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This analysis uses ABS Statistical Areas Level 2 (SA2) boundaries, which can materially differ from Suburbs and Localities (SAL) even when sharing similar names.
SA2 boundaries are defined by the Australian Bureau of Statistics and are designed to represent communities for statistical reporting (e.g., census and ERP).
Suburbs and Localities (SAL) represent commonly-used suburb/locality names (postal-style areas) and may use different geographic boundaries. For comprehensive analysis, consider reviewing both boundary types if available.
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Sales Activity
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Population
Population growth drivers in Braybrook are strong compared to national averages based on AreaSearch's ranking of recent, and medium to long-term trends
Based on AreaSearch's analysis, Braybrook's population is around 20,946 as of Feb 2026. This reflects an increase of 1,878 people (9.8%) since the 2021 Census, which reported a population of 19,068 people. The change is inferred from the estimated resident population of 20,699 from the ABS as of June 2024 and an additional 499 validated new addresses since the Census date. This population level equates to a density ratio of 2,800 persons per square kilometer, placing it in the upper quartile relative to national locations assessed by AreaSearch. Braybrook's 9.8% growth since the census positions it within 0.1 percentage points of the national average (9.9%), demonstrating competitive growth fundamentals. Population growth for the area was primarily driven by overseas migration, which contributed approximately 83.9% of overall population gains during recent periods.
AreaSearch is adopting ABS/Geoscience Australia projections for each SA2 area, as released in 2024 with 2022 as the base year. For any SA2 areas not covered by this data, AreaSearch is utilising the VIC State Government's Regional/LGA projections released in 2023, with adjustments made employing a method of weighted aggregation of population growth from LGA to SA2 levels. Growth rates by age group from these aggregations are also applied across all areas for years 2032 to 2041. Regarding demographic trends, a significant population increase in the top quartile of national areas is forecast, with the area expected to grow by 6,975 persons to 2041 based on the latest annual ERP population numbers, recording a gain of 32.1% in total over the 17 years.
Frequently Asked Questions - Population
Development
AreaSearch assessment of residential development activity positions Braybrook among the top 25% of areas assessed nationwide
Braybrook has seen around 182 new homes approved each year, totalling 911 homes over the past 5 financial years. So far in FY-26139 approvals have been recorded. Given an average of only 1 new resident per year per dwelling constructed over the past 5 financial years (between FY-21 and FY-25), supply is meeting or surpassing demand, providing greater buyer choice and supporting potential for population growth above projections, while new homes are being built at an average value of $257,000—below regional norms—reflecting more affordable housing options for purchasers. Additionally, $42.1 million in commercial development approvals have been recorded this financial year, suggesting robust local business investment.
When measured against Greater Melbourne, Braybrook shows approximately 75% of the construction activity per person while it places among the 81st percentile of areas assessed nationally. New development consists of 24.0% standalone homes and 76.0% attached dwellings. This focus on higher-density living creates more affordable entry points and suits downsizers, investors, and first-home buyers. This shows a considerable change from the current housing mix (currently 47.0% houses), reflecting reduced availability of development sites and addressing shifting lifestyle demands and affordability requirements. With around 135 people per dwelling approval, Braybrook shows characteristics of a growth area.
Population forecasts indicate Braybrook will gain 6,728 residents through to 2041 (from the latest AreaSearch quarterly estimate). Construction is maintaining a reasonable pace with projected growth, although buyers could encounter growing competition as population increases.
Frequently Asked Questions - Development
Infrastructure
Braybrook has moderate levels of nearby infrastructure activity, ranking in the top 50% nationally
Nothing can influence an area's performance as much as changes to local infrastructure, major projects, and planning initiatives. In total, 34 projects have been identified by AreaSearch that are likely to have an impact on the area. Key projects include the Defence Site Maribyrnong Redevelopment, West Footscray Community Facilities Plan, New Footscray Hospital, and 53 Wattle Road and 34 George Street Redevelopment, with the list below detailing those likely to be of most relevance.
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INFRASTRUCTURE SEARCH
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Frequently Asked Questions - Infrastructure
New Footscray Hospital
A $2 billion redevelopment delivering Victoria's largest health infrastructure project, replacing the ageing 1950s hospital. The new facility features over 500 inpatient beds, a 12-storey main tower, an expanded emergency department for 20,000 extra patients annually, and specialized mental health and cancer services. Designed by COX Architecture and Billard Leece Partnership, the precinct includes a central village green and a footbridge connection to Victoria University, integrating health, research, and education. The project is being delivered as a Public Private Partnership with the Plenary Health consortium.
Braybrook Activity Centre (Tottenham Station)
The Braybrook Activity Centre planning is a state-led urban renewal initiative focused on the Tottenham Station precinct and its 800m walkable catchment. Integrated into the Victorian Government's expanded Activity Centres Program, the project aims to deliver up to 10,000 new dwellings by 2051. The plan facilitates significant housing growth through new built-form controls, including a 'core' area for taller buildings near the station and lower-scale townhouses in the surrounding catchment. Key objectives include the renewal of public housing stock, improved community facilities, enhanced transport links to the Sunbury Line and Metro Tunnel, and the revitalisation of open spaces like Stony Creek. Phase 2 community consultation for this centre is scheduled from February 11 to March 22, 2026.
Live City
Redevelopment of the historic Kinnears Ropeworks Factory into a vibrant mixed-use precinct. The masterplan includes up to 1,450 dwellings, a supermarket, retail laneways, commercial offices, and community services. Stage 1 (208 apartments) is complete, while Stage 2 received planning approval for 407 apartments across 5-15 storey buildings. The project features extensive heritage conservation and adaptive re-use of iconic factory structures. 3L Alliance acquired the future stages in 2025 to continue the precinct's delivery.
Braybrook Shopping Centre Upgrade
Significant refurbishment of a neighbourhood shopping centre with over 10,000 square metres of gross leasable area. The upgrade introduced a large format specialty grocer to replace the former Woolworths supermarket which closed in October 2021, a drive-through bottle shop, and enhanced retail and showroom facilities. The centre features 360+ customer car parking spaces and includes a gym, discount retailer, pharmacy, retail services, and food and beverage offerings. Located on the high-traffic corner of Ballarat Road and Ashley Street with approximately 64,000 passing vehicles daily, the centre serves the established suburb of Braybrook, situated 8 kilometres west of Melbourne CBD.
Barkly Village
A two-storey mixed-use neighbourhood retail centre comprising 7,063 sqm of floor space including a 3,606 sqm Woolworths supermarket, BWS bottle shop, 8 specialty retail tenancies, 110-place childcare centre, medical centre, gymnasium, and office space with two-level basement parking for 278 cars. The development replaces the former 501 Receptions venue.
HomeCo Braybrook
A large format retail neighbourhood shopping centre featuring Coles as the anchor tenant, alongside TK Maxx, Chemist Warehouse, The Reject Shop, BCF, Liquorland, Guardian Child Care, and an 800sqm medical and dental centre. The development includes food and beverage outlets such as Guzman y Gomez, El Janah, Burgertory, and various other dining options. Spanning 14,000 sqm GFA, the centre provides free parking, WiFi, and serves as a convenient daily needs shopping destination for the Braybrook community. Initial construction completed in 2018 with additional medical and food service facilities added in 2023.
Defence Site Maribyrnong Redevelopment
Major urban renewal of 127.8 hectare former defence explosives factory site at 2 Cordite Avenue. Plans for 3,300 dwellings housing 6,900 residents plus 1,800 jobs. Includes heritage preservation, river frontage development and extensive remediation works. The Department of Defence is currently assessing open market tenders for remediation and future redevelopment options following the closure of the RFP in July 2024.
West Footscray Community Facilities Plan
Council is delivering the Shorten and Barrett Reserves Master Plan under the West Footscray Community Facilities Plan, including a new RecWest leisure centre (two indoor courts), an expanded and reconstructed Shorten Reserve oval with ground remediation, a cycleable public plaza via partial Market Street closure, new cricket nets, a refreshed playground and landscaping. The Victorian Government has committed $10m alongside Council funding. Demolition and ground works commenced in September 2025 with completion targeted for December 2027.
Employment
Employment performance in Braybrook has been below expectations when compared to most other areas nationally
Braybrook features a well-educated workforce, with professional services showing strong representation, an unemployment rate of 6.1%, and 3.7% in estimated employment growth over the past year. As of December 2025, 12,155 residents are in work, while the unemployment rate is 1.4% above Greater Melbourne's rate of 4.8%, and workforce participation is broadly similar to Greater Melbourne's 71.3%. Based on Census responses, a high 28.6% of residents were found to work from home, though Covid-19 lockdown impacts should be considered.
The key industries of employment among residents are health care & social assistance, retail trade, and accommodation & food. The area has a particular employment specialization in transport, postal & warehousing, with an employment share of 1.5 times the regional level. In contrast, construction employs just 6.8% of local workers, below Greater Melbourne's 9.7%. The predominantly residential area appears to offer limited employment opportunities locally, as indicated by the count of the Census working population versus the resident population.
Based on AreaSearch analysis of SALM and ABS data, over the 12 months to December 2025, employment increased by 3.7% while the labour force increased by 4.4%, resulting in unemployment rising by 0.6 percentage points. By comparison, Greater Melbourne recorded employment growth of 2.4%, labour force growth of 2.8%, with unemployment rising 0.3 percentage points. Jobs and Skills Australia's national employment forecasts from May-25 can offer further insight into potential future demand within Braybrook. These projections, covering five and ten-year periods, have been mapped against the local employment profile to estimate growth patterns. While national employment is forecast to expand by 6.6% over five years and 13.7% over ten years, growth rates differ significantly between industry sectors. Applying these industry-specific projections to Braybrook's employment mix suggests local employment should increase by 6.3% over five years and 13.2% over ten years (please note this is a simple weighting extrapolation for illustrative purposes and does not take into account localised population projections).
Frequently Asked Questions - Employment
Income
Income levels align closely with national averages, indicating typical economic conditions for Australian communities according to AreaSearch analysis
AreaSearch's latest postcode level ATO data for FY-23 reveals that income in the Braybrook SA2 is slightly lower than average on a national basis, with the median assessed at $56,207 while the average income stands at $65,747. This contrasts with Greater Melbourne's figures of a median income of $57,688 and an average income of $75,164. Based on Wage Price Index growth of 8.25% since FY-23, current estimates would be approximately $60,844 (median) and $71,171 (average) as of September 2025. Census 2021 income data shows household, family and personal incomes all rank modestly in Braybrook, between the 33rd and 46th percentiles. Distribution data shows the $1,500 - 2,999 bracket dominates with 32.6% of residents (6,828 people), aligning with the surrounding region where this cohort likewise represents 32.8%. Housing affordability pressures are severe, with only 81.5% of income remaining, ranking at the 44th percentile, and the area's SEIFA income ranking places it in the 4th decile.
Frequently Asked Questions - Income
Housing
Braybrook displays a diverse mix of dwelling types, with a higher proportion of rental properties than the broader region
Dwelling structure within Braybrook, as evaluated at the latest Census, comprised 47.3% houses and 52.7% other dwellings (semi-detached, apartments, 'other' dwellings), in comparison to Melbourne metro's 67.9% houses and 32.1% other dwellings. Meanwhile, the level of home ownership within Braybrook lagged that of Melbourne metro, at 20.5%, with the remainder of dwellings either mortgaged (32.8%) or rented (46.7%). The median monthly mortgage repayment in the area was below the Melbourne metro average at $1,952, while the median weekly rent figure was recorded at $350, compared to Melbourne metro's $2,000 and $390. Nationally, Braybrook's mortgage repayments are higher than the Australian average of $1,863, while rents are lower than the national figure of $375.
Frequently Asked Questions - Housing
Household Composition
Braybrook features high concentrations of group households, with a fairly typical median household size
Family households dominate at 65.9% of all households, comprising 27.8% couples with children, 21.2% couples without children, and 14.2% single parent families. Non-family households make up the remaining 34.1%, with lone person households at 26.2% and group households comprising 7.9% of the total. The median household size of 2.6 people matches the Greater Melbourne average.
Frequently Asked Questions - Households
Local Schools & Education
Educational attainment in Braybrook aligns closely with national averages, showing typical qualification patterns and performance metrics
Educational qualifications in Braybrook trail regional benchmarks, with 37.6% of residents aged 15+ holding university degrees compared to 46.1% in the SA3 area. This gap highlights the potential for educational development and skills enhancement. Bachelor degrees lead at 24.4%, followed by postgraduate qualifications (10.6%) and graduate diplomas (2.6%). Vocational pathways account for 22.9% of qualifications among those aged 15+ – advanced diplomas (9.8%) and certificates (13.1%).
Educational participation is notably high, with 31.7% of residents currently enrolled in formal education. This includes 8.1% in primary education, 8.1% in tertiary education, and 6.9% pursuing secondary education.
Frequently Asked Questions - Education
Schools Detail
Nearby Services & Amenities
Transport
Transport servicing is good compared to other areas nationally based on assessment of service frequency, route connectivity and accessibility
Public transport analysis reveals 85 active transport stops operating within Braybrook, comprising a mix of light rail and buses. These stops are serviced by 8 individual routes, collectively providing 4,133 weekly passenger trips. Transport accessibility is rated as good, with residents typically located 203 meters from the nearest transport stop. As a primarily residential area, most residents commute outward; the car remains the dominant mode at 78%, with 10% by train and 6% by bus. Vehicle ownership averages 1.1 per dwelling, which is below the regional average. A high 28.6% of residents work from home (2021 Census; may reflect COVID-19 conditions).
Service frequency averages 590 trips per day across all routes, equating to approximately 48 weekly trips per individual stop.
Frequently Asked Questions - Transport
Transport Stops Detail
Health
Braybrook's residents are relatively healthy in comparison to broader Australia with a fairly standard level of common health conditions seen across both young and old age cohorts
Braybrook's health metrics sit close to national benchmarks, based on AreaSearch's assessment of mortality rates and chronic condition prevalence. A fairly standard level of common health conditions is seen across both young and old age cohorts, and the rate of private health cover slightly lags that of the average SA2 area at approximately 52% of the total population (~10,870 people). This compares to 56.7% across Greater Melbourne.
The most common medical conditions in the area were found to be asthma and mental health issues, impacting 7.3 and 7.1% of residents, respectively, while 75.4% declared themselves as completely clear of medical ailments compared to 72.6% across Greater Melbourne. Working-age residents are notably healthy with low chronic condition prevalence. The area has 13.1% of residents aged 65 and over (2,741 people), which is lower than the 15.1% in Greater Melbourne. Health outcomes among seniors are above average, with national rankings broadly in line with the general population.
Frequently Asked Questions - Health
Cultural Diversity
Braybrook is among the most culturally diverse areas in the country based on AreaSearch assessment of a range of language and cultural background related metrics
Braybrook is among the most culturally diverse areas in the country, with 53.1% of its population born overseas and 60.9% speaking a language other than English at home. The main religion in Braybrook is Christianity, which makes up 35.7% of the population. However, the most apparent overrepresentation is in Buddhism, which comprises 15.7% of the population, substantially higher than the Greater Melbourne average of 4.2%.
In terms of ancestry (country of birth of parents), the top three represented groups in Braybrook are Vietnamese, comprising 19.6% of the population, which is substantially higher than the regional average of 1.9%, Other, comprising 17.0% of the population, and English, comprising 12.6% of the population, which is notably lower than the regional average of 20.1%. Additionally, there are notable divergences in the representation of certain other ethnic groups: Serbian is notably overrepresented at 0.7% of Braybrook (vs 0.4% regionally), Chinese at 11.8% (vs 6.5%) and Filipino at 2.9% (vs 1.3%).
Frequently Asked Questions - Diversity
Age
Braybrook hosts a young demographic, positioning it in the bottom quartile nationwide
At 34 years, Braybrook's median age is somewhat lower than the Greater Melbourne average of 37 and similarly considerably younger than Australia's 38 years. Relative to Greater Melbourne, Braybrook has a higher concentration of 25 - 34 residents (21.4%) but fewer 5 - 14 year-olds (8.9%). This 25 - 34 concentration is well above the national 14.4%. Since the 2021 Census, the 35 to 44 age group has grown from 16.0% to 17.2% of the population. Conversely, the 25 to 34 cohort has declined from 23.2% to 21.4% and the 5 to 14 group dropped from 10.1% to 8.9%. Population forecasts for 2041 indicate substantial demographic changes for Braybrook. The 45 to 54 cohort shows the strongest projected growth at 48%, adding 1,134 residents to reach 3,487.