Launching Place

Launching Place is positioned among the lower quartile of areas assessed nationally for population growth based on AreaSearch's assessment of recent, and medium term trends

As of November 2025, the population of the Launching Place statistical area (Lv2) is estimated at around 2,512 people. This reflects an increase from the 2021 Census figure of 2,495 people, a rise of 17 individuals (0.7%). The change is inferred from AreaSearch's estimation of the resident population at 2,499 following examination of the latest ERP data release by the ABS in June 2024, along with an additional validated new address since the Census date. This results in a population density ratio of 69 persons per square kilometer. The primary driver for population growth in the area was natural growth, contributing approximately 65.0% of overall population gains during recent periods.

AreaSearch is adopting ABS/Geoscience Australia projections for each SA2 area, released in 2024 with a base year of 2022. For areas not covered by this data, AreaSearch utilises the VIC State Government's Regional/LGA projections from 2023, adjusted using a method of weighted aggregation of population growth from LGA to SA2 levels. Looking ahead, projections indicate a decline in overall population for the Launching Place (SA2) over the period from 2025 to 2041. According to this methodology, the area's population is expected to contract by 21 persons by 2041. However, growth across specific age cohorts is anticipated, notably the 75 to 84 age group, which is projected to increase by 60 people during this period.

The level of residential development activity in Launching Place is very low in comparison to the average area assessed nationally by AreaSearch

AreaSearch analysis of ABS building approval numbers indicates that Launching Place has had virtually no dwelling approvals in recent years. Between FY-21 and FY-25, an estimated 4 homes were approved, with 0 so far in FY-26.

Population has fallen during this period, suggesting new supply has likely kept up with demand, offering good choice to buyers. The average expected construction cost value of new properties is $509,000, indicating a focus on the premium market with high-end developments. Compared to Greater Melbourne, Launching Place records markedly lower building activity, 92.0% below regional average per person. This limited new supply generally supports stronger demand and values for established dwellings. However, building activity has accelerated in recent years.

Recent development has been entirely comprised of detached dwellings, preserving the area's low density nature with an emphasis on detached housing attracting space-seeking buyers. The estimated count of 1673 people per dwelling approval reflects its quiet, low activity development environment. Given stable or declining population forecasts, Launching Place may experience less housing pressure, creating favourable conditions for buyers.

Launching Place has moderate levels of nearby infrastructure activity, ranking in the 42ndth percentile nationally

No changes can significantly affect a region's performance like alterations to local infrastructure, major undertakings, and planning initiatives. AreaSearch has identified zero projects that could potentially impact this area. Notable projects include Additional VLocity Trains, Level Crossing Removal Project (Melbourne), Suburban Roads Upgrade, and Telstra InfraCo Intercity Fibre Network, with the following list outlining those most likely to be relevant.

Professional plan users can use the search below to filter and access additional projects.

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Launching Place has seen below average employment performance when compared to national benchmarks

Launching Place's workforce is balanced across white and blue-collar jobs. The construction sector stands out with a high representation, an unemployment rate of 5.1%, and estimated employment growth of 1.9% over the past year, according to AreaSearch data aggregation.

As of September 2025, 1,310 residents are employed, with an unemployment rate of 5.1%, slightly higher than Greater Melbourne's 4.7%. Workforce participation is similar to Greater Melbourne at 64.1%. Key employment sectors include construction, health care & social assistance, and manufacturing. Construction is particularly strong, employing twice the regional average proportion of workers.

However, professional & technical services employ only 4.1% locally, below Greater Melbourne's 10.1%. Employment opportunities appear limited within Launching Place, as indicated by Census data comparing working population to resident population. In the year to September 2025, employment levels increased by 1.9%, and labour force grew by 1.0%, leading to a 0.9 percentage point decrease in unemployment. In comparison, Greater Melbourne saw employment grow by 3.0%, labour force expand by 3.3%, but unemployment rose by 0.3 percentage points. State-level data from November 25 shows Victoria's employment grew by 1.13% year-on-year, adding 41,950 jobs, with an unemployment rate of 4.7%. Nationally, the unemployment rate is 4.3%, and employment growth averaged 0.14%. Jobs and Skills Australia forecasts national employment growth at 6.6% over five years and 13.7% over ten years. Applying these projections to Launching Place's employment mix suggests local employment should increase by 6.0% over five years and 12.8% over ten years, though this is a simplified extrapolation for illustrative purposes.

Income levels align closely with national averages, indicating typical economic conditions for Australian communities according to AreaSearch analysis

AreaSearch's latest postcode level ATO data for financial year 2023 shows that income in Launching Place is aligned with national averages. The median income is $55,540 and the average income stands at $66,969. In comparison, Greater Melbourne has a median income of $57,688 and an average income of $75,164. Based on Wage Price Index growth of 8.25% since financial year 2023, estimated incomes for September 2025 are approximately $60,122 (median) and $72,494 (average). Census 2021 income data indicates that household, family, and personal incomes in Launching Place fall around the 51st percentile nationally. The earnings profile shows that 40.1% of residents earn between $1,500 and $2,999 weekly, aligning with metropolitan regions where this cohort represents 32.8%. After housing costs, 85.5% of income remains for other expenses. The area's SEIFA income ranking places it in the 5th decile.

Launching Place is characterized by a predominantly suburban housing profile, with ownership patterns similar to the broader region

Launching Place's dwelling structures, as per the latest Census, consisted entirely of houses with no other types such as semi-detached homes, apartments, or 'other' dwellings. This contrasts with Melbourne metro's structure which was 93.8% houses and 6.3% other dwellings. Home ownership in Launching Place stood at 35.0%, mirroring the Melbourne metro level. The remaining dwellings were either mortgaged (58.7%) or rented (6.3%). The median monthly mortgage repayment in Launching Place was $1,789, lower than Melbourne's average of $1,950. The median weekly rent figure for Launching Place was $350, compared to Melbourne metro's $380. Nationally, Launching Place's mortgage repayments were below the Australian average of $1,863, and rents were less than the national figure of $375.

Launching Place features high concentrations of family households, with a fairly typical median household size

Family households constitute 78.1% of all households, including 38.3% couples with children, 26.9% couples without children, and 11.5% single parent families. Non-family households comprise the remaining 21.9%, with lone person households at 19.2% and group households making up 2.6%. The median household size is 2.7 people, which corresponds to the Greater Melbourne average.

Educational outcomes in Launching Place fall within the lower quartile nationally, indicating opportunities for improvement in qualification attainment

The area's university qualification rate is 16.4%, significantly lower than Greater Melbourne's average of 37.0%. Bachelor degrees are the most common at 12.1%, followed by graduate diplomas (2.8%) and postgraduate qualifications (1.5%). Vocational credentials are prevalent, with 44.3% of residents aged 15+ holding them, including advanced diplomas (11.7%) and certificates (32.6%). Educational participation is high, with 27.3% of residents currently enrolled in formal education, comprising 9.9% in primary, 7.9% in secondary, and 2.4% in tertiary education.

Educational participation is notably high, with 27.3% of residents currently enrolled in formal education. This includes 9.9% in primary education, 7.9% in secondary education, and 2.4% pursuing tertiary education.

Transport servicing is low compared to other areas nationally based on assessment of service frequency, route connectivity and accessibility

Launching Place has 12 active public transport stops. These are mixed bus routes. There is 1 route serving these stops, providing a total of 153 weekly passenger trips.

Transport accessibility is moderate, with residents located an average of 448 meters from the nearest stop. Service frequency averages 21 trips per day across all routes, equating to approximately 12 weekly trips per individual stop.

Health performance in Launching Place is lower than average with common health conditions somewhat prevalent across both younger and older age cohorts

Launching Place faces significant health challenges.

Common health conditions are somewhat prevalent across both younger and older age cohorts. The rate of private health cover is approximately 53% of the total population (~1,339 people), leading that of the average SA2 area. The most common medical conditions in the area are mental health issues and asthma, impacting 10.1 and 8.9% of residents respectively. 65.6% of residents declare themselves completely clear of medical ailments compared to 66.9% across Greater Melbourne. The area has 18.4% of residents aged 65 and over (462 people), which is lower than the 19.4% in Greater Melbourne. Health outcomes among seniors present some challenges, broadly in line with the general population's health profile.

Launching Place is considerably less culturally diverse than average when assessed alongside AreaSearch's national rankings for language and cultural background related metrics

Launching Place, surveyed as of 2016, showed low cultural diversity with 88.3% born in Australia, 91.9% being citizens, and 97.4% speaking English only at home. Christianity was the primary religion, at 31.8%. Judaism was underrepresented at 0%, compared to Greater Melbourne's 0.1%.

Top ancestral groups were English (32.2%), Australian (31.9%), and Scottish (8.8%). Dutch (3.2%) and Welsh (0.6%) were overrepresented, while German (4.1%) was slightly above regional levels.

Launching Place's population aligns closely with national norms in age terms

The median age in Launching Place is 38 years, close to Greater Melbourne's average of 37 years and equivalent to Australia's median of 38 years. Compared to Greater Melbourne, Launching Place has a higher proportion of residents aged 65-74 (11.9%) but fewer residents aged 35-44 (11.9%). Between the 2016 Census and the 2021 Census, the population aged 75 to 84 grew from 3.8% to 5.5%. Conversely, the percentage of residents aged 45 to 54 decreased from 13.7% to 11.9%, and the proportion of those aged 5 to 14 dropped from 12.6% to 11.5%. By 2041, Launching Place's age composition is expected to change significantly. The number of residents aged 75 to 84 is projected to increase by 39%, reaching 192 from 138. This growth is driven primarily by the aging population dynamic, with those aged 65 and above comprising 90% of the projected growth. However, population declines are projected for residents aged 35-44 and 25-34.