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2021 Census | -- people
Sales Activity
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Population
Population growth drivers in White Rock are strong compared to national averages based on AreaSearch's ranking of recent, and medium to long-term trends
Based on analysis of Australian Bureau of Statistics (ABS) population updates for the broader area, as of November 2025, the estimated population of the suburb of White Rock (Cairns - Qld) is around 5,226. This reflects an increase of 308 people since the 2021 Census, which reported a population of 4,918. The change was inferred from the resident population of 5,180 estimated by AreaSearch following examination of the latest ERP data release by the ABS in June 2024, and an additional 41 validated new addresses since the Census date. This level of population equates to a density ratio of 548 persons per square kilometer. White Rock's growth rate of 6.3% since the census positions it within 1.5 percentage points of the SA4 region (7.8%), demonstrating competitive growth fundamentals. Population growth was primarily driven by overseas migration, contributing approximately 52.0% of overall population gains during recent periods.
AreaSearch is adopting ABS/Geoscience Australia projections for each SA2 area, released in 2024 with a base year of 2022. For areas not covered and years post-2032, Queensland State Government's SA2 area projections released in 2023 based on 2021 data are adopted. Considering projected demographic shifts, the suburb is expected to grow by 1,324 persons to 2041, reflecting a gain of 24.4% over the 17 years.
Frequently Asked Questions - Population
Development
AreaSearch analysis of residential development drivers sees White Rock recording a relatively average level of approval activity when compared to local markets analysed countrywide
AreaSearch analysis shows White Rock recorded approximately 24 residential properties approved annually over the past five financial years, totalling around 120 homes. As of FY-26, 15 approvals have been recorded. On average, 2.3 people moved to the area per new home constructed between FY-21 and FY-25, indicating steady demand supporting property values. New homes were approved at an average construction cost value of $403,000, below the regional average, suggesting more affordable housing options.
In FY-26, $635,000 in commercial approvals have been registered, predominantly focused on residential development. Comparatively, White Rock has seen 35.0% more development per person than the rest of Queensland over the past five years, maintaining buyer choices while sustaining demand. Recent periods show a moderation in development activity. New developments consist of 52.0% detached dwellings and 48.0% medium to high-density housing, expanding affordable options from traditional family housing to compact alternatives.
This shift reflects decreasing developable sites and changing lifestyles. By 2041, White Rock is forecasted to gain 1,278 residents. If current construction levels persist, housing supply may lag population growth, potentially intensifying buyer competition and supporting price growth.
Frequently Asked Questions - Development
Infrastructure
White Rock has limited levels of nearby infrastructure activity, ranking in the 6thth percentile nationally
Changes to local infrastructure significantly impact an area's performance. AreaSearch has identified 14 projects likely to affect the region. Notable initiatives include the Cairns Community and Multicultural Centre, Woree Social and Affordable Housing Precinct, Cairns Bruce Highway Upgrade, and Cairns Water Security Stage 1 (CWSS1) Project. The following list details those most relevant.
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INFRASTRUCTURE SEARCH
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Frequently Asked Questions - Infrastructure
Woree Social and Affordable Housing Precinct
Queensland's largest social and affordable housing precinct, delivering 490 one- and two-bedroom apartments (245 social homes, 223 affordable homes, and 22 specialist disability accommodations) specifically for seniors (over 55) and people living with disability. Built using innovative modular construction on the former drive-in cinema site in Woree, Cairns. Features landscaped gardens, picnic and BBQ areas, playgrounds, community facilities, and onsite support services. Construction commenced September 2024 with modular delivery ongoing; expected completion 2026.
Far North Private Hospital
New 148-bed private hospital in Cairns South delivering acute medical, surgical, maternity, oncology, rehabilitation and mental health services to Far North Queensland. Stage 1 (88 beds) is under construction with completion expected mid-2027.
Edmonton Business & Industry Park
212-hectare masterplanned business and industry park south of Cairns, incorporating industrial, commercial, large-format retail, health/medical and lifestyle precincts. Six-stage development expected to deliver over 4,000 jobs and include major big-box retail, manufacturing, warehousing, private hospital/health facilities and more than 50 hectares of public open space with Blackfellows Creek environmental corridor restoration.
Cairns Water Security Stage 1 (CWSS1) Project
The Cairns Water Security Stage 1 (CWSS1) project is the largest infrastructure project ever undertaken by the Cairns Regional Council, designed to provide a new, reliable, and sustainable water supply for the growing Cairns region. The project involves building a new water intake at the Mulgrave River near the Desmond Trannore Bridge and a new water treatment plant and reservoirs on Council-owned land on Jones Road. It also includes the construction of a 30 km pipeline network to transport water. Once operational, the new water treatment plant will supply up to 60 megalitres of treated water per day and will make the existing treatment plant at Behana redundant. The project has passed its halfway mark and is expected to be complete in mid-2026.
Cairns Reservoirs Remediation Package 2
Remediation works across nine reservoirs at eight sites in Cairns, including Mayer Street, Panguna, Bayview Large, Barron View, Runnymede, Brinsmead, Dempsey Street A and B, and Crest Close. The project involves concrete repairs, internal coatings, roof replacements, access upgrades, and road repairs to enhance water security and extend asset longevity.
Cairns Community and Multicultural Centre
The $8 million Cairns Community and Multicultural Centre will deliver social facilities and key support and outreach services for residents of White Rock and surrounding areas, as well as Cairns diverse multicultural community. The centre will include a fully equipped commercial kitchen, multipurpose spaces for up to 200 people, small meeting rooms, dedicated space for service providers, foyer and reception area, and covered areas for play groups and cultural practices. Detailed design commenced in January 2025, with construction to be fast-tracked. The facility will be adjacent to White Rock State School and will complement new sports fields being developed at the school.
Kowinka Village - Commercial Retail & Office Complex
Brand new commercial complex at the corner of Kowinka Street and Skull Road, White Rock. Ground floor retail, office, medical and food and beverage spaces ranging from 73 to 262 square meters. The development features high visibility from the Bruce Highway, ample parking with 33 onsite spaces, and serves as a growth-focused community hub. Located adjacent to Trinity Links Resort and Cairns Golf Club, the complex is positioned in a high-growth corridor just 10 minutes from Cairns CBD, servicing over 27,000 residents across nearby suburbs.
Bruce Highway Cairns Southern Access Corridor Stage 5 - Foster Road
Grade separation upgrade at Bruce Highway and Foster Road intersection. Part of broader Bruce Highway Upgrade Program with revised project cost of $550 million. Will reduce traffic congestion, improve safety and capacity, and reduce travel time as part of Cairns transport connectivity improvements.
Employment
AreaSearch assessment indicates White Rock faces employment challenges relative to the majority of Australian markets
White Rock's workforce is balanced across white and blue collar jobs, with prominent essential services sectors. As of June 2025, the unemployment rate is 6.4%.
The area has 2,403 residents in work, an unemployment rate of 9.4% (3.9% above Rest of Qld's), and workforce participation at 56.9%, slightly below Rest of Qld's 59.1%. Key employment industries include health care & social assistance, retail trade, and accommodation & food. Retail trade is particularly strong, with an employment share 1.3 times the regional level, while agriculture, forestry & fishing is under-represented at 0.7% compared to Rest of Qld's 4.5%. Local employment opportunities appear limited based on Census working population vs resident population data.
Between June 2024 and June 2025, labour force levels decreased by 1.5%, employment fell by 3.1%, leading to a 1.5 percentage point rise in unemployment, compared to Rest of Qld's growth and minimal unemployment increase. Jobs and Skills Australia's national employment forecasts from Sep-22 project national employment growth at 6.6% over five years and 13.7% over ten years. Applying these projections to White Rock's employment mix suggests local employment should increase by 6.3% over five years and 13.1% over ten years, though this is a simplified extrapolation for illustrative purposes.
Frequently Asked Questions - Employment
Income
Income figures position the area below 75% of locations analysed nationally by AreaSearch
AreaSearch's latest postcode level ATO data for financial year 2022 shows White Rock's median income among taxpayers is $46,521. The average income in White Rock during this period was $53,673. Both figures are below the national average. In comparison, Rest of Qld had a median income of $50,780 and an average of $64,844. Based on Wage Price Index growth of 13.99% since financial year 2022, current estimates for White Rock would be approximately $53,029 (median) and $61,182 (average) as of September 2025. According to Census 2021 income data, household, family, and personal incomes in White Rock rank modestly, between the 27th and 28th percentiles. The predominant income cohort spans 36.4% of locals (1,902 people) in the $1,500 - 2,999 category, reflecting regional patterns where 31.7% similarly occupy this range. Housing affordability pressures are severe in White Rock, with only 82.4% of income remaining after housing costs, ranking at the 26th percentile.
Frequently Asked Questions - Income
Housing
White Rock is characterized by a predominantly suburban housing profile, with ownership patterns similar to the broader region
White Rock's dwelling structure, as per the latest Census, consisted of 74.2% houses and 25.8% other dwellings (semi-detached, apartments, 'other' dwellings), compared to Non-Metro Qld's 68.4% houses and 31.6% other dwellings. Home ownership in White Rock was 24.4%, with mortgaged dwellings at 37.4% and rented ones at 38.2%. The median monthly mortgage repayment was $1,343, below Non-Metro Qld's average of $1,517. The median weekly rent figure in White Rock was $340, compared to Non-Metro Qld's $315. Nationally, White Rock's mortgage repayments were lower than the Australian average of $1,863, and rents were less than the national figure of $375.
Frequently Asked Questions - Housing
Household Composition
White Rock features high concentrations of group households, with a higher-than-average median household size
Family households account for 69.1% of all households, including 24.6% couples with children, 25.2% couples without children, and 16.8% single parent families. Non-family households make up the remaining 30.9%, consisting of 27.1% lone person households and 4.0% group households. The median household size is 2.6 people, which is larger than the Rest of Qld average of 2.4.
Frequently Asked Questions - Households
Local Schools & Education
Educational outcomes in White Rock fall within the lower quartile nationally, indicating opportunities for improvement in qualification attainment
The area's university qualification rate is 13.8%, significantly lower than Australia's average of 30.4%. This presents both a challenge and an opportunity for targeted educational initiatives. Bachelor degrees are the most common at 10.4%, followed by postgraduate qualifications (1.7%) and graduate diplomas (1.7%). Vocational credentials are prominent, with 43.9% of residents aged 15+ holding such qualifications - advanced diplomas (10.5%) and certificates (33.4%).
Educational participation is high, with 33.2% of residents currently enrolled in formal education. This includes 13.1% in primary education, 10.1% in secondary education, and 3.1% pursuing tertiary education. The area has educational provision including Trinity Anglican School and White Rock State School, serving a total of 1,656 students. The area demonstrates typical Australian school conditions (ICSEA: 966) with balanced educational opportunities. The educational mix includes one primary school and one K-12 school. School capacity exceeds typical residential needs (31.7 places per 100 residents vs 22.4 regionally), indicating the area serves as an educational center for the broader region.
Frequently Asked Questions - Education
Schools Detail
Nearby Services & Amenities
Transport
Transport servicing is low compared to other areas nationally based on assessment of service frequency, route connectivity and accessibility
Transport analysis shows 18 active transport stops in White Rock, with a mix of bus services. These stops are served by two routes, offering 352 weekly passenger trips combined. Transport accessibility is rated good, with residents typically located 263 meters from the nearest stop.
Service frequency averages 50 trips per day across all routes, equating to approximately 19 weekly trips per stop.
Frequently Asked Questions - Transport
Transport Stops Detail
Health
Health performance in White Rock is lower than average with common health conditions somewhat prevalent across the board, though to a slightly higher degree among older age cohorts
White Rock faces significant health challenges, with common health conditions somewhat prevalent across all age groups but slightly higher among older cohorts. Approximately 48% (~2,533 people) of the total population has private health cover, compared to the national average of 55.3%.
The most common medical conditions are arthritis and mental health issues, affecting 7.8% and 7.8% of residents respectively. Meanwhile, 68.2% of residents claim to be completely clear of medical ailments, compared to 71.7% across the rest of Queensland. As of the latest data (2021), 16.5% (~862 people) of residents are aged 65 and over. Health outcomes among seniors require more attention than those in the broader population.
Frequently Asked Questions - Health
Cultural Diversity
The level of cultural diversity witnessed in White Rock was found to be above average when compared nationally for a number of language and cultural background related metrics
White Rock's cultural diversity was above average, with 19.7% of its population born overseas and 15.2% speaking a language other than English at home. Christianity was the predominant religion in White Rock, making up 51.6% of people. Judaism comprised 0.1% of White Rock's population, which was similar to the regional average of 0.1%.
The top three represented ancestry groups were Australian (23.0%), English (22.3%), and Other (15.4%). Notably, Australian Aboriginals were overrepresented at 10.2%, compared to the regional average of 6.7%. New Zealanders comprised 1.2% of White Rock's population versus the regional average of 0.8%, and Samoans made up 0.5% versus the regional average of 0.3%.
Frequently Asked Questions - Diversity
Age
White Rock's population is slightly younger than the national pattern
White Rock's median age is 37 years, which is significantly lower than the Rest of Qld average of 41 and essentially aligned with Australia's median age of 38. Compared to the Rest of Qld average, White Rock has a notably higher proportion of 25-34 year-olds (14.4%) and a lower proportion of 55-64 year-olds (10.0%). According to the 2021 Census, the 25 to 34 age group increased from 13.1% to 14.4%, while the 65 to 74 cohort decreased from 9.9% to 9.0%. By 2041, demographic modeling suggests White Rock's age profile will change significantly. The 25 to 34 cohort is projected to grow by 44%, adding 333 residents to reach a total of 1,086. The 5 to 14 group is expected to grow by 5%, adding only 34 residents.