Chart Color Schemes
This analysis uses ABS Statistical Areas Level 2 (SA2) boundaries, which can materially differ from Suburbs and Localities (SAL) even when sharing similar names.
SA2 boundaries are defined by the Australian Bureau of Statistics and are designed to represent communities for statistical reporting (e.g., census and ERP).
Suburbs and Localities (SAL) represent commonly-used suburb/locality names (postal-style areas) and may use different geographic boundaries. For comprehensive analysis, consider reviewing both boundary types if available.
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ABS ERP | -- people | --
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Sales Activity
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Sales Detail
Population
Population growth drivers in South Yarra - West are slightly above average based on AreaSearch's ranking of recent, and medium term trends
South Yarra - West's population was approximately 6,784 as of November 2025. This figure represents an increase of 361 people, a 5.6% rise from the 2021 Census which recorded a population of 6,423. The change is inferred from the estimated resident population of 6,946 in June 2024 and five additional validated addresses since the Census date. This results in a population density ratio of 4,522 persons per square kilometer, placing it within the top 10% of national locations assessed by AreaSearch. Overseas migration was the primary driver of population growth during recent periods.
AreaSearch uses ABS/Geoscience Australia projections for each SA2 area, released in 2024 with a base year of 2022. For areas not covered, it utilises VIC State Government's Regional/LGA projections from 2023, adjusted using weighted aggregation methods to SA2 levels. Growth rates by age group are applied across all areas for years 2032 to 2041. Future trends project an above median population growth, with the area expected to increase by 1,552 persons to 2041 based on latest annual ERP population numbers, reflecting a total increase of 25.3% over the 17 years.
Frequently Asked Questions - Population
Development
The level of residential development activity in South Yarra - West is very low in comparison to the average area assessed nationally by AreaSearch
South Yarra - West has received approximately 13 dwelling approvals annually over the past five financial years, totalling 65 homes. As of FY26, 86 approvals have been recorded. Despite a decrease in population during this period, development activity has been relatively adequate, benefiting buyers while developers focus on premium market segments with average construction costs of $2,623,000 per dwelling. This year, $186.3 million in commercial development approvals have been recorded, indicating strong commercial development momentum.
Compared to Greater Melbourne, South Yarra - West has significantly lower building activity (86.0% below the regional average per person), which typically strengthens demand and prices for existing properties. Activity is also lower than national averages, suggesting market maturity and potential development constraints. Recent developments have been exclusively townhouses or apartments, offering affordable entry pathways and attracting downsizers, investors, and first-time purchasers. According to AreaSearch's latest quarterly estimate, South Yarra - West is projected to add 1,714 residents by 2041. If current construction levels persist, housing supply may lag population growth, likely intensifying buyer competition and supporting price growth.
Future projections show South Yarra - West adding 1,714 residents by 2041 (from the latest AreaSearch quarterly estimate). Should current construction levels persist, housing supply could lag population growth, likely intensifying buyer competition and underpinning price growth.
Frequently Asked Questions - Development
Infrastructure
South Yarra - West has strong levels of nearby infrastructure activity, ranking in the top 40% nationally
Changes in local infrastructure significantly impact an area's performance. AreaSearch has identified 49 projects likely to affect the region. Notable ones include Holckner Family Senior Living and Community Precinct - St Kilda Road Stage 2, The Muse, 322-332 St Kilda Road Mixed-Use Development Opportunity, and The Albertine. Below is a list of those most relevant.
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INFRASTRUCTURE SEARCH
Denotes AI-based impression for illustrative purposes only, not to be taken as definitive under any circumstances. Please follow links and conduct other investigations from the project's source for actual imagery. Developers and project owners wishing us to use original imagery please Contact Us and we will do so.
Frequently Asked Questions - Infrastructure
The Jam Factory
A $3.75 billion mixed-use redevelopment of the historic Jam Factory site in South Yarra. Features approximately 800 luxury apartments across multiple towers, two luxury hotels (Sofitel and Mondrian brands), premium retail and dining precinct, reimagined Village Cinemas flagship, office space, and an expanded public piazza. The project retains and restores the heritage red-brick facade and chimney while creating a new landmark destination on Chapel Street.
The Carter
The Carter is a $300 million luxury mixed-use tower on St Kilda Road comprising 54 high-end serviced residences (2-4 bedrooms) and a 107-room five-star hotel. Developed by Orchard Piper, the 17-storey building features a signature bluestone facade designed by Kerry Hill Architects (now KHA). Amenities include a 20m lap pool, gym, spa, golf simulator, concierge, valet parking, fine-dining restaurant and bar. Construction is anticipated to commence in 2026 following Development Approval submission in late 2025.
Holckner Family Senior Living and Community Precinct - St Kilda Road Stage 2
A visionary 10-storey senior living and community precinct featuring apartment living options, cultural hub, gymnasium, restaurant and cafe, seniors clubroom, and other amenities to support aging in place. The building design includes four main components with residential levels, community spaces, and a rooftop lounge with 360-degree views. Part of Jewish Care's $200+ million capital campaign, this will be the second stage following the completed Hannah & Daryl Cohen Family Building.
322-332 St Kilda Road Mixed-Use Development Opportunity
Rare high-profile development opportunity on 2,872 sqm amalgamated site with dual street frontages. Currently comprises 10 strata-titled office suites being sold as one line. Suited for landmark mixed-use development, hotel, serviced apartments, or commercial owner occupation. Benefits from Commercial 1 and Mixed Use zoning with significant scale and premium exposure on St Kilda Road.
Matchworks (560 Church Street, Cremorne)
Redevelopment of the historic Bryant and May complex into the Matchworks mixed-use precinct led by Alfasi Property. The project retains and adaptively reuses key heritage buildings for retail and hospitality, delivers about 25,000 sqm of next-gen office space, and includes a circa 200-room Hoxton hotel. Designed by Denton Corker Marshall, with heritage works approved by Heritage Victoria and pre-leasing underway.
Prahran Market Restoration
The City of Stonnington is undertaking a multi-stage restoration of the iconic Prahran Market to address building condition issues identified in audits. Works include heritage repairs, structural strengthening, upgrades to gas, electrical, stormwater systems, flooring, and disability access improvements. The project commenced in early 2023 and is progressing over three to four years to enhance facilities and maintain its status as a premier food market.
671 Chapel Street
A 20-storey luxury residential development comprising 126 apartments, ground floor retail, and 1,270sqm of commercial space. Designed by award-winning Bates Smart architects with landscape design by Jack Merlo, offering panoramic views of Melbourne skyline, Yarra River, and Dandenong Ranges. Features premium amenities including wellness center with lap pool, spa, sauna, cold plunge, gym, conservatory, private dining room, and residential concierge.
The Albertine
A boutique all-electric residential development featuring 98 luxury one to four-bedroom apartments across 15 levels. The project includes premium amenities within The Circadian Club (indoor pool, spa, gym, yoga studio, sauna) and The Elysian Room exclusive dining space on level 10 with panoramic Melbourne views. Designed with 7-star average NatHERS energy efficiency rating and located on the doorstep of Albert Park Lake.
Employment
Employment conditions in South Yarra - West demonstrate exceptional strength compared to most Australian markets
South Yarra - West has a highly educated workforce with significant representation in the technology sector. Its unemployment rate was 2.7% as of September 2025, which is lower than Greater Melbourne's rate of 4.7%.
The area experienced an estimated employment growth of 4.5% over the past year. As of September 2025, there were 4,585 residents in work and the unemployment rate was 2.0% below Greater Melbourne's rate. Workforce participation was broadly similar to Greater Melbourne's 64.1%. The key industries of employment among residents are professional & technical, health care & social assistance, and education & training.
Professional & technical services have particularly notable concentration with employment levels at 2.1 times the regional average. Conversely, construction shows lower representation at 4.1% compared to the regional average of 9.7%. There were 3.1 workers for every resident in the area as per the Census, indicating it functions as an employment hub attracting workers from surrounding areas. Over the 12-month period ending September 2025, employment increased by 4.5% while labour force grew by 4.8%, resulting in a slight rise in unemployment to 3.7%. In comparison, Greater Melbourne recorded employment growth of 3.0%, labour force growth of 3.3%, with unemployment rising slightly to 4.7%. Providing broader context, state-level data up to 25-Nov-25 shows Victoria's employment grew by 1.13% year-on-year, adding 41,950 jobs, with the state unemployment rate at 4.7%. This compares to the national rate of 4.3%, with Victoria's employment growth outpacing the national average of 0.14%. Looking ahead, Jobs and Skills Australia's national employment forecasts from May-25 suggest that national employment should expand by 6.6% over five years and 13.7% over ten years. Applying these projections to South Yarra - West's employment mix suggests local employment could increase by 7.6% over five years and 15.2% over ten years, although these estimates are illustrative and do not account for localised population projections.
Frequently Asked Questions - Employment
Income
Income metrics indicate excellent economic conditions, with the area achieving higher performance than 75% of national locations assessed by AreaSearch
According to AreaSearch's aggregation of ATO data released for financial year 2022, South Yarra - West SA2 had a median taxpayer income of $67,927 and an average income of $115,990. Nationally, these figures rank in the top percentile. In Greater Melbourne, the median was $54,892 and the average was $73,761. By September 2025, estimated incomes would be approximately $76,187 (median) and $130,094 (average), based on a 12.16% Wage Price Index growth since financial year 2022. Census 2021 data shows individual earnings were at the 97th percentile nationally ($1,454 weekly). In South Yarra - West SA2, 33.2% of residents earned between $1,500 and $2,999 weekly (2,252 people), similar to Greater Melbourne's 32.8%. High weekly earnings exceeded $3,000 for 37.4% of households, indicating strong consumer spending power. Housing expenses accounted for 14.7% of income. Residents ranked in the 81st percentile for disposable income. The area's SEIFA income ranking placed it in the 10th decile.
Frequently Asked Questions - Income
Housing
South Yarra - West features a more urban dwelling mix with significant apartment living, with above-average rates of outright home ownership
South Yarra - West's dwelling structure, as per the latest Census, comprised 5.7% houses and 94.4% other dwellings (semi-detached, apartments, 'other' dwellings). This contrasts with Melbourne metro's 2.2% houses and 97.8% other dwellings. Home ownership in South Yarra - West stood at 28.3%, with mortgaged dwellings at 17.0% and rented ones at 54.7%. The median monthly mortgage repayment was $2,100, higher than Melbourne metro's average of $1,962. Median weekly rent in the area was $457, compared to Melbourne metro's $396. Nationally, South Yarra - West's mortgage repayments were significantly higher at $2,100 against Australia's average of $1,863, and rents were substantially above the national figure of $375.
Frequently Asked Questions - Housing
Household Composition
South Yarra - West features high concentrations of lone person households and group households, with a fairly typical median household size
Family households account for 49.1% of all households, including 11.9% couples with children, 31.5% couples without children, and 4.5% single parent families. Non-family households make up the remaining 50.9%, with lone person households at 44.8% and group households comprising 6.1%. The median household size is 1.8 people, which matches the Greater Melbourne average.
Frequently Asked Questions - Households
Local Schools & Education
Educational achievement in South Yarra - West places it within the top 10% nationally, reflecting strong academic performance and high qualification levels across the community
South Yarra - West has a higher educational attainment than broader Australian benchmarks. Among residents aged 15+, 66.0% have university qualifications compared to 30.4% nationally and 33.4% in Victoria. The area's educational advantage is significant with bachelor degrees being the most prevalent (39.6%), followed by postgraduate qualifications (21.6%) and graduate diplomas (4.8%). Vocational pathways account for 16.1%, including advanced diplomas (9.4%) and certificates (6.7%).
Educational participation is high, with 26.1% of residents currently enrolled in formal education. This includes 9.4% in tertiary education, 5.8% in secondary education, and 4.6% pursuing primary education.
Frequently Asked Questions - Education
Schools Detail
Nearby Services & Amenities
Transport
Transport servicing is high compared to other areas nationally based on assessment of service frequency, route connectivity and accessibility
South Yarra - West has 33 active public transport stops offering a mix of light rail and bus services. These stops are served by 11 different routes that collectively facilitate 7,374 weekly passenger trips. The area's public transport accessibility is rated excellent with residents typically situated 122 meters from the nearest stop.
On average, there are 1,053 daily trips across all routes, which translates to approximately 223 weekly trips per individual stop.
Frequently Asked Questions - Transport
Transport Stops Detail
Health
South Yarra - West's residents are extremely healthy with both young and old age cohorts seeing low prevalence of common health conditions
Analysis of health metrics shows strong performance throughout South Yarra-West, with both young and old age cohorts experiencing low prevalence of common health conditions. The rate of private health cover is exceptionally high at approximately 79% of the total population (5352 people), compared to 56.0% across Greater Melbourne and a national average of 55.3%. The most common medical conditions in the area are mental health issues and asthma, impacting 8.0 and 7.4% of residents respectively, while 72.0% declare themselves completely clear of medical ailments compared to 79.8% across Greater Melbourne.
The area has 22.3% of residents aged 65 and over (1515 people), which is higher than the 6.8% in Greater Melbourne. Health outcomes among seniors are particularly strong, performing even better than the general population in health metrics.
Frequently Asked Questions - Health
Cultural Diversity
South Yarra - West was found to be more culturally diverse than the vast majority of local markets in Australia, upon assessment of a range of language and cultural background related metrics
South Yarra-West has a higher cultural diversity than most local markets, with 21.2% of its population speaking languages other than English at home and 35.7% born overseas. Christianity is the predominant religion in South Yarra-West, comprising 37.8% of the population. However, Judaism is significantly overrepresented, making up 3.2% compared to 0.4% across Greater Melbourne.
In terms of ancestry, the top three groups are English at 24.9%, Australian at 17.2%, and Other at 11.1%. Notably, Polish (1.5%), French (1.1%), and Scottish (9.4%) ethnicities are overrepresented compared to regional averages.
Frequently Asked Questions - Diversity
Age
South Yarra - West's population aligns closely with national norms in age terms
The median age in South Yarra - West is 38, close to Greater Melbourne's average of 37 and equivalent to Australia's median of 38. Compared to Greater Melbourne, South Yarra - West has a higher percentage of 25-34 year-olds (23.0%) but fewer 5-14 year-olds (5.4%). This concentration of 25-34 year-olds is significantly higher than the national average of 14.5%. Between the 2021 Census and now, the percentage of 15 to 24 year-olds has increased from 8.7% to 10.8%, while the 45 to 54 age group has declined from 10.4% to 9.1%. By 2041, South Yarra - West's age composition is expected to change significantly. The 45 to 54 age group is projected to grow by 60%, adding 371 people and reaching a total of 989 from the current 617. The 0 to 4 age group is expected to grow more modestly, with an increase of 8% adding just 19 residents.