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Sales Activity
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Population
An assessment of population growth drivers in East Maitland - Metford reveals an overall ranking slightly below national averages considering recent, and medium term trends
East Maitland - Metford's population was around 18,275 as of Aug 2025. This showed an increase of 294 people from the 2021 Census figure of 17,981. The change was inferred from ABS estimates: 18,260 in Jun 2024 and additional validated new addresses since then. This resulted in a population density ratio of 842 persons per square kilometer. Natural growth contributed approximately 57.0% to overall population gains recently.
AreaSearch uses ABS/Geoscience Australia projections for each SA2 area, released in 2024 with 2022 as the base year; NSW State Government's SA2 level projections are used where data is not available, released in 2022 with 2021 as the base year. Growth rates by age group from these aggregations are applied to all areas for years 2032 to 2041. Future trends project an above median population growth for regional Australia, with this area expected to increase by 2,386 persons to 2041, reflecting a total increase of 13.0% over the 17-year period.
Frequently Asked Questions - Population
Development
AreaSearch assessment of residential development drivers sees a low level of activity in East Maitland - Metford, placing the area among the bottom 25% of areas assessed nationally
East Maitland - Metford has seen approximately 14 dwellings receive development approval annually. The Australian Bureau of Statistics produces development approval data on a financial year basis, totalling 70 approvals from FY20 to FY25, with 6 so far in FY26. Over the past five financial years (FY20-FY25), an average of 0.3 new residents arrived per new home, indicating that new supply has kept pace with or exceeded demand, offering ample buyer choice and capacity for population growth beyond current forecasts. The average development value per dwelling is $520,000.
This financial year (FY26) has seen $12.6 million in commercial development approvals, demonstrating moderate levels of commercial development. Comparatively, East Maitland - Metford records significantly lower building activity than the Rest of NSW region, with an 88.0% deficit per person, indicating constrained new construction that typically reinforces demand and pricing for existing homes. This trend is also observed when compared to the national average, suggesting the area's established nature and potential planning limitations. The current housing mix in East Maitland - Metford is shifting, with 54.0% standalone homes and 46.0% medium and high-density housing, offering choices across price ranges from spacious family homes to more accessible compact options. This represents a considerable change from the current housing mix of 81.0% houses, reflecting reduced availability of development sites and addressing shifting lifestyle demands and affordability requirements. The estimated population density in the area is approximately 581 people per dwelling approval, indicative of its quiet, low activity development environment.
Future projections suggest East Maitland - Metford will add 2,371 residents by 2041. If current construction levels persist, housing supply may lag behind population growth, potentially intensifying buyer competition and underpinning price growth.
Frequently Asked Questions - Development
Infrastructure
East Maitland - Metford has strong levels of nearby infrastructure activity, ranking in the top 40% nationally
The performance of an area is significantly influenced by changes in local infrastructure, major projects, and planning initiatives. A total of 17 such projects have been identified by AreaSearch as potentially impacting the area. Notable among these are the East Maitland Catalyst Area project, the Stony Pinch Urban Development initiative, the Bloomfield Colliery Continuation Project, and the Ashtonfield Public School Upgrade. The following list provides details on those projects likely to be most relevant.
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Frequently Asked Questions - Infrastructure
Raymond Terrace Sub-Precincts Master Plan
Strategic planning initiative to create Raymond Terrace as a strong major regional centre. Includes mixed-use development, retail and commercial precincts, residential areas, community facilities, and enhanced transport connectivity to support regional growth.
Maitland Local Housing Strategy 2041
A comprehensive planning framework to guide residential development in the Maitland local government area through to 2041. The strategy identifies areas for new housing, infrastructure requirements, and sustainable development principles to accommodate population growth.
East Maitland Catalyst Area
The East Maitland Catalyst Area (EMCA) is a major housing and health precinct earmarked for significant growth over the next two decades. The project will deliver up to 4,815 new homes alongside major health infrastructure including the new Maitland Hospital, Maitland Private Hospital, and is anchored by the Stockland Green Hills shopping centre. The NSW Government has allocated $243,000 in funding to support structure planning and infrastructure analysis as a critical first step in developing a Place Strategy for the area.
Stony Pinch Urban Development
Long-term conceptual urban development proposal for the post-mining rehabilitation of the Bloomfield Colliery site in Ashtonfield, lower Hunter Valley. The site spans approximately 3,600 hectares and is envisioned to accommodate up to 19,200 dwellings along with employment lands, town centre, recreation facilities and preserved bushland. The Bloomfield Colliery is currently operational with mining approval until 2035. Specific development timelines and details for the urban transformation remain subject to mine rehabilitation completion and future planning approvals under the Stony Pinch consortium and Ashtonfields Agreement.
New Maitland Hospital
A $470 million state-of-the-art 339-bed hospital featuring emergency care, maternity services, paediatric care, surgical services, chemotherapy chairs, and a rooftop helipad. The seven-storey, 50,000 square metre facility provides 150 additional beds and treatment spaces compared to the previous hospital, serving the growing health needs of the Maitland and Hunter Valley communities. Built on a decommissioned brick quarry site with contemporary design, the hospital includes critical care, mental health services, cardiac catheterisation, palliative care, outpatient clinics and dental services.
Chisholm Plaza
Chisholm Plaza is a state-of-the-art neighbourhood shopping centre featuring triple anchors Woolworths, Dan Murphy's and Aldi, plus over 50 specialty retailers, a 112-place early education centre, swim school, gym, medical and allied health facilities, cafes, restaurants and tavern. The development spans 15,000 sqm with over 600 parking spaces and targets 4-star Green Star rating.
Sophia Waters Estate
Sophia Waters Estate is a major master-planned residential development in Chisholm near Maitland, featuring over 1500 planned dwellings across multiple stages. The estate emphasizes open spaces, extensive landscaping, and community amenities including a new $10 million Maitland Council sportsground scheduled for completion in late 2026. Located in the picturesque Hunter Valley with easy access to Newcastle, Lake Macquarie, and Port Stephens.
Stockland Green Hills Expansion
A $414 million expansion that doubled the size of the shopping centre to 74,000 square metres, adding a second level with over 220 specialty stores including David Jones, H&M, Target, JB Hi-Fi, and The Courtyard outdoor dining precinct with LED light trees. The development features 3,125 car parking spaces and represents the largest retail redevelopment completed in Australia in 2018.
Employment
Despite maintaining a low unemployment rate of 3.7%, East Maitland - Metford has experienced recent job losses, resulting in a below average employment performance ranking when compared nationally
East Maitland - Metford has an unemployment rate of 3.7% as of June 2025. There are 8,931 residents in work, with a workforce participation rate of 61.6%.
The leading employment industries among residents are health care & social assistance, retail trade, and construction. The area shows strong specialization in mining, with an employment share of 2.0 times the regional level, while agriculture, forestry & fishing shows lower representation at 1.0% versus the regional average of 5.3%. Many residents commute elsewhere for work based on Census data analysis. Between Jun-24 and Jun-25, labour force decreased by 4.2%, employment declined by 4.6%, resulting in an unemployment rate rise of 0.4 percentage points.
In NSW as of Sep-25, employment contracted by 0.41% (losing 19,270 jobs), with the state unemployment rate at 4.3%. National employment forecasts from May 2025 suggest East Maitland - Metford's employment could increase by approximately 6.3%% over five years and 13.4% over ten years, based on industry-specific projections.
Frequently Asked Questions - Employment
Income
Income levels align closely with national averages, indicating typical economic conditions for Australian communities according to AreaSearch analysis
AreaSearch aggregated latest postcode level ATO data released for financial year 2022. East Maitland - Metford had a median income of $52,533 and an average income of $64,560 among taxpayers. These figures are inline with national averages. They compare to $49,459 and $62,998 respectively across Rest of NSW. Based on Wage Price Index growth of 10.6% since financial year 2022, estimated incomes as of March 2025 would be approximately $58,101 (median) and $71,403 (average). According to 2021 Census figures, incomes in East Maitland - Metford rank modestly between the 41st and 41st percentiles for household, family, and personal incomes. Income analysis reveals that the largest segment comprises 33.1% earning $1,500 - $2,999 weekly (6,049 residents), reflecting patterns seen in the broader area where 29.9% similarly occupy this range. Housing affordability pressures are severe, with only 83.5% of income remaining after housing costs, ranking at the 41st percentile. The area's SEIFA income ranking places it in the 4th decile.
Frequently Asked Questions - Income
Housing
East Maitland - Metford is characterized by a predominantly suburban housing profile, with above-average rates of outright home ownership
In East Maitland - Metford, as per the latest Census data, 81.1% of dwellings were houses, with the remaining 18.9% being semi-detached homes, apartments, and other types. This differs slightly from Non-Metro NSW's figures of 87.1% houses and 13.0% other dwellings. Home ownership in East Maitland - Metford stood at 30.0%, similar to Non-Metro NSW's rate. The majority of dwellings were either mortgaged (35.2%) or rented (34.8%). The median monthly mortgage repayment in the area, as of the latest available data, was $1,733, lower than Non-Metro NSW's average of $1,862 and the national average of $1,863. Meanwhile, the median weekly rent figure for East Maitland - Metford was recorded at $350, compared to Non-Metro NSW's $375 and the national average of $375.
Frequently Asked Questions - Housing
Household Composition
East Maitland - Metford has a typical household mix, with a lower-than-average median household size
Family households constitute 70.4% of all households, consisting of 30.0% couples with children, 25.7% couples without children, and 13.5% single parent families. Non-family households make up 29.6%, with lone person households at 26.8% and group households comprising 2.8%. The median household size is 2.5 people, which is smaller than the Rest of NSW average of 2.7.
Frequently Asked Questions - Households
Local Schools & Education
East Maitland - Metford shows below-average educational performance compared to national benchmarks, though pockets of achievement exist
East Maitland-Metford has a university qualification rate of 18.0%, significantly lower than the NSW average of 32.2%. Bachelor degrees are most common at 12.8%, followed by postgraduate qualifications (3.4%) and graduate diplomas (1.8%). Vocational credentials are prevalent, with 41.0% of residents aged 15+ holding them, including advanced diplomas (10.8%) and certificates (30.2%). Educational participation is high at 29.7%, comprising 10.4% in primary, 8.3% in secondary, and 4.2% in tertiary education.
The area has a robust network of 9 schools serving approximately 3,857 students, with typical Australian school conditions (ICSEA: 1000) and balanced educational opportunities. This includes 4 primary and 5 K-12 schools.
Frequently Asked Questions - Education
Schools Detail
Nearby Services & Amenities
Transport
Transport servicing is high compared to other areas nationally based on assessment of service frequency, route connectivity and accessibility
East Maitland - Metford has 180 active public transport stops. These are a mix of train and bus services. They are serviced by 150 individual routes.
Collectively, these provide 6,185 weekly passenger trips. Transport accessibility is rated as excellent. Residents are typically located 150 meters from the nearest transport stop. Service frequency averages 883 trips per day across all routes. This equates to approximately 34 weekly trips per individual stop.
Frequently Asked Questions - Transport
Transport Stops Detail
Health
Health performance in East Maitland - Metford is well below average with prevalence of common health conditions notable across both younger and older age cohorts
East Maitland - Metford faces significant health challenges, as indicated by its health data.
The prevalence of common health conditions is notable across both younger and older age cohorts. Private health cover stands at approximately 52% of the total population (~9,484 people), slightly higher than the average SA2 area's rate. Mental health issues and arthritis are the most prevalent medical conditions in the region, affecting 12.2 and 9.7% of residents respectively. A total of 61.4% of residents claim to be completely free from medical ailments, compared to 63.4% across Rest of NSW. The area has a higher proportion of seniors aged 65 and over at 17.5%, with approximately 3,196 people falling into this category, compared to the 15.4% in Rest of NSW. Health outcomes among seniors present some challenges, broadly aligning with the general population's health profile.
Frequently Asked Questions - Health
Cultural Diversity
East Maitland - Metford is considerably less culturally diverse than average when assessed alongside AreaSearch's national rankings for language and cultural background related metrics
East Maitland-Metford had a low level of cultural diversity, with 89.0% born in Australia, 91.7% being citizens, and 92.9% speaking English only at home. Christianity was the predominant religion, accounting for 56.8%. This figure is similar to the regional average of 57.0% across Rest of NSW.
In terms of ancestry, the top three groups were English (31.5%), Australian (30.9%), and Irish (8.2%). Notably, Australian Aboriginal was overrepresented at 4.8%, compared to 5.1% regionally, while Welsh and Samoan remained relatively stable at 0.6% and 0.2% respectively.
Frequently Asked Questions - Diversity
Age
East Maitland - Metford's population is slightly older than the national pattern
The median age in East Maitland - Metford is 39 years, which is significantly lower than Rest of NSW's average of 43 but closely aligned with Australia's median age of 38 years. Compared to Rest of NSW, East Maitland - Metford has a higher proportion of residents aged 25-34 (14.1%) but fewer residents aged 65-74 (9.7%). According to the 2021 Census, the age group of 25 to 34 years has increased from 12.6% to 14.1% of the population in East Maitland - Metford. Conversely, the age group of 5 to 14 years has decreased from 13.6% to 12.4%. By 2041, demographic projections indicate significant shifts in East Maitland - Metford's age structure. Notably, the 25-34 age group is expected to grow by 30%, reaching 3,352 people from its current figure of 2,569. Conversely, the 55-64 and 15-24 age groups are projected to experience population declines.