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Area profile · Rest of Vic.

Portland

Portland has an estimated 11,277 residents, up 0.4% since the 2021 Census, with 5 projects tracked in Portland.

Updated 14 Oct 2026.

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Map of Portland and nearby areas

01Profile

The analysis, national rankings and who lives there.

About Portland

Portland Statistical Area (Lv2) is located 302 kilometres west-southwest from Melbourne CBD. As of Aug 2026, its population is approximately 11,277, compared with 11,230 people at the 2021 Census, representing minimal change based on AreaSearch's assessment of the latest ERP (Estimated Resident Population) figure from the ABS and new addresses added since the Census. The area shows moderate population expansion patterns. Its profile includes strong outright home ownership, affordable housing options, a low average household size, above-average children per family, a notable manufacturing employment base and an elevated 65 to 74yo demographic.

Residents include a high proportion of mature and retirement agedandelderly people. The area generally has lower education levels and lower-quartile income levels. Portland, in Victoria, Australia, is known for its natural scenery and maritime history, with rugged cliffs, sandy beaches, forests, historic buildings, museums and a working harbor.

Read the analysisShow less

Estimated resident population by year (ABS, not Census counts): 10,746 in 2001 and 11,124 in 2025. The dashed segment ends at the AreaSearch estimate for Aug 2026: 11,277 (ABS June 2025 base).

Who lives in Portland

Show the age and household income barsShow less

Age profile

0-44.8%5-1410.9%15-2410.4%25-348.7%35-4410.3%45-5412.1%55-6415%65-7415.2%75-849.1%85+3.5%

Share of residents in each age band (ABS age profile, scaled to the Aug 2026 AreaSearch estimate). Largest: 65 to 74, 15.2%.

Household income (2021 Census, weekly)

$0-3998.9%$400-79924.8%$800-1,49926.6%$1,500-2,99928.3%$3,000-3,9996.8%$4000+4.6%

Share of households in each weekly household income band (2021 Census). Largest: $1,500 - 2,999, 28.3%.

How Portland compares

Portland ranks in the 44th percentile nationally for employment drivers and the 40th for amenities.

  1. Housing85th percentileHome ownership and affordability
  2. Age84th percentileAge (higher = older)
  3. Employment Drivers44th percentileLow unemployment, job growth, participation
  4. Amenities40th percentileAccess to everyday services
  5. Development Activity33rd percentileBuilding approvals per resident
  6. Transport & Access32nd percentileFrequent services, stops close to homes
  7. Population Growth30th percentileRecent and longer-term growth
  8. Infrastructure Drivers30th percentileImpact of nearby projects
  9. Health23rd percentileLow death rates, few long-term conditions
  10. Education21st percentileSchools, qualifications, study
  11. Income18th percentileTaxable, household, high incomes
  12. Cultural Diversity12th percentileBorn overseas, other languages
  13. Housing Cost11th percentileMedian mortgage (higher = dearer)

Each bar and spoke is a national percentile; the dashed ring is the typical area. 99th = higher than 99 in every 100 neighbourhood-sized areas across Australia (ABS SA2 areas). Higher means more of the measure, not necessarily better. Orange marks the top three measures where a higher percentile is better; not Age, Housing or Housing Cost.

AreaSearch's assessment

Income
Income figures position the area below 82% of locations analysed nationally by AreaSearch.
Infrastructure
Portland has emerging levels of nearby infrastructure activity, ranking in the 33rd percentile nationally.
Population growth
An assessment of population growth drivers in Portland reveals an overall ranking slightly below national averages considering recent, and medium term trends.
Show all 6Show less
Transport
Transport servicing is low compared to other areas nationally based on assessment of service frequency, route connectivity and accessibility.
Development
On AreaSearch's development drivers ranking, residential development activity is lower than average in Portland compared with local real estate markets nationally.
Amenities
Amenity provision was found to be below the typical area assessed nationally by AreaSearch, based on counts and proximity analysis.

Why Portland stands out

  • Strong outright home ownership
  • Low average household size
  • Affordable housing options
  • Above-average children per family
  • Notable manufacturing employment base
  • Elevated 65 to 74yo demographic

02Market and pipeline

Rents, sale prices and what is being built.

Rents in Portland

The median rent in Portland is $482 a week, up 7.7% over 12 months to Sep 2025 and 5% above Regional Vic..

Lodged-bond median rent a week, with the area's own change on a year ago, to Sep 2025.
  1. Portland$482+7.7%
  2. Warrnambool and South West$451+6.0%
  3. Regional Vic.$458+5.9%
  4. VIC$560+4.7%

5% above Regional Vic. on median weekly rent

Median rent
$482 a week
Lodged-bond median (to Sep 2025), +7.7% over 12 months

Rent by dwelling type

Median weekly rent by year, lodged bonds. Houses (solid line): $260 in 2016, $490 in 2025; Units (dashed orange line): $192 in 2016, $372 in 2025. The latest is to Sep 2025.

Sales and rents in Portland: key figures
MeasureValueSource and dateNational percentile
Median rent$482 a weekRental bond lodgements, median for the 12 months to Sep 2025
Change in median rent over 12 months+7.7%Rental bond lodgements, median for the 12 months to Sep 2025
Median rent, houses$490 a weekRental bond lodgements, median for the 12 months to Sep 2025
Change in median rent for houses over 12 months+4.4%Rental bond lodgements, median for the 12 months to Sep 2025
Median rent, units$372 a weekRental bond lodgements, median for the 12 months to Sep 2025
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Sales and rents in Portland: key figures, continued
MeasureValueSource and dateNational percentile
Change in median rent for units over 12 months+5.9%Rental bond lodgements, median for the 12 months to Sep 2025
Median rent, Warrnambool and South West$451 a weekRental bond lodgements, median for the 12 months to Sep 2025
Change in median rent, Warrnambool and South West, over 12 months+6.0%Rental bond lodgements, median for the 12 months to Sep 2025
Median rent, Regional Vic.$458 a weekRental bond lodgements, median for the 12 months to Sep 2025
Change in median rent, Regional Vic., over 12 months+5.9%Rental bond lodgements, median for the 12 months to Sep 2025
Median rent, VIC$560 a weekRental bond lodgements, median for the 12 months to Sep 2025
Change in median rent, VIC, over 12 months+4.7%Rental bond lodgements, median for the 12 months to Sep 2025

Development applications mapped around Portland

See the development applications we track, then draw your own catchment and map retailers, health, schools and more.

  • Approved 31
  • Other 2

Status of the 36 tracked applications: 34 approved, 0 under assessment, 2 other (refused, withdrawn or no status).

Newest tracked applications, last 5 years

Draw your own catchment

Add retailers, health, schools and development applications around Portland, then export the list.

The map builder can plot

  • Retail (supermarkets, fast food, shopping centres and more)
  • Health & Care
  • Education & Family
  • Services & Finance
  • Development applications

Overlays: zoning, cadastral lots, land use

Projects and development in and around Portland

AreaSearch tracks 5 projects in Portland and 99 more in the surrounding area.

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  • AI impression: Portland Energy Park, Energy
    Approved

    Portland Energy Park

    Est. value $1.3B · completion 2027 · Energy

    A 1,000 MW / 2,500 MWh grid-scale battery energy storage park on industrial land at Madeira Packet Road, Portland.

  • AI impression: Portland Foreshore Multipurpose Facility, Sports & Recreation
    Approved

    Portland Foreshore Multipurpose Facility

    Est. value $5M · completion 2026 · Sports & Recreation

    Refurbishment and redevelopment of the Portland Yacht Club and Portland Sport Fishing Club facilities on the Portland Foreshore.

  • AI impression: Spinifex Offshore Wind Farm, Energy
    Planning

    Spinifex Offshore Wind Farm

    Est. value $4.0B · completion 2032 · Energy

    The Spinifex Offshore Wind Farm is a planned 1.2 GW offshore wind facility proposed to be situated 10 to 50 kilometres off the coast of…

  • AI impression: Portland Renewable Fuels Project, Energy
    Planning

    Portland Renewable Fuels Project

    Est. value $2.0B · completion 2031 · Energy

    A large-scale hybrid bio/e-methanol development in Portland, Victoria, converting over 500,000 tonnes of residual plantation forestry…

  • AI impression: Portland North Employment Precinct, Business Parks & Technology Hubs
    Completed

    Portland North Employment Precinct

    Est. value $3M · Completed 2025 · Business Parks & Technology Hubs

    The Portland North Employment Precinct is a 10-hectare development aimed at boosting the local economy through job creation and business…

  • AI impression: Housing Manufacturing Hub, Manufacturing
    Approved

    Housing Manufacturing Hub

    Est. value $2M · completion 2026 · Manufacturing

    A $2.35 million advanced manufacturing facility at Portland Airport developed by FormFlow to produce up to 200 relocatable modular homes…

  • AI impression: Southern Winds Offshore Wind Project, Energy
    Proposed

    Southern Winds Offshore Wind Project

    Energy

    The Southern Winds Offshore Wind Project by BlueFloat Energy plans a 1,155 MW wind farm 8-20 km off Victoria's coast, covering 290 sq km.

  • AI impression: Settlers Rd, Tyrendarra - Roads to Recovery Project, Transport & Logistics
    Completed

    Settlers Rd, Tyrendarra - Roads to Recovery Project

    Transport & Logistics

    Road upgrade project on Settlers Rd in Tyrendarra funded under the Roads to Recovery Program.

  • AI impression: Princes Highway West - Bridge Upgrade Fitzroy River, Tyrendarra, Transport & Logistics
    Completed

    Princes Highway West - Bridge Upgrade Fitzroy River, Tyrendarra

    Transport & Logistics

    This project upgraded the bridge over the Fitzroy River on the Princes Highway West at Tyrendarra to improve safety and efficiency for all…

  • AI impression: Princes Highway West - Overtaking Lane at Tyrendarra (Westbound), Transport & Logistics
    Completed

    Princes Highway West - Overtaking Lane at Tyrendarra (Westbound)

    Transport & Logistics

    This project constructed a westbound overtaking lane on the Princes Highway West at Tyrendarra to improve safety and traffic flow.

  • AI impression: Tyrendarra Town Area Restructure Plan, Communities, Precincts & Urban Renewal
    Planning

    Tyrendarra Town Area Restructure Plan

    Communities, Precincts & Urban Renewal

    A restructure plan to address lots with inadequate road access in the Tyrendarra town area through re-subdivision and consolidation.

  • AI impression: Budj Bim Cultural Landscape Infrastructure, Arts & Culture
    Completed

    Budj Bim Cultural Landscape Infrastructure

    Est. value $12M · Completed 2022 · Arts & Culture

    Tourism and cultural infrastructure delivered across five sites in the Budj Bim Cultural Landscape — Tyrendarra Recreation Reserve…

Images marked AI impression are illustrative only and not photographs of the project; follow the project links for actual imagery. Original imagery? Contact us.

See the top 36 projects in Full

Estimated completion years of projects

Estimated completion year of the 51 projects in and around the area that are not yet completed and have one: 2025 3, 2026 14, 2027 14, 2028 8, 2029 4, 2030 2, 2031 1, 2032 1, 2033 0, 2034 0, 2035 3, 2036 1. 25 have no completion year.

Development applications

AreaSearch has tracked 36 substantial development applications lodged in and around Portland over the past 5 years, none in the last 12 months. Coverage varies by council.

Tracked applications by year

Applications per year (dashed: part year): 2021 (part year) 0, 2022 16, 2023 9, 2024 8, 2025 3, 2026 (to Oct) 0.

Development in Portland: key figures
MeasureValueSource and dateNational percentile
Tracked applications36Tracked by AreaSearch, in and around the area, last 5 years
Tracked, last 12 months0Tracked by AreaSearch, in and around the area
ABS building approvals3.8 per 1,000 peopleABS building approvals49th percentile nationally
Average approvals a year43ABS building approvals54th percentile nationally
Applications approved34Tracked by AreaSearch, in and around the area, last 5 years

Questions about infrastructure in Portland

What are some of the major infrastructure and planning changes likely to influence the Portland SA2?

Key infrastructure and planning changes likely to influence the Portland SA2 include: Portland Renewable Fuels Project (Planning); Portland Foreshore Multipurpose Facility (Approved); Portland Energy Park (Approved); Portland North Employment Precinct (Completed); and Housing Manufacturing Hub (Approved). These projects represent significant developments that will shape the area's future infrastructure landscape.

What types of infrastructure projects are impacting the Portland SA2?

Infrastructure development impacting the Portland SA2 spans multiple sectors including Energy, Sports & Recreation, and Business Parks & Technology Hubs, among others.

How does the Portland SA2's infrastructure development compare to other areas?

Infrastructure development activity impacting the Portland SA2 currently ranks below national averages at the 33rd percentile.

Development in Portland

On AreaSearch's development drivers ranking, residential development activity is lower than average in Portland compared with local real estate markets nationally.

Questions about development in Portland

How many dwelling approvals have occurred in the Portland SA2 recently?

Dwelling approval activity in the Portland SA2 area has seen 96 residential approvals over the past two financial years, based on AreaSearch's SA2 aggregation method. The Portland SA2's current population of 11,277 has been supported by 43 approvals on average over recent years.

How does the Portland SA2's development activity compare to Regional Vic.?

The Portland SA2 has seen 3.8 approvals per 1,000 people in recent years, compared to 7.6 approvals in Regional Vic.. This means that one dwelling has been approved for every 241 people in the Portland SA2, compared to one for every 145 in Regional Vic..

What is the outlook for development in Portland?

The long-run outlook for development is part of AreaSearch Operator and Pro. Log in to see the forecast detail in Full.

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What has been the trend in development approvals over the past five years in the Portland SA2?

Looking at development activity over the past five years, the Portland SA2's approval levels have been consistent with the yearly average of 43, showing stable development patterns.

How does recent development compare to population growth in the Portland SA2?

Over the past five years, the Portland SA2 has seen 213 residential approvals while population has remained stable or declined, indicating potential market oversupply.

03People

Population, age, income, work, education and more.

99th = higher than 99 in every 100 neighbourhood-sized areas across Australia (ABS SA2 areas). Higher means more of the measure, not necessarily better.

Population in Portland

Data: Aug 2026 estimate, from the ABS June 2025 base

An assessment of population growth drivers in Portland reveals an overall ranking slightly below national averages considering recent, and medium term trends.

Population in Portland: key figures
MeasureValueSource and dateNational percentile
Population11,277AreaSearch estimate, Aug 2026, from the ABS June 2025 base
Growth since 2021 Census+0.4%AreaSearch estimate, Aug 2026, against the 2021 Census9th percentile nationally
Population density176 per km²AreaSearch estimate, Aug 2026, from the ABS June 2025 base32nd percentile nationally
Average yearly growth, 2020 to 2025-0.1%ABS estimated resident population series to June 2025
Average yearly growth, 2015 to 2025+0.2%ABS estimated resident population series to June 2025
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Population in Portland: key figures, continued
MeasureValueSource and dateNational percentile
Population at the 2021 Census11,2302021 Census
Residents added since the 2021 Census47AreaSearch estimate, Aug 2026, against the 2021 Census
Average yearly growth, 2022 to 2025-0.2%ABS estimated resident population series to June 2025
Population growth, 2024 to 2025-0.5%ABS estimated resident population series to June 2025
Land area63.98 km²AreaSearch boundary analysis

Questions about population in Portland

What is the latest population estimate for the Portland SA2?

Total population for the Portland SA2 was estimated to be approximately 11,277 as at Aug 2026. This is based upon an estimated resident population of 11,133 from the ABS up to June 2025.

How has the population in the Portland SA2 changed since 2021?

The portland sa2 has added approximately 47 people and shown a 0.42% increase from the 11,230 people recorded at the 2021 Census period.

What is the population density in the Portland SA2?

The population density in the Portland SA2 is estimated at 176 persons per square kilometre based on the latest population estimate.

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How much has the population grown over the past 10 years in the Portland SA2?

Over the past 10 years, the population in the Portland SA2 has shown a compound annual growth rate of 0.2% per annum.

What are the main drivers of population growth in the Portland SA2?

Population growth in the Portland SA2 is driven by: Overseas migration (100.0%), Natural increase (0.0%), Interstate migration (0.0%). The primary driver is Overseas migration, contributing 100.0% of overall population gains.

Age in Portland

Data: Aug 2026 estimate, from the ABS June 2025 base

Portland hosts an older demographic, ranking in the top quartile nationwide.

Age in Portland: key figures
MeasureValueSource and dateNational percentile
Median age47 yearsABS estimated resident population age profile (June 2025), scaled to the Aug 2026 AreaSearch estimate84th percentile nationally
Aged 65 and over27.8%ABS estimated resident population age profile (June 2025), scaled to the Aug 2026 AreaSearch estimate
Children under 1515.6%ABS estimated resident population age profile (June 2025), scaled to the Aug 2026 AreaSearch estimate
Aged 15 to 3419.1%ABS estimated resident population age profile (June 2025), scaled to the Aug 2026 AreaSearch estimate
Aged 25 to 6446.2%ABS estimated resident population age profile (June 2025), scaled to the Aug 2026 AreaSearch estimate
Show 11 more age figuresShow fewer
Age in Portland: key figures, continued
MeasureValueSource and dateNational percentile
Median age at the 2021 Census47 years2021 Census
Aged 0 to 44.8%ABS estimated resident population age profile (June 2025), scaled to the Aug 2026 AreaSearch estimate
Aged 5 to 1410.9%ABS estimated resident population age profile (June 2025), scaled to the Aug 2026 AreaSearch estimate
Aged 15 to 2410.4%ABS estimated resident population age profile (June 2025), scaled to the Aug 2026 AreaSearch estimate
Aged 25 to 348.7%ABS estimated resident population age profile (June 2025), scaled to the Aug 2026 AreaSearch estimate
Aged 35 to 4410.3%ABS estimated resident population age profile (June 2025), scaled to the Aug 2026 AreaSearch estimate
Aged 45 to 5412.1%ABS estimated resident population age profile (June 2025), scaled to the Aug 2026 AreaSearch estimate
Aged 55 to 6415.0%ABS estimated resident population age profile (June 2025), scaled to the Aug 2026 AreaSearch estimate
Aged 65 to 7415.2%ABS estimated resident population age profile (June 2025), scaled to the Aug 2026 AreaSearch estimate
Aged 75 to 849.1%ABS estimated resident population age profile (June 2025), scaled to the Aug 2026 AreaSearch estimate
Aged 85 and over3.5%ABS estimated resident population age profile (June 2025), scaled to the Aug 2026 AreaSearch estimate

Questions about age in Portland

What is the median age in the Portland SA2?

AreaSearch estimates the median age in the Portland SA2 at 47 years as at August 2026. That is in line with the 2021 Census figure of 47 years, on an age profile AreaSearch re-estimates for population change recorded since the Census.

How does the Portland SA2's median age compare to Regional Vic. and Australia?

At an estimated 47 years as at August 2026, Portland is 4 years older than the Regional Vic. 2021 Census average (43 years) and 9 years older than the national Census average (38 years).

What age groups are over-represented in the Portland SA2?

On AreaSearch estimates updated to August 2026, the most over-represented age group in the Portland SA2 compared to the Regional Vic. region is the 65 - 74 group, making up 15.2% of the population.

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What age groups are under-represented in the Portland SA2?

On AreaSearch estimates updated to August 2026, the most under-represented age group in the Portland SA2 compared to the Regional Vic. region is the 25 - 34 group, making up 8.7% of the population.

Are there age groups with notable population variances?

No, the age distribution in the Portland SA2 is broadly in line with Regional Vic..

What is the percentage of children (0-14 years) in the Portland SA2?

AreaSearch estimates children aged 0-14 years at 15.6% of the population in the Portland SA2 as at August 2026.

What is the percentage of older people (65+ years) in the Portland SA2?

AreaSearch estimates people aged 65 and over at 27.8% of the population in the Portland SA2 as at August 2026.

Income in Portland

Data: ATO FY 2024 and 2021 Census

Income figures position the area below 82% of locations analysed nationally by AreaSearch.

Income in Portland: key figures from ATO taxation data (annual)
MeasureValueSource and dateNational percentile
Median taxable income (ATO)$52,479 a yearATO FY-24, annual23rd percentile nationally
Average taxable income$62,554 a yearATO FY-24, annual
Income in Portland: key figures from the 2021 Census (weekly income)
MeasureValueSource and dateNational percentile
Census household income / week$1,2002021 Census, weekly13th percentile nationally
Census personal income / week$6312021 Census, weekly15th percentile nationally
High-income households11.4%2021 Census
Census family income / week$1,5512021 Census, weekly
Low-income households33.7%2021 Census

Questions about income in Portland

What is the median taxable income in the Portland SA2?

Based on Wage Price Index adjustments to June 2026, the estimated median taxable income in the Portland SA2 is approximately $55,943. The official ATO data from FY-24 recorded a median of $52,479.

What is the average taxable income in the Portland SA2?

Based on Wage Price Index adjustments to June 2026, the estimated average taxable income in the Portland SA2 is approximately $66,683. The official ATO data from FY-24 recorded an average of $62,554.

How does the median taxable income in the Portland SA2 compare to Regional Vic.?

Based on Wage Price Index adjustments to June 2026, the estimated median taxable income in the Portland SA2 is approximately $55,943 compared to $57,266 in Regional Vic.. The official ATO data from FY-24 shows $52,479 and $53,720 respectively.

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How does the average taxable income in the Portland SA2 compare to Regional Vic.?

Based on Wage Price Index adjustments to June 2026, the estimated average taxable income in the Portland SA2 is approximately $66,683 compared to $70,544 in Regional Vic.. The official ATO data from FY-24 shows $62,554 and $66,176 respectively.

What are the main income cohorts in the Portland SA2 according to the 2021 Census?

As per the 2021 Census, the weekly household income bracket containing the largest proportion of the Portland SA2's households (~28.3% / 1,301 households) is the $1,500 - 2,999 cohort.

How do the main income cohorts in the Portland SA2 compare to Regional Vic.?

The largest weekly household income cohort in the Portland SA2 is the $1,500 - 2,999 group, representing about 28.3% of households. In comparison, Regional Vic.'s largest household income cohort is the $1,500 - 2,999 group, representing 30.3% of its households, according to the 2021 Census.

What is the median household income in the Portland SA2 according to the 2021 Census?

The 2021 Census data indicates that the median household income in the Portland SA2 is $1,200/wk.

What is the median family income in the Portland SA2 according to the 2021 Census?

According to the 2021 Census, the median family income in the Portland SA2 is $1,551/wk.

What is the median personal income in the Portland SA2 according to the 2021 Census?

The 2021 Census shows that the median personal income in the Portland SA2 is $631/wk.

How does the Portland SA2's income rank nationally?

According to AreaSearch's aggregation of the latest postcode level ATO data released for FY-24, the Portland SA2 had a median income among taxpayers of $52,479 with the average level standing at $62,554. This is below the national average and compares to levels of $53,720 and $66,176 across Regional Vic. respectively. Based on Wage Price Index growth of 6.6% since FY-24, current estimates would be approximately $55,943 (median) and $66,683 (average) as of June 2026.

What is the disposable income in the Portland SA2?

The estimated disposable income in the Portland SA2 is $4,571 per year according to AreaSearch analysis.

How does the Portland SA2's disposable income compare to Regional Vic.?

The portland sa2's disposable income is $4,571 compared to $5,209 for Regional Vic., based on AreaSearch analysis.

Employment in Portland

The employment landscape in Portland presents a mixed picture: unemployment remains low at 3.8%, yet recent job losses have affected its comparative national standing.

Employment in Portland: key figures
MeasureValueSource and dateNational percentile
Unemployment rate3.8%ABS and DEWR labour data, compiled by AreaSearch
Workforce participation53.1%ABS and DEWR labour data, compiled by AreaSearch
Employed residents4,736ABS and DEWR labour data, compiled by AreaSearch
Daytime population11,478AreaSearch estimate of residents and workers present on a weekday
Labour force4,922ABS and DEWR labour data, compiled by AreaSearch

Questions about employment in Portland

What is the employment situation in the Portland SA2?

As of June 2026, the Portland SA2 has approximately 4,736 employed residents with an unemployment rate of 3.8%. This healthy unemployment rate suggests a well-functioning labour market. Employment indicators are below the national average, suggesting room for improvement, though the very low unemployment rate of 3.8% indicates the ranking primarily reflects recent job losses rather than underlying labor market weakness.

How does the Portland SA2's unemployment rate compare to Regional Vic.?

As of June 2026, the unemployment rate in the Portland SA2 stands at 3.8%, which is broadly in line with Regional Vic.'s rate of 3.8%. For comparison, the national unemployment rate is 4.2%.

What are the major employment sectors in the Portland SA2?

The employment landscape in the Portland SA2 is dominated by several key sectors. The largest employers are health care & social assistance (16.6% of employment), manufacturing (15.2%), and education & training (8.8%). Other significant employers include retail trade and accommodation & food.

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How has employment changed recently in the Portland SA2?

Over the past year to June 2026, the Portland SA2 has experienced a decline in employment, with total jobs decreasing while the labour force decreased. As a result, the unemployment rate has risen. By comparison, Regional Vic. saw employment increased and its unemployment rate dropped.

What is the workforce participation rate in the Portland SA2?

The workforce participation rate in the Portland SA2 is 53.1%, which represents the proportion of working-age residents who are either employed or actively seeking work. This moderate participation rate suggests some residents may face barriers to workforce entry. The local rate trailing the Regional Vic. average of 61.1%, suggesting potential for increased workforce participation.

Which industries are over-represented in the Portland SA2's employment market?

The portland sa2 shows notable specialisation in manufacturing, which employs 15.2% of the local workforce compared to 7.7% across Regional Vic.. This concentration suggests the area has developed competitive advantages in this sector. The area also shows above-average employment in 1 other sectors, contributing to a distinctive economic profile.

What is the outlook for employment in Portland?

The long-run outlook for employment is part of AreaSearch Operator and Pro. Log in to see the forecast detail in Full.

How does the job market in the Portland SA2 compare nationally?

The portland sa2's employment market shows below-average performance in national comparisons. While employment opportunities exist, the area faces more challenges than many other regions. However, the low unemployment rate of 3.8% suggests the ranking is driven by recent job losses rather than structural weakness. Recent job advertisement trends show the broader employment region experienced 2.6% growth, ranking 15th out of 37 regions nationally.

Education in Portland

Data: 2021 Census

Portland faces educational challenges, with performance metrics placing it in the bottom quartile of areas assessed nationally.

Education in Portland: key figures
MeasureValueSource and dateNational percentile
Bachelor qualifications9.8%2021 Census13th percentile nationally
Postgraduate qualifications1.8%2021 Census13th percentile nationally
University qualifications13.8%2021 Census
Vocational qualifications29.8%2021 Census71st percentile nationally
Graduate diploma or certificate2.2%2021 Census42nd percentile nationally
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Education in Portland: key figures, continued
MeasureValueSource and dateNational percentile
Advanced diploma or diploma9.5%2021 Census25th percentile nationally
No post-school qualification46.8%2021 Census
Residents attending an educational institution25.4%2021 Census
Residents attending university or other higher education1.9%2021 Census10th percentile nationally
Residents attending primary school9.4%2021 Census34th percentile nationally
Residents attending secondary school8.0%2021 Census49th percentile nationally

Questions about education in Portland

What percentage of people in the Portland SA2 have university qualifications?

13.8% of people aged 15 and over in the Portland SA2 have university qualifications, compared to 21.7% in Regional Vic..

What percentage of people in the Portland SA2 have no formal qualifications?

46.8% of people aged 15 and over in the Portland SA2 have no formal qualifications, compared to 40.4% in Regional Vic..

How does the Portland SA2's education level compare to national averages?

The portland sa2 ranks in the 21th percentile nationally for education based on AreaSearch's analysis of qualification and performance metrics.

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What types of qualifications are most common in the Portland SA2?

The most common qualifications in the Portland SA2 are: Certificate (29.8%), Bachelor Degree (9.8%), Advanced Diploma (9.5%).

What proportion of the Portland SA2's population is currently attending educational institutions?

25.4% of the population in the Portland SA2 is currently engaged in formal education, including 9.4% in primary school, 8.0% in secondary school, 1.9% at university (all shares of total residents).

What is the ICSEA score for schools in the Portland SA2?

The average ICSEA (Index of Community Socio-Educational Advantage) score for schools in the Portland SA2 is 963, indicating below-average socio-educational advantage compared to the national average of 1000.

How many schools are located within the Portland SA2?

There are 10 schools within the Portland SA2, with a combined enrollment of approximately 1,863 students.

What types of schools are available in the Portland SA2?

The portland sa2 includes 6 primary schools, 3 secondary schools, 1 combined school.

Households in Portland

Data: 2021 Census

Portland features high concentrations of lone person households and couples without children but relatively few couples with children, with a smaller average household size than Regional Vic.

Households in Portland: key figures
MeasureValueSource and dateNational percentile
Median household size2.2 people2021 Census15th percentile nationally
Lone-person households32.2%2021 Census80th percentile nationally
Couples with children21.8%2021 Census19th percentile nationally
Couples without children31.0%2021 Census75th percentile nationally
One-parent families11.7%2021 Census63rd percentile nationally
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Households in Portland: key figures, continued
MeasureValueSource and dateNational percentile
Group households2.7%2021 Census46th percentile nationally
Households at the 2021 Census4,5962021 Census
Estimated households4,615AreaSearch estimate, Aug 2026
Family households65.1%2021 Census25th percentile nationally
Average children per family2.0 per family2021 Census88th percentile nationally

Questions about households in Portland

How many households are in the Portland SA2?

As of the 2021 Census, the Portland SA2 had 4,596 households. Based on population growth patterns, this has remained relatively stable to an estimated 4,615 households today.

What is the typical household size?

The average household size in the Portland SA2 is 2.2 people. This compares to 2.4 in Regional Vic. and reflects the area's household composition mix.

What types of households are most common?

Family households dominate at 65.1% of all households. Non-family households consist of lone person households (32.2%), group households (2.7%), and other household types (0.0%).

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How are families structured in the area?

Of the 2,992 family households, couples with children account for 21.8% of all households, couples without children at home 31.0%, and single parent families 11.7%. This mix shapes local demand for schools, family services, and housing types.

How does the Portland SA2 compare to household patterns in Regional Vic.?

Compared to Regional Vic., the Portland SA2 shows distinct household patterns. This higher proportion of single-person households drives demand for smaller dwellings and different community services.

What is the average family size?

Families in the Portland SA2 have an average of 2.0 children, slightly above the Regional Vic. average of 1.8. This influences local demand for child-related services and larger family homes.

What are the marriage patterns in the Portland SA2?

Marriage patterns reveal 44.0% of the adult population are currently married, while 34.0% have never married. This compares to 46.3% married and 34.0% never married across Regional Vic..

How significant are single-person households?

Single-person households represent 32.2% of all households in the Portland SA2, similar to the average for Regional Vic. of 29.3%. This affects demand for smaller dwellings and single-person accommodation.

Are shared living arrangements common?

Group households (unrelated people sharing) account for 2.7% of households, slightly below the Regional Vic. average of 2.9%.

Cultural diversity in Portland

Data: 2021 Census

Portland is considerably less culturally diverse than average when assessed alongside AreaSearch's national rankings for language and cultural background related metrics.

Cultural diversity in Portland: key figures
MeasureValueSource and dateNational percentile
Born overseas10.0%2021 Census12th percentile nationally
Speak another language at home3.7%2021 Census14th percentile nationally
English only at home96.3%2021 Census85th percentile nationally
Australian citizens90.3%2021 Census78th percentile nationally
Born in Australia90.0%2021 Census87th percentile nationally
Aboriginal and Torres Strait Islander residents2.1%2021 Census62nd percentile nationally

Questions about cultural diversity in Portland

What is the level of cultural diversity in the Portland SA2?

Portland was found to be below average in terms of cultural diversity, with 90.3% of its population being citizens, 90.0% born in Australia, and 96.3% speaking English only at home.

What is the most common religion in the Portland SA2?

Christianity is the most commonly reported religion in Portland, at 45.0% of people, although more residents (53.3%) reported no religion. Christianity accounts for 47.3% across Regional Vic..

What are the top countries of origin in the Portland SA2?

In terms of ancestry (country of birth of parents), the top three represented groups in Portland are English, comprising 33.1% of the population, Australian, comprising 32.3% of the population, and Scottish, comprising 9.4% of the population. Additionally, there are notable divergences in the representation of certain other ethnic groups: Dutch is notably overrepresented at 1.7% of Portland (vs 1.7% across Regional Vic.), German at 4.3% (vs 3.5%) and Maltese at 0.5% (vs 0.5%).

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How does the percentage of people born overseas compare to Regional Vic.?

10.0% of the Portland SA2 population was born overseas, compared to 13.2% across Regional Vic..

What percentage of the Portland SA2 population speaks a language other than English at home?

3.7% of the population in the Portland SA2 speaks a language other than English at home, compared to 7.6% in Regional Vic..

How many people in the Portland SA2 identify as Australian Aboriginal?

2.1% of the Portland SA2 population identifies as Australian Aboriginal, compared to 1.4% in Regional Vic..

What is the citizenship status of the population in the Portland SA2?

90.3% of the Portland SA2 population holds citizenship, compared to 88.6% in Regional Vic..

04Place

Housing, health, transport, local services and the reports on them.

Housing in Portland

Data: 2021 Census

Portland is characterized by a predominantly suburban housing profile, with above-average rates of outright home ownership.

Housing in Portland: key figures
MeasureValueSource and dateNational percentile
Rented homes25.6%2021 Census43rd percentile nationally
Owned outright42.6%2021 Census77th percentile nationally
Detached houses89.4%2021 Census60th percentile nationally
Median mortgage repayment$1,105 a month2021 Census, monthly11th percentile nationally
Owned with a mortgage31.9%2021 Census37th percentile nationally
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Housing in Portland: key figures, continued
MeasureValueSource and dateNational percentile
Semi-detached, terrace and townhouses8.7%2021 Census50th percentile nationally
Median weekly rent paid, 2021 Census$2502021 Census, weekly13th percentile nationally
Median rent as a share of median household income20.8%2021 Census, ratio calculated by AreaSearch51st percentile nationally
Median mortgage repayment as a share of household income21.2%2021 Census, ratio calculated by AreaSearch24th percentile nationally
People per bedroom0.7 per bedroom2021 Census12th percentile nationally

Questions about housing in Portland

What percentage of homes are owned vs rented in the Portland SA2?

In the Portland SA2, 42.6% of homes are owned outright, 31.9% are owned with a mortgage, and 25.6% are rented.

What percentage of dwellings in the Portland SA2 are houses?

According to the latest data, 89.4% of dwellings in the Portland SA2 are houses.

What percentage of dwellings in the Portland SA2 are apartments or units?

In the Portland SA2, 1.2% of dwellings are apartments or units, with an additional 8.7% being semi-detached dwellings.

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What is the level of outright home ownership in the Portland SA2?

Outright home ownership in the Portland SA2 stands at 42.6%, compared to 40.9% in Regional Vic..

What is the median monthly mortgage repayment in the Portland SA2?

The median monthly mortgage repayment in the Portland SA2 is $1,105, compared to $1,430 in Regional Vic..

What is the average monthly housing cost in the Portland SA2?

The aggregate monthly housing cost in the Portland SA2 is $629, which represents the average monthly cost across all housing types.

What percentage of income do residents spend on housing in the Portland SA2?

In the Portland SA2, households with mortgages typically spend 21.2% of their income on mortgage repayments, while renters spend 20.8% of their income on rent.

How crowded are homes in the Portland SA2?

The average persons per bedroom ratio in the Portland SA2 is 0.7, indicating the level of household density.

How does housing affordability in the Portland SA2 compare to Regional Vic.?

Housing affordability in the Portland SA2 shows mortgage holders spending 21.2% of income on repayments (vs 23.8% in Regional Vic.), while renters spend 20.8% of income on rent (vs 20.6% in Regional Vic.).

What types of dwellings are most common in the Portland SA2?

The dwelling mix in the Portland SA2 consists of 89.4% detached houses, 8.7% semi-detached dwellings, 1.2% apartments, and 0.7% other dwelling types.

How affordable is housing in the Portland SA2 relative to local incomes?

Housing in Portland consumes approximately 12.1% of median household income ($5,196 monthly), indicating costs are highly affordable. The generally accepted benchmark is that housing should not exceed 30% of household income.

How do proposed developments compare to existing housing types in the Portland SA2?

Recent development applications in Portland show attached dwellings contributing 40% of approvals compared to 11% of existing stock, while detached houses represent 60% of applications versus 89% of current dwellings. This suggests increasing densification. Density increases remain below national trends.

Health in Portland

Data: ATO FY 2024 and 2021 Census

Health performance in Portland is well below the national average with prevalence of common health conditions notable across both younger and older age cohorts.

Health in Portland: key figures
MeasureValueSource and dateNational percentile
Private health cover48.8%ATO FY 2024, private health cover21st percentile nationally
No long-term health condition60.0%2021 Census9th percentile nationally
Need help with daily activities8.3%2021 Census88th percentile nationally
No long-term health condition, under 6569.0%2021 Census8th percentile nationally
Three or more long-term health conditions, under 653.0%2021 Census94th percentile nationally

Questions about health in Portland

How many people in the Portland SA2 have private health insurance?

Around 48.8% of people in the Portland SA2 are covered by private health insurance, which compares to 50.8% in Regional Vic..

What percentage of the population requires ongoing medical assistance in the Portland SA2?

In the Portland SA2, 8.3% of the population is identified as requiring ongoing medical assistance. By comparison, 6.9% of people in Regional Vic. require similar assistance.

How prevalent is asthma in the Portland SA2?

8.1% of people in the Portland SA2 are diagnosed with asthma. In comparison, 8.7% of the population across Regional Vic. is affected by asthma.

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What percentage of people have diabetes in the Portland SA2?

Diabetes affects 5.5% of the Portland SA2 population, while in Regional Vic., 4.6% of people are diagnosed with diabetes.

What is the percentage of people with heart disease in the Portland SA2?

4.5% of people in the Portland SA2 have heart disease. Across Regional Vic.,4.4% of the population is affected by heart disease.

How does the Portland SA2 compare to Regional Vic. in terms of overall private health coverage?

In the Portland SA2, 48.8% of the population are estimated to have private health insurance. Comparatively, Regional Vic. sees an estimated private health coverage rate of 50.8%.

Transport in Portland

Transport servicing is low compared to other areas nationally based on assessment of service frequency, route connectivity and accessibility.

Transport in Portland: key figures
MeasureValueSource and dateNational percentile
Transport access32 out of 100AreaSearch transport analysis of timetable data32nd percentile nationally
Public transport stops59Public transport timetable (GTFS) data, compiled by AreaSearch49th percentile nationally
Weekly public transport trips188Public transport timetable (GTFS) data, compiled by AreaSearch15th percentile nationally
People per public transport stop189Public transport timetable (GTFS) data, compiled by AreaSearch
Public transport routes4Public transport timetable (GTFS) data, compiled by AreaSearch
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Transport in Portland: key figures, continued
MeasureValueSource and dateNational percentile
Vehicles per dwelling1.4 per dwelling2021 Census
Working residents who worked from home7.0%2021 Census, taken during COVID-19 restrictions

Questions about transport in Portland

How many public transport stops are in Portland?

There are 59 public transport stops within the Portland SA2.

How frequent are the transport services in Portland?

The Portland SA2 has 188 weekly trips across 4 routes, averaging 26 trips per day.

How far are residents from public transport in Portland?

On average, residential properties are 307 metres from the nearest transport stop.

Everyday services near Portland

From the typical resident, the nearest child care centre is 862 m away and the nearest school 946 m.

Child care
862 m
School
946 m
GP
1.5 km
Pharmacy
1.5 km
Supermarket
1.8 km

Distance from the typical resident to the nearest of each service. Every bar starts at 0 m. The nearest is orange.

Public transport 59 stops nearby, 188 weekly trips, access rating 32 out of 100.

Amenities in Portland: key figures (distances from the typical resident)
MeasureValueSource and dateNational percentile
Amenity score40 out of 100AreaSearch proximity analysis40th percentile nationally
Nearest child care862 mAreaSearch proximity analysis, from the typical resident
Nearest school946 mAreaSearch proximity analysis, from the typical resident
Nearest GP1.5 kmAreaSearch proximity analysis, from the typical resident
Nearest pharmacy1.5 kmAreaSearch proximity analysis, from the typical resident
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Amenities in Portland: key figures (distances from the typical resident), continued
MeasureValueSource and dateNational percentile
Nearest dentist1.7 kmAreaSearch proximity analysis, from the typical resident
Nearest supermarket1.8 kmAreaSearch proximity analysis, from the typical resident
Nearest bank1.9 kmAreaSearch proximity analysis, from the typical resident
Nearest government service2.0 kmAreaSearch proximity analysis, from the typical resident
Nearest fitness centre2.0 kmAreaSearch proximity analysis, from the typical resident
Nearest hospital2.3 kmAreaSearch proximity analysis, from the typical resident
Nearest shopping centre78.2 kmAreaSearch proximity analysis, from the typical resident

Sector reports for operators and developers in Portland

Sector reports that go deeper on these services: child care, medical, retail, aged care and specialist disability accommodation (SDA). There are 3 long day care centres with 252 places in Portland, about 2.1 children aged 0-4 per place.

Child care providers
3
Places
252
Children per place
2.1
Resident children aged 0-4 per long day care place (2021 Census). Australia: 2.1.

Sector analysis for Portland

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05Reports and tools

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  • Base report: a location analysis and demographic profile of Portland, always included.
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More in AreaSearch

06About this profile

Where the figures come from, downloads and nearby areas.

Development

On AreaSearch's development drivers ranking, residential development activity is lower than average in Portland compared with local real estate markets nationally.

Tracked applications36in and around the area, last 5 years
Tracked, last 12 months0in and around the area
ABS building approvals3.8per 1,000 people49th

Infrastructure

Portland has emerging levels of nearby infrastructure activity, ranking in the 33rd percentile nationally.

No headline figures are reported for this area.

Sales & rents

Median rent in Portland is $482 a week, +7.7% over 12 months to Sep 2025.

Median rent$482a week+7.7% over 12 months to Sep 2025

Population

An assessment of population growth drivers in Portland reveals an overall ranking slightly below national averages considering recent, and medium term trends.

Population11,277+0.4% since 2021 Census9th
Average yearly growth, 2020 to 2025-0.1%ABS resident estimates
Population density176per km²AreaSearch estimate, Aug 202632nd

Age

Portland hosts an older demographic, ranking in the top quartile nationwide.

Median age47yearsAreaSearch estimate, Aug 202684th
Children under 1515.6%AreaSearch estimate, Aug 2026
Aged 65 and over27.8%AreaSearch estimate, Aug 2026

Income

Income figures position the area below 82% of locations analysed nationally by AreaSearch.

Median taxable income$52,479a yearATO FY-24, annual23rd
Census household income / week$1,2002021 Census, weekly13th
High-income households11.4%2021 Census

Employment

The employment landscape in Portland presents a mixed picture: unemployment remains low at 3.8%, yet recent job losses have affected its comparative national standing.

Unemployment rate3.8%Labour force, Jun 2026
Workforce participation53.1%
Employed residents4,736Labour force, Jun 2026

Education

Portland faces educational challenges, with performance metrics placing it in the bottom quartile of areas assessed nationally.

University qualifications13.8%2021 Census
School advantage index (ICSEA)96325th

Households

Portland features high concentrations of lone person households and couples without children but relatively few couples with children, with a smaller average household size than Regional Vic.

Median household size2.2people2021 Census15th
Lone-person households32.2%2021 Census80th
Couples with children21.8%2021 Census19th

Cultural diversity

Portland is considerably less culturally diverse than average when assessed alongside AreaSearch's national rankings for language and cultural background related metrics.

Born overseas10.0%2021 Census12th
Speak another language at home3.7%2021 Census14th

Housing

Portland is characterized by a predominantly suburban housing profile, with above-average rates of outright home ownership.

Rented homes25.6%2021 Census43rd
Owned outright42.6%2021 Census77th
Detached houses89.4%2021 Census60th

Health

Health performance in Portland is well below the national average with prevalence of common health conditions notable across both younger and older age cohorts.

Private health cover48.8%ATO FY 202421st
No long-term health condition60.0%2021 Census9th
Need help with daily activities8.3%2021 Census88th

Transport

Transport servicing is low compared to other areas nationally based on assessment of service frequency, route connectivity and accessibility.

Transport access32out of 10032nd
Public transport stops5949th
Weekly public transport trips18815th

Amenities

Amenity provision was found to be below the typical area assessed nationally by AreaSearch, based on counts and proximity analysis.

Amenity score40out of 10040th
Sources and notes

Portland has an estimated 11,277 residents, up 0.4% since the 2021 Census, with 5 projects tracked in Portland.

Latest estimate as at Aug 2026; other figures from the 2021 Census, ATO FY-24 and AreaSearch estimates where labelled. Updated 14 Oct 2026.

Sources: ABS Census 2021, ABS estimated resident population, ATO taxation statistics, state rental bonds and property sales records where published, and AreaSearch analysis for Portland.

Data and method for Portland

Data currency

Refreshed . Rents to Sep 2025, population and age estimated to Aug 2026, taxable income FY 2024 and projects to Sep 2026. Housing, households and cultural diversity are from the 2021 Census (next update with the 2026 Census results).

Infrastructure projects and development applications also include sites in the surrounding area, and are labelled as such. Other sections were compiled 14 Oct 2026 from sources that update on their own cycles; "See the evidence" lists each source and its cycle.

  • 3 dated for this area, within 12 months
  • 1 dated for this area, older
  • 3 2021 Census measures
  • 7 compiled with this profile
Statistical area boundaryFigures are for the statistical area shown (ABS Statistical Areas Level 2, SA2). It can differ from a suburb of a similar name.Learn more

SA2 boundaries are defined by the Australian Bureau of Statistics and are designed to represent communities for statistical reporting (for example census and ERP).

Suburbs and Localities (SAL) represent commonly-used suburb or locality names (postal-style areas) and may use different geographic boundaries. For a complete picture, consider both boundary types where available.

See the evidencesources, cycles and method for all 14 sections

Main sources: ABS, Geoscience Australia, GNAF, ATO, State governments, Valuer General, Rental Board and Infrastructure Australia.

Cross-check us. The Census baseline for this boundary is at ABS 2021 Census QuickStats (217011422). QuickStats reports 2021 only; the figures on this page are more current wherever the ledger shows a later date.

Common questions about this page

Why can the Portland SA2 boundary differ from the suburb boundary?

This page uses ABS Statistical Area Level 2 (SA2) boundaries for statistical reporting (for example census and ERP). SA2 areas can differ materially from Suburbs and Localities (SAL) boundaries, even when they share similar names, because they are defined for different purposes and often use different geographic boundaries.

Where does the data on this Portland page come from?

AreaSearch compiles this page from official and industry sources, including ABS, Geoscience Australia, GNAF, ATO, State governments, Valuer General, Rental Board and Infrastructure Australia, then calculates statistics for the boundary shown, and ranks, growth rates and benchmarks itself. Property sales come from the state valuation authority, rents from state rental bond lodgements, development applications from council and state planning portals, school data from ACARA, and public transport from state transport departments. Infrastructure projects and development applications also include sites in the surrounding area, labelled as such.

Is the Portland data on this page just from the 2021 Census?

No. Most of this page is built beyond the Census. Dated for this area: population (Aug 2026), age profile (Aug 2026), infrastructure projects (Sep 2026) and income (FY 2024). Compiled with this profile from sources that publish on their own cycles: development and approvals, property sales and rents, employment, education, transport, health and services and amenities. Only housing, households and cultural diversity remain wholly Census-based, because no more current small-area dataset exists for those measures.

Portland statistics: population, income, housing and more

Key demographics and figures for Portland from the 2021 Census, ATO taxpayer data and AreaSearch estimates and analysis. Each topic has its own table of key figures beside the section it belongs to, and each row names its source and date. The percentile compares Portland with every neighbourhood-sized area across Australia (ABS SA2 areas): a higher percentile means more of that measure than most, not necessarily better.

Source: AreaSearch (areasearch.com.au) compiled from ABS Census 2021, ATO and other public sources.