Plenty (Vic.)

Plenty lies within the top quartile of areas nationally for population growth performance according to AreaSearch analysis of recent, and medium to long-term trends

The population of Plenty (Vic.) was estimated at around 2,659 as of November 2025, reflecting an increase of 84 people since the 2021 Census which reported a population of 2,575. This growth represents a 3.3% change from the previous census figure. The estimated resident population (ERP) was 2,630 as of June 2024 based on ABS data analysed by AreaSearch, with an additional 27 validated new addresses since the Census date contributing to this number. This results in a population density ratio of 242 persons per square kilometer for Plenty (Vic.). The suburb's growth rate exceeded that of its SA3 area between 2021 and 2025, with overseas migration being the primary driver of population gains during this period. AreaSearch uses ABS/Geoscience Australia projections for each SA2 area released in 2024 with a base year of 2022, and VIC State Government's Regional/LGA projections from 2023 adjusted to SA2 levels for areas not covered by the former data.

Population growth rates by age group are applied across all areas until 2041. By 2041, Plenty (Vic.) is projected to have a population increase of 680 persons based on aggregated SA2-level projections, reflecting a total increase of 24.6% over the 17-year period from 2025 to 2041.

The level of residential development activity in Plenty is very low in comparison to the average area assessed nationally by AreaSearch

AreaSearch analysis of ABS building approval numbers in Plenty shows approximately 9 new homes approved each year over the past five financial years. This totals an estimated 48 homes. So far in FY26, 3 approvals have been recorded.

The population decline in recent years suggests that new supply has likely kept pace with demand, offering good choice to buyers. The average value of new homes being built is $881,000, indicating that developers are targeting the premium market segment with higher-end properties. Compared to Greater Melbourne, Plenty has 52.0% more new home approvals per person, providing greater choice for buyers. However, development activity has moderated in recent periods.

All approved dwellings have been detached homes, maintaining the area's traditional low density character and appealing to those seeking space. The estimated population per dwelling approval is 525 people, reflecting Plenty's quiet, low activity development environment. According to AreaSearch's latest quarterly estimate, Plenty is projected to add 653 residents by 2041. If current development rates continue, housing supply may struggle to match population growth, potentially increasing buyer competition and supporting price increases.

Plenty has very high levels of nearby infrastructure activity, ranking in the top 10% nationally

Changes in local infrastructure significantly affect an area's performance. AreaSearch has identified 15 projects likely impacting this region. Notable initiatives include Plenty River Flood Management Works, St Helena Place, Mill Park Wetlands Upgrade, and Plenty Road Duplication. The following list details those expected to have the most relevance.

Professional plan users can use the search below to filter and access additional projects.

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Employment conditions in Plenty rank among the top 10% of areas assessed nationally

Plenty has a skilled workforce, with the construction sector being notably prominent. Its unemployment rate was 1.0% in June 2025, lower than Greater Melbourne's 4.6%.

Employment growth over the past year was estimated at 1.5%. As of June 2025, 1,581 residents were employed with a workforce participation rate of 67.2%, similar to Greater Melbourne's 64.1%. Key employment sectors include construction, health care & social assistance, and retail trade. Construction stands out with an employment share twice the regional level.

However, health care & social assistance is under-represented at 11.1% compared to Greater Melbourne's 14.2%. Employment opportunities locally appear limited based on Census working population vs resident population data. Between June 2024 and June 2025, employment increased by 1.5%, labour force by 1.3%, leading to a unemployment rate drop of 0.2 percentage points. In comparison, Greater Melbourne saw employment growth of 3.5% and unemployment rise by 0.5 percentage points. Jobs and Skills Australia's national employment forecasts from Sep-22 project national employment growth at 6.6% over five years and 13.7% over ten years. Applying these projections to Plenty's employment mix suggests local employment should increase by 6.4% over five years and 13.1% over ten years, though this is a simple weighting extrapolation for illustrative purposes and does not consider localised population projections.

The economic profile demonstrates exceptional strength, placing the area among the top 10% nationally based on comprehensive AreaSearch income analysis

As per AreaSearch's latest postcode level ATO data released for financial year ended 30 June 2022, Plenty's median income among taxpayers is $65,727. The average income was $91,347 during this period. This places Plenty among the highest in Australia when compared to Greater Melbourne's median of $54,892 and average of $73,761. Based on Wage Price Index growth of 12.16% from financial year ended 30 June 2022 to September 2025, current estimates would be approximately $73,719 for median income and $102,455 for average income as of September 2025. According to the 2021 Census, household incomes in Plenty rank exceptionally at the 98th percentile with $3,190 weekly. Income brackets indicate that 36.5% of the population (970 individuals) fall within the $4000+ income range, contrasting with the broader area where the $1,500 - 2,999 bracket leads at 32.8%. A significant 52.8% earn above $3,000 weekly in Plenty. After housing costs, residents retain 89.9% of their income, reflecting strong purchasing power. The area's SEIFA income ranking places it in the 9th decile.

Plenty is characterized by a predominantly suburban housing profile, with above-average rates of outright home ownership

Plenty's dwelling structures, as per the latest Census, were entirely houses with no other dwellings. This contrasts with Melbourne metro's 93.9% houses and 6.0% other dwellings. Home ownership in Plenty stood at 45.3%, with mortgaged dwellings at 51.5% and rented ones at 3.2%. The median monthly mortgage repayment was $2,600, higher than Melbourne metro's average of $2,167. Median weekly rent in Plenty was $392, compared to Melbourne metro's $431. Nationally, Plenty's mortgage repayments exceeded the Australian average of $1,863, while rents were higher than the national figure of $375.

Plenty features high concentrations of family households, with a higher-than-average median household size

Family households constitute 89.7% of all households, including 58.8% couples with children, 24.8% couples without children, and 5.1% single parent families. Non-family households comprise the remaining 10.3%, with lone person households at 9.6% and group households at 0.8%. The median household size is 3.2 people, larger than the Greater Melbourne average of 2.9.

Plenty shows strong educational performance, ranking in the upper quartile nationally when assessed across multiple qualification and achievement indicators

The area's university qualification rate is 26.2%, significantly lower than Greater Melbourne's average of 37.0%. Bachelor degrees are the most common at 18.4%, followed by postgraduate qualifications (5.2%) and graduate diplomas (2.6%). Vocational credentials are prominent, with 32.3% of residents aged 15+ holding them, including advanced diplomas (10.5%) and certificates (21.8%). Educational participation is high, with 30.3% of residents currently enrolled in formal education.

This includes secondary education (11.4%), primary education (8.3%), and tertiary education (5.8%). Educational facilities seem to be located outside the immediate catchment boundaries, requiring families to access schools in neighboring areas.

Transport servicing is good compared to other areas nationally based on assessment of service frequency, route connectivity and accessibility

Plenty has 12 active public transport stops operating within its boundaries. These stops serve a mix of bus routes, with a total of 4 individual routes providing service. The combined weekly passenger trips across these routes amount to 2,025.

Transport accessibility in Plenty is rated as moderate, with residents typically located 585 meters from the nearest transport stop. Service frequency averages 289 trips per day across all routes, equating to approximately 168 weekly trips per individual stop.

Plenty's residents are extremely healthy with younger cohorts in particular seeing very low prevalence of common health conditions

Analysis of health metrics shows strong performance throughout Plenty. Younger cohorts in particular saw very low prevalence of common health conditions. The rate of private health cover was exceptionally high at approximately 63% of the total population (1,670 people), compared to 60.1% across Greater Melbourne and the national average of 55.3%.

The most common medical conditions in the area were arthritis and asthma, impacting 6.2 and 6.2% of residents respectively. A total of 74.4% declared themselves as completely clear of medical ailments, compared to 70.6% across Greater Melbourne. As of 19.2%, Plenty has residents aged 65 and over (510 people). Health outcomes among seniors require more attention than the broader population.

In terms of cultural diversity, Plenty records figures broadly comparable to the national average, as found in AreaSearch's assessment of a number of language and cultural background related metrics

Plenty's population showed cultural diversity similar to the wider area, with 84.5% born in Australia, 94.8% being citizens, and 86.1% speaking English only at home. Christianity was the predominant religion, at 66.9%, compared to 44.3% across Greater Melbourne. The top three ancestry groups were English (25.7%), Australian (24.2%), and Italian (14.1%), with Italians being higher than the regional average of 6.2%.

Notably, Macedonian (2.9% vs 0.7%), Croatian (1.3% vs 0.5%), and Maltese (1.8% vs 1.0%) groups were overrepresented in Plenty compared to the region.

Plenty hosts an older demographic, ranking in the top quartile nationwide

Plenty's median age is 44, surpassing Greater Melbourne's figure of 37 and significantly exceeding the national norm of 38. The age group of 45-54 has a strong representation at 17.7%, compared to Greater Melbourne, while the 25-34 cohort is less prevalent at 5.4%. This concentration in the 45-54 age group is notably higher than the national figure of 12.1%. According to the 2021 Census, the 75 to 84 age group has increased from 4.5% to 6.1%, and the 15 to 24 cohort has risen from 16.4% to 17.6%. Conversely, the 25 to 34 cohort has decreased from 7.0% to 5.4%. Demographic projections indicate that Plenty's age profile will undergo significant changes by 2041. Leading this demographic shift, the 45 to 54 group is expected to grow by 29%, reaching 607 people from 470. Meanwhile, population declines are projected for the 0 to 4 and 35 to 44 age cohorts.