Maiden Gully

Maiden Gully lies within the top quartile of areas nationally for population growth performance according to AreaSearch analysis of recent, and medium to long-term trends

As of May 2026, the population of Maiden Gully is estimated at around 5,757 people. This reflects an increase of 350 people since the 2021 Census, which reported a population of 5,407 people. The growth was inferred from resident population data validated by AreaSearch following examination of ABS ERP data release in June 2025 and additional 71 new addresses since the Census date. This level of population equates to a density ratio of 143 persons per square kilometer. Maiden Gully's 6.5% growth since the 2021 census exceeded regional averages, driven primarily by interstate migration contributing approximately 60.0% of overall population gains. AreaSearch projections for Maiden Gully are based on ABS/Geoscience Australia data released in 2024 with a base year of 2022.

For areas not covered by this data, VIC State Government's Regional/LGA projections released in 2023 are used with adjustments made employing weighted aggregation methods. Population growth rates by age group from these aggregations are applied across all areas for years 2032 to 2041. Looking ahead, Maiden Gully is forecasted to experience significant population increase, with an expected rise of 2,290 persons by 2041 based on aggregated SA2-level projections, reflecting a total increase of 39.8% over the 16-year period.

AreaSearch analysis of residential development drivers sees Maiden Gully recording a relatively average level of approval activity when compared to local markets analysed countrywide

AreaSearch analysis of ABS building approval numbers shows Maiden Gully has had around 35 dwelling approvals per year on average over the past five financial years, totalling an estimated 177 homes. In FY26 so far, 19 approvals have been recorded. This averages to approximately 1.4 new residents per year per dwelling constructed between FY21 and FY25, indicating a balanced supply and demand creating stable market conditions. The average construction value of new properties is $568,000, suggesting developers are targeting the premium market segment with higher-end properties.

This financial year has seen $5.2 million in commercial approvals, indicating limited commercial development focus. Compared to Rest of Vic., Maiden Gully maintains similar construction rates per person, preserving market equilibrium consistent with surrounding areas. All recent development has been detached dwellings, preserving the area's low density nature and attracting space-seeking buyers, with around 220 people per dwelling approval.

The latest AreaSearch quarterly estimate projects Maiden Gully to grow by 2,290 residents through to 2041. If current development rates continue, housing supply may not keep pace with population growth, potentially increasing competition among buyers and supporting stronger price growth.

Maiden Gully has strong levels of nearby infrastructure activity, ranking in the top 30% nationally

Changes to local infrastructure significantly influence an area's performance. AreaSearch has identified 11 projects likely to impact the area. Key projects are Jobs Gully Road Social Housing Project, Neangar Green Estate, Lansell Square Shopping Centre, and Chum Street Remediation Project. The following list details those most relevant.

Professional plan users can use the search below to filter and access additional projects.

Denotes AI-based impression for illustrative purposes only, not to be taken as definitive under any circumstances. Please follow links and conduct other investigations from the project's source for actual imagery. Developers and project owners wishing us to use original imagery please Contact Us and we will do so.

AreaSearch analysis of employment trends sees Maiden Gully performing better than 90% of local markets assessed across Australia

Maiden Gully has a skilled workforce with essential services well represented. The unemployment rate was 1.0% in December 2025. Employment growth over the past year was estimated at 2.0%.

This is based on AreaSearch aggregation of statistical area data. There were 3,162 residents employed as of December 2025. The unemployment rate was 2.7% below Regional Vic.'s rate of 3.7%. Workforce participation was 70.6%, compared to Regional Vic.'s 61.0%.

According to Census responses, 15.6% of residents worked from home. Employment is concentrated in health care & social assistance, construction, and retail trade. Finance & insurance has notably high employment levels at 2.4 times the regional average. Conversely, agriculture, forestry & fishing shows lower representation at 1.8%. The area offers limited local employment opportunities, indicated by Census working population vs resident population count. Between December 2024 and December 2025, employment levels increased by 2.0% and labour force increased by 1.9%, with unemployment remaining essentially unchanged. This contrasts with Regional Vic., where employment contracted by 0.6%, the labour force fell by 0.7%, and unemployment fell by 0.1 percentage points. Jobs and Skills Australia's national employment forecasts from May-25 suggest Maiden Gully's employment should increase by 6.3% over five years and 13.4% over ten years, based on industry-specific projections applied to the local employment mix.

Income analysis reveals strong economic positioning, with the area outperforming 60% of locations assessed nationally by AreaSearch

The median taxpayer income in Maiden Gully is $54,270, with an average of $65,215, according to the latest postcode level ATO data aggregated by AreaSearch for financial year 2023. This is slightly below the national average. In contrast, Regional Vic.'s median income is $50,954 and average income is $62,728. Based on Wage Price Index growth of 9.62% since financial year 2023, current estimates for Maiden Gully would be approximately $59,491 (median) and $71,489 (average) as of March 2026. According to the 2021 Census, incomes in Maiden Gully cluster around the 72nd percentile nationally. The income distribution shows that 40.1% of residents fall within the $1,500 - 2,999 bracket (2,308 people). After housing costs, residents retain 88.9% of their income, reflecting strong purchasing power. The area's SEIFA income ranking places it in the 6th decile.

Maiden Gully is characterized by a predominantly suburban housing profile, with ownership patterns similar to the broader region

Maiden Gully's dwelling structure, as per the latest Census, consisted of 98.8% houses and 1.2% other dwellings (semi-detached, apartments, 'other' dwellings), compared to Regional Vic.'s 90.1% houses and 9.9% other dwellings. Home ownership in Maiden Gully was at 36.9%, with mortgaged dwellings at 55.9% and rented ones at 7.2%. The median monthly mortgage repayment in the area was $1,690, higher than Regional Vic.'s average of $1,430. The median weekly rent figure was recorded at $380, compared to Regional Vic.'s $285. Nationally, Maiden Gully's mortgage repayments were lower than the Australian average of $1,863, while rents exceeded the national figure of $375.

Maiden Gully features high concentrations of family households, with a higher-than-average median household size

Family households constitute 87.3% of all households, including 49.9% couples with children, 28.2% couples without children, and 8.1% single parent families. Non-family households comprise the remaining 12.7%, with lone person households at 11.2% and group households making up 1.8%. The median household size is 3.1 people, larger than the Regional Vic. average of 2.4.

Maiden Gully performs slightly above the national average for education, showing competitive qualification levels and steady academic outcomes

The area has university qualification rates of 22.3%, significantly lower than the Victorian average of 33.4%. Bachelor degrees are most common at 15.1%, followed by graduate diplomas (3.7%) and postgraduate qualifications (3.5%). Vocational credentials are prominent, with 40.1% of residents aged 15+ holding such qualifications - advanced diplomas at 10.8% and certificates at 29.3%. Educational participation is high, with 32.0% of residents currently enrolled in formal education.

This includes 13.1% in primary education, 10.1% in secondary education, and 2.9% pursuing tertiary education.

Transport servicing is low compared to other areas nationally based on assessment of service frequency, route connectivity and accessibility

Maiden Gully has 30 active public transport stops. Four different routes service these stops, collectively offering 460 weekly passenger trips. Residents have good access to transport, with an average distance of 336 meters to the nearest stop. In this mainly residential area, most people commute outwards and cars are the primary mode of transport, used by 96% of residents. On average, there are 2.2 vehicles per dwelling, higher than the regional norm. According to the 2021 Census, 15.6% of residents work from home, which may be influenced by COVID-19 conditions.

Across all routes, service frequency averages 65 trips per day, equating to about 15 weekly trips per individual stop.

Maiden Gully's residents are healthier than average in comparison to broader Australia with a fairly standard level of common health conditions seen across both young and old age cohorts

Maiden Gully's health data shows outcomes similar to national benchmarks. Mortality rates and common health conditions are comparable across all age groups, with asthma and arthritis being most prevalent at 9.7 and 8.0%, respectively.

Around 53% of residents have private health cover, slightly higher than the Regional Vic average of 50.5%. About 70.1% report no medical ailments, compared to 63.4% in Regional Vic. The working-age population's health outcomes are typical. As of 2021, Maiden Gully has 15.1% of residents aged 65 and over (869 people), lower than the 23.9% in Regional Vic. Overall rankings align with general population figures.

The latest Census data sees Maiden Gully placing among the least culturally diverse areas in the country when compared across a range of language and cultural background related metrics

Maiden Gully's cultural diversity was found to be below average, with 94.0% of its population born in Australia, 95.2% being citizens, and 96.7% speaking English only at home. The predominant religion in Maiden Gully is Christianity, accounting for 48.5% of the population, compared to 47.3% across Regional Vic.. In terms of ancestry, the top three groups represented are English (33.9%), Australian (32.2%), and Scottish (9.3%).

Notably, Welsh (0.6%) is overrepresented in Maiden Gully compared to regional figures (0.4%), as are Irish (9.0% vs 9.7%) and German (3.4% vs 3.5%).

Maiden Gully's population is slightly younger than the national pattern

The median age in Maiden Gully is 37 years, which is lower than Regional Vic.'s average of 43 and close to the national average of 38 years. The age profile shows that those aged 5-14 years are prominent at 16.3%, while those aged 75-84 years are comparatively smaller at 4.2%. Between 2021 and present, the 15 to 24 age group has grown from 11.9% to 14.1%, while the 5 to 14 cohort has declined from 17.9% to 16.3% and the 0 to 4 group has dropped from 6.9% to 5.5%. By 2041, demographic projections indicate that the 25 to 34 age cohort is expected to rise substantially, increasing by 435 people (80%) from 546 to 982.