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This analysis uses ABS Statistical Areas Level 2 (SA2) boundaries, which can materially differ from Suburbs and Localities (SAL) even when sharing similar names.
SA2 boundaries are defined by the Australian Bureau of Statistics and are designed to represent communities for statistical reporting (e.g., census and ERP).
Suburbs and Localities (SAL) represent commonly-used suburb/locality names (postal-style areas) and may use different geographic boundaries. For comprehensive analysis, consider reviewing both boundary types if available.
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ABS ERP | -- people | --
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Sales Activity
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Population
Population growth drivers in South Yarra - West are slightly above average based on AreaSearch's ranking of recent, and medium term trends
Based on AreaSearch's analysis, South Yarra - West's population is around 6,959 as of Feb 2026. This reflects an increase of 536 people (8.3%) since the 2021 Census, which reported a population of 6,423 people. The change is inferred from the estimated resident population of 6,946 from the ABS as of June 2024 and address validation since the Census date. This population level equates to a density ratio of 4,639 persons per square kilometer, which lies in the top 10% of national locations assessed by AreaSearch, making land in the area a highly sought resource. South Yarra - West's 8.3% growth since the census positions it within 1.6 percentage points of the national average (9.9%), demonstrating competitive growth fundamentals. Population growth for the area was primarily driven by overseas migration, which was essentially the sole driver of population gains during recent periods.
AreaSearch is adopting ABS/Geoscience Australia projections for each SA2 area, as released in 2024 with 2022 as the base year. For any SA2 areas not covered by this data, AreaSearch is utilizing the VIC State Government's Regional/LGA projections released in 2023 with adjustments made employing a method of weighted aggregation of population growth from LGA to SA2 levels. Growth rates by age group from these aggregations are also applied across all areas for years 2032 to 2041. As we examine future population trends, a significant population increase in the top quartile of national statistical areas is forecast, with the area expected to increase by 1,552 persons by 2041 based on the latest annual ERP population numbers, reflecting an increase of 22.1% in total over the 17 years.
Frequently Asked Questions - Population
Development
The level of residential development activity in South Yarra - West is very low in comparison to the average area assessed nationally by AreaSearch
South Yarra - West has experienced around 13 dwellings receiving development approval each year, totalling 65 homes over the past 5 financial years. So far in FY-26, 86 approvals have been recorded. Given population has fallen over the past period, development activity has been adequate in relative terms, a positive for buyers, while new dwellings are developed at an average value of $2,623,000, showing that developers are focusing on the premium market with high-end developments. Additionally, $186.3 million in commercial development approvals have been recorded this financial year, indicating strong commercial development momentum.
When measured against Greater Melbourne, South Yarra - West records markedly lower building activity (86.0% below regional average per person). This scarcity of new dwellings typically strengthens demand and prices for existing properties. This activity is likewise lower than nationally, reflecting market maturity and pointing to possible development constraints. Further, recent development has been entirely comprised of townhouses or apartments. This skew toward compact living offers affordable entry pathways and attracts downsizers, investors, and first-time purchasers.
Future projections show South Yarra - West adding 1,539 residents by 2041 (from the latest AreaSearch quarterly estimate). Should current construction levels persist, housing supply could lag population growth, likely intensifying buyer competition and underpinning price growth.
Frequently Asked Questions - Development
Infrastructure
South Yarra - West has strong levels of nearby infrastructure activity, ranking in the top 30% nationally
Nothing can influence an area's performance as much as changes to local infrastructure, major projects, and planning initiatives. In total, 49 projects have been identified by AreaSearch that are likely to have an impact on the area. Key projects include Holckner Family Senior Living and Community Precinct - St Kilda Road Stage 2, The Muse, 322-332 St Kilda Road Mixed-Use Development Opportunity, and The Albertine, with the list below detailing those likely to be of most relevance.
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INFRASTRUCTURE SEARCH
Denotes AI-based impression for illustrative purposes only, not to be taken as definitive under any circumstances. Please follow links and conduct other investigations from the project's source for actual imagery. Developers and project owners wishing us to use original imagery please Contact Us and we will do so.
Frequently Asked Questions - Infrastructure
The Jam Factory
A $3.75 billion mixed-use redevelopment of the historic 1.9-hectare Jam Factory site. The project features 800 luxury residences across five towers, including sculptural fluted buildings designed by SOM. It includes two luxury hotels, 20,000 sqm of retail and dining, 10,000 sqm of commercial office space, and a reimagined Village Cinemas flagship. A central 2,500 sqm public piazza called Village Square and a new laneway, Lovers Walk, will integrate the site with Chapel Street while restoring the heritage red-brick facade and chimney.
Holckner Family Senior Living and Community Precinct - St Kilda Road Stage 2
A visionary 10-storey senior living and community precinct featuring apartment living options, cultural hub, gymnasium, restaurant and cafe, seniors clubroom, and other amenities to support aging in place. The building design includes four main components with residential levels, community spaces, and a rooftop lounge with 360-degree views. Part of Jewish Care's $200+ million capital campaign, this will be the second stage following the completed Hannah & Daryl Cohen Family Building.
322-332 St Kilda Road Mixed-Use Development Opportunity
Rare high-profile development opportunity on 2,872 sqm amalgamated site with dual street frontages. Currently comprises 10 strata-titled office suites being sold as one line. Suited for landmark mixed-use development, hotel, serviced apartments, or commercial owner occupation. Benefits from Commercial 1 and Mixed Use zoning with significant scale and premium exposure on St Kilda Road.
Matchworks (560 Church Street, Cremorne)
Redevelopment of the historic Bryant and May complex into the Matchworks mixed-use precinct led by Alfasi Property. The project retains and adaptively reuses key heritage buildings for retail and hospitality, delivers about 25,000 sqm of next-gen office space, and includes a circa 200-room Hoxton hotel. Designed by Denton Corker Marshall, with heritage works approved by Heritage Victoria and pre-leasing underway.
Prahran Market Restoration
The City of Stonnington is undertaking a multi-stage restoration of the iconic Prahran Market to address building condition issues identified in audits. Works include heritage repairs, structural strengthening, upgrades to gas, electrical, stormwater systems, flooring, and disability access improvements. The project commenced in early 2023 and is progressing over three to four years to enhance facilities and maintain its status as a premier food market.
671 Chapel Street
A 20-storey luxury residential development comprising 126 apartments, ground floor retail, and 1,270sqm of commercial space. Designed by award-winning Bates Smart architects with landscape design by Jack Merlo, offering panoramic views of Melbourne skyline, Yarra River, and Dandenong Ranges. Features premium amenities including wellness center with lap pool, spa, sauna, cold plunge, gym, conservatory, private dining room, and residential concierge.
The Albertine
A boutique all-electric residential development featuring 98 luxury one to four-bedroom apartments across 15 levels. The project includes premium amenities within The Circadian Club (indoor pool, spa, gym, yoga studio, sauna) and The Elysian Room exclusive dining space on level 10 with panoramic Melbourne views. Designed with 7-star average NatHERS energy efficiency rating and located on the doorstep of Albert Park Lake.
The Muse
An ultra-exclusive boutique collection of 42 luxury residences at 409-413 St Kilda Road, Melbourne, designed by Bruce Henderson Architects. The 14-storey development features hotel-style facilities including 24-hour concierge, wellness centre with pools, spa, gym, sauna and steam room, advanced security (facial recognition, fingerprint scanning, number plate recognition), world-leading home automation and Bang & Olufsen audio-visual systems. Offers panoramic views of the city, Royal Botanic Gardens and Fawkner Park.
Employment
Employment conditions in South Yarra - West demonstrate exceptional strength compared to most Australian markets
South Yarra - West features a highly educated workforce, with the technology sector a particular standout in terms of representation, an unemployment rate of just 2.8%, and 4.3% estimated employment growth over the past year. As of December 2025, 4,624 residents are in work, while the unemployment rate is 2.0% below Greater Melbourne's rate of 4.8%, and workforce participation is fairly standard (75.1% compared to Greater Melbourne's 71.3%). Based on Census responses, a high 52.3% of residents were found to work from home, though Covid-19 lockdown impacts should be considered.
The key industries of employment among residents are professional & technical, health care & social assistance, and education & training. The area demonstrates a particularly notable concentration in professional & technical, with employment levels at 2.1 times the regional average. Conversely, construction shows lower representation at 4.1% versus the regional average of 9.7%. With 3.1 workers for every resident, as at the Census, the area functions as an employment hub, hosting more jobs than residents and attracting workers from surrounding areas.
Based on AreaSearch analysis of SALM and ABS data, the 12-month period saw employment increase by 4.3% alongside a labour force increase of 4.6%, resulting in unemployment rising by 0.2 percentage points. By comparison, Greater Melbourne recorded employment growth of 2.4%, labour force growth of 2.8%, and unemployment rising 0.3 percentage points. Jobs and Skills Australia's national employment forecasts from May-25 can offer further insight into potential future demand within South Yarra - West. These projections, covering five and ten-year periods, have been mapped against the local employment profile to estimate growth patterns. While national employment is forecast to expand by 6.6% over five years and 13.7% over ten years, growth rates differ significantly between industry sectors. Applying these industry-specific projections to South Yarra - West's employment mix suggests local employment should increase by 7.6% over five years and 15.2% over ten years (please note this is a simple weighting extrapolation for illustrative purposes and does not take into account localised population projections).
Frequently Asked Questions - Employment
Income
Income metrics indicate excellent economic conditions, with the area achieving higher performance than 75% of national locations assessed by AreaSearch
According to AreaSearch's aggregation of the latest postcode level ATO data released for FY-23, the South Yarra - West SA2 had a median income among taxpayers of $68,433 with the average level standing at $107,974. This is among the top percentile nationally and compares to levels of $57,688 and $75,164 across Greater Melbourne respectively. Based on Wage Price Index growth of 8.25% since FY-23, current estimates would be approximately $74,079 (median) and $116,882 (average) as of September 2025. Census 2021 income data shows individual earnings stand out at the 97th percentile nationally ($1,454 weekly). The earnings profile shows the $1,500 - 2,999 bracket dominates with 33.2% of residents (2,310 people), aligning with the metropolitan region where this cohort likewise represents 32.8%. Economic strength emerges through 37.4% of households achieving high weekly earnings exceeding $3,000, supporting elevated consumer spending. Housing accounts for 14.7% of income while strong earnings rank residents within the 81st percentile for disposable income and the area's SEIFA income ranking places it in the 10th decile.
Frequently Asked Questions - Income
Housing
South Yarra - West features a more urban dwelling mix with significant apartment living, with a higher proportion of rental properties than the broader region
Dwelling structure within South Yarra - West, as evaluated at the latest Census, comprised 5.7% houses and 94.4% other dwellings (semi-detached, apartments, 'other' dwellings), in comparison to Melbourne metro's 67.9% houses and 32.1% other dwellings. Meanwhile, the level of home ownership within South Yarra - West was slightly lagging that of Melbourne metro, at 28.3%, with the remainder of dwellings either mortgaged (17.0%) or rented (54.7%). The median monthly mortgage repayment in the area was above the Melbourne metro average at $2,100, while the median weekly rent figure was recorded at $457, compared to Melbourne metro's $2,000 and $390. Nationally, South Yarra - West's mortgage repayments are significantly higher than the Australian average of $1,863, while rents are substantially above the national figure of $375.
Frequently Asked Questions - Housing
Household Composition
South Yarra - West features high concentrations of lone person households and group households, with a lower-than-average median household size
Family households dominate at 49.1% of all households, comprising 11.9% couples with children, 31.5% couples without children, and 4.5% single parent families. Non-family households make up the remaining 50.9%, with lone person households at 44.8% and group households comprising 6.1% of the total. The median household size of 1.8 people is smaller than the Greater Melbourne average of 2.6.
Frequently Asked Questions - Households
Local Schools & Education
Educational achievement in South Yarra - West places it within the top 10% nationally, reflecting strong academic performance and high qualification levels across the community
Educational attainment in South Yarra - West significantly surpasses broader benchmarks, with 66.0% of residents aged 15+ holding university qualifications compared to 30.4% in Australia and 33.4% in VIC. This substantial educational advantage positions the area strongly for knowledge-based opportunities. Bachelor degrees lead at 39.6%, followed by postgraduate qualifications (21.6%) and graduate diplomas (4.8%). Vocational pathways account for 16.1% of qualifications among those aged 15+ – advanced diplomas (9.4%) and certificates (6.7%).
Educational participation is notably high, with 26.1% of residents currently enrolled in formal education. This includes 9.4% in tertiary education, 5.8% in secondary education, and 4.6% pursuing primary education.
Frequently Asked Questions - Education
Schools Detail
Nearby Services & Amenities
Transport
Transport servicing is high compared to other areas nationally based on assessment of service frequency, route connectivity and accessibility
Public transport analysis reveals 34 active transport stops operating within South Yarra - West, comprising a mix of light rail and buses. These stops are serviced by 11 individual routes, collectively providing 12,977 weekly passenger trips. Transport accessibility is rated as excellent, with residents typically located 124 meters from the nearest transport stop. As a primarily residential area, most residents commute outward; the car remains the dominant mode at 48%, with 22% walking and 7% by train. Vehicle ownership averages 0.5 per dwelling, which is below the regional average. A high 52.3% of residents work from home (2021 Census; may reflect COVID-19 conditions).
Service frequency averages 1,853 trips per day across all routes, equating to approximately 381 weekly trips per individual stop.
Frequently Asked Questions - Transport
Transport Stops Detail
Health
South Yarra - West's residents are healthier than average in comparison to broader Australia with prevalence of common health conditions quite low across both younger and older age cohorts
Health data indicates relatively positive outcomes for South Yarra - West residents. AreaSearch's analysis of mortality rates and health conditions shows results broadly in line with national benchmarks, with the prevalence of common health conditions remaining low across both younger and older age cohorts. The rate of private health cover is exceptionally high at approximately 74% of the total population (5,149 people), compared to 56.7% across Greater Melbourne and a national average of 55.7%.
The most common medical conditions in the area are mental health issues and asthma, impacting 8.0% and 7.4% of residents, respectively, while 72.0% declared themselves as completely clear of medical ailments compared to 72.6% across Greater Melbourne. Working-age residents are notably healthy with low chronic condition prevalence. The area has 23.1% of residents aged 65 and over (1,607 people), which is higher than the 15.1% in Greater Melbourne. Health outcomes among seniors are particularly strong, with national rankings even higher than the general population.
Frequently Asked Questions - Health
Cultural Diversity
South Yarra - West was found to be more culturally diverse than the vast majority of local markets in Australia, upon assessment of a range of language and cultural background related metrics
South Yarra - West is more culturally diverse than the vast majority of local markets, with 21.2% of its population speaking a language other than English at home and 35.7% born overseas. The main religion in South Yarra - West is Christianity, which makes up 37.8% of people. However, the most apparent overrepresentation is in Judaism, which comprises 3.2% of the population, compared to 1.0% across Greater Melbourne.
In terms of ancestry (country of birth of parents), the top three represented groups in South Yarra - West are English, comprising 24.9% of the population, Australian, comprising 17.2% of the population, and Other, comprising 11.1% of the population. Additionally, there are notable divergences in the representation of certain other ethnic groups: Polish is notably overrepresented at 1.5% of South Yarra - West (vs 0.8% regionally), French at 1.1% (vs 0.5%) and Scottish at 9.4% (vs 5.6%).
Frequently Asked Questions - Diversity
Age
South Yarra - West's population aligns closely with national norms in age terms
The 39-year median age in South Yarra - West is somewhat higher than Greater Melbourne's average of 37 and similarly very close to the 38-year national average. Compared to the Greater Melbourne average, the 25 - 34 cohort is notably over-represented (22.3% locally), while 5 - 14 year-olds are under-represented (5.4%). This 25 - 34 concentration is well above the national 14.4%. Post-2021 Census data shows the 15 to 24 age group has grown from 8.7% to 11.0% of the population. Conversely, the 45 to 54 cohort has declined from 10.4% to 9.1% and the 25 to 34 group dropped from 23.6% to 22.3%. Population forecasts for 2041 indicate substantial demographic changes for South Yarra - West. Leading the demographic shift, the 45 to 54 group will grow by 57% (358 people), reaching 989 from 630. The 0 to 4 group displays more modest growth at 5%, adding only 11 residents.