Williams Landing

Williams Landing lies within the top 10% of areas nationally in terms of population growth performance according to AreaSearch analysis of short and medium-term trends

Williams Landing's population, as of November 2025, is estimated at around 9,931. This figure reflects an increase of 483 people since the 2021 Census, which reported a population of 9,448. The change is inferred from AreaSearch's estimate of 9,746 residents in June 2024, using latest ERP data release by ABS, and an additional 204 validated new addresses since the Census date. This results in a density ratio of 2,593 persons per square kilometer, placing Williams Landing (SA2) in the upper quartile relative to national locations assessed by AreaSearch. Over the past decade, Williams Landing has demonstrated resilient growth patterns with a compound annual growth rate of 7.0%, outpacing the SA3 area. Population growth was primarily driven by overseas migration contributing approximately 66.0% of overall population gains during recent periods.

AreaSearch is adopting ABS/Geoscience Australia projections for each SA2 area, released in 2024 with a base year of 2022. For areas not covered by this data, AreaSearch utilises VIC State Government's Regional/LGA projections released in 2023 with adjustments made employing a method of weighted aggregation of population growth from LGA to SA2 levels. Growth rates by age group are applied across all areas for years 2032 to 2041. Moving forward, exceptional growth is predicted over the period with Williams Landing (SA2) expected to expand by 5,971 persons to 2041 based on aggregated SA2-level projections, reflecting an increase of 66.5% in total over the 17 years.

Recent residential development output has been above average within Williams Landing when compared nationally

AreaSearch analysis of ABS building approval numbers shows Williams Landing had approximately 64 new homes approved annually. Between FY-21 and FY-25, around 321 homes were approved, with an additional 14 approved in FY-26 to date.

This results in about 4.8 new residents per year arriving per dwelling constructed over the past five financial years. Supply is lagging demand, leading to heightened buyer competition and pricing pressures, with new homes being built at an average expected construction cost of $343,000. Compared to Greater Melbourne, Williams Landing has significantly lower building activity, 58.0% below the regional average per person, indicating stronger demand and values for established properties. Recent construction comprises 41.0% detached houses and 59.0% attached dwellings, marking a shift from existing housing patterns which are currently 89.0% houses. This may suggest diminishing developable land availability and evolving lifestyle preferences. The area has approximately 521 people per dwelling approval, reflecting an established area.

By 2041, Williams Landing is projected to grow by 6,604 residents. If current development rates continue, housing supply may not keep pace with population growth, potentially increasing buyer competition and supporting stronger price growth.

Williams Landing has strong levels of nearby infrastructure activity, ranking in the top 30% nationally

Changes to local infrastructure significantly influence an area's performance. AreaSearch has identified eight projects likely to impact the area. Key projects include Williams Landing Office Buildings Development - Boston Commons & Hudson Hub, Williams Landing Town Centre Development, Williams Landing Station Improvements, and Greening the Pipeline. The following list details those most relevant.

Professional plan users can use the search below to filter and access additional projects.

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AreaSearch analysis places Williams Landing well above average for employment performance across multiple indicators

Williams Landing has an educated workforce with strong professional services representation. Its unemployment rate is 3.3%, lower than Greater Melbourne's 4.7%.

Employment grew by 5.1% in the year to September 2025. Key industries include professional & technical, health care & social assistance, and retail trade. Finance & insurance is particularly prominent with an employment share of 1.9 times the regional level, while construction is under-represented at 6.4%. The worker-to-resident ratio is 0.7, indicating ample local employment opportunities.

Between September 2024 and 2025, employment increased by 5.1% and labour force by 5.5%, raising the unemployment rate by 0.4 percentage points. State-wide in Victoria as of 25-Nov-25, employment grew by 1.13% year-on-year, with an unemployment rate of 4.7%. National forecasts project total employment growth of 6.6% over five years and 13.7% over ten years. Applying these projections to Williams Landing's industry mix suggests local employment could increase by 6.7% over five years and 13.7% over ten years.

Income metrics indicate excellent economic conditions, with the area achieving higher performance than 75% of national locations assessed by AreaSearch

According to AreaSearch's aggregation of ATO data released for financial year ended June 2023, Williams Landing had a median taxpayer income of $60,506 and an average income of $72,251. Nationally, the averages were $57,688 and $75,164 respectively. By September 2025, estimated incomes would be approximately $65,498 (median) and $78,212 (average), based on an 8.25% Wage Price Index growth since June 2023. In Williams Landing, household, family, and personal incomes ranked between the 79th and 92nd percentiles nationally, as per 2021 Census figures. Income distribution showed 37.6% of locals (3,734 people) earning $1,500 - 2,999 weekly, similar to the surrounding region at 32.8%. High earnings were evident with 41.2% of households earning over $3,000 weekly. Despite high housing costs consuming 16.2% of income, disposable income ranked at the 91st percentile nationally. The area's SEIFA income ranking placed it in the 8th decile.

Williams Landing is characterized by a predominantly suburban housing profile, with a higher proportion of rental properties than the broader region

Williams Landing's dwelling structures, as per the latest Census, comprised 89.0% houses and 11.0% other dwellings (semi-detached, apartments, 'other' dwellings), compared to Melbourne metro's 88.1% houses and 12.0% other dwellings. Home ownership in Williams Landing was at 10.2%, with mortgaged dwellings at 49.8% and rented ones at 40.0%. The median monthly mortgage repayment in the area was $2,167, while the median weekly rent figure was recorded at $420. Nationally, Williams Landing's mortgage repayments are significantly higher than the Australian average of $1,863, with rents substantially above the national figure of $375.

Williams Landing features high concentrations of family households and group households, with a higher-than-average median household size

Family households account for 82.9% of all households, consisting of couples with children (52.0%), couples without children (20.7%), and single parent families (8.4%). Non-family households make up the remaining 17.1%, with lone person households at 11.4% and group households comprising 5.8%. The median household size is 3.2 people, larger than the Greater Melbourne average of 3.1.

Williams Landing demonstrates exceptional educational outcomes, ranking among the top 5% of areas nationally based on AreaSearch's comprehensive analysis of qualification and performance metrics

Williams Landing has a notably high level of educational attainment among its residents aged 15 and above. Specifically, 53.9% have university qualifications, which is higher than the Australian average of 30.4% and the SA4 region's average of 32.0%. This indicates a significant advantage in terms of knowledge-based opportunities for the area. Bachelor degrees are the most common type of qualification at 30.9%, followed by postgraduate qualifications (20.4%) and graduate diplomas (2.6%).

Vocational pathways account for 21.5% of qualifications among those aged 15 and above, with advanced diplomas making up 10.9% and certificates 10.6%. Educational participation is particularly high in Williams Landing, with 35.5% of residents currently enrolled in formal education. This includes 12.0% in primary education, 7.2% in tertiary education, and 6.7% pursuing secondary education.

Transport servicing is good compared to other areas nationally based on assessment of service frequency, route connectivity and accessibility

Williams Landing has 27 active public transport stops. These include a mix of train and bus services. There are 10 individual routes operating in total, providing 4,402 weekly passenger trips combined.

The accessibility of transport is rated as good, with residents typically living 321 meters away from the nearest stop. On average, there are 628 trips per day across all routes, which equates to approximately 163 weekly trips per individual stop.

Williams Landing's residents boast exceedingly positive health performance metrics with very low prevalence of common health conditions across all age groups

Williams Landing shows excellent health outcomes across all age groups, with very low prevalence of common health conditions. Private health cover stands at approximately 55% (~5,498 people), compared to 51.8% in Greater Melbourne.

Asthma and mental health issues are the most prevalent medical conditions, affecting 4.7% and 3.8% of residents respectively. A total of 85.8% of residents report being free from medical ailments, compared to 79.2% across Greater Melbourne. The area has a lower proportion of seniors aged 65 and over at 4.8% (476 people), compared to 8.3% in Greater Melbourne. Health outcomes among seniors are strong and align with the general population's health profile.

Williams Landing is among the most culturally diverse areas in the country based on AreaSearch assessment of a range of language and cultural background related metrics

Williams Landing has a high level of cultural diversity, with 66.1% of its population speaking a language other than English at home and 61.6% born overseas. Christianity is the predominant religion in Williams Landing, comprising 29.6% of the population. Hinduism, however, is notably overrepresented, making up 21.3% compared to the Greater Melbourne average of 15.7%.

The top three ancestry groups are Other (24.3%), Indian (20.0%, higher than the regional average of 14.7%), and Chinese (14.4%, also higher than the regional average of 5.3%). Some ethnic groups show notable differences in representation: Samoan is at 1.2% compared to 1.0% regionally, Filipino is at 3.1% matching the regional figure, and Maori is at 1.3% compared to 1.2%.

Williams Landing hosts a very young demographic, ranking in the bottom 10% of areas nationwide

Williams Landing has a median age of 32 years, which is younger than Greater Melbourne's average of 37 and significantly lower than Australia's national average of 38 years. Compared to Greater Melbourne, Williams Landing has a higher proportion of residents aged 35-44 (22.6%) but fewer residents aged 55-64 (6.1%). This concentration of 35-44 year-olds is well above the national average of 14.2%. According to data from the 2021 Census, Williams Landing's population aged 45 to 54 has grown from 10.2% to 11.2%, while the proportion of residents aged 25 to 34 has declined from 20.8% to 19.3%. The percentage of children aged 0 to 4 has also decreased, from 9.3% to 8.1%. Demographic projections indicate that Williams Landing's age profile will change significantly by the year 2041. The population aged 45 to 54 is expected to grow by 113%, adding 1,256 residents and reaching a total of 2,369 in this age group.