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This analysis uses Suburbs and Localities (SAL) boundaries, which can materially differ from Statistical Areas (SA2) even when sharing the same name.
SAL boundaries are defined by Australia Post and the Australian Bureau of Statistics to represent commonly-known suburb names used in postal addresses.
Statistical Areas (SA2) are designed for census data collection and may combine multiple suburbs or use different geographic boundaries. For comprehensive analysis, consider reviewing both boundary types if available.
est. as @ -- *
2021 Census | -- people
Sales Activity
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Population
Hampton East has seen population growth performance typically on par with national averages when looking at short and medium term trends
Based on analysis of ABS population updates for the broader area, and new addresses validated by AreaSearch, the estimated population of Hampton East as of February 2026 is around 5,770. This reflects an increase of 701 people (13.8%) since the 2021 Census which reported a population of 5,069 people. The change is inferred from the resident population of 5,398 estimated by AreaSearch following examination of the latest ERP data release by the ABS in June 2024 and an additional 98 validated new addresses since the Census date. This level of population equates to a density ratio of 3,979 persons per square kilometer, placing Hampton East in the top 10% of national locations assessed by AreaSearch, indicating high demand for land in the area. Hampton East's growth of 13.8% since the 2021 Census exceeded the SA4 region (8.7%) and the SA3 area, positioning it as a growth leader in the region. Overseas migration contributed approximately 84.0% of overall population gains during recent periods.
AreaSearch is adopting ABS/Geoscience Australia projections for each SA2 area, released in 2024 with 2022 as the base year. For areas not covered by this data, AreaSearch utilises VIC State Government's Regional/LGA projections released in 2023, adjusting them using a method of weighted aggregation of population growth from LGA to SA2 levels. Growth rates by age group are applied across all areas for years 2032 to 2041. Looking ahead, an above median population growth is projected for the suburb, with an expected increase of 785 persons to 2041 based on aggregated SA2-level projections, reflecting a total increase of 7.2% over the 17 years.
Frequently Asked Questions - Population
Development
AreaSearch assessment of residential approval activity sees Hampton East among the top 30% of areas assessed nationwide
Based on AreaSearch analysis using ABS building approval numbers from statistical area data, Hampton East has had approximately 92 dwelling approvals annually over the past five financial years, totalling around 460 homes. As of FY-26, 24 approvals have been recorded. The average population increase per year for each dwelling built between FY-21 and FY-25 was 0.1 people. New construction has kept pace with or exceeded demand, offering more buying options and potentially exceeding current population growth expectations.
The average expected construction cost of new properties is $635,000, indicating a focus on the premium segment. In FY-26, there have been $3.0 million in commercial approvals, suggesting limited commercial development focus relative to residential. Compared to Greater Melbourne, Hampton East has 83.0% more new home approvals per person, showing robust developer interest. New developments consist of 10.0% detached dwellings and 90.0% townhouses or apartments, shifting from the area's existing housing composition (currently 57.0% houses). With around 46 people per dwelling approval, Hampton East exhibits characteristics of a growth area. According to AreaSearch's latest quarterly estimate, the area is projected to grow by 413 residents by 2041, with current construction levels likely meeting demand and favouring buyers while potentially enabling growth beyond current forecasts.
Looking ahead, Hampton East is expected to grow by 413 residents through to 2041 (from the latest AreaSearch quarterly estimate). With current construction levels, housing supply should adequately meet demand, creating favourable conditions for buyers while potentially enabling growth that exceeds current forecasts.
Frequently Asked Questions - Development
Infrastructure
Hampton East has strong levels of nearby infrastructure activity, ranking in the top 30% nationally
Changes to local infrastructure significantly influence an area's performance. AreaSearch has identified seven projects likely impacting the region. Notable initiatives include Highett Common, Bluff Road Hampton East Housing Development, Ground Lease Model 2 (GLM2) Housing Redevelopment Program, and Reynolds Street Affordable Housing. The following list details those most relevant.
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INFRASTRUCTURE SEARCH
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Frequently Asked Questions - Infrastructure
Highett Common
Highett Common is Victoria's first Net Zero targeted medium-density community, transforming a 9.3-hectare former CSIRO site into a sustainable residential precinct. The $600m+ masterplanned development features over 1,000 residences, including apartments and townhomes, integrated with 4 hectares of public parkland and conservation reserves. Key community infrastructure includes a new Bayside public library, a Maternal and Child Health centre, a youth centre, and extensive resident amenities such as indoor/outdoor pools and wellness areas. Stage 1 (North Lane and Park House) saw its first residents move in during late 2025/early 2026, while the next boutique phase, Habitat, is currently under development.
Westfield Southland Ongoing Upgrades
A multi-stage $72 million redevelopment of Westfield Southland. The first phase, completed in June 2025, delivered an expanded family, dining, and entertainment precinct featuring Timezone and Zone Bowling. Current works involve the reconfiguration of department store space and upgrades to major anchors. The final stages, including a refreshed David Jones department store and upgraded Village Cinemas, are scheduled for completion in the first half of 2026.
Hampton Foreshore Precinct Upgrades
Major revitalisation of the Hampton Foreshore between Table Rock Point and Small Street including new accessible ramps, upgraded pathways, dedicated accessible parking, extensive native coastal revegetation, renewed adventure playground, picnic facilities and beach showers. Delivered by Bayside City Council as part of the broader Foreshore Management Plan to create a more inclusive, safe and sustainable coastline.
Highett Common
A major urban renewal project on the former CSIRO site, featuring 1022 dwellings across 14 buildings, 4 hectares of conserved open space including a 3-hectare conservation area and 1-hectare public park. Victoria's first Net Zero Community featuring all-electric homes, solar panels, EV charging, and extensive resident amenities including pools, gyms, wellness hubs, and a public library.
McKinnon Station Level Crossing Removal
Level crossing removal project completed in 2018 featuring new McKinnon Station with modern facilities and improved accessibility. Part of Victoria's Level Crossing Removal Project improving safety and reducing traffic congestion.
ALIA McKinnon
A landmark 30-residence apartment development featuring McKinnon's tallest multi-residential building with panoramic city, bay and Dandenong Ranges views. Designed by Bruce Henderson Architects with luxury amenities including stone benchtops, Asko appliances, and European oak flooring.
Bluff Road Hampton East Housing Development
Redevelopment of the former social housing site to deliver 285 new, modern, and energy-efficient homes, including 170 social, 32 affordable rental, and 83 market rental dwellings, alongside 14 specialist disability accommodation units. The project increases social housing on-site by 16% and features 8 buildings ranging from 2 to 4 storeys. Community amenities include a new public park, community room, community garden, playground, and space for a cafe or social enterprise. The homes are designed to achieve a 5-star Green Star rating and a 7-star NatHERS average rating.
Highett Gasworks
Redevelopment of a 6.3-hectare former gasworks into a mixed residential precinct coordinated with SRL East Cheltenham precinct planning. The project aims to deliver a diverse housing mix with around 10% affordable housing, public open space, and improved walking and cycling links, while retaining the heritage brick chimney. Buildings generally range from two to eight storeys per the exhibited master planning intent.
Employment
Hampton East shows employment indicators that trail behind approximately 70% of regions assessed across Australia
Hampton East has a highly educated workforce with significant representation in professional services. Its unemployment rate is 5.4%, according to AreaSearch's aggregation of statistical area data as of December 2025. There are 2,917 residents employed, with an unemployment rate of 0.7% higher than Greater Melbourne's rate of 4.8%.
Workforce participation stands at 68.3%, below Greater Melbourne's 71.3%. Census responses indicate that 46.6% of residents work from home, potentially influenced by Covid-19 lockdowns. Leading employment industries are professional & technical, health care & social assistance, and retail trade. The area specializes in professional & technical jobs, with an employment share 1.3 times the regional level, but manufacturing has limited presence at 4.5% compared to the regional 7.2%.
Local employment opportunities appear limited, as suggested by the difference between the Census working population and resident population. Over a 12-month period ending in December 2025, labour force decreased by 0.2%, employment declined by 0.7%, causing unemployment to rise by 0.5 percentage points. In contrast, Greater Melbourne saw employment grow by 2.4% and labour force expand by 2.8%. Jobs and Skills Australia's national employment forecasts from May-25 project overall national employment growth of 6.6% over five years and 13.7% over ten years. Applying these projections to Hampton East's employment mix suggests local employment should increase by 6.9% over five years and 13.9% over ten years, though this is a simplified extrapolation for illustrative purposes only.
Frequently Asked Questions - Employment
Income
Income analysis reveals strong economic positioning, with the area outperforming 60% of locations assessed nationally by AreaSearch
According to AreaSearch's aggregation of the latest postcode level ATO data released for financial year ended June 2023, Hampton East had a median income among taxpayers of $58,684 with the average level standing at $103,065. This places it in the top percentile nationally compared to levels of $57,688 and $75,164 across Greater Melbourne respectively. Based on Wage Price Index growth of 8.25% since financial year ended June 2023, current estimates would be approximately $63,525 (median) and $111,568 (average) as of September 2025. Census data from 2021 shows household, family and personal incomes in Hampton East cluster around the 66th percentile nationally. The data indicates that the income bracket of $1,500 - 2,999 is dominant with 24.6% of residents (1,419 people), reflecting patterns seen in the metropolitan region where 32.8% similarly occupy this range. This affluence is evident with 34.0% earning over $3,000 per week, supporting premium retail and service offerings. High housing costs consume 18.3% of income, though strong earnings still place disposable income at the 59th percentile nationally. The area's SEIFA income ranking places it in the 8th decile.
Frequently Asked Questions - Income
Housing
Hampton East displays a diverse mix of dwelling types, with a higher proportion of rental properties than the broader region
The latest Census evaluation showed that Hampton East's dwelling structure comprised 57.1% houses and 42.9% other dwellings. In comparison, Melbourne metro had 67.9% houses and 32.1% other dwellings. Home ownership in Hampton East was at 28.6%, with mortgaged dwellings at 35.7% and rented ones at 35.8%. The median monthly mortgage repayment in the area was $2,600, compared to Melbourne metro's $2,000. The median weekly rent figure for Hampton East was $400, while Melbourne metro recorded $390. Nationally, Hampton East's mortgage repayments were higher at $2,600 against the Australian average of $1,863, and rents were higher at $400 compared to the national figure of $375.
Frequently Asked Questions - Housing
Household Composition
Hampton East features high concentrations of lone person households and group households, with a lower-than-average median household size
Family households constitute 65.9% of all households, including 31.4% couples with children, 20.4% couples without children, and 12.9% single parent families. Non-family households account for the remaining 34.1%, with lone person households at 30.2% and group households comprising 3.8%. The median household size is 2.4 people, which is smaller than the Greater Melbourne average of 2.6.
Frequently Asked Questions - Households
Local Schools & Education
Hampton East shows strong educational performance, ranking in the upper quartile nationally when assessed across multiple qualification and achievement indicators
Hampton East's educational attainment is notably higher than Australian averages. Among residents aged 15+, 42.4% have university qualifications, compared to 30.4% nationally and 33.4% in Victoria. Bachelor degrees are most common at 27.8%, followed by postgraduate qualifications (9.6%) and graduate diplomas (5.0%). Vocational credentials are also prevalent, with 27.6% of residents aged 15+ holding them - advanced diplomas (12.2%) and certificates (15.4%).
Educational participation is high, with 29.8% currently enrolled in formal education. This includes 9.1% in primary education, 7.3% in secondary education, and 6.4% pursuing tertiary education.
Frequently Asked Questions - Education
Schools Detail
Nearby Services & Amenities
Transport
Transport servicing is moderate compared to other areas nationally based on assessment of service frequency, route connectivity and accessibility
Hampton East has 21 active public transport stops, all of which are bus stops. These stops are served by eight different routes that collectively facilitate 657 weekly passenger trips. The accessibility of these stops is rated as excellent, with residents typically located just 172 meters from the nearest stop. As a primarily residential area, most commuting in Hampton East is outward-bound. Cars remain the dominant mode of transport, used by 85% of residents, while train usage stands at 8%. Vehicle ownership averages 1.1 per dwelling, which is below the regional average.
According to the 2021 Census, a high proportion of residents, 46.6%, work from home, possibly due to COVID-19 conditions. The service frequency across all routes averages 93 trips per day, equating to approximately 31 weekly trips per stop.
Frequently Asked Questions - Transport
Transport Stops Detail
Health
Hampton East's residents are healthier than average in comparison to broader Australia with a fairly standard level of common health conditions seen across both young and old age cohorts
Hampton East residents have shown relatively positive health outcomes according to AreaSearch's analysis. Mortality rates and health conditions were found to be largely in line with national benchmarks. Common health conditions were seen across both young and old age cohorts at a fairly standard level.
The rate of private health cover was exceptionally high, at approximately 67% of the total population (3,887 people), compared to 56.7% across Greater Melbourne and 55.7% nationally. The most common medical conditions in Hampton East were mental health issues and asthma, impacting 8.5% and 7.6% of residents respectively. A total of 70.9% of residents declared themselves completely clear of medical ailments, compared to 72.6% across Greater Melbourne. Health outcomes for the under-65 population in Hampton East were better than average. The area has 19.1% of residents aged 65 and over (1,102 people), which is higher than the 15.1% seen in Greater Melbourne. National rankings for this age group are broadly in line with the general population.
Frequently Asked Questions - Health
Cultural Diversity
The level of cultural diversity witnessed in Hampton East was found to be above average when compared nationally for a number of language and cultural background related metrics
Hampton East has a higher cultural diversity than most local markets, with 31.4% of its population born overseas and 23.7% speaking a language other than English at home. Christianity is the predominant religion in Hampton East, making up 44.7% of people. However, Judaism is significantly overrepresented, comprising 2.3% compared to 1.0% across Greater Melbourne.
The top three ancestry groups are English (24.3%), Australian (21.0%), and Other (11.1%). Notably, Polish (1.8%) and Russian (1.5%) populations are higher than the regional averages of 0.8% and 0.4%, respectively. Hungarian population is also slightly higher at 0.4%.
Frequently Asked Questions - Diversity
Age
Hampton East's population is slightly older than the national pattern
Hampton East has a median age of 40, which is slightly higher than Greater Melbourne's figure of 37 and Australia's figure of 38. Comparing with Greater Melbourne's average, the 55-64 cohort is notably over-represented in Hampton East at 12.6%, while the 25-34 cohort is under-represented at 10.6%. Between 2021 and present, the 75 to 84 age group has increased from 5.2% to 6.9%, and the 65 to 74 cohort has risen from 7.8% to 9.3%. Conversely, the 45 to 54 cohort has decreased from 15.3% to 13.7%, and the 5 to 14 group has dropped from 11.9% to 10.7%. By 2041, demographic modeling suggests significant changes in Hampton East's age profile. The 85+ age cohort is projected to grow by 141 people (an 85% increase) from 167 to 309. Notably, the combined 65+ age groups will account for 71% of total population growth, reflecting the area's aging demographic trend. Meanwhile, the 0 to 4 and 55 to 64 cohorts are expected to experience population declines.