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Sales Activity
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Sales Detail
Population
Population growth drivers in Maidstone are strong compared to national averages based on AreaSearch's ranking of recent, and medium to long-term trends
As of Nov 2025, Maidstone's population is estimated at around 10,035. This reflects an increase of 646 people since the 2021 Census, which reported a population of 9,389. The change is inferred from AreaSearch's estimate of the resident population as 9,937 following examination of ABS ERP data released in June 2024 and an additional 183 validated new addresses since the Census date. This level of population equates to a density ratio of 3,175 persons per square kilometer, placing Maidstone in the upper quartile relative to national locations assessed by AreaSearch. The suburb's 6.9% growth since census positions it within 2.0 percentage points of the national average (8.9%). Population growth was primarily driven by overseas migration contributing approximately 84.0%.
AreaSearch adopts ABS/Geoscience Australia projections for each SA2 area released in 2024 with a base year of 2022, and utilises VIC State Government's Regional/LGA projections released in 2023 adjusted employing weighted aggregation method for areas not covered by ABS data. Considering projected demographic shifts, Maidstone is forecasted to have a significant population increase in the top quartile of national statistical areas, with an expected increase of 3,419 persons to 2041 based on aggregated SA2-level projections, reflecting a total increase of 35.8% over the 17 years.
Frequently Asked Questions - Population
Development
Recent residential development output has been above average within Maidstone when compared nationally
Maidstone has seen approximately 53 dwelling approvals annually over the past five financial years ending FY26. This totals around 266 homes. As of FY26, there have been 39 recorded approvals. On average, each new dwelling constructed between FY21 and FY25 accommodated about 1.6 new residents per year. However, this figure has increased to 5.4 people per dwelling over the past two financial years.
The average construction cost of new properties is $384,000. In terms of commercial development, Maidstone has registered $8.8 million in approvals for FY26. Compared to Greater Melbourne, Maidstone has significantly less development activity, which is around 54.0% below the regional average per person. The majority of new developments in Maidstone are attached dwellings (76.0%), with detached dwellings making up the remaining 24.0%. This shift towards denser development caters to various buyer types such as downsizers, investors, and entry-level buyers. Currently, Maidstone has around 190 people per approval, indicating a developing area.
According to AreaSearch's latest quarterly estimate, Maidstone is projected to grow by approximately 3,593 residents by 2041. If development rates remain constant, housing supply may struggle to keep pace with population growth, potentially intensifying buyer competition and supporting price increases.
Frequently Asked Questions - Development
Infrastructure
Maidstone has very high levels of nearby infrastructure activity, ranking in the top 10% nationally
AreaSearch has identified 12 infrastructure projects that could impact a certain area. Key projects include Defence Site Maribyrnong Redevelopment, Hampstead Park Maidstone, West Footscray Community Facilities Plan, and New Footscray Hospital. The following list details those considered most relevant.
Professional plan users can use the search below to filter and access additional projects.
INFRASTRUCTURE SEARCH
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Frequently Asked Questions - Infrastructure
New Footscray Hospital
A $1.5 billion redevelopment delivering Victoria's largest health infrastructure project: a new state-of-the-art hospital with over 500 inpatient beds, an expanded emergency department capable of treating an additional 20,000 patients annually, intensive care, cancer services, mental health facilities, operating theatres, women's and children's services, and extensive teaching and research spaces. The design by COX Architecture and Jacobs features five buildings arranged around a central village green and is connected to Victoria University via a footbridge, creating a leading health and education precinct. Replacing the ageing 1950s Footscray Hospital, it will serve the fast-growing western Melbourne community as 'the People's Hospital'.
Braybrook Activity Centre (formerly Braybrook Regeneration Project)
The Braybrook Activity Centre planning (formerly the Braybrook Regeneration Project) is now part of the Victorian Government's expanded Activity Centres Program, focusing on Tottenham Station and the surrounding 800m walkable catchment. As of January 2025, the Victorian Planning Authority concluded work on the original Braybrook Regeneration Project, with planning now being delivered through an Activity Centre Plan by the VPA and Department of Transport and Planning. The project aims to facilitate significant housing growth with up to 10,000 new dwellings by 2051, renewal of public housing stock, improved community facilities, and enhanced transport links. This forms part of the broader Activity Centres Program which will deliver over 300,000 homes across 60 activity centres near train stations and trams across Melbourne.
Highpoint Shopping Centre
One of Australia's premier super-regional retail destinations with over 420 tenancies across 149,600 sqm GLA. Anchored by David Jones, Myer, Zara, Apple, UNIQLO, Sephora, supermarkets, discount department stores, and a Hoyts cinema. Comprehensive aesthetic and amenity upgrade completed between 2020 and 2023, enhancing retail, dining, and entertainment experiences. Annual turnover exceeds $778 million.
Braybrook Shopping Centre Upgrade
Significant refurbishment of a neighbourhood shopping centre with over 10,000 square metres of gross leasable area. The upgrade introduced a large format specialty grocer to replace the former Woolworths supermarket which closed in October 2021, a drive-through bottle shop, and enhanced retail and showroom facilities. The centre features 360+ customer car parking spaces and includes a gym, discount retailer, pharmacy, retail services, and food and beverage offerings. Located on the high-traffic corner of Ballarat Road and Ashley Street with approximately 64,000 passing vehicles daily, the centre serves the established suburb of Braybrook, situated 8 kilometres west of Melbourne CBD.
HomeCo Braybrook
A large format retail neighbourhood shopping centre featuring Coles as the anchor tenant, alongside TK Maxx, Chemist Warehouse, The Reject Shop, BCF, Liquorland, Guardian Child Care, and an 800sqm medical and dental centre. The development includes food and beverage outlets such as Guzman y Gomez, El Janah, Burgertory, and various other dining options. Spanning 14,000 sqm GFA, the centre provides free parking, WiFi, and serves as a convenient daily needs shopping destination for the Braybrook community. Initial construction completed in 2018 with additional medical and food service facilities added in 2023.
Defence Site Maribyrnong Redevelopment
Major urban renewal of 127.8 hectare former defence explosives factory site at 2 Cordite Avenue. Plans for 3,300 dwellings housing 6,900 residents plus 1,800 jobs. Includes heritage preservation, river frontage development and extensive remediation works. The Department of Defence is currently assessing open market tenders for remediation and future redevelopment options following the closure of the RFP in July 2024.
West Footscray Community Facilities Plan
Council is delivering the Shorten and Barrett Reserves Master Plan under the West Footscray Community Facilities Plan, including a new RecWest leisure centre (two indoor courts), an expanded and reconstructed Shorten Reserve oval with ground remediation, a cycleable public plaza via partial Market Street closure, new cricket nets, a refreshed playground and landscaping. The Victorian Government has committed $10m alongside Council funding. Demolition and ground works commenced in September 2025 with completion targeted for December 2027.
Wattle House Maidstone
Masterplan community of 79 freehold townhouses designed by Clarke Hopkins Clarke. Features 4-bedroom designs with SMEG appliances, double glazing, engineered timber flooring and no body corporate fees. Includes access to Central Park with BBQ area and children's playground.
Employment
Employment performance in Maidstone has been broadly consistent with national averages
Maidstone has a highly educated workforce with professional services well represented. Its unemployment rate was 4.6% in the past year, with an estimated employment growth of 6.1%.
As of June 2025, 6,417 residents were employed, and the unemployment rate aligned with Greater Melbourne's at 4.6%. Workforce participation was 66.3%, slightly higher than Greater Melbourne's 64.1%. The leading employment industries among Maidstone residents were health care & social assistance, retail trade, and professional & technical services. The area had a particular specialization in transport, postal & warehousing, with an employment share of 1.3 times the regional level.
However, construction employed only 7.4% of local workers, below Greater Melbourne's 9.7%. Employment opportunities locally appeared limited, as indicated by the count of Census working population versus resident population. Between June 2024 and June 2025, employment levels increased by 6.1%, and labour force increased by 5.8%, causing the unemployment rate to fall by 0.3 percentage points. In comparison, Greater Melbourne recorded employment growth of 3.5% and labour force growth of 4.0%, with unemployment rising 0.5 percentage points. Jobs and Skills Australia's national employment forecasts from Sep-22 projected national employment growth of 6.6% over five years and 13.7% over ten years. Applying these projections to Maidstone's employment mix suggested local employment should increase by 6.6% over five years and 13.5% over ten years, though this was a simple weighting extrapolation for illustrative purposes and did not account for localised population projections.
Frequently Asked Questions - Employment
Income
The area exhibits notably strong income performance, ranking higher than 70% of areas assessed nationally through AreaSearch analysis
AreaSearch aggregated latest postcode level ATO data released for financial year 2022. Maidstone's median income among taxpayers was $61,316, with an average of $72,931. Nationally, the averages were $54,892 and $73,761 respectively in Greater Melbourne. Based on Wage Price Index growth of 12.16% since financial year 2022, current estimates for Maidstone are approximately $68,772 (median) and $81,799 (average) as of September 2025. Census 2021 income data shows incomes in Maidstone cluster around the 59th percentile nationally. The largest income bracket comprises 34.3% earning $1,500 - 2,999 weekly, with 3,442 residents. This reflects patterns seen in the broader area where 32.8% occupy this range. High housing costs consume 17.1% of income. Despite this, disposable income is at the 59th percentile and Maidstone's SEIFA income ranking places it in the 6th decile.
Frequently Asked Questions - Income
Housing
Maidstone displays a diverse mix of dwelling types, with a higher proportion of rental properties than the broader region
Maidstone's dwelling structure, as per the latest Census, consisted of 47.5% houses and 52.4% other dwellings (semi-detached, apartments, 'other' dwellings). In comparison, Melbourne metro had 49.7% houses and 50.3% other dwellings. Home ownership in Maidstone was 21.2%, similar to Melbourne metro's level. The remaining dwellings were either mortgaged (34.7%) or rented (44.1%). The median monthly mortgage repayment in the area was $2,000, lower than Melbourne metro's average of $2,100. The median weekly rent figure was recorded at $381, compared to Melbourne metro's $376. Nationally, Maidstone's mortgage repayments exceeded the Australian average of $1,863, while rents were higher than the national figure of $375.
Frequently Asked Questions - Housing
Household Composition
Maidstone features high concentrations of group households, with a higher-than-average median household size
Family households comprise 65.4% of all households, including 28.3% couples with children, 22.9% couples without children, and 11.7% single parent families. Non-family households account for the remaining 34.6%, with lone person households at 26.9% and group households comprising 7.6%. The median household size is 2.5 people, larger than the Greater Melbourne average of 2.4.
Frequently Asked Questions - Households
Local Schools & Education
Maidstone demonstrates exceptional educational outcomes, ranking among the top 5% of areas nationally based on AreaSearch's comprehensive analysis of qualification and performance metrics
Maidstone's educational attainment is notably high, with 42.4% of residents aged 15+ holding university qualifications, compared to Australia's 30.4% and the SA4 region's 32.0%. Bachelor degrees are most prevalent at 27.3%, followed by postgraduate qualifications (11.8%) and graduate diplomas (3.3%). Vocational pathways account for 23.6% of qualifications, with advanced diplomas at 10.3% and certificates at 13.3%. Educational participation is high, with 31.3% of residents currently enrolled in formal education, including 8.2% in tertiary, 8.0% in primary, and 6.5% pursuing secondary education.
MacKillop Specialist School - Flexible Learning Centre Maidstone offers local educational services within Maidstone, but has no enrolled students as of the given date. All schools offer integrated K-12 education for academic continuity. No schools are located within Maidstone, requiring residents to travel to neighboring areas for educational services. Note: where schools show 'n/a' for enrolments, please refer to parent campus details.
Frequently Asked Questions - Education
Schools Detail
Nearby Services & Amenities
Transport
Transport servicing is high compared to other areas nationally based on assessment of service frequency, route connectivity and accessibility
Maidstone has 41 active public transport stops, including lightrail and bus services. These stops are served by 8 different routes that together facilitate 5,771 weekly passenger trips. The average distance from residents to the nearest stop is 191 meters.
Across all routes, there are an average of 824 trips per day, which amounts to about 140 weekly trips per individual stop.
Frequently Asked Questions - Transport
Transport Stops Detail
Health
Maidstone's residents boast exceedingly positive health performance metrics with younger cohorts in particular seeing very low prevalence of common health conditions
Health outcomes data shows excellent results in Maidstone, with younger age groups having particularly low prevalence rates for common health conditions.
Approximately 56% (~5,583 people) of Maidstone's total population has private health cover. The most prevalent medical conditions are mental health issues and asthma, affecting 7.6% and 7.0% of residents respectively. A majority, 75.8%, report being free from medical ailments, compared to Greater Melbourne's 72.7%. Maidstone has 11.9% (1,194 people) of its population aged 65 and over. While health outcomes among seniors are above average, they require more attention than the broader population.
Frequently Asked Questions - Health
Cultural Diversity
Maidstone is among the most culturally diverse areas in the country based on AreaSearch assessment of a range of language and cultural background related metrics
Maidstone's population shows significant cultural diversity, with 47.4% born overseas and 52.6% speaking a language other than English at home. Christianity is the predominant religion in Maidstone, accounting for 36.7% of its population. Notably, Buddhism is more prevalent in Maidstone (12.9%) compared to Greater Melbourne (8.7%).
In terms of ancestry, the top three groups are Other (15.0%), Vietnamese (14.6%, higher than the regional average of 8.9%), and English (14.5%). Some ethnic groups have notable differences in representation: Polish (Maidstone 1.1% vs regional 0.9%), Serbian (Maidstone 0.8% vs regional 0.6%), and Macedonian (Maidstone 0.9% vs regional 1.0%).
Frequently Asked Questions - Diversity
Age
Maidstone hosts a young demographic, positioning it in the bottom quartile nationwide
Maidstone's median age is 34 years, which is lower than Greater Melbourne's average of 37 and considerably younger than Australia's median age of 38 years. Compared to Greater Melbourne, Maidstone has a higher concentration of 25-34 year-olds at 22.3%, but fewer 5-14 year-olds at 8.9%. This concentration of 25-34 year-olds is well above the national average of 14.5%. Between the 2021 Census and the present, the 35 to 44 age group has increased from 17.4% to 18.5% of Maidstone's population. Conversely, the 5-14 cohort has declined from 10.0% to 8.9%, and the 25-34 age group has decreased from 23.4% to 22.3%. Population forecasts for the year 2041 indicate substantial demographic changes for Maidstone, with the 45-54 cohort projected to grow by 53%, adding 606 residents to reach a total of 1,740.