Alexandra

Population growth drivers in Alexandra are above average based on AreaSearch's ranking of recent, and medium to long-term trends

Alexandra's population, as per AreaSearch's analysis, was approximately 6887 as of November 2025. This figure represents an increase of 59 people, a 0.9% rise from the 2021 Census which reported a population of 6828. The change is inferred from the estimated resident population of 6860 in June 2024 and an additional 31 validated new addresses since the Census date. This results in a population density ratio of 3.3 persons per square kilometer. Population growth was primarily driven by interstate migration, contributing around 54% of overall population gains during recent periods.

AreaSearch uses ABS/Geoscience Australia projections for each SA2 area, released in 2024 with a base year of 2022. For areas not covered, they utilise the VIC State Government's Regional/LGA projections from 2023, adjusted using a method of weighted aggregation of population growth from LGA to SA2 levels. Growth rates by age group are applied across all areas for years 2032 to 2041. By 2041, the area is projected to increase by 1758 persons based on the latest annual ERP population numbers, reflecting a total increase of 25.1% over the 17-year period.

AreaSearch analysis of residential development drivers sees Alexandra recording a relatively average level of approval activity when compared to local markets analysed countrywide

Alexandra has recorded approximately 46 residential properties granted approval each year over the past five financial years, totalling 231 homes. In FY-26 so far, 12 approvals have been recorded. On average, 0.7 new residents arrive per new home built annually between FY-21 and FY-25. This indicates that new construction is keeping pace with or exceeding demand, providing more housing options and enabling population growth.

The average expected construction cost value of new dwellings over the past five financial years is $421,000, suggesting a focus on premium properties. In this financial year, Alexandra has recorded $10.5 million in commercial development approvals, showing steady commercial investment activity. Compared to the rest of Victoria, Alexandra records about three-quarters the building activity per person and ranks among the 67th percentile nationally when measured against areas assessed.

New building activity comprises 88.0% detached dwellings and 12.0% attached dwellings, maintaining the area's traditional low-density character with a focus on family homes appealing to those seeking space. The location has approximately 208 people per dwelling approval, indicating a low-density market. According to the latest AreaSearch quarterly estimate, Alexandra is expected to grow by 1,730 residents through to 2041. Building activity appears to be keeping pace with growth projections, though buyers may face increased competition as the population grows.

Alexandra has moderate levels of nearby infrastructure activity, ranking in the top 50% nationally

Changes to local infrastructure significantly impact an area's performance. AreaSearch has identified six projects likely to affect this region. Key initiatives include Mansfield District Hospital Residential Aged Care Development, Mansfield Common, Mansfield Station Precinct Activation Project, and Alpine Estate Mansfield. The following details the most relevant projects.

Professional plan users can use the search below to filter and access additional projects.

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The labour market performance in Alexandra lags significantly behind most other regions nationally

Alexandra's unemployment rate was 5.3% as of September 2025. It had 3,101 residents employed at the time, with an unemployment rate of 1.5% higher than Rest of Vic.'s rate of 3.8%.

Workforce participation in Alexandra was 51.5%, compared to Rest of Vic.'s 57.4%. Key industries for employment among residents were health care & social assistance, construction, and agriculture, forestry & fishing. Agriculture, forestry & fishing had an employment share 1.4 times the regional level, while health care & social assistance was under-represented at 13.0% compared to Rest of Vic.'s 16.8%. Labour force levels decreased by 1.7%, and employment fell by 3.4% over the 12 months to September 2025, leading to a rise in unemployment of 1.7 percentage points.

In contrast, Rest of Vic. saw employment fall by 0.7%, labour force contract by 0.6%, and marginal unemployment increase. State-level data from 25-Nov-25 showed VIC employment grew by 1.13% year-on-year, with the state unemployment rate at 4.7%. National employment forecasts from May-25 projected a 6.6% expansion over five years and 13.7% over ten years. Applying these projections to Alexandra's employment mix suggested local employment should increase by 5.8% over five years and 12.4% over ten years.

Income metrics place the area in the bottom 10% of locations nationally according to AreaSearch analysis

AreaSearch's latest postcode level ATO data for financial year 2022 shows that median income in Alexandra SA2 is $43,467 and average income is $56,138. This is below national averages of $52,974 (median) and $70,402 (average). In comparison, Rest of Vic.'s median income is $48,741 with an average of $60,693. Based on a 12.16% Wage Price Index growth since financial year 2022, estimated incomes for September 2025 would be approximately $48,753 (median) and $62,964 (average) in Alexandra SA2. According to Census 2021 income data, household, family, and personal incomes in Alexandra all fall between the 9th and 18th percentiles nationally. The earnings profile shows that 27.4% of locals earn between $1,500 - 2,999 annually, similar to regional levels where this cohort represents 30.3%. Housing costs are modest with 88.4% of income retained, but total disposable income ranks at the 13th percentile nationally.

Alexandra is characterized by a predominantly suburban housing profile, with above-average rates of outright home ownership

Alexandra's dwelling structure, as per the latest Census, consisted of 92.9% houses and 7.1% other dwellings (semi-detached, apartments, 'other' dwellings). This compares to Non-Metro Vic.'s 93.6% houses and 6.4% other dwellings. Home ownership in Alexandra stood at 53.0%, with mortgaged dwellings at 28.4% and rented ones at 18.6%. The median monthly mortgage repayment was $1,300, lower than Non-Metro Vic.'s average of $1,500. The median weekly rent in Alexandra was $250, compared to Non-Metro Vic.'s $280. Nationally, Alexandra's mortgage repayments were significantly lower at $1,300 versus the Australian average of $1,863, and rents were substantially below the national figure of $375 at $250.

Alexandra features high concentrations of lone person households, with a lower-than-average median household size

Family households constitute 62.7% of all households, including 18.8% couples with children, 35.2% couples without children, and 8.0% single parent families. Non-family households comprise the remaining 37.3%, with lone person households at 34.8% and group households making up 2.5% of the total. The median household size is 2.1 people, which is smaller than the Rest of Vic average of 2.3.

Educational outcomes in Alexandra fall within the lower quartile nationally, indicating opportunities for improvement in qualification attainment

The area's university qualification rate is 19.0%, significantly lower than Victoria's average of 33.4%. Bachelor degrees are the most common, at 13.1%, followed by postgraduate qualifications (3.0%) and graduate diplomas (2.9%). Vocational credentials are prevalent among residents aged 15+, with 40.8% holding such qualifications, including advanced diplomas (11.7%) and certificates (29.1%). A total of 22.9% of the population is actively engaged in formal education, comprising 8.2% in primary, 7.0% in secondary, and 2.4% in tertiary education.

A substantial 22.9% of the population actively pursues formal education. This includes 8.2% in primary education, 7.0% in secondary education, and 2.4% pursuing tertiary education.

Transport servicing is very low compared to other areas nationally based on assessment of service frequency, route connectivity and accessibility

The analysis of public transport in Alexandra shows that there are currently 20 active transport stops operating within the area. These stops serve a mix of bus routes, with a total of 8 individual routes providing service. Collectively, these routes offer 95 weekly passenger trips.

The accessibility of transport is rated as limited, with residents typically located an average distance of 933 meters from the nearest transport stop. On average, there are 13 trips per day across all routes, which equates to approximately 4 weekly trips per individual stop.

Health performance in Alexandra is a key challenge with a range of health conditions having marked impacts on both younger and older age cohorts

Alexandra faces significant health challenges, with various conditions affecting both younger and older age groups. Private health cover is low, at approximately 48% (around 3,305 people), compared to the national average of 55.3%.

The most prevalent medical conditions are arthritis and mental health issues, impacting 12.8% and 8.5% of residents respectively. However, 59.3% of residents report having no medical ailments, slightly lower than the Rest of Vic.'s 63.0%. The area has a higher proportion of seniors aged 65 and over, at 31.4% (2,165 people), compared to Rest of Vic.'s 25.2%. Despite this, health outcomes among seniors in Alexandra are better than the general population's health metrics.

Alexandra is considerably less culturally diverse than average when assessed alongside AreaSearch's national rankings for language and cultural background related metrics

Alexandra's population was found to be largely homogeneous culturally, with 89.7% being Australian citizens, 86.6% born in Australia, and 96.4% speaking English only at home as of the latest data. Christianity was the predominant religion in Alexandra, accounting for 44.1% of its population. Notably, Buddhism was slightly overrepresented compared to the rest of Victoria, making up 1.1% of Alexandra's population versus 0.9%.

In terms of ancestry, the top three groups were English (34.4%), Australian (29.8%), and Scottish (10.2%). Some ethnic groups showed notable differences in representation: Dutch was overrepresented at 2.0%, Hungarian at 0.3%, and Irish at 8.7%.

Alexandra ranks among the oldest 10% of areas nationwide

The median age of Alexandra is 53, which is higher than the Rest of Vic's figure of 43 and substantially exceeds the national norm of 38. Compared to Rest of Vic., Alexandra has a higher concentration of residents aged 65-74 at 17.4%, but fewer residents aged 5-14 at 8.7%. This 65-74 concentration is well above the national figure of 9.4%. Between the 2021 Census and the present, the proportion of Alexandra's population aged 25 to 34 has grown from 8.1% to 9.3%, while the proportion aged 75 to 84 increased from 9.7% to 10.9%. Conversely, the proportion aged 65 to 74 declined from 18.6% to 17.4%, and the proportion aged 45 to 54 dropped from 12.6% to 11.5%. Looking ahead to 2041, demographic projections indicate significant shifts in Alexandra's age structure. The 25 to 34 group is projected to grow by 67% (428 people), reaching 1,070 from 641. Meanwhile, the 15 to 24 cohort is expected to grow by a modest 6% (39 people).