Maiden Gully

Maiden Gully lies within the top quartile of areas nationally for population growth performance according to AreaSearch analysis of recent, and medium to long-term trends

Based on ABS population updates and AreaSearch validation, as of Nov 2025, Maiden Gully's estimated population is around 6,207. This reflects a growth of 800 people since the 2021 Census, which recorded a population of 5,407. The increase is inferred from an AreaSearch estimate of 5,510 residents in Jun 2024 and 71 new addresses validated since the Census date. This results in a density ratio of 154 persons per square kilometer. Maiden Gully's growth rate of 14.8% exceeded SA4 region's 7.9%. Interstate migration contributed approximately 60.0% of overall population gains.

AreaSearch uses ABS/Geoscience Australia projections for each SA2 area, released in 2024 with a base year of 2022. For areas not covered by this data, VIC State Government's Regional/LGA projections from 2023 are used, adjusted employing weighted aggregation to SA2 levels. Growth rates by age group are applied across all areas for years 2032 to 2041. By 2041, Maiden Gully is projected to increase by 2,383 persons, reflecting a total increase of 30.6% over the 17-year period.

Recent residential development output has been above average within Maiden Gully when compared nationally

AreaSearch analysis of ABS building approval numbers, allocated from statistical area data, indicates Maiden Gully has experienced approximately 35 dwelling approvals each year over the past five financial years. This totals an estimated 177 homes from FY-21 to FY-25. So far in FY-26, 14 approvals have been recorded. The average number of new residents per year for each dwelling over these five financial years is approximately 2.6.

New homes are being constructed at an average value of $568,000, indicating a focus on the premium market segment with higher-end properties. In FY-26, $5.2 million in commercial approvals have been registered, suggesting limited commercial development activity. Maiden Gully maintains similar construction rates per person compared to the Rest of Vic., preserving market equilibrium consistent with surrounding areas.

Recent development has consisted entirely of detached dwellings, preserving the area's low density nature and attracting space-seeking buyers. As of FY-25, there are approximately 227 people per dwelling approval in Maiden Gully. According to AreaSearch's latest quarterly estimate, Maiden Gully is expected to grow by 1,899 residents through to 2041. Development is keeping pace with projected growth, though increasing competition among buyers may be anticipated as the population expands.

Maiden Gully has strong levels of nearby infrastructure activity, ranking in the top 30% nationally

Changes to local infrastructure significantly influence an area's performance. AreaSearch identified ten projects likely impacting the region. Notable initiatives include Jobs Gully Road Social Housing Project, Neangar Green Estate, Lansell Square Shopping Centre, and Chum Street Remediation Project. The following list details those expected to be most relevant.

Professional plan users can use the search below to filter and access additional projects.

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AreaSearch analysis of employment trends sees Maiden Gully performing better than 90% of local markets assessed across Australia

Maiden Gully has a skilled workforce with well-represented essential services sectors. Its unemployment rate was 1.1% in the past year.

Employment growth was estimated at 2.8%. As of September 2025, 3,086 residents were employed, with an unemployment rate of 2.7%, below Rest of Vic.'s 3.8%. Workforce participation was high at 72.7% compared to Rest of Vic.'s 57.4%. Key employment sectors included health care & social assistance, construction, and retail trade.

Finance & insurance had notably high representation, at 2.4 times the regional average. Agriculture, forestry & fishing showed lower representation at 1.8%. Local employment opportunities appeared limited based on Census data comparison of working population versus resident population. In the year to September 2025, employment levels increased by 2.8% and labour force by 2.8%, with unemployment remaining unchanged. This contrasted with Rest of Vic., where employment contracted by 0.7%, labour force fell by 0.6%, and unemployment rose marginally. State-level data as of 25-Nov-25 showed VIC employment grew by 1.13% year-on-year, with an unemployment rate of 4.7%. Jobs and Skills Australia's national employment forecasts from May-25 suggested Maiden Gully's employment should increase by 6.3% over five years and 13.4% over ten years, based on industry-specific projections applied to the local employment mix.

Income analysis reveals strong economic positioning, with the area outperforming 60% of locations assessed nationally by AreaSearch

Maiden Gully suburb has a median taxpayer income of $54,270 and an average income of $65,215 based on the latest postcode level ATO data aggregated by AreaSearch for financial year 2023. This is slightly below the national average, contrasting with Rest of Vic.'s median income of $50,954 and average income of $62,728. By September 2025, estimated incomes would be approximately $58,747 (median) and $70,595 (average), considering an 8.25% growth since financial year 2023. According to the 2021 Census, incomes in Maiden Gully cluster around the 72nd percentile nationally. The income distribution shows that 40.1% of residents fall within the $1,500 - $2,999 bracket (2,489 people), which is consistent with broader trends across regional levels at 30.3%. After housing costs, residents retain 88.9% of their income, indicating strong purchasing power. The area's SEIFA income ranking places it in the 6th decile.

Maiden Gully is characterized by a predominantly suburban housing profile, with above-average rates of outright home ownership

Maiden Gully's housing structure, as per the latest Census, was 98.8% houses and 1.2% other dwellings (semi-detached, apartments, 'other' dwellings), compared to Non-Metro Vic.'s 90.6% houses and 9.4% other dwellings. Home ownership in Maiden Gully stood at 36.9%, with mortgaged dwellings at 55.9% and rented ones at 7.2%. The median monthly mortgage repayment was $1,690, above Non-Metro Vic.'s average of $1,408. The median weekly rent in Maiden Gully was $380, compared to Non-Metro Vic.'s $295. Nationally, Maiden Gully's mortgage repayments were lower than the Australian average of $1,863, while rents exceeded the national figure of $375.

Maiden Gully features high concentrations of family households, with a higher-than-average median household size

Family households constitute 87.3% of all households, including 49.9% couples with children, 28.2% couples without children, and 8.1% single parent families. Non-family households comprise the remaining 12.7%, with lone person households at 11.2% and group households at 1.8%. The median household size is 3.1 people, larger than the Rest of Vic. average of 2.4.

Maiden Gully performs slightly above the national average for education, showing competitive qualification levels and steady academic outcomes

The area's university qualification rate is 22.3%, significantly lower than Victoria's average of 33.4%. Bachelor degrees are the most common at 15.1%, followed by graduate diplomas (3.7%) and postgraduate qualifications (3.5%). Vocational credentials are held by 40.1% of residents aged 15 and above, with advanced diplomas at 10.8% and certificates at 29.3%. Educational participation is high, with 32.0% of residents currently enrolled in formal education, including 13.1% in primary, 10.1% in secondary, and 2.9% in tertiary education.

Educational participation is notably high, with 32.0% of residents currently enrolled in formal education. This includes 13.1% in primary education, 10.1% in secondary education, and 2.9% pursuing tertiary education.

Transport servicing is low compared to other areas nationally based on assessment of service frequency, route connectivity and accessibility

Maiden Gully has 30 active public transport stops, all of which are bus stops. These stops are served by four different routes that together facilitate 460 weekly passenger trips. The accessibility of the transport system is rated as good, with residents on average located 336 meters from their nearest stop.

On average, there are 65 trips per day across all routes, which equates to approximately 15 weekly trips per individual stop.

Maiden Gully's residents are healthier than average in comparison to broader Australia with a fairly standard level of common health conditions seen across both young and old age cohorts

Maiden Gully residents show positive health outcomes, with common conditions seen across all ages. Private health cover stands at approximately 53%, compared to Victoria's average of 50.4%.

Asthma and arthritis are the most common conditions, affecting 9.7% and 8.0% respectively. 70.1% report no medical ailments, higher than Rest of Vic.'s 62.0%. The area has a lower proportion of residents aged 65 and over, at 14.3%, compared to Victoria's 18.9%. Overall health profile is broadly in line with general population figures.

The latest Census data sees Maiden Gully placing among the least culturally diverse areas in the country when compared across a range of language and cultural background related metrics

Maiden Gully, as per the census conducted on 27 June 2016, had a cultural diversity index below average. Of its population, 94.0% were born in Australia, with 95.2% being Australian citizens and 96.7% speaking English at home exclusively. Christianity was the predominant religion, practised by 48.5% of Maiden Gully's residents, compared to 45.8% across Victoria.

The top three ancestry groups were English (33.9%), Australian (32.2%), and Scottish (9.3%). Notably, Welsh ancestry was overrepresented at 0.6%, Irish at 9.0%, and German at 3.4%.

Maiden Gully's population is slightly younger than the national pattern

The median age in Maiden Gully is 37 years, which is lower than the Rest of Vic.'s average of 43 and close to the national average of 38 years. The age profile shows that individuals aged 5-14 years are prominent at 16.6%, while those aged 75-84 years are relatively smaller at 3.7% compared to Rest of Vic.. Between 2021 and present, the population aged 15-24 has grown from 11.9% to 13.6%. Conversely, the 0-4 age group has declined from 6.9% to 5.6%, and the 5-14 age group has dropped from 17.9% to 16.6%. Looking ahead to 2041, demographic projections indicate significant shifts in Maiden Gully's age structure, with the 25-34 age cohort projected to rise substantially by 466 people (75%), from 620 to 1,087 individuals.