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Sales Activity
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Sales Detail
Population
Branxton - Greta - Pokolbin lies within the top 10% of areas nationally in terms of population growth performance according to AreaSearch analysis of short and medium-term trends
Branxton-Greta-Pokolbin's population was around 16,469 as of Aug 2025. This reflected an increase of 3,699 people (29%) since the 2021 Census, which reported a population of 12,770. The change was inferred from ABS' estimated resident population of 15,361 in Jun 2024 and additional validated addresses since the Census date. This resulted in a density ratio of 42 persons per square kilometer. Branxton-Greta-Pokolbin's growth exceeded non-metro (4.8%) and state averages, marking it as a region leader. Interstate migration contributed approximately 73.5% to overall population gains recently.
AreaSearch uses ABS/Geoscience Australia projections for each SA2 area, released in 2024 with 2022 as the base year. For uncovers areas, NSW State Government's SA2 level projections are used, released in 2022 with 2021 as the base year. Future trends predict exceptional growth, placing it in Australia's top 10% of non-metro areas by 2041, with an expected expansion of 10,269 persons and a total gain of 55.5%.
Frequently Asked Questions - Population
Development
The level of residential development activity in Branxton - Greta - Pokolbin was found to be higher than 90% of real estate markets across the country
Branxton-Greta-Pokolbin approved around 396 new homes annually over recent years. From FY21-FY25, 1,983 homes were approved, with 122 approved in FY26 so far. Each year brought approximately 1.8 new residents per new home between FY21 and FY25.
New dwellings averaged an expected construction cost of $462,000. In FY26, commercial development approvals reached $46.9 million. Compared to the Rest of NSW, Branxton-Greta-Pokolbin had 194.0% more development activity per person as of recent periods. This area primarily develops detached houses (77.0%) and medium-high density housing (23.0%), marking a shift from its current 95.0% houses. With around 45 people per approval, Branxton-Greta-Pokolbin reflects growth. By 2041, it is projected to grow by 9,149 residents.
Current construction levels should meet demand adequately, creating favourable conditions for buyers and potential excess growth.
Frequently Asked Questions - Development
Infrastructure
Branxton - Greta - Pokolbin has strong levels of nearby infrastructure activity, ranking in the top 30% nationally
Changes in local infrastructure significantly affect an area's performance. AreaSearch has identified 41 projects that are expected to impact the area. Notable projects include Huntlee New Town, Woolworths Huntlee Retail Centre, Huntlee Local Water Centre 2, and Anvil Creek Urban Release Area. The following list details those projects likely to be most relevant.
Professional plan users can use the search below to filter and access additional projects.
INFRASTRUCTURE SEARCH
Frequently Asked Questions - Infrastructure
Huntlee New Town
Huntlee is the Hunter Valley's first new town in over 50 years, a master-planned community designed for 20,000 residents across three villages surrounding a 200-hectare town centre. The development includes 7,500 homes, 160 hectares of parklands, over 620 hectares of conservation land, and 200 hectares of commercial employment land creating more than 3,000 jobs. Features include a Coles-anchored shopping centre, Huntlee Tavern, medical centre, childcare facilities, extensive walking trails, and recycled water infrastructure. New public schools (primary, high school, and preschool) are scheduled to open in 2028, accommodating 1,500 students. A proposed $58 million Woolworths retail hub is also under assessment. The community emphasizes sustainability, connectivity, and modern living with superfast internet, direct access to the M15 Hunter Expressway, and is located 45 minutes from Newcastle and 2 hours from Sydney in the heart of the renowned Hunter Valley wine region.
Anvil Creek Urban Release Area
Master-planned mixed-use urban area with Development Approval (DA) for 1,364 residential dwellings, 85 tourist villages, a 150-room hotel, a golf course, a clubhouse, and commercial/retail/education precincts on a 423-hectare site. The initial Stage 1 consent was for the overall development, and a subsequent site-specific Development Application (DA 8/2022/1116/1) was approved in November 2023, consistent with the site's Development Control Plan.
Woolworths Huntlee Retail Centre
A proposed $58 million retail hub featuring a full-line Woolworths supermarket, liquor outlet, seven specialty stores, a kiosk, and two commercial premises to serve the rapidly growing Huntlee community. The development will be located across from the existing Coles complex and Huntlee Tavern, creating significant local employment opportunities during both construction and operation phases. The project will be assessed by the Hunter & Central Coast Regional Planning Panel due to its value exceeding $30 million.
Sunshine Estate Battery Energy Storage System
A 120 MW / 480 MWh battery energy storage system (BESS) designed to support the national electrical grid during peak demand and emergency situations. The project will be constructed on a 7-hectare private site and connect directly to the 132kV Rothbury substation. During construction, the project will employ 100-130 workers with ongoing operations requiring 3 full-time positions over its 35-year operational lifetime. The facility will improve regional energy security and reduce the risk of power outages while providing capacity to power approximately 190,000 households for 4 hours.
Huntlee Local Water Centre 2
A planning proposal to rezone approximately 7,800 square metres of land from R1 General Residential and MU1 Mixed Use to SP2 Infrastructure - Sewerage System to establish a local water centre (wastewater treatment plant). The facility will provide essential wastewater services to support the Huntlee New Town development, increase efficiency and integration of land utilization, and reduce the burden on existing wastewater infrastructure that supports the established Huntlee New Town area. Public consultation concluded in September 2024.
Greta Train Support Facilities
A state-of-the-art train support and maintenance facility for Pacific National's coal haulage operations in the Hunter Valley. The facility includes four holding tracks, a locomotive refuelling and provisioning facility, a maintenance building with offices and amenities, a wash facility with water recycling, and a fuel farm. The project was completed to increase the capacity and efficiency of the Hunter Valley Coal Chain.
AVID Waterford Community Extension - Chisholm
275-lot residential development on 40 hectares adjacent to existing Waterford and Harvest communities. Part of masterplan to create 1,500 total lots housing up to 3,600 people. Located 23km north of Newcastle with green space, wetlands and cycling tracks.
Greta Central Park & Oval Masterplan
Masterplan to develop a dynamic park that optimizes local history, unique setting, topography, and provides varied social and recreational opportunities for the Greta-Branxton area, which lacks sufficient active open spaces. The Masterplan was finalised in September 2019.
Employment
Employment conditions in Branxton - Greta - Pokolbin demonstrate strong performance, ranking among the top 35% of areas assessed nationally
Branxton - Greta - Pokolbin has a balanced workforce with 7,464 residents employed as of June 2025. The unemployment rate is 2.4%, which is 1.3% below the Rest of NSW's rate of 3.7%.
Workforce participation is high at 68.5%. Employment is concentrated in mining (6.2 times the regional level), health care & social assistance (11.5%), and accommodation & food. Over a 12-month period ending June 2025, labour force decreased by 4.2% and employment declined by 4.7%, increasing unemployment rate by 0.5 percentage points. State-level data to Sep-25 shows NSW employment contracted by 0.41%.
National forecasts project employment growth of 6.6% over five years and 13.7% over ten years, with local growth estimated at approximately 5.5% and 12.1% respectively based on industry-specific projections.
Frequently Asked Questions - Employment
Income
Income metrics indicate excellent economic conditions, with the area achieving higher performance than 75% of national locations assessed by AreaSearch
Branxton-Greta-Pokolbin had a median income of $58,167 and an average income of $71,592 in financial year 2022, according to the latest ATO data aggregated by AreaSearch. This compares to figures for Rest of NSW, which were $49,459 and $62,998 respectively. Based on a Wage Price Index growth of 10.6% since financial year 2022, current estimates would be approximately $64,333 (median) and $79,181 (average) as of March 2025. As per the 2021 Census, incomes in Branxton-Greta-Pokolbin cluster around the 70th percentile nationally for household, family, and personal incomes. Income analysis shows that 34.8% of residents earn between $1,500 and $2,999 weekly, with a total of 5,731 residents in this category. This is consistent with broader trends across the metropolitan region, where 29.9% fall into the same income bracket. Housing accounts for 14.5% of income, and residents rank within the 76th percentile for disposable income. The area's SEIFA income ranking places it in the 5th decile.
Frequently Asked Questions - Income
Housing
Branxton - Greta - Pokolbin is characterized by a predominantly suburban housing profile, with ownership patterns similar to the broader region
Branxton-Greta-Pokolbin had 94.8% houses and 5.2% other dwellings in its latest Census evaluation, compared to Non-Metro NSW's 90.9% houses and 9.0% other dwellings. Home ownership stood at 29.1%, with mortgaged dwellings at 49.1% and rented ones at 21.8%. The median monthly mortgage repayment was $1,950, higher than Non-Metro NSW's average of $1,733. Median weekly rent was $400, compared to Non-Metro NSW's $340. Nationally, mortgage repayments were above the Australian average of $1,863, while rents exceeded the national figure of $375.
Frequently Asked Questions - Housing
Household Composition
Branxton - Greta - Pokolbin features high concentrations of family households, with a higher-than-average median household size
Family households account for 80.0% of all households, including 37.4% couples with children, 30.7% couples without children, and 11.4% single parent families. Non-family households constitute the remaining 20.0%, with lone person households at 18.0% and group households comprising 1.9%. The median household size is 2.8 people, which is larger than the Rest of NSW average of 2.6.
Frequently Asked Questions - Households
Local Schools & Education
Educational outcomes in Branxton - Greta - Pokolbin fall within the lower quartile nationally, indicating opportunities for improvement in qualification attainment
The area faces educational challenges, with university qualification rates at 16.4%, significantly lower than the NSW average of 32.2%. This presents both a challenge and an opportunity for targeted educational initiatives. Bachelor degrees are most prevalent at 12.0%, followed by postgraduate qualifications (2.8%) and graduate diplomas (1.6%). Trade and technical skills are prominent, with 46.6% of residents aged 15+ holding vocational credentials – advanced diplomas (10.8%) and certificates (35.8%).
Educational participation is high at 29.7%, including primary education (11.5%), secondary education (7.5%), and tertiary education (3.2%). The four schools in Branxton - Greta - Pokolbin have a combined enrollment of 1,041 students, with typical Australian school conditions (ICSEA: 957) and balanced educational opportunities. All four schools focus exclusively on primary education, with secondary options available in surrounding areas. Local school capacity is limited at 6.3 places per 100 residents compared to the regional average of 13.0, leading many families to travel for schooling.
Frequently Asked Questions - Education
Schools Detail
Nearby Services & Amenities
Transport
Transport servicing is low compared to other areas nationally based on assessment of service frequency, route connectivity and accessibility
Branxton-Greta-Pokolbin has 167 active public transport stops. These are a mix of train and bus services. There are 72 individual routes operating in total.
Collectively, these provide 861 weekly passenger trips. Residents' access to transport is rated as good, with most living within 300 meters of the nearest stop. On average, there are 123 trips per day across all routes. This equates to approximately five weekly trips per individual stop.
Frequently Asked Questions - Transport
Transport Stops Detail
Health
Health outcomes in Branxton - Greta - Pokolbin are marginally below the national average with common health conditions somewhat prevalent across both younger and older age cohorts
Health indicators suggest below-average outcomes in Branxton-Greta-Pokolbin area compared to other regions. Common health conditions are prevalent across both younger and older age cohorts.
The rate of private health cover is very high at approximately 55% of the total population, which amounts to around 9,107 people. This compares to a rate of 51.9% across the rest of NSW. Mental health issues impact 8.8% of residents, while arthritis affects 8.6%. Approximately 67.8% of residents declare themselves completely clear of medical ailments compared to 62.6% in the rest of NSW. The area has 13.5% of residents aged 65 and over, totaling around 2,226 people, which is lower than the 16.9% in the rest of NSW. Health outcomes among seniors present some challenges, broadly in line with the general population's health profile.
Frequently Asked Questions - Health
Cultural Diversity
Branxton - Greta - Pokolbin is considerably less culturally diverse than average when assessed alongside AreaSearch's national rankings for language and cultural background related metrics
Branxton-Greta-Pokolbin, surveyed in July-August 2016, had a low cultural diversity with 90.7% of its population born in Australia, 93.4% being citizens, and 96.3% speaking English only at home. Christianity was the dominant religion, comprising 57.9%, slightly higher than the Rest of NSW's 55.7%. The top three ancestry groups were Australian (31.7%), English (31.1%), and Irish (8.1%).
Notably, Polish (1.2% vs regional 0.5%) and Welsh (0.6% vs regional 0.5%) were overrepresented, while Australian Aboriginal was underrepresented at 4.9% compared to the region's 6.3%.
Frequently Asked Questions - Diversity
Age
Branxton - Greta - Pokolbin's population is slightly younger than the national pattern
Branxton-Greta-Pokolbin has a median age of 35 years, which is lower than both the Rest of NSW average (43) and the Australian median (38). The 25-34 cohort is significantly over-represented locally at 15.4%, compared to the Rest of NSW average. Meanwhile, those aged 65-74 are under-represented at 8.3%. According to the 2021 Census, the age group of 35 to 44 has grown from 13.8% to 15.1%, while the 25 to 34 cohort increased from 14.2% to 15.4%. Conversely, the 45 to 54 cohort declined from 12.4% to 10.9%, and the 65 to 74 group dropped from 9.4% to 8.3%. By the year 2041, demographic modeling suggests that Branxton-Greta-Pokolbin's age profile will change significantly. The 25-34 cohort is projected to grow by 65%, adding 1,663 residents to reach a total of 4,206.