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This analysis uses ABS Statistical Areas Level 2 (SA2) boundaries, which can materially differ from Suburbs and Localities (SAL) even when sharing similar names.
SA2 boundaries are defined by the Australian Bureau of Statistics and are designed to represent communities for statistical reporting (e.g., census and ERP).
Suburbs and Localities (SAL) represent commonly-used suburb/locality names (postal-style areas) and may use different geographic boundaries. For comprehensive analysis, consider reviewing both boundary types if available.
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ABS ERP | -- people | --
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Sales Activity
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Sales Detail
Population
Population growth drivers in Proserpine are above average based on AreaSearch's ranking of recent, and medium to long-term trends
Based on AreaSearch's analysis, Proserpine's population is around 9,613 as of Feb 2026. This reflects an increase of 755 people (8.5%) since the 2021 Census, which reported a population of 8,858 people. The change is inferred from the estimated resident population of 9,414 from the ABS as of June 2024 and an additional 216 validated new addresses since the Census date. This population level equates to a density ratio of 4.6 persons per square kilometer, providing ample space per person. Proserpine's 8.5% growth since the 2021 census exceeded the SA4 region (7.9%), marking it as a growth leader in the region. Population growth for the area was primarily driven by interstate migration, which contributed approximately 86.5% of overall population gains during recent periods.
AreaSearch adopts ABS/Geoscience Australia projections for each SA2 area, as released in 2024 with 2022 as the base year. For any SA2 areas not covered by this data, and for years post-2032, Queensland State Government's SA2 area projections, released in 2023 and based on 2021 data, are adopted. It should be noted that these state projections do not provide age category splits; hence, where utilised, AreaSearch applies proportional growth weightings in line with the ABS Greater Capital Region projections (released in 2023, based on 2022 data) for each age cohort. Looking at population projections moving forward, an above-median population growth for non-metropolitan areas nationally is projected, with the area expected to grow by 1,698 persons to 2041 based on the latest annual ERP population numbers, reflecting an increase of 15.6% in total over the 17 years.
Frequently Asked Questions - Population
Development
AreaSearch assessment of residential development activity positions Proserpine among the top 25% of areas assessed nationwide
Proserpine has averaged around 44 new dwelling approvals per year, with 224 homes approved over the past 5 financial years (between FY-21 and FY-25) and 16 so far in FY-26. Given an average of 3.3 new residents per year arriving per dwelling constructed over the past 5 financial years (between FY-21 and FY-25), demand significantly exceeds new supply, which usually results in price growth and increased buyer competition, while new properties are constructed at an average value of $1,039,000, revealing that developers are targeting the premium market segment with higher-end properties. Additionally, $39.8 million in commercial approvals have been registered this financial year, suggesting robust local business investment.
When measured against the Rest of Qld, Proserpine has around three-quarters the rate of new dwelling approvals per person, placing it among the 71st percentile of areas assessed nationally. New building activity consists of 97.0% detached dwellings and 3.0% attached dwellings, maintaining the area's traditional low-density character with a focus on family homes appealing to those seeking space. At around 184 people per approval, Proserpine reflects a developing area.
Population forecasts indicate Proserpine will gain 1,499 residents through to 2041 (from the latest AreaSearch quarterly estimate). Building activity is keeping pace with growth projections, though buyers may experience heightened competition as the population grows.
Frequently Asked Questions - Development
Infrastructure
Proserpine has very high levels of nearby infrastructure activity, ranking in the top 10% nationally
Nothing can influence an area's performance as much as changes to local infrastructure, major projects, and planning initiatives. In total, 32 projects have been identified by AreaSearch that are likely to have an impact on the area. Key projects include the Proserpine Hospital Acute Primary Care Clinic Upgrade, Proserpine Replacement Police Facility and Courthouse, Proserpine - Shute Harbour Road Upgrades (Hamilton Plains Flood Immunity and Cannonvale Capacity), and Proserpine Urban Expansion Water and Sewer Infrastructure, with the list below detailing those likely to be of most relevance.
Professional plan users can use the search below to filter and access additional projects.
INFRASTRUCTURE SEARCH
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Frequently Asked Questions - Infrastructure
Proserpine Hospital Acute Primary Care Clinic Upgrade
Refurbishment and modernization of the Acute Primary Care Clinic at Proserpine Hospital. The $8 million project includes renovations to clinical assessment rooms, management office spaces, and a clinical assimilation training area. A key component is the delivery of a new renal dialysis service featuring four dialysis chairs to provide care closer to home for Whitsunday residents. While the renal facility was expected in 2025, recent parliamentary updates indicate the Acute Primary Care Clinic building is scheduled to open in 2026.
Proserpine Replacement Police Facility and Courthouse
Construction of a new multi-purpose police station and courthouse facility to replace the existing aged infrastructure. The project includes a 24/7 operational police facility with increased staff capacity and modernized courtrooms to enhance public safety and judicial efficiency in the Whitsunday region. A temporary police facility was refurbished to maintain services during the main construction phase.
Proserpine Urban Expansion Water and Sewer Infrastructure
Construction of 4.8km of water mains to unlock more greenfield land in Proserpine, as part of the Queensland Government's Residential Activation Fund. This infrastructure is critical for the Proserpine Urban Expansion and is designed to enable future housing developments, providing water and sewer infrastructure to support approximately 178 new homes over the next few years. The total funding from the Residential Activation Fund for this specific project is $5.65 million. The project aims to keep pace with growth and support regional economic stability by ensuring critical utilities are in place for housing development. The overall Residential Activation Fund investment in Mackay and the Whitsundays will unlock 2,977 new homes.
Cannonvale Community Hub
A 1,882m2 multi-purpose facility including a modern library, meeting rooms, business and education spaces, and disaster resilience infrastructure to support the growing population.
Cannonvale Manufacturing Precinct
Light industrial and manufacturing zone featuring food processing facilities, marine equipment manufacturing, and logistics centers to support regional economic diversification.
Whitsunday Water Treatment Facility
Advanced water treatment and recycling facility to support population growth and ensure sustainable water supply for the Whitsunday region. Includes reverse osmosis technology and advanced filtration systems.
Airlie Beach Super Retail Centre
A 2600 square meter large format retail development in Cannonvale, featuring anchor tenants BCF and Supercheap Auto, located opposite Whitsunday Plaza Shopping Centre, providing retail options for boating, camping, and automotive needs in the Whitsundays region.
Cannonvale Business Park
Mixed-use business park concept in the Carlo Drive industrial precinct with potential for office, light industrial, retail and conference spaces aimed at supporting local business growth in the Whitsundays.
Employment
Employment performance in Proserpine exceeds national averages across key labour market indicators
Proserpine has a balanced workforce spanning white and blue collar employment, with manufacturing and industrial sectors strongly represented, an unemployment rate of only 3.2%, and 4.7% in estimated employment growth over the past year. As of December 2025, 4,820 residents are in work while the unemployment rate is 0.8% below Regional Qld's rate of 4.0%, and workforce participation is broadly similar to Regional Qld's 65.4%. Based on Census responses, a low 9.8% of residents were found to work from home, though Covid-19 lockdown impacts should be considered.
Employment among residents is concentrated in construction, retail trade, and health care & social assistance. The area has a particular employment specialization in mining, with an employment share of 2.1 times the regional level. Meanwhile, health care & social assistance has a limited presence with 10.0% employment compared to 16.1% regionally. The area appears to offer limited employment opportunities locally, as indicated by the count of the Census working population versus the resident population.
Based on AreaSearch analysis of SALM and ABS data, over the 12 months to December 2025, employment increased by 4.7% while the labour force increased by 5.3%, causing the unemployment rate to rise by 0.5 percentage points. In contrast, Regional Qld experienced employment growth of 0.7% and labour force growth of 1.0%, with a 0.3 percentage point rise. Jobs and Skills Australia's national employment forecasts from May-25 can offer further insight into potential future demand within Proserpine. These projections, covering five and ten-year periods, have been mapped against the local employment profile to estimate growth patterns. While national employment is forecast to expand by 6.6% over five years and 13.7% over ten years, growth rates differ significantly between industry sectors. Applying these industry-specific projections to Proserpine's employment mix suggests local employment should increase by 5.4% over five years and 11.8% over ten years (please note this is a simple weighting extrapolation for illustrative purposes and does not take into account localised population projections).
Frequently Asked Questions - Employment
Income
Income levels sit below national averages according to AreaSearch assessment
As per AreaSearch's latest postcode level ATO data released for FY-23, the Proserpine SA2's median income among taxpayers is $53,049, with an average of $66,500. This is slightly lower than average on a national basis, and compares to Regional Qld's median of $53,146 and average of $66,593. Based on Wage Price Index growth of 9.91% since FY-23, current estimates would be approximately $58,306 (median) and $73,090 (average) as of September 2025. Census data reveals household, family and personal incomes all rank modestly in Proserpine, between the 31st and 32nd percentiles. The earnings profile shows the $1,500 - 2,999 bracket dominates with 31.7% of residents (3,047 people), reflecting patterns seen at regional levels where 31.7% similarly occupy this range. After housing, 86.2% of income remains for other expenses.
Frequently Asked Questions - Income
Housing
Proserpine is characterized by a predominantly suburban housing profile, with above-average rates of outright home ownership
Dwelling structure within Proserpine, as evaluated at the latest Census, comprised 89.1% houses and 10.9% other dwellings (semi-detached, apartments, 'other' dwellings), in comparison to Regional Qld's 76.4% houses and 23.6% other dwellings. Meanwhile, the level of home ownership within Proserpine was well beyond that of Regional Qld, at 39.7%, with the remainder of dwellings either mortgaged (37.7%) or rented (22.6%). The median monthly mortgage repayment in the area was below the Regional Qld average at $1,560, while the median weekly rent figure was recorded at $276, compared to Regional Qld's $1,655 and $345. Nationally, Proserpine's mortgage repayments are significantly lower than the Australian average of $1,863, while rents are substantially below the national figure of $375.
Frequently Asked Questions - Housing
Household Composition
Proserpine has a typical household mix, with a fairly typical median household size
Family households dominate at 72.5% of all households, comprising 29.1% couples with children, 32.7% couples without children, and 10.0% single parent families. Non-family households make up the remaining 27.5%, with lone person households at 25.2% and group households comprising 2.4% of the total. The median household size of 2.5 people matches the Regional Qld average.
Frequently Asked Questions - Households
Local Schools & Education
Educational outcomes in Proserpine fall within the lower quartile nationally, indicating opportunities for improvement in qualification attainment
The area faces educational challenges, with university qualification rates (11.8%) substantially below the Australian average of 30.4%. This represents both a challenge and an opportunity for targeted educational initiatives. Bachelor degrees lead at 9.0%, followed by postgraduate qualifications (1.4%) and graduate diplomas (1.4%). Trade and technical skills feature prominently, with 45.9% of residents aged 15+ holding vocational credentials, including advanced diplomas (8.9%) and certificates (37.0%).
Educational participation is notably high, with 28.9% of residents currently enrolled in formal education. This includes 12.2% in primary education, 10.2% in secondary education, and 1.7% pursuing tertiary education.
Frequently Asked Questions - Education
Schools Detail
Nearby Services & Amenities
Transport
Transport servicing is very low compared to other areas nationally based on assessment of service frequency, route connectivity and accessibility
Public transport analysis reveals 16 active transport stops operating within Proserpine, comprising a mix of buses. These stops are serviced by 1 individual route, collectively providing 94 weekly passenger trips. Transport accessibility is rated as limited, with residents typically located 6296 meters from the nearest transport stop. As a primarily residential area, most residents commute outward; the car remains the dominant mode at 89%, with 6% walking. Vehicle ownership averages 1.6 per dwelling. A relatively low 9.8% of residents work from home (2021 Census; may reflect COVID-19 conditions).
Service frequency averages 13 trips per day across all routes, equating to approximately 5 weekly trips per individual stop.
Frequently Asked Questions - Transport
Transport Stops Detail
Health
Health performance in Proserpine is lower than average with common health conditions somewhat prevalent across both younger and older age cohorts
Proserpine faces significant health challenges, based on AreaSearch's assessment of mortality rates and chronic condition prevalence. Common health conditions are somewhat prevalent across both younger and older age cohorts, and the rate of private health cover slightly lags that of the average SA2 area at approximately 52% of the total population (~5,008 people).
The most common medical conditions in the area are arthritis and mental health issues, impacting 8.6 and 7.5% of residents, respectively, while 67.9% declared themselves as completely clear of medical ailments compared to 67.6% across Regional Qld. Health outcomes among the working-age population are broadly typical. The area has 22.0% of residents aged 65 and over (2,117 people), which is higher than the 20.4% in Regional Qld. Health outcomes among seniors are above average, with national rankings even higher than the general population.
Frequently Asked Questions - Health
Cultural Diversity
Proserpine is considerably less culturally diverse than average when assessed alongside AreaSearch's national rankings for language and cultural background related metrics
Proserpine was found to be below average in terms of cultural diversity, with 87.7% of its population being citizens, 88.2% born in Australia, and 97.1% speaking English only at home. The main religion in Proserpine is Christianity, which makes up 54.8% of people in Proserpine, compared to 52.2% across Regional Qld.
In terms of ancestry (country of birth of parents), the top three represented groups in Proserpine are English, comprising 32.5% of the population, Australian, comprising 30.0% of the population, and Scottish, comprising 8.4% of the population. Additionally, there are notable divergences in the representation of certain other ethnic groups: German is notably overrepresented at 4.8% of Proserpine (vs 4.7% regionally), New Zealand at 0.8% (vs 0.9%) and Maltese at 0.5% (vs 0.4%).
Frequently Asked Questions - Diversity
Age
Proserpine hosts a notably older demographic compared to the national average
With a median age of 45, Proserpine is materially older than the Regional Qld figure of 41 and well above the 38-year national average. The age profile shows 65 - 74 year-olds are particularly prominent (13.0%), while the 25 - 34 group is comparatively smaller (9.3%) than in Regional Qld. Since the 2021 Census, the 75 to 84 age group has grown from 6.1% to 7.2% of the population. Conversely, the 55 to 64 cohort has declined from 15.2% to 14.1%. Looking ahead to 2041, demographic projections reveal significant shifts in Proserpine's age structure. Leading the demographic shift, the 75 to 84 group will grow by 48% (330 people), reaching 1,018 from 687. Conversely, numbers in the 15 to 24 age range are expected to fall by 41.