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This analysis uses ABS Statistical Areas Level 2 (SA2) boundaries, which can materially differ from Suburbs and Localities (SAL) even when sharing similar names.
SA2 boundaries are defined by the Australian Bureau of Statistics and are designed to represent communities for statistical reporting (e.g., census and ERP).
Suburbs and Localities (SAL) represent commonly-used suburb/locality names (postal-style areas) and may use different geographic boundaries. For comprehensive analysis, consider reviewing both boundary types if available.
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ABS ERP | -- people | --
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Sales Activity
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Sales Detail
Population
Eimeo - Rural View lies within the top quartile of areas nationally for population growth performance according to AreaSearch analysis of recent, and medium to long-term trends
Eimeo - Rural View's population is around 14,816 as of Nov 2025. This reflects an increase of 1,321 people since the 2021 Census, which reported a population of 13,495 people. The change was inferred from the estimated resident population of 14,796 in June 2024 and an additional 153 validated new addresses since the Census date. This level of population equates to a density ratio of 672 persons per square kilometer. Eimeo - Rural View's growth rate of 9.8% since the 2021 census exceeded the SA3 area (6.6%) and the SA4 region, marking it as a growth leader in the region. Population growth was primarily driven by natural growth contributing approximately 46.1% of overall population gains during recent periods.
AreaSearch adopts ABS/Geoscience Australia projections for each SA2 area, released in 2024 with 2022 as the base year. For areas not covered by this data and years post-2032, Queensland State Government's SA2 area projections are adopted, released in 2023 based on 2021 data. However, these state projections do not provide age category splits, so proportional growth weightings in line with the ABS Greater Capital Region projections are applied for each age cohort. A significant population increase in non-metropolitan areas nationally is forecast, with Eimeo - Rural View expected to increase by 5,733 persons to 2041 based on the latest annual ERP population numbers, reflecting a total increase of 38.6% over the 17 years.
Frequently Asked Questions - Population
Development
AreaSearch assessment of residential development activity positions Eimeo - Rural View among the top 25% of areas assessed nationwide
Eimeo - Rural View has received approximately 82 dwelling approvals annually. Between FY-21 and FY-25, a total of 413 homes were approved, with an additional 41 approved in FY-26. On average, each constructed dwelling attracted around 3.9 new residents annually over the past five financial years.
This high demand outpaces supply, typically leading to price growth and increased buyer competition. The average construction cost of new properties is $296,000, which is below the regional average, suggesting more affordable housing options for buyers. In FY-26, commercial approvals totalled $22.3 million, indicating consistent commercial investment activity. Compared to the Rest of Qld, Eimeo - Rural View has 64.0% higher new home approvals per capita, offering greater choice for buyers despite a recent slowdown in building activity.
All approved developments since FY-21 have been detached houses, maintaining the area's low-density character and appealing to families seeking space. The population density is approximately 232 people per dwelling approval, indicating potential for growth. According to AreaSearch's latest quarterly estimate, Eimeo - Rural View is projected to add 5,713 residents by 2041. At current development rates, housing supply may struggle to keep pace with population growth, potentially intensifying buyer competition and supporting price increases.
Frequently Asked Questions - Development
Infrastructure
Eimeo - Rural View has strong levels of nearby infrastructure activity, ranking in the top 30% nationally
Changes to local infrastructure significantly influence an area's performance. AreaSearch has identified a total of 22 projects likely to impact the area. Notable projects include Northern Beaches Community Hub, Solana Lifestyle Resort (Northern Beaches, Mackay), Blacks Beach Shopping Precinct, and Landsborough Drive Over 50s Community. The following list details those most relevant.
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INFRASTRUCTURE SEARCH
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Frequently Asked Questions - Infrastructure
Mackay Port Access Stage 1
A proposed 9.5km, 2-lane arterial roadway providing a direct link for freight movements from the Port of Mackay to the Mackay Ring Road, and west to the Bowen Basin. The project, currently in the planning phase (business case development), will improve access to the Port of Mackay and reduce urban congestion in North Mackay. Key features being considered include an interchange at the Bruce Highway/Bald Hill, a T-intersection at Schapers Road/Valley Street and Mackay-Slade Point Road connection, underpasses at Glenella-Richmond Road, Pioneer Street and Mackay-Bucasia Road, and bridges over Jane Creek and Goosepond Creek.
Northern Beaches Community Hub
The Northern Beaches Community Hub is a multi-stage community facility in Mackay's fastest-growing northern suburbs. Stage 1A, opened in July 2025, features an undercover multi-purpose court for basketball, netball, futsal, and pickleball, a 29m crocodile-shaped amphitheatre, nature play area with climbing nets, swings, slide, balance beam, picnic spaces, landscaping, and parking. Stage 1B, under construction since July 2025 and expected to complete by December 2026, includes a modern library, flexible community rooms, town square for events, cafe space, undercover car park, and a Changing Places facility. The hub serves a population projected to grow to over 32,000 by 2041, providing a welcoming meeting place for community activities, programs, and services.
Blacks Beach Shopping Precinct
A mixed-use development featuring a shopping centre, medical services (GP, allied health), a pharmacy, a veterinary clinic, a small convenience store, and 16 residential lots on a 5.7ha site in Blacks Beach, Mackay. The project was approved by the council but is currently still in the planning/approval stage with an extended focus now on an 'Allied Village' component. The original development application also included a childcare centre, which has been separately approved with development concessions from the council.
Camilleri Street District Park Upgrade
Multi stage upgrade to a district park in Blacks Beach delivering a youth hub with skate park and pump track, half basketball court and hit up wall, new amenities, dog park, boardwalk links and picnic areas. Current Stage 3 works (2025) add a formalised entry, perimeter pathways, shade trees, seating and an elevated boardwalk to improve accessibility and connectivity across the park.
Andergrove Priority Development Area (PDA)
22 hectare Priority Development Area redevelopment into residential community, located 7.5km north of Mackay CBD. Includes former Bedford Road works depot. Development scheme commenced December 2010.
Slater Avenue Childcare and Retail Precinct
DA-approved mixed-use project offered via Expressions of Interest (closing 31 Jul 2025). Lot 2 is approved for a 126-place long day care centre (services connected; operational works and building approvals in place; 27 on-grade car parks; AFL in place to Daisy Cottage Early Learning). Lot 3B is a retail, health and commercial precinct with DA for 1,095 sqm GFA, 55 on-grade car parks and multiple EOIs from national tenants. Total site area 7,908 sqm across both lots.
Mackay-Bucasia Road and Golf Links Road Intersection Upgrade
Upgrade to the Mackay-Bucasia Road and Golf Links Road intersection to reduce congestion, improve road safety, and address flooding impacts. This is the first priority phase of broader capacity upgrades for the 11km corridor connecting the Bruce Highway to the Northern Beaches communities of Rural View, Bucasia, Eimeo, Blacks Beach and Shoal Point. The project will include traffic signal upgrades, road widening, and flood mitigation works.
Bucasia 186 Homes and Childcare Centre
Proposed masterplanned residential community transforming 27.91 hectares of farmland into a housing estate with 186 homes and an integrated childcare centre in Mackay's fastest-growing northern beaches region. The site is designated as Emerging Community and Rural under the Mackay Region Planning Scheme 2017, with water and sewer infrastructure nearby. Located in close proximity to Bucasia Beach, schools, and local shopping facilities.
Employment
AreaSearch analysis of employment trends sees Eimeo - Rural View performing better than 90% of local markets assessed across Australia
Eimeo - Rural View has a skilled workforce with strong representation in manufacturing and industrial sectors. The unemployment rate was 1.8% as of September 2025, with an estimated employment growth of 4.7% over the past year.
As of that date, 8,697 residents were employed, while the unemployment rate was 2.2% lower than Rest of Qld's rate of 4.1%. Workforce participation was higher at 70.9%, compared to Rest of Qld's 59.1%. Dominant employment sectors among residents included health care & social assistance, mining, and retail trade. The area showed strong specialization in mining with an employment share 3.9 times the regional level, while agriculture, forestry & fishing had limited presence at 0.7% compared to 4.5% regionally.
Employment opportunities appeared limited locally based on Census working population vs resident population data. During the year to September 2025, employment levels increased by 4.7%, and labour force increased by 4.7%, keeping the unemployment rate relatively stable at 1.8%. By comparison, Rest of Qld recorded employment growth of 1.7%, labour force growth of 2.1%, with unemployment rising to 4.1%. State-level data as of 25-Nov showed Queensland employment contracted by 0.01% (losing 1,210 jobs), with the state unemployment rate at 4.2%, broadly in line with the national rate of 4.3%. National employment forecasts from Jobs and Skills Australia projected growth of 6.6% over five years and 13.7% over ten years. Applying these projections to Eimeo - Rural View's employment mix suggested local employment should increase by 6.0% over five years and 12.9% over ten years, though these are simple extrapolations for illustrative purposes and do not account for localized population projections.
Frequently Asked Questions - Employment
Income
The economic profile demonstrates exceptional strength, placing the area among the top 10% nationally based on comprehensive AreaSearch income analysis
AreaSearch's aggregation of latest postcode level ATO data released for financial year 2022 shows Eimeo - Rural View SA2 had a median taxpayer income of $70,974 and an average income of $88,743. These figures are among the highest in Australia, compared to $50,780 and $64,844 respectively for Rest of Qld. Based on Wage Price Index growth of 13.99% since financial year 2022, current estimates would be approximately $80,903 (median) and $101,158 (average) as of September 2025. Census data reveals household, family, and personal incomes all rank highly in Eimeo - Rural View, between the 80th and 83rd percentiles nationally. The earnings profile shows the $1,500 - 2,999 bracket dominates with 37.3% of residents (5,526 people). There is also a substantial proportion of high earners, with 33.7% earning above $3,000 per week. Housing accounts for 14.5% of income, and the area's SEIFA income ranking places it in the 5th decile. Residents rank within the 84th percentile for disposable income.
Frequently Asked Questions - Income
Housing
Eimeo - Rural View is characterized by a predominantly suburban housing profile, with a higher proportion of rental properties than the broader region
Eimeo - Rural View's dwelling structures, as per the latest Census, consisted of 92.1% houses and 7.9% other dwellings (semi-detached, apartments, 'other' dwellings). This compares to Non-Metro Qld's 85.1% houses and 14.9% other dwellings. Home ownership in Eimeo - Rural View stood at 19.7%, with the rest of dwellings either mortgaged (44.4%) or rented (35.9%). The median monthly mortgage repayment was $1,852, higher than Non-Metro Qld's average of $1,733. Weekly rent in Eimeo - Rural View was recorded at $400, compared to Non-Metro Qld's $340. Nationally, Eimeo - Rural View's mortgage repayments were lower than the Australian average of $1,863, while rents exceeded the national figure of $375.
Frequently Asked Questions - Housing
Household Composition
Eimeo - Rural View features high concentrations of family households, with a higher-than-average median household size
Family households constitute 80.8% of all households, including 40.0% couples with children, 28.0% couples without children, and 12.1% single parent families. Non-family households make up 19.2%, consisting of 15.7% lone person households and 3.4% group households. The median household size is 2.9 people, which is larger than the Rest of Qld average of 2.6.
Frequently Asked Questions - Households
Local Schools & Education
Eimeo - Rural View shows below-average educational performance compared to national benchmarks, though pockets of achievement exist
The area's university qualification rate is 19.2%, significantly lower than the Australian average of 30.4%. Bachelor degrees are most common at 13.7%, followed by postgraduate qualifications (3.1%) and graduate diplomas (2.4%). Vocational credentials are prevalent, with 44.7% of residents aged 15+ holding them, including advanced diplomas (10.4%) and certificates (34.3%). Educational participation is high, with 35.0% of residents currently enrolled in formal education: 14.0% in primary, 10.9% in secondary, and 3.6% in tertiary education.
Educational participation is notably high, with 35.0% of residents currently enrolled in formal education. This includes 14.0% in primary education, 10.9% in secondary education, and 3.6% pursuing tertiary education.
Frequently Asked Questions - Education
Schools Detail
Nearby Services & Amenities
Transport
Transport servicing is very low compared to other areas nationally based on assessment of service frequency, route connectivity and accessibility
Transport analysis indicates 16 active stops operating within Eimeo - Rural View as of March 2023. These stops serve a mix of bus routes, totaling 147 weekly passenger trips. Accessibility is rated moderate, with residents typically located 516 meters from the nearest stop.
Service frequency averages 21 trips per day across all routes, equating to approximately 9 weekly trips per individual stop as of March 2023.
Frequently Asked Questions - Transport
Transport Stops Detail
Health
Eimeo - Rural View's residents boast exceedingly positive health performance metrics with younger cohorts in particular seeing very low prevalence of common health conditions
Health outcomes data shows excellent results across Eimeo - Rural View, with younger cohorts experiencing particularly low prevalence of common health conditions. Approximately 64% (9,482 people) have private health cover, compared to 57.0% in Rest of Qld and a national average of 55.3%. The most prevalent medical conditions are asthma at 7.6%, and mental health issues at 7.4%.
75.2% declare themselves completely clear of medical ailments, higher than the 69.7% across Rest of Qld. Only 9.6% (1,422 people) are aged 65 and over, lower than the 16.2% in Rest of Qld. However, health outcomes among seniors require more attention than the broader population.
Frequently Asked Questions - Health
Cultural Diversity
Eimeo - Rural View ranks below the Australian average when compared to other local markets across a number of language and cultural background related metrics
Eimeo-Rural View, as per data from the Australian Bureau of Statistics in 2016, exhibited lower cultural diversity with 85.6% citizens, 84.3% born in Australia, and 93.4% speaking English only at home. Christianity was the predominant religion, comprising 50.7%, compared to 56.8% regionally. The top three ancestral groups were English (29.1%), Australian (28.2%), and Scottish (7.7%).
Notably, South African ancestry was higher than average at 1.3%, while Maltese was lower at 1.3% versus regional 2.4%, and German was slightly higher at 4.8%.
Frequently Asked Questions - Diversity
Age
Eimeo - Rural View's young demographic places it in the bottom 15% of areas nationwide
Eimeo-Rural View has a median age of 33, which is younger than Queensland's overall figure of 41 and Australia's median age of 38. The 25-34 age group makes up 15.9% of the population in Eimeo-Rural View, compared to the rest of Queensland. Meanwhile, the 75-84 age cohort is less prevalent at 2.5%. Between 2021 and the present, the 15-24 age group has increased from 13.1% to 14.1% of the population. Conversely, the 5-14 age group has decreased from 16.7% to 14.7%, and the 45-54 age group has dropped from 13.1% to 11.6%. By 2041, demographic projections indicate significant shifts in Eimeo-Rural View's age structure. Notably, the 25-34 age group is projected to grow by 58%, adding 1,368 people and reaching a total of 3,721 from its current figure of 2,352.