Chart Color Schemes
This analysis uses ABS Statistical Areas Level 2 (SA2) boundaries, which can materially differ from Suburbs and Localities (SAL) even when sharing similar names.
SA2 boundaries are defined by the Australian Bureau of Statistics and are designed to represent communities for statistical reporting (e.g., census and ERP).
Suburbs and Localities (SAL) represent commonly-used suburb/locality names (postal-style areas) and may use different geographic boundaries. For comprehensive analysis, consider reviewing both boundary types if available.
est. as @ -- *
ABS ERP | -- people | --
2021 Census | -- people
Sales Activity
Curious about local property values? Filter the chart to assess the volume and appreciation (including resales) trends and regional comparisons, or scroll to the map below view this information at an individual property level.
Find a Recent Sale
Sales Detail
Population
Branxton - Greta - Pokolbin lies within the top 10% of areas nationally in terms of population growth performance according to AreaSearch analysis of short and medium-term trends
Based on AreaSearch's analysis, Branxton-Greta-Pokolbin's population was around 16,578 as of November 2025. This reflected an increase of 3,808 people (29.8%) since the 2021 Census, which reported a population of 12,770 people. The change was inferred from the estimated resident population of 15,369 from the ABS as of June 2024 and an additional 1,709 validated new addresses since the Census date. This level of population equated to a density ratio of 42 persons per square kilometer. Branxton-Greta-Pokolbin's 29.8% growth since the 2021 census exceeded the non-metro area (5.1%) and the state, marking it as a growth leader in the region. Population growth for the area was primarily driven by interstate migration that contributed approximately 73.5% of overall population gains during recent periods, although all drivers including natural growth and overseas migration were positive factors.
AreaSearch adopted ABS/Geoscience Australia projections for each SA2 area, as released in 2024 with 2022 as the base year. For any SA2 areas not covered by this data, AreaSearch utilised the NSW State Government's SA2 level projections, as released in 2022 with 2021 as the base year. Growth rates by age group from these aggregations were also applied to all areas for years 2032 to 2041. Examining future population trends, exceptional growth, placing in the top 10 percent of Australia's non-metropolitan areas, was predicted over the period with the area expected to expand by 10,269 persons to 2041 based on the latest annual ERP population numbers, reflecting a gain of 54.5% in total over the 17 years.
Frequently Asked Questions - Population
Development
The level of residential development activity in Branxton - Greta - Pokolbin was found to be higher than 90% of real estate markets across the country
Branxton-Greta-Pokolbin has seen approximately 396 new homes approved annually. Over the past five financial years, from FY21 to FY25, around 1,983 homes were approved, with an additional 193 approved in FY26 so far. On average, about 1.8 new residents have been arriving per year for each new home over these five years, indicating a balanced supply and demand dynamic.
The average expected construction cost value of new dwellings is around $331,000. This financial year has seen approximately $46.9 million in commercial development approvals, suggesting strong local business investment. Compared to the rest of NSW, Branxton-Greta-Pokolbin has about 194.0% more development activity per person, reflecting greater choice for buyers despite recent moderation in development activity levels that are substantially higher than national averages, indicating robust developer confidence in the location. Approximately 77.0% of new building activity consists of detached houses, with around 23.0% being medium and high-density housing, maintaining the area's traditional low-density character focused on family homes while marking a significant shift from existing housing patterns that are currently around 95.0% houses. This reflects diminishing developable land availability and evolving lifestyle preferences and housing affordability needs, with approximately 45 people per approval indicating a developing area. According to AreaSearch's latest quarterly estimate, Branxton-Greta-Pokolbin is expected to grow by about 9,040 residents through to 2041, suggesting that current construction levels should adequately meet demand and create favourable conditions for buyers while potentially facilitating growth beyond current forecasts.
Looking ahead, Branxton - Greta - Pokolbin is expected to grow by 9,040 residents through to 2041 (from the latest AreaSearch quarterly estimate). With current construction levels, housing supply should adequately meet demand, creating favourable conditions for buyers while potentially enabling growth that exceeds current forecasts.
Frequently Asked Questions - Development
Infrastructure
Branxton - Greta - Pokolbin has moderate levels of nearby infrastructure activity, ranking in the top 50% nationally
Changes to local infrastructure significantly affect an area's performance. AreaSearch has identified 42 projects likely impacting the area. Key projects include Huntlee New Town, Woolworths Huntlee Retail Centre, Huntlee Local Water Centre 2, and Anvil Creek Urban Release Area. The following list details those most relevant.
Professional plan users can use the search below to filter and access additional projects.
INFRASTRUCTURE SEARCH
Denotes AI-based impression for illustrative purposes only, not to be taken as definitive under any circumstances. Please follow links and conduct other investigations from the project's source for actual imagery. Developers and project owners wishing us to use original imagery please Contact Us and we will do so.
Frequently Asked Questions - Infrastructure
Huntlee New Town
Huntlee is the Hunter Valley's first new town in over 50 years, a master-planned community designed for 20,000 residents across three villages surrounding a 200-hectare town centre. The development includes 7,500 homes, 160 hectares of parklands, over 620 hectares of conservation land, and 200 hectares of commercial employment land creating more than 3,000 jobs. Features include a Coles-anchored shopping centre, Huntlee Tavern, medical centre, childcare facilities, extensive walking trails, and recycled water infrastructure. New public schools (primary, high school, and preschool) are scheduled to open in 2028, accommodating 1,500 students. A proposed $58 million Woolworths retail hub is also under assessment. The community emphasizes sustainability, connectivity, and modern living with superfast internet, direct access to the M15 Hunter Expressway, and is located 45 minutes from Newcastle and 2 hours from Sydney in the heart of the renowned Hunter Valley wine region.
Anvil Creek Urban Release Area
Master-planned mixed-use urban area with Development Approval (DA) for 1,364 residential dwellings, 85 tourist villages, a 150-room hotel, a golf course, a clubhouse, and commercial/retail/education precincts on a 423-hectare site. The initial Stage 1 consent was for the overall development, and a subsequent site-specific Development Application (DA 8/2022/1116/1) was approved in November 2023, consistent with the site's Development Control Plan.
Woolworths Huntlee Retail Centre
A proposed $58 million retail hub featuring a full-line Woolworths supermarket, liquor outlet, seven specialty stores, a kiosk, and two commercial premises to serve the rapidly growing Huntlee community. The development will be located across from the existing Coles complex and Huntlee Tavern, creating significant local employment opportunities during both construction and operation phases. The project will be assessed by the Hunter & Central Coast Regional Planning Panel due to its value exceeding $30 million.
Sunshine Estate Battery Energy Storage System
A 120 MW / 480 MWh battery energy storage system (BESS) designed to support the national electrical grid during peak demand and emergency situations. The project will be constructed on a 7-hectare private site and connect directly to the 132kV Rothbury substation. During construction, the project will employ 100-130 workers with ongoing operations requiring 3 full-time positions over its 35-year operational lifetime. The facility will improve regional energy security and reduce the risk of power outages while providing capacity to power approximately 190,000 households for 4 hours.
Huntlee Local Water Centre 2
A planning proposal to rezone approximately 7,800 square metres of land from R1 General Residential and MU1 Mixed Use to SP2 Infrastructure - Sewerage System to establish a local water centre (wastewater treatment plant). The facility will provide essential wastewater services to support the Huntlee New Town development, increase efficiency and integration of land utilization, and reduce the burden on existing wastewater infrastructure that supports the established Huntlee New Town area. Public consultation concluded in September 2024.
Greta Train Support Facilities
A state-of-the-art train support and maintenance facility for Pacific National's coal haulage operations in the Hunter Valley. The facility includes four holding tracks, a locomotive refuelling and provisioning facility, a maintenance building with offices and amenities, a wash facility with water recycling, and a fuel farm. The project was completed to increase the capacity and efficiency of the Hunter Valley Coal Chain.
AVID Waterford Community Extension - Chisholm
275-lot residential development on 40 hectares adjacent to existing Waterford and Harvest communities. Part of masterplan to create 1,500 total lots housing up to 3,600 people. Located 23km north of Newcastle with green space, wetlands and cycling tracks.
Greta Central Park & Oval Masterplan
Masterplan to develop a dynamic park that optimizes local history, unique setting, topography, and provides varied social and recreational opportunities for the Greta-Branxton area, which lacks sufficient active open spaces. The Masterplan was finalised in September 2019.
Employment
Branxton - Greta - Pokolbin ranks among the top 25% of areas assessed nationally for overall employment performance
Branxton-Greta-Pokolbin has a balanced workforce with both white and blue collar jobs, particularly in manufacturing and industrial sectors. As of September 2025, the unemployment rate is 2.2%.
There are 7,952 residents employed, with an unemployment rate of 1.7% lower than Rest of NSW's rate of 3.8%, and workforce participation at 68.5% compared to Rest of NSW's 56.4%. Employment is concentrated in mining, health care & social assistance, and accommodation & food. Mining has a strong presence with an employment share 6.2 times the regional level. However, health care & social assistance employs only 11.5% of local workers, below Rest of NSW's 16.9%.
The area appears to offer limited local employment opportunities, as indicated by Census data comparing working population to resident population. In the 12-month period ending September 2025, labour force decreased by 1.6%, alongside a 1.6% employment decline, keeping unemployment rate relatively stable at 2.2%. This contrasts with Rest of NSW where employment contracted by 0.5%, labour force fell by 0.1%, and unemployment rose to 3.8%. State-level data as of 25-Nov-25 shows NSW employment contracted by 0.03% (losing 2,260 jobs), with the state unemployment rate at 3.9%. National employment forecasts from Jobs and Skills Australia indicate national employment will expand by 6.6% over five years and 13.7% over ten years. Applying these projections to Branxton-Greta-Pokolbin's employment mix suggests local employment should increase by 5.5% over five years and 12.1% over ten years, based on a simple weighting extrapolation for illustrative purposes.
Frequently Asked Questions - Employment
Income
Income metrics indicate excellent economic conditions, with the area achieving higher performance than 75% of national locations assessed by AreaSearch
The Branxton-Greta-Pokolbin SA2 had an income level above the national average according to ATO data aggregated by AreaSearch for financial year 2022. The median income among taxpayers was $58,167 and the average income stood at $71,592. These figures compared to Rest of NSW's median income of $49,459 and average income of $62,998 respectively. As of September 2025, current estimates based on Wage Price Index growth of 12.61% would be approximately $65,502 (median) and $80,620 (average). According to the 2021 Census figures, incomes in Branxton-Greta-Pokolbin cluster around the 70th percentile nationally. The largest income segment comprised 34.8% earning $1,500-$2,999 weekly, with 5,769 residents falling into this category. This is consistent with broader trends across metropolitan regions showing 29.9% in the same income bracket. Housing accounted for 14.5% of income. Residents ranked within the 75th percentile for disposable income and the area's SEIFA income ranking placed it in the 5th decile.
Frequently Asked Questions - Income
Housing
Branxton - Greta - Pokolbin is characterized by a predominantly suburban housing profile, with ownership patterns similar to the broader region
In Branxton - Greta - Pokolbin as of the latest Census, 94.8% of dwellings were houses, with the remaining 5.2% comprising semi-detached homes, apartments, and other types. This compares to Non-Metro NSW's figures of 90.9% houses and 9.0% other dwellings. Home ownership in Branxton - Greta - Pokolbin stood at 29.1%, with mortgaged properties at 49.1% and rented ones at 21.8%. The median monthly mortgage repayment was $1,950, higher than Non-Metro NSW's average of $1,733. The median weekly rent in the area was $400, compared to Non-Metro NSW's figure of $340. Nationally, Branxton - Greta - Pokolbin's mortgage repayments and rents exceeded the Australian averages of $1,863 and $375 respectively.
Frequently Asked Questions - Housing
Household Composition
Branxton - Greta - Pokolbin features high concentrations of family households, with a higher-than-average median household size
Family households constitute 80.0% of all households, including 37.4% couples with children, 30.7% couples without children, and 11.4% single parent families. Non-family households comprise the remaining 20.0%, with lone person households at 18.0% and group households making up 1.9%. The median household size is 2.8 people, larger than the Rest of NSW average of 2.6.
Frequently Asked Questions - Households
Local Schools & Education
Educational outcomes in Branxton - Greta - Pokolbin fall within the lower quartile nationally, indicating opportunities for improvement in qualification attainment
The area's university qualification rate is 16.4%, significantly lower than the NSW average of 32.2%. Bachelor degrees are most common at 12.0%, followed by postgraduate qualifications (2.8%) and graduate diplomas (1.6%). Vocational credentials are prevalent, with 46.6% of residents aged 15+ holding them - advanced diplomas (10.8%) and certificates (35.8%). Educational participation is high at 29.7%, including 11.5% in primary education, 7.5% in secondary education, and 3.2% pursuing tertiary education.
Educational participation is notably high, with 29.7% of residents currently enrolled in formal education. This includes 11.5% in primary education, 7.5% in secondary education, and 3.2% pursuing tertiary education.
Frequently Asked Questions - Education
Schools Detail
Nearby Services & Amenities
Transport
Transport servicing is low compared to other areas nationally based on assessment of service frequency, route connectivity and accessibility
Branxton-Greta-Pokolbin's public transport system operates 167 active stops, serving a mix of train and bus services. These stops are covered by 72 routes, offering a total of 861 weekly passenger trips. Residential accessibility to transport is rated good, with residents on average located 300 meters from the nearest stop.
Service frequency averages 123 trips per day across all routes, translating to approximately five weekly trips per individual stop.
Frequently Asked Questions - Transport
Transport Stops Detail
Health
Health outcomes in Branxton - Greta - Pokolbin are marginally below the national average with common health conditions somewhat prevalent across both younger and older age cohorts
Branxton-Greta-Pokolbin has below-average health outcomes, with common conditions affecting both younger and older residents. Mental health issues and arthritis are most prevalent, impacting 8.8% and 8.6% of residents respectively.
Approximately 9,167 people have private health cover, around 55%, compared to 51.9% in Rest of NSW. About 67.8% of residents report no medical ailments, higher than the 62.6% across Rest of NSW. The area has 13.5% of residents aged 65 and over (2,241 people), lower than the 16.9% in Rest of NSW. Senior health outcomes align with the general population's profile.
Frequently Asked Questions - Health
Cultural Diversity
Branxton - Greta - Pokolbin is considerably less culturally diverse than average when assessed alongside AreaSearch's national rankings for language and cultural background related metrics
Branxton-Greta-Pokolbin, as per the 2016 Census, had a cultural diversity below average. Its population was predominantly born in Australia, with 90.7%, and were citizens at 93.4%. English was the language spoken at home by 96.3% of residents.
Christianity was the main religion, practiced by 57.9%, slightly higher than the Rest of NSW's 55.7%. The top three ancestry groups were Australian (31.7%), English (31.1%), and Irish (8.1%). Notable differences existed in Polish (1.2% vs regional 0.5%), Australian Aboriginal (4.9% vs 6.3%), and Welsh (0.6% vs 0.5%) representations.
Frequently Asked Questions - Diversity
Age
Branxton - Greta - Pokolbin's population is slightly younger than the national pattern
Branxton-Greta-Pokolbin has a median age of 35 years, which is significantly below the Rest of NSW average of 43 and somewhat younger than the Australian median of 38. The 25-34 cohort is notably over-represented in Branxton-Greta-Pokolbin at 15.4%, compared to the Rest of NSW average, while those aged 65-74 are under-represented at 8.3%. According to the 2021 Census, the population aged 35 to 44 has grown from 13.8% to 15.1%, and the 25 to 34 cohort increased from 14.2% to 15.4%. Conversely, the 45 to 54 cohort declined from 12.4% to 10.9%, and the 65 to 74 group dropped from 9.4% to 8.3%. Demographic modeling indicates that Branxton-Greta-Pokolbin's age profile will evolve significantly by 2041, with the 25-34 cohort projected to grow by 64%, adding 1,646 residents to reach a total of 4,206.