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2021 Census | -- people
Sales Activity
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Population
Rural View lies within the top 10% of areas nationally in terms of population growth performance according to AreaSearch analysis of short and medium-term trends
Based on analysis of ABS population updates for the broader area, and new addresses validated by AreaSearch since the Census Rural View's population is estimated at around 6502 as of November 2025. This reflects an increase of 845 people (14.9%) since the 2021 Census, which reported a population of 5657 people. The change is inferred from the resident population of 6492, estimated by AreaSearch following examination of the latest ERP data release by the ABS in June 2024 and an additional 172 validated new addresses since the Census date. This level of population equates to a density ratio of 699 persons per square kilometer, which is relatively in line with averages seen across locations assessed by AreaSearch. The suburb of Rural View's 14.9% growth since the 2021 census exceeded the SA3 area (6.6%), along with the SA4 region, marking it as a growth leader in the region. Population growth for the area was primarily driven by natural growth that contributed approximately 46.0% of overall population gains during recent periods, although all drivers including interstate migration and overseas migration were positive factors.
AreaSearch is adopting ABS/Geoscience Australia projections for each SA2 area, as released in 2024 with 2022 as the base year. For any SA2 areas not covered by this data, and for years post-2032, Queensland State Government's SA2 area projections, released in 2023 and based on 2021 data, are adopted. It should be noted that these state projections do not provide age category splits; hence where utilised, AreaSearch is applying proportional growth weightings in line with the ABS Greater Capital Region projections (released in 2023, based on 2022 data) for each age cohort. Considering the projected demographic shifts, a significant population increase in the top quartile of locations outside of capital cities is forecast, with the suburb expected to increase by 2374 persons to 2041 based on aggregated SA2-level projections, reflecting an increase of 31.4% in total over the 17 years.
Frequently Asked Questions - Population
Development
AreaSearch assessment of residential development activity positions Rural View among the top 25% of areas assessed nationwide
AreaSearch analysis of ABS building approval numbers in Rural View shows around 70 residential properties granted approval annually. Over the past five financial years, from FY-21 to FY-25, approximately 351 homes were approved, with an additional 30 approved so far in FY-26. On average, 1.8 new residents arrive per year for each new home built over these five years, indicating a balanced supply and demand dynamic.
The average construction cost of new homes is $456,000, which is below the regional average, suggesting more affordable housing options in Rural View. In FY-26, $22.3 million worth of commercial development approvals have been recorded, indicating active commercial development activity. Compared to the Rest of Qld, Rural View has 232.0% more development activity per person, offering greater choice for buyers despite recent moderation in activity levels. This high level of developer confidence is also reflected in its substantial divergence from national averages. New developments consist predominantly of detached houses (98.0%) with a small percentage of townhouses or apartments (2.0%), maintaining the area's traditional low-density character focused on family homes.
With around 115 people per approval, Rural View reflects an actively developing area. According to AreaSearch's latest quarterly estimate, Rural View is projected to add approximately 2,045 residents by 2041. At current development rates, new housing supply should comfortably meet demand, creating favorable conditions for buyers and potentially supporting growth beyond current population projections.
Frequently Asked Questions - Development
Infrastructure
Rural View has moderate levels of nearby infrastructure activity, ranking in the 46thth percentile nationally
The performance of an area can significantly influenced by changes to local infrastructure projects and planning initiatives. AreaSearch has identified a total of 14 such projects that are expected to impact the area. Notable among these are Northern Beaches Community Hub, Reed Street Extension (Norwood Parade/Reed Street Connection), Mackay-Bucasia Road and Golf Links Road Intersection Upgrade, Landsborough Drive Over 50s Community Centre. The following list details those considered most relevant.
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Frequently Asked Questions - Infrastructure
Mackay Port Access Stage 1
A proposed 9.5km, 2-lane arterial roadway providing a direct link for freight movements from the Port of Mackay to the Mackay Ring Road, and west to the Bowen Basin. The project, currently in the planning phase (business case development), will improve access to the Port of Mackay and reduce urban congestion in North Mackay. Key features being considered include an interchange at the Bruce Highway/Bald Hill, a T-intersection at Schapers Road/Valley Street and Mackay-Slade Point Road connection, underpasses at Glenella-Richmond Road, Pioneer Street and Mackay-Bucasia Road, and bridges over Jane Creek and Goosepond Creek.
Blacks Beach Shopping Precinct
A mixed-use development featuring a shopping centre, medical services (GP, allied health), a pharmacy, a veterinary clinic, a small convenience store, and 16 residential lots on a 5.7ha site in Blacks Beach, Mackay. The project was approved by the council but is currently still in the planning/approval stage with an extended focus now on an 'Allied Village' component. The original development application also included a childcare centre, which has been separately approved with development concessions from the council.
Northern Beaches Community Hub
The Northern Beaches Community Hub is a multi-stage community facility in Mackay's fastest-growing northern suburbs. Stage 1A, opened in July 2025, features an undercover multi-purpose court for basketball, netball, futsal, and pickleball, a 29m crocodile-shaped amphitheatre, nature play area with climbing nets, swings, slide, balance beam, picnic spaces, landscaping, and parking. Stage 1B, under construction since July 2025 and expected to complete by December 2026, includes a modern library, flexible community rooms, town square for events, cafe space, undercover car park, and a Changing Places facility. The hub serves a population projected to grow to over 32,000 by 2041, providing a welcoming meeting place for community activities, programs, and services.
Camilleri Street District Park Upgrade
Multi stage upgrade to a district park in Blacks Beach delivering a youth hub with skate park and pump track, half basketball court and hit up wall, new amenities, dog park, boardwalk links and picnic areas. Current Stage 3 works (2025) add a formalised entry, perimeter pathways, shade trees, seating and an elevated boardwalk to improve accessibility and connectivity across the park.
Andergrove Lakes Estate
Master planned lakeside community in north Mackay delivering residential lots (approximately 167 across completed and current stages), a neighbourhood retail hub anchored by an ALDI store, childcare centre(s), the Wake House cable water ski park, two man-made lakes, and future mixed-use tenancies. Built around flood retention, recreation, and lifestyle amenities with stages continuing to sell and construct.
Mackay-Bucasia Road and Golf Links Road Intersection Upgrade
Upgrade to the Mackay-Bucasia Road and Golf Links Road intersection to reduce congestion, improve road safety, and address flooding impacts. This is the first priority phase of broader capacity upgrades for the 11km corridor connecting the Bruce Highway to the Northern Beaches communities of Rural View, Bucasia, Eimeo, Blacks Beach and Shoal Point. The project will include traffic signal upgrades, road widening, and flood mitigation works.
Slater Avenue Childcare and Retail Precinct
DA-approved mixed-use project offered via Expressions of Interest (closing 31 Jul 2025). Lot 2 is approved for a 126-place long day care centre (services connected; operational works and building approvals in place; 27 on-grade car parks; AFL in place to Daisy Cottage Early Learning). Lot 3B is a retail, health and commercial precinct with DA for 1,095 sqm GFA, 55 on-grade car parks and multiple EOIs from national tenants. Total site area 7,908 sqm across both lots.
Bucasia 186 Homes and Childcare Centre
Proposed masterplanned residential community transforming 27.91 hectares of farmland into a housing estate with 186 homes and an integrated childcare centre in Mackay's fastest-growing northern beaches region. The site is designated as Emerging Community and Rural under the Mackay Region Planning Scheme 2017, with water and sewer infrastructure nearby. Located in close proximity to Bucasia Beach, schools, and local shopping facilities.
Employment
Employment conditions in Rural View rank among the top 10% of areas assessed nationally
Rural View has a skilled workforce with manufacturing and industrial sectors well-represented. As of June 2025, the unemployment rate is 0.5%.
Employment stability over the past year is relative. There are 3,648 residents in work, with an unemployment rate of 3.4%, below Rest of Qld's rate of 3.9%. Workforce participation is high at 74.3% compared to Rest of Qld's 59.1%. Employment is concentrated in health care & social assistance, mining, and retail trade.
Mining employment share is 4.2 times the regional level. Agriculture, forestry & fishing employment is under-represented at 0.5%, compared to Rest of Qld's 4.5%. Limited local employment opportunities are indicated by Census working population vs resident population count. Over June 2024 to June 2025, employment increased by 0.4% and labour force decreased by 0.2%, leading to a 0.5 percentage point unemployment fall. In contrast, Rest of Qld had employment growth of 1.8% and labour force growth of 2.0%, with a 0.2 percentage point rise in unemployment. Jobs and Skills Australia's national employment forecasts from Sep-22 project national employment growth of 6.6% over five years and 13.7% over ten years. Applying these projections to Rural View's employment mix suggests local employment should increase by 5.9% over five years and 12.8% over ten years, based on simple weighting extrapolation for illustrative purposes.
Frequently Asked Questions - Employment
Income
The economic profile demonstrates exceptional strength, placing the area among the top 10% nationally based on comprehensive AreaSearch income analysis
According to AreaSearch's aggregation of the latest postcode level ATO data released on June 30, 2022, Rural View had a median income among taxpayers of $73,789 with an average level standing at $92,206. This is significantly higher than national levels of $50,780 and $64,844 across Rest of Qld respectively. Based on Wage Price Index growth of 13.99% since financial year 2022, current estimates would be approximately $84,112 (median) and $105,106 (average) as of September 2025. The 2021 Census data shows that household, family, and personal incomes in Rural View rank highly nationally, between the 84th and 90th percentiles. Income distribution reveals that the $1,500 - $2,999 bracket dominates with 38.5% of residents (2,503 people). A substantial proportion of high earners, at 37.8%, indicates strong economic capacity throughout the locality. Housing accounts for 14.2% of income, and residents rank within the 90th percentile for disposable income. The area's SEIFA income ranking places it in the 6th decile.
Frequently Asked Questions - Income
Housing
Rural View is characterized by a predominantly suburban housing profile, with ownership patterns similar to the broader region
Dwelling structure in Rural View, as evaluated at the latest Census, comprised 96.2% houses and 3.8% other dwellings. In comparison, Non-Metro Qld had 85.1% houses and 14.9% other dwellings. Home ownership in Rural View was 19.2%, with mortgaged dwellings at 53.1% and rented ones at 27.7%. The median monthly mortgage repayment was $1,907, higher than Non-Metro Qld's average of $1,733. Median weekly rent in Rural View was $420, compared to Non-Metro Qld's $340. Nationally, Rural View's mortgage repayments were higher at $1,907 versus the Australian average of $1,863, and rents were substantially above the national figure of $375.
Frequently Asked Questions - Housing
Household Composition
Rural View features high concentrations of family households, with a higher-than-average median household size
Family households constitute 83.4% of all households, including 45.0% couples with children, 27.9% couples without children, and 10.0% single parent families. Non-family households account for the remaining 16.6%, with lone person households at 13.0% and group households comprising 3.4%. The median household size is 3.0 people, larger than the Rest of Qld average of 2.6.
Frequently Asked Questions - Households
Local Schools & Education
Rural View shows below-average educational performance compared to national benchmarks, though pockets of achievement exist
The area's university qualification rate is 19.0%, substantially below Australia's average of 30.4%. Bachelor degrees are the most common at 13.6%, followed by postgraduate qualifications (3.0%) and graduate diplomas (2.4%). Vocational credentials are prominent, with 45.4% of residents aged 15+ holding them - advanced diplomas at 9.6% and certificates at 35.8%. Educational participation is high, with 35.2% currently enrolled in formal education: 14.2% in primary, 11.2% in secondary, and 3.6% in tertiary.
Rural View's three schools have a combined enrollment of 2,085 students, serving distinct age groups with balanced educational opportunities (ICSEA: 972). The area functions as an education hub, offering 32.1 school places per 100 residents, significantly above the regional average of 17.1 and attracting students from surrounding communities.
Frequently Asked Questions - Education
Schools Detail
Nearby Services & Amenities
Transport
Transport servicing is very low compared to other areas nationally based on assessment of service frequency, route connectivity and accessibility
Rural View has ten operational public transport stops, all of which are bus stops. These stops are served by two distinct routes that together facilitate 98 weekly passenger trips. The accessibility of these services is rated as moderate, with residents generally situated 401 meters away from the nearest stop.
On average, across all routes, there are 14 daily trips, translating to roughly nine weekly trips per individual stop.
Frequently Asked Questions - Transport
Transport Stops Detail
Health
Rural View's residents boast exceedingly positive health performance metrics with younger cohorts in particular seeing very low prevalence of common health conditions
Rural View shows excellent health outcomes, notably among younger age groups with low prevalence rates for common conditions. Private health cover stands at approximately 64% (4,143 people), higher than Rest of Qld's 57.0% and the national average of 55.3%. The most prevalent medical conditions are asthma (7.9%) and mental health issues (6.8%).
A total of 76.4% report no medical ailments, compared to Rest of Qld's 69.7%. Rural View has 8.0% (520 people) aged 65 and over, lower than Rest of Qld's 16.2%. While health outcomes among seniors require more attention, overall results are positive.
Frequently Asked Questions - Health
Cultural Diversity
Rural View ranks below the Australian average when compared to other local markets across a number of language and cultural background related metrics
Rural View's cultural diversity was found to be below average, with 87.2% of its population being Australian citizens, born in Australia (85.1%), and speaking English only at home (92.4%). Christianity was the predominant religion in Rural View, accounting for 52.3%, compared to 56.8% across the rest of Queensland. The top three ancestry groups were Australian (28.8%), English (27.5%), and Scottish (7.5%).
Notably, South African ancestry was overrepresented at 1.2% in Rural View, compared to 0.5% regionally; New Zealand ancestry was also higher at 1.1%, versus 0.7%; however, Maltese ancestry was underrepresented at 1.3%, compared to the regional average of 2.4%.
Frequently Asked Questions - Diversity
Age
Rural View hosts a very young demographic, ranking in the bottom 10% of areas nationwide
Rural View's median age of 31 years is significantly younger than Rest of Qld's 41 and the national average of 38 years. The age group of 35-44 years has a strong representation at 17.4% in Rural View compared to Rest of Qld, while the 65-74 cohort is less prevalent at 5.4%. Between 2021 and present day, the population aged 15 to 24 has increased from 13.7% to 14.6%, whereas the age group of 5 to 14 has declined from 17.3% to 15.5% and the 45-54 cohort has dropped from 12.9% to 11.4%. By the year 2041, population forecasts indicate substantial demographic changes for Rural View, with the 25-34 age group projected to rise significantly by 543 people (51%), from 1,072 to 1,616.