Williams Landing

Williams Landing lies within the top 10% of areas nationally in terms of population growth performance according to AreaSearch analysis of short and medium-term trends

Williams Landing's population, as of November 2025, is estimated at around 10,344 people. This reflects an increase of 896 individuals since the 2021 Census, which reported a population of 9,448. The growth is inferred from AreaSearch's estimate of the resident population at 10,108, following examination of ABS ERP data released in June 2024, and an additional 204 validated new addresses since the Census date. This results in a density ratio of approximately 2,700 persons per square kilometer, placing Williams Landing in the upper quartile relative to national locations assessed by AreaSearch. The suburb's population growth of 9.5% since the 2021 census exceeded the national average (8.9%). Overseas migration contributed roughly 66.0% of overall population gains during recent periods.

AreaSearch is adopting ABS/Geoscience Australia projections for each SA2 area, released in 2024 with a base year of 2022. For areas not covered by this data, AreaSearch utilises VIC State Government's Regional/LGA projections from 2023, adjusted using weighted aggregation methods to SA2 levels. Growth rates by age group are applied across all areas for years 2032 to 2041. Based on aggregated SA2-level projections, Williams Landing is predicted to experience exceptional growth over the period, expanding by 6,096 persons to reach a total of 16,440 by 2041, reflecting an increase of 61.1% in population over the 17 years.

Recent residential development output has been above average within Williams Landing when compared nationally

AreaSearch analysis of ABS building approval numbers shows Williams Landing had approximately 66 new homes approved annually. Between financial years FY-21 to FY-25, around 330 homes were approved, with an additional 9 approved in FY-26 so far. Each year, about 4.7 new residents arrived per dwelling constructed over the past five financial years.

This supply lagged demand, leading to heightened buyer competition and pricing pressures. New homes were built at an average expected construction cost of $355,000, below regional norms. There have been $133.2 million in commercial approvals this year, indicating strong commercial development momentum. Relative to Greater Melbourne, Williams Landing had 56.0% less development activity per person. This constrained new construction typically reinforces demand and pricing for existing homes. New development comprised 46.0% standalone homes and 54.0% medium and high-density housing, marking a significant shift from the current 89.0% houses.

Williams Landing reflected a highly mature market with around 564 people per dwelling approval. Population forecasts indicate Williams Landing will gain approximately 6,316 residents by 2041. If current construction levels persist, housing supply could lag population growth, potentially intensifying buyer competition and underpinning price growth.

Williams Landing has very high levels of nearby infrastructure activity, ranking in the top 10% nationally

Changes to local infrastructure significantly impact an area's performance. AreaSearch has identified eight projects that could affect this region. Notable ones include Williams Landing Office Buildings Development - Boston Commons & Hudson Hub, Williams Landing Town Centre Development, Williams Landing Station Improvements, and Greening the Pipeline. The following list details those most relevant.

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AreaSearch analysis reveals Williams Landing significantly outperforming the majority of regions assessed nationwide

Williams Landing has a highly educated workforce with strong representation in professional services. The unemployment rate is 3.1%, lower than the Greater Melbourne average of 4.6%.

Employment growth over the past year was estimated at 5.4% based on AreaSearch aggregation of statistical area data. As of June 2025, 6,606 residents are employed with an unemployment rate of 1.5% below Greater Melbourne's rate and workforce participation of 73.9%, compared to Greater Melbourne's 64.1%. Key industries for Williams Landing residents include professional & technical services, health care & social assistance, and retail trade. The area has a specialization in finance & insurance with an employment share of 1.9 times the regional level.

However, construction is under-represented at 6.4% compared to Greater Melbourne's 9.7%. The ratio of workers per resident is 0.7, indicating above-average local employment opportunities. In the past year (ending Sep-22), employment increased by 5.4%, labour force grew by 5.6%, and unemployment rose by 0.2 percentage points. By comparison, Greater Melbourne recorded employment growth of 3.5%, labour force growth of 4.0%, with unemployment rising 0.5 percentage points. National employment forecasts from Jobs and Skills Australia suggest that Williams Landing's employment should increase by 6.7% over five years and 13.7% over ten years, based on industry-specific projections applied to the local employment mix.

Income metrics indicate excellent economic conditions, with the area achieving higher performance than 75% of national locations assessed by AreaSearch

AreaSearch's aggregation of ATO data for financial year 2022 shows Williams Landing had a median taxpayer income of $60,231 and an average income of $71,894. Nationally, these figures are high compared to Melbourne's median of $54,892 and average of $73,761. Based on Wage Price Index growth since financial year 2022, current estimates for Williams Landing would be approximately $67,555 (median) and $80,636 (average) as of September 2025. According to the 2021 Census, incomes in Williams Landing rank highly nationally, between the 79th and 92nd percentiles for household, family, and personal incomes. Income distribution data shows that 37.6% of locals (3,889 people) earn between $1,500 - 2,999 per week, similar to the surrounding region at 32.8%. Economic strength is evident with 41.2% of households earning over $3,000 weekly, supporting high consumer spending. High housing costs consume 16.2% of income, but strong earnings place disposable income at the 91st percentile nationally. The area's SEIFA income ranking places it in the 8th decile.

Williams Landing is characterized by a predominantly suburban housing profile, with a higher proportion of rental properties than the broader region

Williams Landing's dwelling structure, as per the latest Census, consisted of 89.0% houses and 11.0% other dwellings (semi-detached, apartments, 'other' dwellings), compared to Melbourne metro's 88.1% houses and 12.0% other dwellings. Home ownership in Williams Landing stood at 10.2%, with mortgaged dwellings at 49.8% and rented dwellings at 40.0%. The median monthly mortgage repayment was $2,167, exceeding Melbourne metro's average of $1,924. The median weekly rent in Williams Landing was $420, higher than Melbourne metro's $370. Nationally, Williams Landing's mortgage repayments were significantly higher at $2,167 compared to the Australian average of $1,863, and rents were substantially above the national figure of $375.

Williams Landing features high concentrations of family households and group households, with a higher-than-average median household size

Family households account for 82.9% of all households, including 52.0% couples with children, 20.7% couples without children, and 8.4% single parent families. Non-family households constitute the remaining 17.1%, with lone person households at 11.4% and group households comprising 5.8%. The median household size is 3.2 people, which is larger than the Greater Melbourne average of 3.1.

Williams Landing demonstrates exceptional educational outcomes, ranking among the top 5% of areas nationally based on AreaSearch's comprehensive analysis of qualification and performance metrics

Williams Landing has a notably high level of educational attainment among residents aged 15 and above, with 53.9% holding university qualifications. This is significantly higher than the Australian average of 30.4% and the SA4 region's average of 32.0%. The area's residents have a substantial advantage in terms of knowledge-based opportunities due to this educational superiority. Bachelor degrees are the most common at 30.9%, followed by postgraduate qualifications (20.4%) and graduate diplomas (2.6%).

Vocational pathways account for 21.5% of qualifications, with advanced diplomas making up 10.9% and certificates 10.6%. Educational participation is remarkably high in Williams Landing, with 35.5% of residents currently enrolled in formal education. This includes 12.0% in primary education, 7.2% in tertiary education, and 6.7% pursuing secondary education. However, educational facilities appear to be located outside the immediate catchment boundaries, requiring families to access schools in neighboring areas.

Transport servicing is high compared to other areas nationally based on assessment of service frequency, route connectivity and accessibility

Williams Landing has 27 active public transport stops. These are a mix of train and bus stations. There are 9 different routes serving these stops, collectively providing 8,719 weekly passenger trips.

The accessibility of the transport is rated as good, with residents typically located 321 meters from the nearest stop. On average, there are 1,245 trips per day across all routes, which equates to approximately 322 weekly trips per individual stop.

Williams Landing's residents boast exceedingly positive health performance metrics with very low prevalence of common health conditions across all age groups

Williams Landing shows excellent health outcomes across all age groups, with very low prevalence of common health conditions. Approximately 55% (~5712 people) have private health cover, higher than Greater Melbourne's 51.4%.

The most prevalent medical conditions are asthma (4.7%) and mental health issues (3.8%), while 85.8% report no medical ailments, compared to 79.2% in Greater Melbourne. Only 4.9% (~506 people) of residents are aged 65 and over, lower than Greater Melbourne's 8.3%. Seniors' health outcomes align with the general population's profile.

Williams Landing is among the most culturally diverse areas in the country based on AreaSearch assessment of a range of language and cultural background related metrics

Williams Landing has a high level of cultural diversity, with 66.1% of its population speaking a language other than English at home and 61.6% born overseas. Christianity is the main religion in Williams Landing, making up 29.6% of people there. Hinduism is notably overrepresented compared to the Greater Melbourne average, comprising 21.3% of Williams Landing's population.

The top three ancestry groups in Williams Landing are Other (24.3%), Indian (20.0%), and Chinese (14.4%), all substantially higher than their respective regional averages. There are also notable divergences in the representation of certain ethnic groups, such as Samoan at 1.2% compared to 1.0% regionally, Filipino at 3.1% compared to 3.1%, and Maori at 1.3% compared to 1.2%.

Williams Landing hosts a very young demographic, ranking in the bottom 10% of areas nationwide

Williams Landing has a median age of 32 years, which is younger than Greater Melbourne's average of 37 and significantly lower than the national average of 38 years. Compared to Greater Melbourne, Williams Landing has a higher proportion of residents aged 35-44 (22.5%) but fewer residents aged 55-64 (6.1%). This concentration of 35-44 year-olds is well above the national average of 14.2%. According to data from the post-2021 Census, the proportion of residents aged 45-54 has increased from 10.2% to 11.2%, while the proportion of residents aged 25-34 has declined from 20.8% to 19.4%. The proportion of residents aged 0-4 has also decreased, from 9.3% to 8.1%. Demographic modeling indicates that Williams Landing's age profile will change significantly by 2041. The 45-54 age group is projected to grow strongly at a rate of 106%, adding 1,231 residents to reach a total of 2,390.