025, employment increased by 2.0% and labour force increased by 1.9%, keeping unemployment relatively stable. In contrast, Regional Vic. saw a fall in employment of 0.6%, a contraction in labour force of 0.7%, and a decrease in unemployment of 0.1 percentage points. National employment forecasts from Jobs and Skills Australia, issued in May-25, project an increase of 6.6% over five years and 13.7% over ten years. Applying these projections to Maiden Gully's employment mix suggests local employment should increase by 6.3% over five years and 13.3% over ten years.

Income analysis reveals strong economic positioning, with the area outperforming 60% of locations assessed nationally by AreaSearch

AreaSearch's latest postcode level ATO data for financial year 2023 shows Maiden Gully SA2 had a median income among taxpayers of $56,928 and an average of $67,261. These figures align with national averages, compared to Regional Vic.'s median of $50,954 and average of $62,728. Based on Wage Price Index growth of 9.62% since financial year 2023, estimates for March 2026 would be approximately $62,404 (median) and $73,732 (average). The 2021 Census indicates incomes in Maiden Gully cluster around the 72nd percentile nationally. The earnings profile shows that 40.3% of locals (2,365 people) fall into the $1,500 - 2,999 income category, similar to metropolitan regions where 30.3% occupy this range. After housing costs, residents retain 88.9% of their income, reflecting strong purchasing power. Maiden Gully's SEIFA income ranking places it in the 6th decile.

Maiden Gully is characterized by a predominantly suburban housing profile, with ownership patterns similar to the broader region

Maiden Gully's dwellings, as per the latest Census, consisted of 98.9% houses and 1.2% other dwellings (semi-detached, apartments, 'other' dwellings), compared to Regional Vic.'s 90.1% houses and 9.9% other dwellings. Home ownership in Maiden Gully stood at 37.0%, with mortgaged dwellings at 55.7% and rented ones at 7.3%. The median monthly mortgage repayment was $1,690, higher than Regional Vic.'s average of $1,430. Median weekly rent in Maiden Gully was $380, compared to Regional Vic.'s $285. Nationally, Maiden Gully's mortgage repayments were lower than the Australian average of $1,863, while rents exceeded the national figure of $375.

Maiden Gully features high concentrations of family households, with a higher-than-average median household size

Family households constitute 87.1% of all households, including 49.6% couples with children, 28.2% couples without children, and 8.3% single parent families. Non-family households account for the remaining 12.9%, with lone person households at 11.3% and group households comprising 1.8%. The median household size is 3.1 people, larger than the Regional Vic. average of 2.4.

Maiden Gully performs slightly above the national average for education, showing competitive qualification levels and steady academic outcomes

The area's university qualification rate is 22.1%, significantly lower than Victoria's average of 33.4%. Bachelor degrees are the most common at 15.1%, followed by graduate diplomas (3.6%) and postgraduate qualifications (3.4%). Vocational credentials are prevalent, with 40.3% of residents aged 15+ holding them, including advanced diplomas (10.8%) and certificates (29.5%). Educational participation is high, with 31.9% of residents currently enrolled in formal education.

This includes 13.0% in primary education, 10.0% in secondary education, and 3.0% pursuing tertiary education.

Transport servicing is low compared to other areas nationally based on assessment of service frequency, route connectivity and accessibility

Maiden Gully has 30 active public transport stops. These are served by four routes, offering a total of 460 weekly passenger trips. Transport accessibility is rated good, with residents typically located 336 meters from the nearest stop. Most residents commute outward, with cars being the dominant mode at 97%. Average vehicle ownership is 2.3 per dwelling, higher than the regional average. According to the 2021 Census, 15.8% of residents work from home, which may reflect COVID-19 conditions.

Service frequency averages 65 trips per day across all routes, resulting in approximately 15 weekly trips per individual stop.

Maiden Gully's residents are relatively healthy in comparison to broader Australia with a fairly standard level of common health conditions seen across both young and old age cohorts

Maiden Gully's health metrics closely match national benchmarks, as assessed by AreaSearch using mortality rates and chronic condition prevalence. Common health conditions are seen at a standard level across both young and old age groups.

Private health cover is held by approximately 53% of the total population (~3,087 people), slightly higher than the Regional Vic average of 50.5%. The most prevalent medical conditions are asthma (9.6%) and arthritis (8.1%). 70.0% of residents report no medical ailments, compared to 63.4% in Regional Vic. Health outcomes among working-age individuals are typical. As of 2021, 15.1% of residents are aged 65 and over (884 people), lower than the Regional Vic average of 23.9%. Senior health outcomes are above average, aligning with national rankings for the general population.

The latest Census data sees Maiden Gully placing among the least culturally diverse areas in the country when compared across a range of language and cultural background related metrics

Maiden Gully, as per the census conducted on 27 June 2016, exhibited lower than average cultural diversity. The majority of its residents were born in Australia, with 94.1%, and held citizenship at 95.2%. English was spoken exclusively at home by 96.8% of the population.

Christianity was the predominant religion, practiced by 48.6% of Maiden Gully's inhabitants, slightly higher than the regional average of 47.3%. In terms of ancestry, the top three groups were English (33.7%), Australian (32.3%), and Scottish (9.3%). Some ethnic groups showed notable differences in representation compared to Regional Victoria: Welsh at 0.6% (regional average 0.4%), Irish at 9.0% (regional average 9.7%), and German at 3.5% (matching the regional average).

Maiden Gully's population is slightly younger than the national pattern

The median age in Maiden Gully is 37 years, which is lower than Regional Vic.'s average of 43 and close to the national average of 38 years. The age profile shows that those aged 5-14 are prominent at 16.1%, while those aged 75-84 are relatively smaller at 4.3%. Between 2021 and present, the 15-24 age group has grown from 12.0% to 14.1%, and the 75-84 cohort has increased from 3.2% to 4.3%. Conversely, the 5-14 age group has declined from 17.8% to 16.1%, and the 0-4 age group has dropped from 6.8% to 5.4%. By 2041, demographic projections indicate that the 25-34 age cohort is expected to significantly increase by 435 people (78%), rising from 558 to 994 individuals.