Plenty (Vic.)

Plenty lies within the top quartile of areas nationally for population growth performance according to AreaSearch analysis of recent, and medium to long-term trends

The population of the Plenty (Vic.) statistical area (Lv2) is estimated to be around 2,601 as of November 2025. This figure reflects an increase of 26 people since the 2021 Census, which reported a population of 2,575 people. The change is inferred from AreaSearch's estimation of the resident population at 2,578 following examination of the latest ERP data release by the ABS in June 2024 and an additional 27 validated new addresses since the Census date. This level of population equates to a density ratio of 236 persons per square kilometer. The Plenty (Vic.) (SA2) has shown a growth rate of 1.0% since the census, which is within 1.8 percentage points of the SA3 area's growth rate of 2.8%. Population growth for the area was primarily driven by overseas migration during recent periods.

AreaSearch is adopting ABS/Geoscience Australia projections for each SA2 area, released in 2024 with a base year of 2022. For areas not covered by this data, AreaSearch utilises the VIC State Government's Regional/LGA projections released in 2023, adjusted using a method of weighted aggregation of population growth from LGA to SA2 levels. Growth rates by age group are applied across all areas for years 2032 to 2041. According to these projections, the Plenty (Vic.) (SA2) is forecasted to experience significant population increase, with an expected growth of 680 persons to 2041, reflecting a total increase of 27.3% over the 17 years.

AreaSearch assessment of residential development drivers sees a low level of activity in Plenty, placing the area among the bottom 25% of areas assessed nationally

AreaSearch analysis of ABS building approval numbers shows Plenty has had around 7 new homes approved each year over the past five financial years. This totals an estimated 38 homes. As of FY26, 3 approvals have been recorded. The population decline in recent years suggests that new supply has likely kept up with demand, offering good choice to buyers.

The average construction value of these new homes is $881,000, indicating developers are targeting the premium market segment with higher-end properties. This year, $5.5 million in commercial development approvals have been recorded, suggesting the area's residential character. Compared to Greater Melbourne, Plenty shows moderately higher construction activity, with 20.0% above the regional average per person over the five-year period. This maintains good buyer choice while supporting existing property values.

However, this level is lower than nationally, reflecting market maturity and possible development constraints. All recent development has been comprised of standalone homes, maintaining the area's traditional low density character with a focus on family homes appealing to those seeking space. The location has approximately 309 people per dwelling approval, indicating a low density market. Future projections show Plenty adding 711 residents by 2041, based on the latest AreaSearch quarterly estimate. At current development rates, housing supply may struggle to match population growth, potentially heightening buyer competition and supporting price increases.

Plenty has strong levels of nearby infrastructure activity, ranking in the top 30% nationally

Changes to local infrastructure significantly influence an area's performance. AreaSearch has identified 15 projects likely to impact the area. Notable ones include Plenty River Flood Management Works, St Helena Place, Mill Park Wetlands Upgrade, and Plenty Road Duplication. The following list details those most relevant:.

Professional plan users can use the search below to filter and access additional projects.

Denotes AI-based impression for illustrative purposes only, not to be taken as definitive under any circumstances. Please follow links and conduct other investigations from the project's source for actual imagery. Developers and project owners wishing us to use original imagery please Contact Us and we will do so.

AreaSearch analysis of employment trends sees Plenty performing better than 90% of local markets assessed across Australia

Plenty's workforce is skilled with notable representation in construction. As of September 2025, the unemployment rate was 1.1%, lower than Greater Melbourne's 4.7%.

Workforce participation was 67.2%, slightly higher than Greater Melbourne's 64.1%. Key industries were construction, health care & social assistance, and retail trade. Construction employed 2.0 times the regional average while health care & social assistance employed 11.1% of local workers, below Greater Melbourne's 14.2%. Over the year to September 2025, employment increased by 0.1%, labour force remained stable at 0.0%, keeping unemployment relatively stable.

In contrast, Greater Melbourne saw employment rise by 3.0% and unemployment increase by 0.3 percentage points. State-level data to 25-Nov showed VIC employment grew by 1.13% year-on-year with the state unemployment rate at 4.7%. Jobs and Skills Australia's national employment forecasts from May-25 estimated Plenty's local employment growth of 6.4% over five years and 13.1% over ten years, based on industry-specific projections.

The economic profile demonstrates exceptional strength, placing the area among the top 10% nationally based on comprehensive AreaSearch income analysis

AreaSearch's latest postcode level ATO data for financial year 2023 shows that Plenty suburb has high national income levels. The median income is $65,727 and the average is $91,347. This contrasts with Greater Melbourne's median income of $57,688 and average income of $75,164. Based on Wage Price Index growth of 8.25% since financial year 2023, estimates for September 2025 are approximately $71,149 (median) and $98,883 (average). According to 2021 Census figures, household incomes rank at the 98th percentile ($3,190 weekly). Income distribution shows that 36.5% of locals earn over $4000 per week, differing from metropolitan patterns where $1,500 - 2,999 dominates with 32.8%. This suburb demonstrates affluence with 52.8% earning over $3,000 weekly, supporting premium retail and services. After housing costs, residents retain 89.9% of income, reflecting strong purchasing power. The area's SEIFA income ranking places it in the 9th decile.

Plenty is characterized by a predominantly suburban housing profile, with above-average rates of outright home ownership

Plenty's latest Census data shows 100.0% houses and 0.0% other dwellings, compared to Melbourne metro's 93.9% houses and 6.0% other dwellings. Home ownership in Plenty was 45.3%, with mortgaged dwellings at 51.5% and rented ones at 3.2%. The median monthly mortgage repayment was $2,600, higher than Melbourne metro's $2,167. Median weekly rent in Plenty was $392, compared to Melbourne metro's $431. Nationally, Plenty's mortgage repayments are significantly higher than the Australian average of $1,863, while rents exceed the national figure of $375.

Plenty features high concentrations of family households, with a higher-than-average median household size

Family households account for 89.7% of all households, including 58.8% who are couples with children, 24.8% who are couples without children, and 5.1% single parent families. Non-family households make up the remaining 10.3%, with lone person households at 9.6% and group households comprising 0.8%. The median household size is 3.2 people, larger than the Greater Melbourne average of 2.9.

Plenty shows strong educational performance, ranking in the upper quartile nationally when assessed across multiple qualification and achievement indicators

The area's university qualification rate is 26.2%, significantly lower than Greater Melbourne's average of 37.0%. Bachelor degrees are the most common at 18.4%, followed by postgraduate qualifications (5.2%) and graduate diplomas (2.6%). Vocational credentials are prevalent, with 32.3% of residents aged 15+ holding them - advanced diplomas at 10.5% and certificates at 21.8%. Educational participation is high, with 30.3% of residents currently enrolled in formal education.

This includes 11.4% in secondary education, 8.3% in primary education, and 5.8% pursuing tertiary education.

Transport servicing is moderate compared to other areas nationally based on assessment of service frequency, route connectivity and accessibility

Plenty has ten operational public transport stops, all of which are bus stops. These stops are served by four distinct routes that together facilitate 1,349 weekly passenger trips. The accessibility of these transport services is moderate, with residents generally situated 583 meters away from the nearest stop.

On average, there are 192 daily trips across all routes, which amounts to roughly 134 weekly trips per individual stop.

Plenty's residents are extremely healthy with younger cohorts in particular seeing very low prevalence of common health conditions

Analysis of health metrics shows strong performance throughout Plenty with younger cohorts particularly seeing very low prevalence of common health conditions. The rate of private health cover is exceptionally high at approximately 63% of the total population (1,633 people), compared to the national average of 55.7%.

The most common medical conditions in the area are arthritis and asthma, impacting 6.2 and 6.2% of residents respectively. A total of 74.4% of residents declared themselves completely clear of medical ailments, compared to 70.6% across Greater Melbourne. The area has 19.1% of residents aged 65 and over (496 people). Health outcomes among seniors are above average but require more attention than the broader population.

In terms of cultural diversity, Plenty records figures broadly comparable to the national average, as found in AreaSearch's assessment of a number of language and cultural background related metrics

Plenty's cultural diversity aligns with its wider region, with 84.5% born in Australia, 94.8% being citizens, and 86.1% speaking English only at home. Christianity is the predominant religion in Plenty at 66.9%, compared to 44.3% in Greater Melbourne. The top three ancestry groups are English (25.7%), Australian (24.2%), and Italian (14.1%), with Italian being notably higher than the regional average of 6.2%.

Macedonian, Croatian, and Maltese ethnicities have notable overrepresentation in Plenty compared to regional averages: Macedonian at 2.9% vs 0.7%, Croatian at 1.3% vs 0.5%, and Maltese at 1.8% vs 1.0%.

Plenty hosts a notably older demographic compared to the national average

Plenty's median age is 44, surpassing Greater Melbourne's figure of 37 and the national norm of 38. The 45-54 age group comprises 17.7%, higher than Greater Melbourne's percentage, while the 25-34 cohort stands at 5.4%. This 45-54 concentration is significantly above the national figure of 12.1%. Post-2021 Census, the 75-84 age group grew from 4.5% to 6.0%, and the 15-24 cohort increased from 16.4% to 17.6%. Conversely, the 25-34 cohort decreased from 7.0% to 5.4%. By 2041, demographic modeling projects significant changes in Plenty's age profile. The 45-54 group is expected to grow by 32%, reaching 608 from 460, leading the demographic shift. Meanwhile, population declines are projected for the 35-44 and 0-4 cohorts.