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Sales Activity
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Population
Branxton - Greta - Pokolbin lies within the top 10% of areas nationally in terms of population growth performance according to AreaSearch analysis of short and medium-term trends
Branxton-Greta-Pokolbin's population is 16,469 as of August 2025. This reflects a 3,699 person increase since the 2021 Census, which reported a population of 12,770 people. The change is inferred from the estimated resident population of 15,361 in June 2024 and an additional 1,673 validated new addresses since the Census date. This results in a population density of 42 persons per square kilometer. Branxton-Greta-Pokolbin's growth rate of 29% since the 2021 census exceeded the non-metro area (4.8%) and the state average, marking it as a growth leader. Population growth was primarily driven by interstate migration contributing approximately 73.5% of overall population gains.
AreaSearch uses ABS/Geoscience Australia projections for each SA2 area released in 2024 with 2022 as the base year. For areas not covered, NSW State Government's SA2 level projections released in 2022 with 2021 as the base year are used. Future population trends predict exceptional growth placing it in the top 10 percent of Australia's non-metropolitan areas by 2041. The area is expected to expand by 10,269 persons by 2041 based on latest population numbers, recording a gain of 55.5% over the 17 years.
Frequently Asked Questions - Population
Development
The level of residential development activity in Branxton - Greta - Pokolbin was found to be higher than 90% of real estate markets across the country
Branxton-Greta-Pokolbin has seen approximately 396 new homes approved annually. Over the past five financial years, from FY21 to FY25, around 1,983 homes were approved, with an additional 122 approved in FY26 up until now. On average, about 1.8 new residents have arrived per year for each new home over these five years, indicating a balance between supply and demand that promotes stable market conditions.
The average expected construction cost value of new dwellings has been around $462,000 during this period. This financial year alone, $46.9 million in commercial development approvals have been recorded, suggesting strong local business investment. Compared to the rest of NSW, Branxton-Greta-Pokolbin has seen 194% more development activity per person, offering greater choice for buyers. However, development activity has shown some moderation recently. The types of new buildings approved in the area are roughly 77% detached houses and 23% medium to high-density housing. This shift maintains the area's traditional low-density character while also responding to evolving lifestyle preferences and housing affordability needs, marking a significant change from the current 95% houses pattern.
With around 45 people per approval, Branxton-Greta-Pokolbin reflects an area that is currently developing. Looking ahead, it is projected to grow by approximately 9,149 residents by 2041. If current construction levels continue, housing supply should meet demand adequately, creating favorable conditions for buyers and potentially enabling growth that could exceed current forecasts.
Frequently Asked Questions - Development
Infrastructure
Branxton - Greta - Pokolbin has strong levels of nearby infrastructure activity, ranking in the top 30% nationally
Changes to local infrastructure significantly influence an area's performance. AreaSearch identified 42 projects likely impacting the region. Notable ones include Huntlee New Town, Woolworths Huntlee Retail Centre, Huntlee Local Water Centre 2, and Anvil Creek Urban Release Area. The following details those most relevant.
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Frequently Asked Questions - Infrastructure
Huntlee New Town
Huntlee is the Hunter Valley's first new town in over 50 years, a master-planned community designed for 20,000 residents across three villages surrounding a 200-hectare town centre. The development includes 7,500 homes, 160 hectares of parklands, over 620 hectares of conservation land, and 200 hectares of commercial employment land creating more than 3,000 jobs. Features include a Coles-anchored shopping centre, Huntlee Tavern, medical centre, childcare facilities, extensive walking trails, and recycled water infrastructure. New public schools (primary, high school, and preschool) are scheduled to open in 2028, accommodating 1,500 students. A proposed $58 million Woolworths retail hub is also under assessment. The community emphasizes sustainability, connectivity, and modern living with superfast internet, direct access to the M15 Hunter Expressway, and is located 45 minutes from Newcastle and 2 hours from Sydney in the heart of the renowned Hunter Valley wine region.
Anvil Creek Urban Release Area
Master-planned mixed-use urban area with Development Approval (DA) for 1,364 residential dwellings, 85 tourist villages, a 150-room hotel, a golf course, a clubhouse, and commercial/retail/education precincts on a 423-hectare site. The initial Stage 1 consent was for the overall development, and a subsequent site-specific Development Application (DA 8/2022/1116/1) was approved in November 2023, consistent with the site's Development Control Plan.
Woolworths Huntlee Retail Centre
A proposed $58 million retail hub featuring a full-line Woolworths supermarket, liquor outlet, seven specialty stores, a kiosk, and two commercial premises to serve the rapidly growing Huntlee community. The development will be located across from the existing Coles complex and Huntlee Tavern, creating significant local employment opportunities during both construction and operation phases. The project will be assessed by the Hunter & Central Coast Regional Planning Panel due to its value exceeding $30 million.
Sunshine Estate Battery Energy Storage System
A 120 MW / 480 MWh battery energy storage system (BESS) designed to support the national electrical grid during peak demand and emergency situations. The project will be constructed on a 7-hectare private site and connect directly to the 132kV Rothbury substation. During construction, the project will employ 100-130 workers with ongoing operations requiring 3 full-time positions over its 35-year operational lifetime. The facility will improve regional energy security and reduce the risk of power outages while providing capacity to power approximately 190,000 households for 4 hours.
Huntlee Local Water Centre 2
A planning proposal to rezone approximately 7,800 square metres of land from R1 General Residential and MU1 Mixed Use to SP2 Infrastructure - Sewerage System to establish a local water centre (wastewater treatment plant). The facility will provide essential wastewater services to support the Huntlee New Town development, increase efficiency and integration of land utilization, and reduce the burden on existing wastewater infrastructure that supports the established Huntlee New Town area. Public consultation concluded in September 2024.
Greta Train Support Facilities
A state-of-the-art train support and maintenance facility for Pacific National's coal haulage operations in the Hunter Valley. The facility includes four holding tracks, a locomotive refuelling and provisioning facility, a maintenance building with offices and amenities, a wash facility with water recycling, and a fuel farm. The project was completed to increase the capacity and efficiency of the Hunter Valley Coal Chain.
AVID Waterford Community Extension - Chisholm
275-lot residential development on 40 hectares adjacent to existing Waterford and Harvest communities. Part of masterplan to create 1,500 total lots housing up to 3,600 people. Located 23km north of Newcastle with green space, wetlands and cycling tracks.
Greta Central Park & Oval Masterplan
Masterplan to develop a dynamic park that optimizes local history, unique setting, topography, and provides varied social and recreational opportunities for the Greta-Branxton area, which lacks sufficient active open spaces. The Masterplan was finalised in September 2019.
Employment
Employment conditions in Branxton - Greta - Pokolbin demonstrate strong performance, ranking among the top 35% of areas assessed nationally
Branxton-Greta-Pokolbin has a balanced workforce with white and blue collar jobs. As of June 2025, the unemployment rate is 2.4%.
There are 7,464 employed residents, with an unemployment rate 1.3% lower than Rest of NSW's 3.7%, and workforce participation at 68.5% compared to Rest of NSW's 56.4%. Key employment sectors include mining, healthcare & social assistance, and accommodation & food. Mining is particularly strong, employing 6.2 times the regional average. However, health care & social assistance employs only 11.5%, below Rest of NSW's 16.9%.
The area may have limited local job opportunities, as indicated by Census data. Between June 2024 and June 2025, labour force decreased by 4.2% and employment declined by 4.7%, raising unemployment by 0.5 percentage points. This contrasts with Rest of NSW's 0.1% employment contraction, 0.3% labour force growth, and 0.4% unemployment rise. Jobs and Skills Australia forecasts national employment growth of 6.6% over five years and 13.7% over ten years. Applying these projections to Branxton-Greta-Pokolbin's employment mix suggests local growth of approximately 5.5% over five years and 12.1% over ten years, though this is a simple extrapolation for illustrative purposes only.
Frequently Asked Questions - Employment
Income
Income metrics indicate excellent economic conditions, with the area achieving higher performance than 75% of national locations assessed by AreaSearch
Branxton-Greta-Pokolbin's median income among taxpayers was $58,167 and average income stood at $71,592 in financial year 2022. These figures were higher than the Rest of NSW's median income of $49,459 and average income of $62,998. Based on Wage Price Index growth of 12.61% since financial year 2022, estimated incomes as of September 2025 would be approximately $65,502 (median) and $80,620 (average). According to the 2021 Census, household, family and personal incomes in Branxton-Greta-Pokolbin clustered around the 70th percentile nationally. Income analysis showed that the largest segment comprised 34.8% earning between $1,500 and $2,999 weekly (5,731 residents), consistent with broader trends across the metropolitan region where 29.9% fell into the same category. Housing accounted for 14.5% of income, while strong earnings ranked residents within the 76th percentile for disposable income. The area's SEIFA income ranking placed it in the 5th decile.
Frequently Asked Questions - Income
Housing
Branxton - Greta - Pokolbin is characterized by a predominantly suburban housing profile, with ownership patterns similar to the broader region
Branxton-Greta-Pokolbin's dwelling structure, as per the latest Census, consisted of 94.8% houses and 5.2% other dwellings. Non-Metro NSW had 90.9% houses and 9.0% other dwellings. Home ownership in Branxton-Greta-Pokolbin was 29.1%, with mortgaged dwellings at 49.1% and rented ones at 21.8%. The median monthly mortgage repayment was $1,950, higher than Non-Metro NSW's average of $1,733. The median weekly rent in the area was $400, compared to Non-Metro NSW's $340. Nationally, Branxton-Greta-Pokolbin's mortgage repayments exceeded the Australian average of $1,863, while rents were higher than the national figure of $375.
Frequently Asked Questions - Housing
Household Composition
Branxton - Greta - Pokolbin features high concentrations of family households, with a higher-than-average median household size
Family households constitute 80.0% of all households, including 37.4% couples with children, 30.7% couples without children, and 11.4% single parent families. Non-family households account for the remaining 20.0%, with lone person households at 18.0% and group households comprising 1.9%. The median household size is 2.8 people, larger than the Rest of NSW average of 2.6.
Frequently Asked Questions - Households
Local Schools & Education
Educational outcomes in Branxton - Greta - Pokolbin fall within the lower quartile nationally, indicating opportunities for improvement in qualification attainment
The area's university qualification rate is 16.4%, significantly lower than the NSW average of 32.2%. This presents both a challenge and an opportunity for targeted educational initiatives. Bachelor degrees are the most common at 12.0%, followed by postgraduate qualifications (2.8%) and graduate diplomas (1.6%). Vocational credentials are prominent, with 46.6% of residents aged 15+ holding them - advanced diplomas at 10.8% and certificates at 35.8%.
Educational participation is high, with 29.7% of residents currently enrolled in formal education. This includes 11.5% in primary, 7.5% in secondary, and 3.2% in tertiary education. The four schools in Branxton-Greta-Pokolbin have a combined enrollment of 1,041 students and offer balanced educational opportunities (ICSEA: 957). They focus exclusively on primary education, with secondary options available nearby. Local school capacity is limited at 6.3 places per 100 residents compared to the regional average of 13.0, leading many families to travel for schooling.
Frequently Asked Questions - Education
Schools Detail
Nearby Services & Amenities
Transport
Transport servicing is low compared to other areas nationally based on assessment of service frequency, route connectivity and accessibility
Branxton-Greta-Pokolbin region has 167 active public transport stops. These include train and bus services. There are 72 routes serving these stops, providing a total of 861 weekly passenger trips.
Residents' accessibility to transport is rated good, with an average distance of 300 meters to the nearest stop. On average, there are 123 daily trips across all routes, which equates to approximately five weekly trips per individual stop.
Frequently Asked Questions - Transport
Transport Stops Detail
Health
Health outcomes in Branxton - Greta - Pokolbin are marginally below the national average with common health conditions somewhat prevalent across both younger and older age cohorts
Health indicators suggest below-average outcomes in Branxton-Greta-Pokolbin compared to other regions. Common health conditions are prevalent across both younger and older age cohorts.
The rate of private health cover is very high at approximately 55% of the total population (around 9,107 people), which compares to 51.9% across Rest of NSW. Mental health issues impact around 8.8% of residents, while arthritis affects about 8.6%. Approximately 67.8% of residents declare themselves completely clear of medical ailments compared to 62.6% across Rest of NSW. The area has 13.5% of residents aged 65 and over (around 2,226 people), which is lower than the 16.9% in Rest of NSW. Health outcomes among seniors present some challenges, broadly in line with the general population's health profile.
Frequently Asked Questions - Health
Cultural Diversity
Branxton - Greta - Pokolbin is considerably less culturally diverse than average when assessed alongside AreaSearch's national rankings for language and cultural background related metrics
Branxton-Greta-Pokolbin, as per data from the 2016 Census, exhibited low cultural diversity with 90.7% of its population born in Australia, 93.4% being citizens, and 96.3% speaking English only at home. Christianity was the predominant religion, comprising 57.9% of the population, slightly higher than the 55.7% average across Rest of NSW. The top three ancestry groups were Australian (31.7%), English (31.1%), and Irish (8.1%).
Notably, Polish ethnicity was overrepresented at 1.2%, compared to 0.5% regionally, while Australian Aboriginal was underrepresented at 4.9% (vs 6.3%) and Welsh was marginally higher at 0.6%.
Frequently Asked Questions - Diversity
Age
Branxton - Greta - Pokolbin's population is slightly younger than the national pattern
Branxton-Greta-Pokolbin has a median age of 35 years, which is significantly lower than the Rest of NSW average of 43 and somewhat younger than the Australian median of 38. The 25-34 cohort is notably over-represented at 15.4% locally compared to the Rest of NSW average, while the 65-74 year-olds are under-represented at 8.3%. Following the Census conducted on 2021 August 11, the population aged 35 to 44 grew from 13.8% to 15.1%, and the 25 to 34 cohort increased from 14.2% to 15.4%. Conversely, the 45 to 54 cohort declined from 12.4% to 10.9%, and the 65 to 74 group dropped from 9.4% to 8.3%. Demographic modeling suggests that Branxton-Greta-Pokolbin's age profile will evolve significantly by 2041. The 25-34 cohort is projected to grow strongly at 65%, adding 1,663 residents to reach a total of 4,206.