Alexandra
Statistical Area - sa2

Population growth drivers in Alexandra are strong compared to national averages based on AreaSearch's ranking of recent, and medium to long-term trends

Alexandra's population was 6,828 as of Aug 2021. By Aug 2025, it had increased to around 6,879, a rise of 51 people (0.7%). This growth is inferred from ABS estimated resident population of 6,859 in June 2024 and 28 validated new addresses since the Census date. The population density was approximately 3.2 persons per square kilometer by Aug 2025. Interstate migration contributed about 54.0% of overall population gains during recent periods.

AreaSearch uses ABS/Geoscience Australia projections for each SA2 area, released in 2024 with a base year of 2022. For areas not covered, it utilises VIC State Government's Regional/LGA projections from 2023, adjusted via weighted aggregation to SA2 levels. Growth rates by age group are applied across all areas for years 2032 to 2041. By 2041, the population is projected to increase by 1,758 persons, a total rise of 25.3% over the 17-year period.

AreaSearch analysis of residential development drivers sees Alexandra recording a relatively average level of approval activity when compared to local markets analysed countrywide

Alexandra has recorded approximately 46 residential properties granted approval each year. Development approval data is produced by the ABS on a financial year basis, with 231 dwellings approved over the past five financial years, from FY-21 to FY-25, and three approvals so far in FY-26. On average, 0.7 new residents have arrived per new home over the past five financial years. New construction has been matching or outpacing demand, offering buyers more options and enabling population growth that could exceed current expectations.

The average value of new dwellings developed is $470,000. There have also been $10.5 million in commercial approvals this financial year, indicating steady commercial investment activity. Relative to the rest of Victoria, Alexandra records about three-quarters the building activity per person and places among the 67th percentile of areas assessed nationally.

New building activity shows 88.0% detached dwellings and 12.0% attached dwellings, maintaining the area's traditional low density character with a focus on family homes appealing to those seeking space. The location has approximately 208 people per dwelling approval, indicating a low density market. Looking ahead, Alexandra is expected to grow by 1,738 residents through to 2041. Building activity is keeping pace with growth projections, though buyers may experience heightened competition as the population grows.

Alexandra has strong levels of nearby infrastructure activity, ranking in the top 40% nationally

Area infrastructure significantly impacts local performance. Six projects identified by AreaSearch may affect the region. Major initiatives include Mansfield District Hospital Residential Aged Care Development, Mansfield Common, Mansfield Station Precinct Activation Project, and Alpine Estate Mansfield. Relevant projects are detailed below.

Professional plan users can use the search below to filter and access additional projects.

The labour market performance in Alexandra lags significantly behind most other regions nationally

Alexandra has a skilled workforce with notable representation in essential services sectors. Its unemployment rate is 4.9%, indicating relative employment stability over the past year as of June 2025.

At this time, 3,156 residents are employed while the unemployment rate is 1.1% higher than Rest of Vic.'s rate of 3.8%. Workforce participation in Alexandra lags at 51.5%, compared to Rest of Vic.'s 57.4%. Key industries employing residents are health care & social assistance, construction, and agriculture, forestry & fishing. Notably, agriculture, forestry & fishing is particularly strong with an employment share 1.4 times the regional level.

Conversely, health care & social assistance is under-represented at 13.0% compared to Rest of Vic.'s 16.8%. Many residents commute elsewhere for work based on Census data. Over the 12 months to June 2025, labour force levels increased by 1.5%, while employment decreased by 0.3%, leading to a 1.8 percentage point rise in unemployment. In contrast, Rest of Vic.'s employment fell by 0.9%, labour force contracted by 0.4%, and unemployment rose by 0.4 percentage points. State-level data from Sep-25 shows VIC employment grew by 1.08% year-on-year, adding 39,880 jobs, with the state unemployment rate at 4.7%. National employment forecasts from May 2025 project a national expansion of 6.6% over five years and 13.7% over ten years. Applying these projections to Alexandra's employment mix suggests local growth of approximately 5.8% over five years and 12.4% over ten years, though these are simple extrapolations for illustrative purposes only.

Income metrics place the area in the bottom 10% of locations nationally according to AreaSearch analysis

AreaSearch's latest postcode level ATO data for financial year 2022 shows income in Alexandra is below national average. Median income is $43,467 and average income is $56,138. This contrasts with Rest of Vic.'s median income of $48,741 and average income of $60,693. Based on Wage Price Index growth of 10.11% since financial year 2022, current estimates for Alexandra are approximately $47,862 (median) and $61,814 (average) as of March 2025. Census 2021 income data shows household, family and personal incomes in Alexandra fall between the 9th and 18th percentiles nationally. The earnings profile indicates that 27.4% of locals (1,884 people) earn between $1,500 - 2,999, aligning with regional levels where this cohort represents 30.3%. Housing costs are modest, with 88.4% of income retained. However, total disposable income ranks at just the 14th percentile nationally.

Alexandra is characterized by a predominantly suburban housing profile, with above-average rates of outright home ownership

Alexandra's dwelling structure, as recorded in the latest Census, consisted of 92.9% houses and 7.1% other dwellings such as semi-detached homes, apartments, and 'other' dwellings. This compares to Non-Metro Vic.'s figures of 93.6% houses and 6.4% other dwellings. Home ownership in Alexandra stood at 53.0%, with mortgaged dwellings accounting for 28.4% and rented properties making up 18.6%. The median monthly mortgage repayment in the area was $1,300, significantly lower than Non-Metro Vic.'s average of $1,500. The median weekly rent figure in Alexandra was recorded at $250, compared to Non-Metro Vic.'s $280. Nationally, mortgage repayments in Alexandra were lower than the Australian average of $1,863, while rents were substantially below the national figure of $375.

Alexandra features high concentrations of lone person households, with a lower-than-average median household size

Family households constitute 62.7% of all households, including 18.8% couples with children, 35.2% couples without children, and 8.0% single parent families. Non-family households account for the remaining 37.3%, with lone person households at 34.8% and group households comprising 2.5%. The median household size is 2.1 people, which is smaller than the Rest of Vic. average of 2.3.

Educational outcomes in Alexandra fall within the lower quartile nationally, indicating opportunities for improvement in qualification attainment

The area faces educational challenges, with university qualification rates at 19.0%, substantially below the VIC average of 33.4%. This represents both a challenge and an opportunity for targeted educational initiatives. Bachelor degrees lead at 13.1%, followed by postgraduate qualifications (3.0%) and graduate diplomas (2.9%). Trade and technical skills feature prominently, with 40.8% of residents aged 15+ holding vocational credentials – advanced diplomas (11.7%) and certificates (29.1%).

A substantial 22.9% of the population actively pursues formal education, including 8.2% in primary education, 7.0% in secondary education, and 2.4% pursuing tertiary education. As of 2021, a robust network of 7 schools operates within Alexandra, educating approximately 719 students while demonstrating typical Australian school conditions (ICSEA: 976) with balanced educational opportunities. Education provision is balanced with 5 primary and 2 secondary schools serving distinct age groups. School places per 100 residents fall at 10.4, below the regional average of 14.0, indicating some students may attend schools in adjacent areas. Note: where schools show 'n/a' for enrolments, please refer to parent campus.

Transport servicing is very low compared to other areas nationally based on assessment of service frequency, route connectivity and accessibility

Alexandra has 20 active public transport stops, all bus services. These are covered by 8 routes offering a total of 95 weekly passenger trips. Residents' access to transport is limited, with an average distance of 933 meters to the nearest stop.

Each route runs about 13 trips daily, resulting in roughly 4 weekly trips per stop.

Health performance in Alexandra is a key challenge with a range of health conditions having marked impacts on both younger and older age cohorts

Alexandra faces significant health challenges, with various conditions affecting both younger and older age groups. Private health cover is low at approximately 48% (around 3,301 people), compared to the national average of 55.3%.

The most prevalent medical conditions are arthritis (affecting 12.8%) and mental health issues (8.5%). Conversely, 59.3% reported being free from medical ailments, slightly lower than the Rest of Vic.'s 63.0%. Elderly residents aged 65 and over comprise 31.4% (around 2,162 people), higher than the 25.2% in Rest of Vic.. Despite this, health outcomes among seniors are challenging but perform better than the general population.

Alexandra is considerably less culturally diverse than average when assessed alongside AreaSearch's national rankings for language and cultural background related metrics

Alexandra's population was predominantly culturally homogeneous, with 89.7% being Australian citizens, 86.6% born in Australia, and 96.4% speaking English only at home. Christianity was the dominant religion, comprising 44.1% of Alexandra's population. Buddhism, however, showed a slight overrepresentation at 1.1%, compared to 0.9% across Rest of Vic..

The top three ancestry groups were English (34.4%), Australian (29.8%), and Scottish (10.2%). Notably, Dutch ethnicity was overrepresented in Alexandra at 2.0% (vs regional 1.5%), as were Hungarian at 0.3% (vs 0.2%) and Irish at 8.7% (vs 10.4%).

Alexandra ranks among the oldest 10% of areas nationwide

The median age in Alexandra is 53, which is considerably higher than the Rest of Vic figure of 43 and substantially exceeds the national norm of 38. Compared to Rest of Vic., Alexandra has a higher concentration of residents aged 65-74, at 17.4%, but fewer residents aged 5-14, at 8.7%. This 65-74 concentration is well above the national figure of 9.4%. Between the 2021 Census and present, the age group of 25 to 34 has grown from 8.1% to 9.3%, while the 75 to 84 cohort increased from 9.7% to 10.9%. Conversely, the 65 to 74 cohort has declined from 18.6% to 17.4%, and the 45 to 54 group dropped from 12.6% to 11.5%. Looking ahead to 2041, demographic projections reveal significant shifts in Alexandra's age structure. The 25 to 34 group is projected to grow by 67%, adding 429 people and reaching a total of 1,070 from the current 640. Meanwhile, the 15 to 24 cohort grows by a modest 6%, an increase of 39 people.