Maiden Gully

Maiden Gully lies within the top quartile of areas nationally for population growth performance according to AreaSearch analysis of recent, and medium to long-term trends

As per ABS population updates for the broader area and new addresses validated by AreaSearch, the suburb of Maiden Gully's estimated population is around 6,207 as of Feb 2026. This reflects an increase of 800 people (14.8%) since the 2021 Census which reported a population of 5,407. The change was inferred from the resident population of 5,510 estimated by AreaSearch following examination of the latest ERP data release by the ABS in June 2024 and an additional 72 validated new addresses since the Census date. This level of population equates to a density ratio of 154 persons per square kilometer. Maiden Gully's 14.8% growth since the 2021 census exceeded that of the SA4 region (8.0%) and the Rest of Vic., marking it as a growth leader in the region. Population growth was primarily driven by interstate migration contributing approximately 60.0% of overall population gains during recent periods, although all drivers including natural growth and overseas migration were positive factors.

AreaSearch is adopting ABS/Geoscience Australia projections for each SA2 area, released in 2024 with 2022 as the base year. For areas not covered by this data, AreaSearch utilises VIC State Government's Regional/LGA projections released in 2023 with adjustments made employing a method of weighted aggregation of population growth from LGA to SA2 levels. Growth rates by age group from these aggregations are also applied across all areas for years 2032 to 2041. Future population trends forecast a significant increase in the top quartile of Australian non-metropolitan areas, with the suburb expected to grow by 2,206 persons to 2041 based on aggregated SA2-level projections, reflecting an increase of 24.3% in total over the 17 years.

Recent residential development output has been above average within Maiden Gully when compared nationally

AreaSearch analysis of ABS building approval numbers shows Maiden Gully recorded around 35 residential properties granted approval per year. Over the past five financial years, from FY-21 to FY-25, approximately 177 homes were approved, with an additional 15 approved in FY-26 so far. On average, each dwelling built resulted in 2.6 new residents over these years, indicating healthy demand that supports property values.

The average construction cost value of new homes was $568,000, suggesting developers focus on the premium market with high-end developments. This year, Maiden Gully has registered $5.2 million in commercial approvals, indicating limited commercial development focus. Compared to Rest of Vic., Maiden Gully has similar development levels per person, preserving market equilibrium consistent with surrounding areas.

Recent development has been entirely standalone homes, preserving the area's low density nature and attracting space-seeking buyers. With around 227 people per dwelling approval, Maiden Gully shows a developing market. By 2041, AreaSearch estimates Maiden Gully will grow by 1,509 residents. Current construction rates appear balanced with future demand, fostering steady market conditions without excessive price pressure.

Maiden Gully has very high levels of nearby infrastructure activity, ranking in the top 20% nationally

Infrastructure changes significantly influence an area's performance. AreaSearch has identified ten projects likely to impact the area. Key projects include Jobs Gully Road Social Housing Project, Neangar Green Estate, Lansell Square Shopping Centre, and Chum Street Remediation Project. The following list details those most relevant.

Professional plan users can use the search below to filter and access additional projects.

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The exceptional employment performance in Maiden Gully places it among Australia's strongest labour markets

Maiden Gully has a skilled workforce with essential services sectors well represented. The unemployment rate was 1.1% in the past year, with an estimated employment growth of 2.0%. As of December 2025, 3,100 residents were employed, and the unemployment rate was 2.6% lower than Regional Vic.'s 3.7%.

Workforce participation was 72.9%, compared to Regional Vic.'s 61.5%. According to Census responses, 15.6% of residents worked from home. The dominant employment sectors were health care & social assistance, construction, and retail trade. Finance & insurance had an employment share of 2.4 times the regional level, while agriculture, forestry & fishing employed just 1.8%, below Regional Vic.'s 7.5%.

Employment opportunities locally appeared limited based on Census working population vs resident population comparison. In the 12 months prior to May-25, employment increased by 2.0% alongside labour force increasing by 1.9%, keeping unemployment relatively stable at around 3.6%. National employment forecasts from Jobs and Skills Australia project a growth of 6.6% over five years and 13.7% over ten years. Applying these projections to Maiden Gully's employment mix suggests local employment should increase by 6.3% over five years and 13.4% over ten years.

Income analysis reveals strong economic positioning, with the area outperforming 60% of locations assessed nationally by AreaSearch

AreaSearch's latest postcode level ATO data for financial year ending June 2023 shows that median income in Maiden Gully is $54,270 and average income is $65,215. This compares to Regional Vic.'s median income of $50,954 and average income of $62,728 for the same period. Based on Wage Price Index growth of 8.25% from financial year ending June 2023 to September 2025, estimated current incomes in Maiden Gully are approximately $58,747 (median) and $70,595 (average). According to the Census conducted in August 2021, incomes in Maiden Gully fall around the 72nd percentile nationally. The earnings profile indicates that 40.1% of locals earn between $1,500 - 2,999 per week, reflecting patterns seen in metropolitan regions where 30.3% similarly occupy this range. After accounting for housing costs, residents retain 88.9% of their income, indicating strong purchasing power. The area's SEIFA income ranking places it in the 6th decile.

Maiden Gully is characterized by a predominantly suburban housing profile, with ownership patterns similar to the broader region

In Maiden Gully, as per the latest Census, 98.8% of dwellings were houses, with the remaining 1.2% comprising semi-detached homes, apartments, and other types. This is compared to Regional Vic., which had 90.1% houses and 9.9% other dwellings. Home ownership in Maiden Gully stood at 36.9%, with mortgaged properties at 55.9% and rented ones at 7.2%. The median monthly mortgage repayment was $1,690, higher than Regional Vic.'s average of $1,430. The median weekly rent in Maiden Gully was $380, compared to Regional Vic.'s $285. Nationally, Maiden Gully's mortgage repayments were lower than the Australian average of $1,863, while rents were higher than the national figure of $375.

Maiden Gully features high concentrations of family households, with a higher-than-average median household size

Family households account for 87.3% of all households, including 49.9% couples with children, 28.2% couples without children, and 8.1% single parent families. Non-family households constitute the remaining 12.7%, with lone person households at 11.2% and group households comprising 1.8%. The median household size is 3.1 people, which is larger than the Regional Vic. average of 2.4.

Maiden Gully performs slightly above the national average for education, showing competitive qualification levels and steady academic outcomes

The area's university qualification rate is 22.3%, significantly lower than Victoria's average of 33.4%. Bachelor degrees are the most prevalent at 15.1%, followed by graduate diplomas (3.7%) and postgraduate qualifications (3.5%). Vocational credentials are held by 40.1% of residents aged 15 and above, with advanced diplomas at 10.8% and certificates at 29.3%. Educational participation is high, with 32.0% of residents currently enrolled in formal education.

This includes 13.1% in primary education, 10.1% in secondary education, and 2.9% pursuing tertiary education.

Transport servicing is low compared to other areas nationally based on assessment of service frequency, route connectivity and accessibility

Maiden Gully has 30 active public transport stops. These are served by four routes that together facilitate 460 weekly passenger trips. Transport accessibility is rated good, with residents on average 336 meters from the nearest stop. Most commuters travel outward daily. Cars remain the primary mode of transport at 96%. Vehicle ownership averages 2.2 per dwelling, higher than the regional norm.

In 2021 Census data, 15.6% of residents worked from home, possibly due to COVID-19 conditions. Service frequency across all routes is 65 trips daily, equating to about 15 weekly trips per stop.

Maiden Gully's residents are healthier than average in comparison to broader Australia with a fairly standard level of common health conditions seen across both young and old age cohorts

Health data for Maiden Gully shows positive outcomes, aligning with national benchmarks. Common health conditions are seen across both young and old age groups.

Private health cover is at approximately 53%, slightly higher than the average SA2 area's 50.5%. The most common conditions are asthma (9.7%) and arthritis (8%). Around 70.1% of residents report no medical ailments, compared to Regional Vic.'s 63.4%. Health outcomes among working-age individuals are typical. Maiden Gully has 14.2% of residents aged 65 and over (881 people), lower than Regional Vic.'s 23.9%. National rankings for the area are broadly in line with the general population.

The latest Census data sees Maiden Gully placing among the least culturally diverse areas in the country when compared across a range of language and cultural background related metrics

Maiden Gully, as per the census conducted on 28th August 2016, had a cultural diversity index below average. The population was predominantly Australian-born, with 94.0% having been born in Australia and 95.2% being citizens. English was spoken at home by 96.7% of the residents.

Christianity was the leading religion, practiced by 48.5% of Maiden Gully's population, compared to 47.3% across Regional Victoria. The top three ancestry groups were English (33.9%), Australian (32.2%), and Scottish (9.3%). Notably, Welsh ancestry was overrepresented at 0.6%, Irish at 9.0%, and German at 3.4%.

Maiden Gully's population is slightly younger than the national pattern

The median age in Maiden Gully is 37 years, which is lower than Regional Vic.'s average of 43 and close to the national average of 38 years. The age profile shows that those aged 5-14 years are prominent at 16.3%, while those aged 75-84 years are comparatively smaller at 3.7% compared to Regional Vic. Between 2021 and present, the 15-24 age group has grown from 11.9% to 13.5%, and the 25-34 cohort increased from 9.1% to 10.6%. Conversely, the 5-14 age group declined from 17.9% to 16.3%, and the 0-4 age group dropped from 6.9% to 5.7%. Looking ahead to 2041, demographic projections show that the 25-34 age cohort is expected to rise significantly, with an increase of 386 people (59%) from 657 to 1,044.