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Sales Activity
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Population
Eimeo - Rural View lies within the top quartile of areas nationally for population growth performance according to AreaSearch analysis of recent, and medium to long-term trends
Eimeo - Rural View's population, as per AreaSearch's analysis, stands at approximately 14,816 as of November 2025. This figure represents an increase of 1,321 individuals, marking a 9.8% growth since the 2021 Census which reported a population of 13,495. The growth is inferred from ABS's estimated resident population of 14,796 in June 2024 and an additional 153 validated new addresses post-Census. This results in a population density ratio of 672 persons per square kilometer. Eimeo - Rural View's growth rate exceeded that of its SA3 area (6.6%) and the broader SA4 region, positioning it as a growth leader. Natural growth contributed approximately 46.1% to overall population gains recently, with all drivers including interstate migration and overseas migration being positive factors.
AreaSearch uses ABS/Geoscience Australia projections for each SA2 area released in 2024, based on 2022 data. For areas not covered by this data and years post-2032, Queensland State Government's SA2 area projections from 2023, using 2021 data, are adopted. Note that these state projections lack age category splits, so AreaSearch applies proportional growth weightings aligned with ABS Greater Capital Region projections released in 2023, based on 2022 data. Future population dynamics anticipate a significant increase in the top quartile of non-metropolitan areas nationally by 2041, with Eimeo - Rural View expected to gain 5,733 persons, representing a 38.6% total increase over the 17-year period based on current numbers.
Frequently Asked Questions - Population
Development
AreaSearch assessment of residential development activity positions Eimeo - Rural View among the top 25% of areas assessed nationwide
Eimeo - Rural View has received around 82 dwelling approvals annually. Over the past five financial years, from FY-21 to FY-25, a total of 413 homes were approved, with an additional 38 approved in FY-26 so far. On average, each dwelling constructed over these years attracted approximately 3.9 new residents annually.
This has led to a significant demand exceeding supply, typically resulting in price growth and increased buyer competition. The construction cost of new properties averaged $296,000 during this period, which is below the regional average, suggesting more affordable housing options for buyers. In FY-26, there have been $22.3 million worth of commercial approvals, indicating steady commercial investment activity in the area. Compared to the rest of Queensland, Eimeo - Rural View shows 64.0% higher new home approvals per person, offering greater choice for buyers.
However, building activity has slowed in recent years. All development in the area over this period has been comprised of detached houses, maintaining its traditional low-density character and focusing on family homes that appeal to those seeking space. The location currently has approximately 232 people per dwelling approval, indicating room for growth. Future projections suggest Eimeo - Rural View will add 5,713 residents by 2041. At current development rates, housing supply may struggle to match population growth, potentially heightening buyer competition and supporting price increases.
Frequently Asked Questions - Development
Infrastructure
Eimeo - Rural View has emerging levels of nearby infrastructure activity, ranking in the 31stth percentile nationally
Changes to local infrastructure significantly impact an area's performance. AreaSearch identified 22 projects that could affect the area. Notable ones include Northern Beaches Community Hub, Camilleri Street District Park Upgrade, Solana Lifestyle Resort Northern Beaches Mackay, and Blacks Beach Shopping Precinct. The following list details those most relevant.
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Frequently Asked Questions - Infrastructure
Mackay Port Access Stage 1
A proposed 9.5km, 2-lane arterial roadway providing a direct link for freight movements from the Port of Mackay to the Mackay Ring Road, and west to the Bowen Basin. The project, currently in the planning phase (business case development), will improve access to the Port of Mackay and reduce urban congestion in North Mackay. Key features being considered include an interchange at the Bruce Highway/Bald Hill, a T-intersection at Schapers Road/Valley Street and Mackay-Slade Point Road connection, underpasses at Glenella-Richmond Road, Pioneer Street and Mackay-Bucasia Road, and bridges over Jane Creek and Goosepond Creek.
Northern Beaches Community Hub
The Northern Beaches Community Hub is a multi-stage community facility in Mackay's fastest-growing northern suburbs. Stage 1A, opened in July 2025, features an undercover multi-purpose court for basketball, netball, futsal, and pickleball, a 29m crocodile-shaped amphitheatre, nature play area with climbing nets, swings, slide, balance beam, picnic spaces, landscaping, and parking. Stage 1B, under construction since July 2025 and expected to complete by December 2026, includes a modern library, flexible community rooms, town square for events, cafe space, undercover car park, and a Changing Places facility. The hub serves a population projected to grow to over 32,000 by 2041, providing a welcoming meeting place for community activities, programs, and services.
Blacks Beach Shopping Precinct
A mixed-use development featuring a shopping centre, medical services (GP, allied health), a pharmacy, a veterinary clinic, a small convenience store, and 16 residential lots on a 5.7ha site in Blacks Beach, Mackay. The project was approved by the council but is currently still in the planning/approval stage with an extended focus now on an 'Allied Village' component. The original development application also included a childcare centre, which has been separately approved with development concessions from the council.
Camilleri Street District Park Upgrade
Multi stage upgrade to a district park in Blacks Beach delivering a youth hub with skate park and pump track, half basketball court and hit up wall, new amenities, dog park, boardwalk links and picnic areas. Current Stage 3 works (2025) add a formalised entry, perimeter pathways, shade trees, seating and an elevated boardwalk to improve accessibility and connectivity across the park.
Andergrove Priority Development Area (PDA)
22 hectare Priority Development Area redevelopment into residential community, located 7.5km north of Mackay CBD. Includes former Bedford Road works depot. Development scheme commenced December 2010.
Slater Avenue Childcare and Retail Precinct
DA-approved mixed-use project offered via Expressions of Interest (closing 31 Jul 2025). Lot 2 is approved for a 126-place long day care centre (services connected; operational works and building approvals in place; 27 on-grade car parks; AFL in place to Daisy Cottage Early Learning). Lot 3B is a retail, health and commercial precinct with DA for 1,095 sqm GFA, 55 on-grade car parks and multiple EOIs from national tenants. Total site area 7,908 sqm across both lots.
Mackay-Bucasia Road and Golf Links Road Intersection Upgrade
Upgrade to the Mackay-Bucasia Road and Golf Links Road intersection to reduce congestion, improve road safety, and address flooding impacts. This is the first priority phase of broader capacity upgrades for the 11km corridor connecting the Bruce Highway to the Northern Beaches communities of Rural View, Bucasia, Eimeo, Blacks Beach and Shoal Point. The project will include traffic signal upgrades, road widening, and flood mitigation works.
Bucasia 186 Homes and Childcare Centre
Proposed masterplanned residential community transforming 27.91 hectares of farmland into a housing estate with 186 homes and an integrated childcare centre in Mackay's fastest-growing northern beaches region. The site is designated as Emerging Community and Rural under the Mackay Region Planning Scheme 2017, with water and sewer infrastructure nearby. Located in close proximity to Bucasia Beach, schools, and local shopping facilities.
Employment
AreaSearch analysis of employment trends sees Eimeo - Rural View performing better than 90% of local markets assessed across Australia
Eimeo - Rural View has a skilled workforce with strong representation in manufacturing and industrial sectors. As of June 2025, the unemployment rate is 1.3%.
Over the past year, there was an estimated employment growth of 0.8%. In June 2025, 8,407 residents are employed while the unemployment rate is 2.6% lower than Rest of Qld's rate of 3.9%. The workforce participation rate is 70.9%, compared to Rest of Qld's 59.1%. Dominant employment sectors include health care & social assistance, mining, and retail trade.
Mining has a particularly strong presence with an employment share of 3.9 times the regional level. Agriculture, forestry & fishing have limited presence at 0.7% compared to 4.5% regionally. Employment opportunities locally may be limited as indicated by Census working population vs resident population count. During the year to June 2025, employment levels increased by 0.8%, and labour force decreased by 0.3%, causing a fall in unemployment rate of 1.1 percentage points. By comparison, Rest of Qld recorded employment growth of 1.8% and labour force growth of 2.0%, with unemployment rising by 0.2 percentage points. Jobs and Skills Australia's national employment forecasts from May 2025 suggest potential future demand within Eimeo - Rural View. These projections estimate local growth of approximately 6.0%% over five years and 12.9% over ten years, based on a simple weighting extrapolation for illustrative purposes and not accounting for localised population projections.
Frequently Asked Questions - Employment
Income
The economic profile demonstrates exceptional strength, placing the area among the top 10% nationally based on comprehensive AreaSearch income analysis
According to AreaSearch's aggregation of ATO data released on June 30, 2022, Eimeo - Rural View had a median income among taxpayers of $70,974 with an average level of $88,743. These figures are among the highest in Australia, compared to levels of $50,780 and $64,844 across Rest of Qld respectively. Based on Wage Price Index growth of 13.99% since financial year 2022, current estimates would be approximately $80,903 (median) and $101,158 (average) as of September 2025. Census data reveals household, family and personal incomes all rank highly in Eimeo - Rural View, between the 81st and 84th percentiles nationally. The earnings profile shows that 37.3% of residents (5,526 people) earn within the $1,500 - 2,999 bracket, reflecting patterns seen in metropolitan regions where 31.7% similarly occupy this range. A substantial proportion of high earners, at 33.7%, indicates strong economic capacity throughout the suburb. Housing accounts for 14.5% of income while strong earnings rank residents within the 84th percentile for disposable income. The area's SEIFA income ranking places it in the 5th decile.
Frequently Asked Questions - Income
Housing
Eimeo - Rural View is characterized by a predominantly suburban housing profile, with a higher proportion of rental properties than the broader region
The dwelling structure in Eimeo - Rural View, as recorded at the latest Census, consisted of 92.1% houses and 7.9% other dwellings (semi-detached, apartments, 'other' dwellings), compared to Non-Metro Qld's 85.1% houses and 14.9% other dwellings. Home ownership in Eimeo - Rural View was at 19.7%, with mortgaged dwellings at 44.4% and rented ones at 35.9%. The median monthly mortgage repayment in the area was $1,852, higher than Non-Metro Qld's average of $1,733. The median weekly rent figure was $400, compared to Non-Metro Qld's $340. Nationally, Eimeo - Rural View's mortgage repayments were lower than the Australian average of $1,863, while rents exceeded the national figure of $375.
Frequently Asked Questions - Housing
Household Composition
Eimeo - Rural View features high concentrations of family households, with a higher-than-average median household size
Family households constitute 80.8% of all households, including 40.0% couples with children, 28.0% couples without children, and 12.1% single parent families. Non-family households account for the remaining 19.2%, with lone person households at 15.7% and group households comprising 3.4%. The median household size is 2.9 people, larger than the Rest of Qld average of 2.6.
Frequently Asked Questions - Households
Local Schools & Education
Eimeo - Rural View shows below-average educational performance compared to national benchmarks, though pockets of achievement exist
The area's university qualification rate (19.2%) is significantly lower than the Australian average of 30.4%. Bachelor degrees are most prevalent at 13.7%, followed by postgraduate qualifications (3.1%) and graduate diplomas (2.4%). Vocational credentials are common, with 44.7% of residents aged 15+ holding such qualifications - advanced diplomas (10.4%) and certificates (34.3%) being the most common. Educational participation is high, with 35.0% of residents currently enrolled in formal education.
This includes primary education (14.0%), secondary education (10.9%), and tertiary education (3.6%). The area's three schools have a combined enrollment of 2,085 students, with typical Australian school conditions (ICSEA: 972) and balanced educational opportunities. Education provision is balanced, with two primary schools and one secondary school serving distinct age groups.
Frequently Asked Questions - Education
Schools Detail
Nearby Services & Amenities
Transport
Transport servicing is very low compared to other areas nationally based on assessment of service frequency, route connectivity and accessibility
Transport analysis shows 16 active stops operating in Eimeo-Rural View area, served by buses. These stops are covered by two routes offering 147 weekly passenger trips combined. Transport access is moderate with residents typically 516 meters from nearest stop.
Service frequency averages 21 trips daily across all routes, equating to about 9 weekly trips per individual stop.
Frequently Asked Questions - Transport
Transport Stops Detail
Health
Eimeo - Rural View's residents boast exceedingly positive health performance metrics with younger cohorts in particular seeing very low prevalence of common health conditions
Health outcomes data shows outstanding results across Eimeo - Rural View, with younger cohorts seeing very low prevalence of common health conditions. The rate of private health cover is exceptionally high at approximately 64% of the total population (9,482 people), compared to 57.0% across Rest of Qld and 55.3% nationally. The most common medical conditions in the area are asthma and mental health issues, impacting 7.6 and 7.4% of residents respectively, while 75.2% declare themselves completely clear of medical ailments compared to 69.7% across Rest of Qld.
The area has 9.6% of residents aged 65 and over (1,422 people), lower than the 16.2% in Rest of Qld. Health outcomes among seniors require more attention despite being strong overall.
Frequently Asked Questions - Health
Cultural Diversity
Eimeo - Rural View ranks below the Australian average when compared to other local markets across a number of language and cultural background related metrics
Eimeo-Rural View, as per the census data, showed lower cultural diversity with 85.6% of its population being Australian citizens and 84.3% born in Australia. The majority, 93.4%, spoke English only at home. Christianity was the predominant religion, accounting for 50.7% of the population, compared to 56.8% across the rest of Queensland.
In terms of ancestry, the top three groups were English (29.1%), Australian (28.2%), and Scottish (7.7%). Some ethnic groups had notable differences: South African was overrepresented at 1.3%, compared to 0.5% regionally; Maltese stood at 1.3% versus 2.4%; German was at 4.8%, slightly higher than the regional average of 4.7%.
Frequently Asked Questions - Diversity
Age
Eimeo - Rural View's young demographic places it in the bottom 15% of areas nationwide
The median age of Eimeo - Rural View is 33, which is younger than both the Rest of Qld figure at 41 and Australia's median age of 38. The age group of 25-34 has a strong representation at 15.9%, compared to Rest of Qld. Meanwhile, the 75-84 cohort is less prevalent at 2.5%. Between 2021 and now, the 15-24 age group has increased from 13.1% to 14.1% of the population. Conversely, the 5-14 cohort has decreased from 16.7% to 14.7%, and the 45-54 group has dropped from 13.1% to 11.6%. Looking ahead to 2041, demographic projections indicate significant shifts in Eimeo - Rural View's age structure. Notably, the 25-34 group is projected to grow by 58%, adding 1,368 people and reaching a total of 3,721 from its current figure of 2,352.