Maiden Gully

Maiden Gully lies within the top quartile of areas nationally for population growth performance according to AreaSearch analysis of recent, and medium to long-term trends

As of November 2025, Maiden Gully's population is estimated at around 5,638, reflecting an increase of 231 people since the 2021 Census. This growth represents a 4.3% increase from the previous population count of 5,407. The change is inferred from AreaSearch's estimation of the resident population at 5,481 as of June 2024, based on examination of the latest ERP data release by the ABS and an additional 71 validated new addresses since the Census date. This level of population results in a density ratio of 140 persons per square kilometer, indicating significant space per person and potential room for further development. Over the past decade, Maiden Gully has demonstrated resilient growth patterns with a compound annual growth rate of 1.8%, outpacing the SA3 area. Population growth was primarily driven by interstate migration contributing approximately 60% of overall population gains during recent periods.

AreaSearch is adopting ABS/Geoscience Australia projections for each SA2 area, released in 2024 with a base year of 2022. For areas not covered by this data, AreaSearch utilises the VIC State Government's Regional/LGA projections released in 2023, adjusted employing a method of weighted aggregation of population growth from LGA to SA2 levels. Growth rates by age group are applied across all areas for years 2032 to 2041. Looking ahead, Maiden Gully is expected to experience significant population growth, with projections indicating an increase of 2,379 persons by 2041 based on aggregated SA2-level projections, reflecting a total increase of 43.7% over the 17 years.

Recent residential development output has been above average within Maiden Gully when compared nationally

AreaSearch analysis of ABS building approval numbers shows Maiden Gully has had around 33 dwelling approvals per year over the past five financial years. This totals an estimated 167 homes from FY-21 to FY-25. So far in FY-26, 10 approvals have been recorded. On average, each dwelling has attracted 2.8 new residents annually during this period, indicating strong demand for properties in the area.

The average construction cost of these dwellings is $568,000, slightly above the regional average. In FY-26, Maiden Gully has registered $7.7 million in commercial approvals, suggesting limited focus on commercial development. Compared to Rest of Vic., Maiden Gully has 14.0% less building activity per person and ranks at the 53rd percentile nationally.

Recent development in Maiden Gully has been exclusively detached houses, maintaining its low-density nature and attracting space-seeking buyers. With approximately 307 people per dwelling approval, this further emphasizes the area's low density characteristics. According to AreaSearch's latest quarterly estimate, Maiden Gully is projected to grow by 2,464 residents by 2041. If current construction levels continue, housing supply may lag behind population growth, potentially intensifying buyer competition and supporting price growth in the area.

Maiden Gully has strong levels of nearby infrastructure activity, ranking in the top 40% nationally

Changes to local infrastructure significantly influence an area's performance. AreaSearch has identified ten projects likely impacting this region. Notable initiatives include Jobs Gully Road Social Housing Project, Neangar Green Estate, Lansell Square Shopping Centre, and Chum Street Remediation Project, with the following list highlighting those of greatest relevance.

Professional plan users can use the search below to filter and access additional projects.

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Employment conditions in Maiden Gully rank among the top 10% of areas assessed nationally

Maiden Gully has a skilled workforce with significant representation in essential services sectors. The unemployment rate was 1.1% as of June 2025.

Employment growth over the past year was estimated at 1.4%. This is based on AreaSearch aggregation of statistical area data. There were 2,999 residents employed while the unemployment rate was 2.7% lower than Rest of Vic.'s rate of 3.8%. Workforce participation in Maiden Gully was 72.7%, compared to Rest of Vic.'s 57.4%.

The dominant employment sectors among residents include health care & social assistance, construction, and retail trade. Finance & insurance has a particularly high representation with an employment share of 2.4 times the regional level. Conversely, agriculture, forestry & fishing shows lower representation at 1.8% versus the regional average of 7.5%. Employment opportunities locally appear limited based on Census working population vs resident population comparison. Over a 12-month period ending June 2025, employment increased by 1.4% while labour force increased by 1.7%, causing unemployment to rise by 0.3 percentage points. This contrasts with Rest of Vic., where employment contracted by 0.9%, the labour force fell by 0.4%, and unemployment rose by 0.4 percentage points. Jobs and Skills Australia's national employment forecasts from Sep-22 suggest Maiden Gully's employment should increase by 6.3% over five years and 13.4% over ten years, based on industry-specific projections applied to the local employment mix.

Income analysis reveals strong economic positioning, with the area outperforming 60% of locations assessed nationally by AreaSearch

Maiden Gully had a median taxpayer income of $54,270 and an average income of $65,215 in the financial year 2022, according to postcode level ATO data aggregated by AreaSearch. This is comparable to national averages, unlike Rest of Vic.'s median income of $48,741 and average income of $60,693. By September 2025, estimated incomes would be approximately $60,869 (median) and $73,145 (average), based on a 12.16% increase from the financial year 2022 using Wage Price Index growth data. The 2021 Census showed household, family and personal incomes in Maiden Gully clustered around the 72nd percentile nationally. Income distribution data indicated that 40.1% of residents (2,260 people) fell within the $1,500 - $2,999 bracket, aligning with broader regional trends where 30.3% were in the same category. After housing costs, residents retained 88.9% of their income, reflecting strong purchasing power. The area's SEIFA income ranking placed it in the 6th decile.

Maiden Gully is characterized by a predominantly suburban housing profile, with above-average rates of outright home ownership

Maiden Gully's dwelling structure, as per the latest Census, consisted of 98.8% houses and 1.2% other dwellings (semi-detached, apartments, 'other' dwellings), compared to Non-Metro Vic.'s 90.6% houses and 9.4% other dwellings. Home ownership in Maiden Gully stood at 36.9%, with mortgaged dwellings at 55.9% and rented ones at 7.2%. The median monthly mortgage repayment was $1,690, higher than Non-Metro Vic.'s average of $1,408. Median weekly rent in Maiden Gully was $380, compared to Non-Metro Vic.'s $295. Nationally, Maiden Gully's mortgage repayments were lower than the Australian average of $1,863, while rents exceeded the national figure of $375.

Maiden Gully features high concentrations of family households, with a higher-than-average median household size

Family households constitute 87.3% of all households, including 49.9% couples with children, 28.2% couples without children, and 8.1% single parent families. Non-family households account for the remaining 12.7%, with lone person households at 11.2% and group households comprising 1.8%. The median household size is 3.1 people, which is larger than the Rest of Vic. average of 2.4.

Maiden Gully performs slightly above the national average for education, showing competitive qualification levels and steady academic outcomes

The area has university qualification rates at 22.3%, significantly lower than Victoria's average of 33.4%. Bachelor degrees are the most common (15.1%), followed by graduate diplomas (3.7%) and postgraduate qualifications (3.5%). Vocational credentials are prominent, with 40.1% of residents aged 15+ holding them, including advanced diplomas (10.8%) and certificates (29.3%). Educational participation is high at 32.0%, comprising 13.1% in primary, 10.1% in secondary, and 2.9% in tertiary education.

The area has Maiden Gully Primary School and Marist College Bendigo serving 1,745 students collectively, with typical Australian school conditions (ICSEA: 1025). It offers balanced educational opportunities, functioning as an education hub with 30.9 school places per 100 residents, higher than the regional average of 17.9, attracting students from nearby communities.

Transport servicing is low compared to other areas nationally based on assessment of service frequency, route connectivity and accessibility

Analysis shows 30 active transport stops operating within Maiden Gully, serving a mix of bus routes. These stops are serviced by 7 individual routes, providing a total of 334 weekly passenger trips. Transport accessibility is rated good, with residents typically located 336 meters from the nearest stop.

Service frequency averages 47 trips per day across all routes, equating to approximately 11 weekly trips per stop.

Maiden Gully's residents are healthier than average in comparison to broader Australia with a fairly standard level of common health conditions seen across both young and old age cohorts

Maiden Gully residents show relatively positive health outcomes, with common conditions seen across both young and old age cohorts. Private health cover stands at approximately 53%, compared to 50.5% across Rest of Vic., indicating a slightly higher rate.

The most prevalent medical conditions are asthma (9.7%) and arthritis (8.0%), while 70.1% report no medical ailments, compared to 62.0% in Rest of Vic.. The area has 14.3% residents aged 65 and over (806 people), lower than the 18.9% in Rest of Vic., broadly aligning with general population health profiles.

The latest Census data sees Maiden Gully placing among the least culturally diverse areas in the country when compared across a range of language and cultural background related metrics

Maiden Gully, surveyed in June 2016, showed low cultural diversity with 94.0% of its population born in Australia, 95.2% being citizens, and 96.7% speaking English only at home. Christianity was the predominant religion, comprising 48.5%, compared to 45.8% regionally. The top three ancestry groups were English (33.9%), Australian (32.2%), and Scottish (9.3%).

Notable differences existed in Welsh (0.6% vs regional 0.4%), Irish (9.0% vs 10.2%), and German (3.4% vs 3.2%) representation.

Maiden Gully's population is slightly younger than the national pattern

The median age in Maiden Gully is 37 years, which is lower than the Rest of Vic.'s average of 43 and close to the national average of 38 years. The age profile shows that those aged 5-14 years are prominent at 16.6%, while the 75-84 year-olds make up a smaller proportion at 3.7% compared to Rest of Vic.. Between 2021 and present, the 15 to 24 age group has increased from 11.9% to 13.6%. Conversely, the 0 to 4 cohort has decreased from 6.9% to 5.6%, and the 5 to 14 year-olds have dropped from 17.9% to 16.6%. By 2041, demographic projections indicate significant shifts in Maiden Gully's age structure, with the 25 to 34 age cohort projected to rise substantially by 522 people (93%), from 563 to 1,086.