Chart Color Schemes
This analysis uses ABS Statistical Areas Level 2 (SA2) boundaries, which can materially differ from Suburbs and Localities (SAL) even when sharing similar names.
SA2 boundaries are defined by the Australian Bureau of Statistics and are designed to represent communities for statistical reporting (e.g., census and ERP).
Suburbs and Localities (SAL) represent commonly-used suburb/locality names (postal-style areas) and may use different geographic boundaries. For comprehensive analysis, consider reviewing both boundary types if available.
est. as @ -- *
ABS ERP | -- people | --
2021 Census | -- people
Sales Activity
Curious about local property values? Filter the chart to assess the volume and appreciation (including resales) trends and regional comparisons, or scroll to the map below view this information at an individual property level.
Find a Recent Sale
Sales Detail
Population
An assessment of population growth drivers in East Maitland - Metford reveals an overall ranking slightly below national averages considering recent, and medium term trends
Based on AreaSearch's analysis, East Maitland - Metford's population is around 18,272 as of Feb 2026. This reflects an increase of 291 people (1.6%) since the 2021 Census, which reported a population of 17,981 people. The change is inferred from the estimated resident population of 18,260 from the ABS as of June 2024 and an additional 138 validated new addresses since the Census date. This population level equates to a density ratio of 842 persons per square kilometer, which is relatively in line with averages seen across locations assessed by AreaSearch. Population growth for the area was primarily driven by natural growth, which contributed approximately 57.0% of overall population gains during recent periods.
AreaSearch adopts ABS/Geoscience Australia projections for each SA2 area, as released in 2024 with 2022 as the base year. For any SA2 areas not covered by this data, AreaSearch utilises the NSW State Government's SA2 level projections, as released in 2022 with 2021 as the base year. Growth rates by age group from these aggregations are also applied to all areas for years 2032 to 2041. Looking at population projections moving forward, an above-median population growth for Australian non-metropolitan areas is projected, with the area expected to increase by 2,386 persons by 2041 based on the latest annual ERP population numbers, reflecting an increase of 13.0% in total over the 17 years.
Frequently Asked Questions - Population
Development
AreaSearch assessment of residential development drivers sees a low level of activity in East Maitland - Metford, placing the area among the bottom 25% of areas assessed nationally
East Maitland - Metford has experienced around 30 dwellings receiving development approval each year, totalling 153 homes over the past 5 financial years. So far in FY-26, 19 approvals have been recorded. At an average of just 0.3 new residents per year arriving per new home over the past 5 financial years (between FY-21 and FY-25), new construction is matching or outpacing demand, offering buyers more options and enabling population growth that could exceed current expectations, while new homes are being built at an average value of $340,000. There have also been $12.6 million in commercial approvals this financial year, demonstrating moderate levels of commercial development.
Relative to the Rest of NSW, East Maitland - Metford shows substantially reduced construction (86.0% below regional average per person). This scarcity of new homes typically strengthens demand and prices for existing properties. This activity is also below average nationally, reflecting the area's maturity and pointing to possible planning constraints. New building activity shows 54.0% standalone homes and 46.0% attached dwellings, featuring an increasing blend of attached housing types offering choices across price ranges, from spacious family homes to more accessible compact options. This shows a considerable change from the current housing mix (currently 81.0% houses), reflecting reduced availability of development sites and addressing shifting lifestyle demands and affordability requirements. The estimated count of 581 people in the area per dwelling approval reflects its quiet, low activity development environment.
Population forecasts indicate East Maitland - Metford will gain 2,374 residents through to 2041 (from the latest AreaSearch quarterly estimate). If current development rates continue, housing supply may not keep pace with population growth, potentially increasing competition among buyers and supporting stronger price growth.
Frequently Asked Questions - Development
Infrastructure
East Maitland - Metford has strong levels of nearby infrastructure activity, ranking in the top 40% nationally
Nothing can influence an area's performance as much as changes to local infrastructure, major projects, and planning initiatives. In total 17 projects have been identified by AreaSearch that are likely to have an impact on the area. Key projects include Stony Pinch Urban Development, Bloomfield Colliery Continuation Project, Ashtonfield Public School Upgrade, and Sophia Waters Sportsground, with the list below detailing those likely to be of most relevance.
Professional plan users can use the search below to filter and access additional projects.
INFRASTRUCTURE SEARCH
Denotes AI-based impression for illustrative purposes only, not to be taken as definitive under any circumstances. Please follow links and conduct other investigations from the project's source for actual imagery. Developers and project owners wishing us to use original imagery please Contact Us and we will do so.
Frequently Asked Questions - Infrastructure
Raymond Terrace and Heatherbrae Strategy 2020-2040
A comprehensive 20-year strategic framework for the revitalization of Raymond Terrace and Heatherbrae. Key initiatives include the award-winning Public Domain Plan (PDP), town centre streetscape upgrades on William and Adelaide Streets, and the creation of a community civic hub. The strategy aims to deliver approximately 2,500 new homes by 2041, supported by $50 million in proposed stormwater upgrades and significant infrastructure projects like the M1 Pacific Motorway extension to Heatherbrae.
Maitland Local Housing Strategy 2041
The Maitland Local Housing Strategy 2041 is a comprehensive framework adopted by Council in June 2023 and endorsed by the NSW Government in September 2024. It manages residential growth to accommodate a projected population increase of 54,800 residents by 2041. The strategy prioritizes housing diversity, infill development, and the '15-minute neighborhood' concept, aiming to deliver approximately 25,200 additional dwellings. Recent implementation milestones include the adoption of the Residential Density Guide in October 2025 to support affordable housing delivery.
East Maitland Catalyst Area
The East Maitland Catalyst Area (EMCA) is a strategic growth precinct focused on housing acceleration and health service expansion. The project centers on the draft EMCA Structure Plan, which outlines changes to land use and zoning to support approximately 3,000 to 4,000 new dwellings and 6,500 additional residents by 2045. Key anchors include the new Maitland Hospital, Maitland Private Hospital, and Stockland Green Hills. The plan emphasizes infill development, medium-density housing within walking distance of transport, and improved infrastructure to manage regional growth.
Stony Pinch Urban Development
A major long-term urban transformation project involving the post-mining rehabilitation of the 3,600-hectare Bloomfield Colliery site. The conceptual masterplan envisions a significant mixed-use precinct comprising up to 19,200 dwellings, a dedicated town centre, employment lands, and extensive recreation facilities, while preserving substantial bushland corridors. The site is strategically located near the intersection of the Pacific Highway and New England Highway, identified as a future freight and employment hub. Current operations at the colliery are approved until 2030, with a pending modification to extend mining activities to 2035 to facilitate a stable final landform for future urban use.
New Maitland Hospital
A $470 million state-of-the-art 339-bed hospital featuring emergency care, maternity services, paediatric care, surgical services, chemotherapy chairs, and a rooftop helipad. The seven-storey, 50,000 square metre facility provides 150 additional beds and treatment spaces compared to the previous hospital, serving the growing health needs of the Maitland and Hunter Valley communities. Built on a decommissioned brick quarry site with contemporary design, the hospital includes critical care, mental health services, cardiac catheterisation, palliative care, outpatient clinics and dental services.
Sophia Waters Estate
Sophia Waters Estate is a major master-planned residential development in Chisholm near Maitland, featuring over 1500 planned dwellings across multiple stages. The estate emphasizes open spaces, extensive landscaping, and community amenities including a new $10 million Maitland Council sportsground scheduled for completion in late 2026. Located in the picturesque Hunter Valley with easy access to Newcastle, Lake Macquarie, and Port Stephens.
Stockland Green Hills Expansion
A $414 million expansion that doubled the size of the shopping centre to 74,000 square metres, adding a second level with over 220 specialty stores including David Jones, H&M, Target, JB Hi-Fi, and The Courtyard outdoor dining precinct with LED light trees. The development features 3,125 car parking spaces and represents the largest retail redevelopment completed in Australia in 2018.
Sophia Waters Sportsground
New neighbourhood sportsground in Sophia Waters, Chisholm. Scope includes two mixed sports fields, turf cricket wicket, amenities building with accessible facilities, canteen and storage, irrigation and field lighting, fencing, over 100 parking spaces, and an adjacent playspace. Council started works in May 2025 with completion targeted for late 2026.
Employment
While East Maitland - Metford retains a healthy unemployment rate of 3.8%, recent employment declines have impacted its national performance ranking
East Maitland - Metford features a skilled workforce, with essential services sectors well represented, and an unemployment rate of only 3.8%. As of December 2025, 8,909 residents are in work while the unemployment rate is 0.1% below Regional NSW's rate of 3.9%, and workforce participation is broadly similar to Regional NSW's 61.3%. Based on Census responses, a moderate 21.0% of residents were found to work from home, though Covid-19 lockdown impacts should be considered.
The dominant employment sectors among residents include health care & social assistance, retail trade, and construction. The area has a particular employment specialization in mining, with an employment share of 2.0 times the regional level. On the other hand, agriculture, forestry & fishing is under-represented, with only 1.0% of East Maitland - Metford's workforce compared to 5.3% in Regional NSW. While local employment opportunities exist in the area, it appears many residents commute elsewhere for work, based on the count of Census working population to local population.
Based on AreaSearch analysis of SALM and ABS data, over the 12 months to December 2025, labour force levels decreased by 0.8% while employment declined by 0.8%, leaving unemployment broadly flat. In contrast, Regional NSW experienced an employment decline of 1.2% and labour force decline of 0.8%, with a 0.4 percentage point rise. Jobs and Skills Australia's national employment forecasts from May-25 can offer further insight into potential future demand within East Maitland - Metford. These projections, covering five and ten-year periods, have been mapped against the local employment profile to estimate growth patterns. While national employment is forecast to expand by 6.6% over five years and 13.7% over ten years, growth rates differ significantly between industry sectors. Applying these industry-specific projections to East Maitland - Metford's employment mix suggests local employment should increase by 6.3% over five years and 13.4% over ten years (please note this is a simple weighting extrapolation for illustrative purposes and does not take into account localised population projections).
Frequently Asked Questions - Employment
Income
Income levels align closely with national averages, indicating typical economic conditions for Australian communities according to AreaSearch analysis
AreaSearch's latest postcode level ATO data for FY-23 reveals that income in the East Maitland - Metford SA2 is in line with national averages, with the median assessed at $57,098 while the average income stands at $67,622. This contrasts with Regional NSW's figures of a median income of $52,390 and an average income of $65,215. Based on Wage Price Index growth of 8.86% since FY-23, current estimates would be approximately $62,157 (median) and $73,613 (average) as of September 2025. Census data reveals household, family and personal incomes all rank modestly in East Maitland - Metford, between the 40th and 41st percentiles. Income brackets indicate the predominant cohort spans 33.1% of locals (6,048 people) in the $1,500 - 2,999 category, aligning with the metropolitan region where this cohort likewise represents 29.9%. Housing affordability pressures are severe, with only 83.5% of income remaining, ranking at the 40th percentile, and the area's SEIFA income ranking places it in the 4th decile.
Frequently Asked Questions - Income
Housing
East Maitland - Metford is characterized by a predominantly suburban housing profile, with a higher proportion of rental properties than the broader region
Dwelling structure within East Maitland - Metford, as evaluated at the latest Census, comprised 81.1% houses and 18.9% other dwellings (semi-detached, apartments, 'other' dwellings), in comparison to Regional NSW's 82.6% houses and 17.4% other dwellings. Meanwhile, the level of home ownership within East Maitland - Metford lagged that of Regional NSW at 30.0%, with the remainder of dwellings either mortgaged (35.2%) or rented (34.8%). The median monthly mortgage repayment in the area was in line with the Regional NSW average at $1,733, while the median weekly rent figure was recorded at $350, compared to Regional NSW's $1,733 and $330. Nationally, East Maitland - Metford's mortgage repayments are lower than the Australian average of $1,863, while rents are lower than the national figure of $375.
Frequently Asked Questions - Housing
Household Composition
East Maitland - Metford has a typical household mix, with a higher-than-average median household size
Family households dominate at 70.4% of all households, comprising 30.0% couples with children, 25.7% couples without children, and 13.5% single parent families. Non-family households make up the remaining 29.6%, with lone person households at 26.8% and group households comprising 2.8% of the total. The median household size of 2.5 people is larger than the Regional NSW average of 2.4.
Frequently Asked Questions - Households
Local Schools & Education
East Maitland - Metford shows below-average educational performance compared to national benchmarks, though pockets of achievement exist
The area faces educational challenges, with university qualification rates (18.0%) substantially below the NSW average of 32.2%. This represents both a challenge and an opportunity for targeted educational initiatives. Bachelor degrees lead at 12.8%, followed by postgraduate qualifications (3.4%) and graduate diplomas (1.8%). Trade and technical skills feature prominently, with 41.0% of residents aged 15+ holding vocational credentials, including advanced diplomas (10.8%) and certificates (30.2%).
Educational participation is notably high, with 29.7% of residents currently enrolled in formal education. This includes 10.4% in primary education, 8.3% in secondary education, and 4.2% pursuing tertiary education.
Frequently Asked Questions - Education
Schools Detail
Nearby Services & Amenities
Transport
Transport servicing is high compared to other areas nationally based on assessment of service frequency, route connectivity and accessibility
Public transport analysis reveals 209 active transport stops operating within East Maitland - Metford, comprising a mix of trains and buses. These stops are serviced by 149 individual routes, collectively providing 5,951 weekly passenger trips. Transport accessibility is rated as excellent, with residents typically located 149 meters from the nearest transport stop. As a primarily residential area, most residents commute outward; the car remains the dominant mode at 94%. Vehicle ownership averages 1.5 per dwelling. Some 21.0% of residents work from home (2021 Census; may reflect COVID-19 conditions).
Service frequency averages 850 trips per day across all routes, equating to approximately 28 weekly trips per individual stop. The accompanying map shows the 100 nearest stops to the location centrepoint.
Frequently Asked Questions - Transport
Transport Stops Detail
Health
Health performance in East Maitland - Metford is lower than average with common health conditions somewhat prevalent across the board, though to a considerably higher degree among older age cohorts
East Maitland - Metford faces significant health challenges based on AreaSearch's assessment of mortality rates and chronic condition prevalence. Common health conditions are prevalent across the board, though to a considerably higher degree among older age cohorts, and the rate of private health cover just leads the average SA2 area at approximately 53% of the total population (~9,611 people).
The most common medical conditions in the area are mental health issues and arthritis, impacting 12.2 and 9.7% of residents, respectively, while 61.4% declared themselves as completely clear of medical ailments compared to 63.3% across Regional NSW. The working-age population faces notable health challenges with elevated chronic condition rates. The area has 17.7% of residents aged 65 and over (3,239 people), which is lower than the 23.4% in Regional NSW. Health outcomes among seniors present some challenges, though ranking lower nationally than the broader population.
Frequently Asked Questions - Health
Cultural Diversity
East Maitland - Metford is considerably less culturally diverse than average when assessed alongside AreaSearch's national rankings for language and cultural background related metrics
East Maitland - Metford was found to be below average in terms of cultural diversity, with 89.0% of its population born in Australia, 91.7% being citizens, and 92.9% speaking English only at home. The main religion in East Maitland - Metford is Christianity, which makes up 56.8% of the population, compared to 55.9% across Regional NSW.
In terms of ancestry (country of birth of parents), the top three represented groups in East Maitland - Metford are English, comprising 31.5% of the population, Australian, comprising 30.9% of the population, and Irish, comprising 8.2% of the population. Additionally, there are notable divergences in the representation of certain other ethnic groups: Australian Aboriginal is notably overrepresented at 4.8% of East Maitland - Metford (vs 4.6% regionally), Welsh at 0.6% (vs 0.5%), and Samoan at 0.2% (vs 0.1%).
Frequently Asked Questions - Diversity
Age
East Maitland - Metford's population aligns closely with national norms in age terms
The 39-year median age in East Maitland - Metford is significantly below Regional NSW's average of 43 while essentially aligned with Australia's 38 years. Relative to Regional NSW, East Maitland - Metford has a higher concentration of 25 - 34 residents (14.5%) but fewer 65 - 74 year-olds (9.8%). Following the 2021 Census, the 25 to 34 age group has grown from 12.6% to 14.5% of the population. Conversely, the 5 to 14 cohort has declined from 13.6% to 12.2% and the 45 to 54 group dropped from 13.2% to 11.9%. Looking ahead to 2041, demographic projections reveal significant shifts in East Maitland - Metford's age structure. Leading the demographic shift, the 25 to 34 group will grow by 26% (697 people), reaching 3,352 from 2,654. Conversely, the 55 to 64 and 15 to 24 cohorts are expected to experience population declines.