Alexandra

Population growth drivers in Alexandra are above average based on AreaSearch's ranking of recent, and medium to long-term trends

Based on AreaSearch's analysis, Alexandra's population is around 7,052 as of Feb 2026. This reflects an increase of 224 people (3.3%) since the 2021 Census, which reported a population of 6,828 people. The change is inferred from the estimated resident population of 6,859 from the ABS as of June 2024 and an additional 38 validated new addresses since the Census date. This population level equates to a density ratio of 3.3 persons per square kilometer, providing ample space per person. Population growth for the area was primarily driven by interstate migration, which contributed approximately 54.0% of overall population gains during recent periods.

AreaSearch is adopting ABS/Geoscience Australia projections for each SA2 area, as released in 2024 with 2022 as the base year. For any SA2 areas not covered by this data, AreaSearch is utilising the VIC State Government's Regional/LGA projections released in 2023, with adjustments made employing a method of weighted aggregation of population growth from LGA to SA2 levels. Growth rates by age group from these aggregations are also applied across all areas for years 2032 to 2041. Looking at population projections moving forward, a significant population increase in the top quartile of regional areas nationally is forecast, with the area expected to expand by 1,758 persons to 2041 based on the latest annual ERP population numbers, reflecting an increase of 22.2% in total over the 17 years.

AreaSearch analysis of residential development drivers sees Alexandra recording a relatively average level of approval activity when compared to local markets analysed countrywide

Alexandra has recorded around 46 residential properties granted approval each year, totalling 231 homes over the past 5 financial years. So far in FY-26, 21 approvals have been recorded. At an average of just 0.7 new residents per year arriving per new home over the past 5 financial years (between FY-21 and FY-25), new construction is matching or outpacing demand, offering buyers more options and enabling population growth that could exceed current expectations, while new dwellings are developed at an average value of $421,000, demonstrating a developer focus on the premium segment with upmarket properties. Additionally, $10.5 million in commercial development approvals have been recorded this financial year, indicating steady commercial investment activity.

When measured against the Rest of Vic., Alexandra records about three-quarters of the building activity per person and ranks within the 67th percentile of areas assessed nationally. New building activity consists of 88.0% detached dwellings and 12.0% attached dwellings, maintaining the area's traditional low-density character with a focus on family homes appealing to those seeking space. The location has approximately 208 people per dwelling approval, indicating a low-density market.

Looking ahead, Alexandra is expected to grow by 1,565 residents through to 2041 (from the latest AreaSearch quarterly estimate). Building activity is keeping pace with growth projections, though buyers may experience heightened competition as the population grows.

Alexandra has emerging levels of nearby infrastructure activity, ranking in the 28thth percentile nationally

Nothing can influence an area's performance as much as changes to local infrastructure, major projects, and planning initiatives. In total, 6 projects have been identified by AreaSearch that are likely to have an impact on the area. Key projects include the Mansfield District Hospital Residential Aged Care Development, Mansfield Common, the Mansfield Station Precinct Activation Project, and Alpine Estate Mansfield, with the list below detailing those likely to be of most relevance.

Professional plan users can use the search below to filter and access additional projects.

Denotes AI-based impression for illustrative purposes only, not to be taken as definitive under any circumstances. Please follow links and conduct other investigations from the project's source for actual imagery. Developers and project owners wishing us to use original imagery please Contact Us and we will do so.

The labour market performance in Alexandra lags significantly behind most other regions nationally

Alexandra possesses a skilled workforce, with essential services sectors well represented, and an unemployment rate of 5.8%. As of December 2025, 3,075 residents are in work, while the unemployment rate is 2.1% above Regional Vic.'s rate of 3.7%, and workforce participation lags significantly (54.1% compared to Regional Vic.'s 61.5%). Based on Census responses, a moderate 19.7% of residents were found to work from home, though Covid-19 lockdown impacts should be considered.

The key industries of employment among residents are health care & social assistance, construction, and agriculture, forestry & fishing. The area shows particularly strong specialization in agriculture, forestry & fishing, with an employment share of 1.4 times the regional level. Conversely, health care & social assistance is under-represented, with only 13.0% of Alexandra's workforce compared to 16.8% in Regional Vic.. While local employment opportunities exist in the area, it appears many residents commute elsewhere for work, based on the count of Census working population to local population.

Based on AreaSearch analysis of SALM and ABS data, over the 12 months to December 2025, labour force levels decreased by 3.5% combined with employment decreasing by 5.7%, causing unemployment to rise by 2.2 percentage points. This compares to Regional Vic., where employment fell by 0.6%, labour force contracted by 0.7%, and unemployment fell 0.1 percentage points. Jobs and Skills Australia's national employment forecasts from May-25 can offer further insight into potential future demand within Alexandra. These projections, covering five and ten-year periods, have been mapped against the local employment profile to estimate growth patterns. While national employment is forecast to expand by 6.6% over five years and 13.7% over ten years, growth rates differ significantly between industry sectors. Applying these industry-specific projections to Alexandra's employment mix suggests local employment should increase by 5.8% over five years and 12.4% over ten years (please note this is a simple weighting extrapolation for illustrative purposes and does not take into account localised population projections).

Income metrics place the area in the bottom 10% of locations nationally according to AreaSearch analysis

AreaSearch's latest postcode level ATO data for FY-23 reveals that income in the Alexandra SA2 is below the national average, with the median assessed at $44,127 while the average income stands at $56,897. This contrasts with Regional Vic.'s figures of a median income of $50,954 and an average income of $62,728. Based on Wage Price Index growth of 8.25% since FY-23, current estimates would be approximately $47,767 (median) and $61,591 (average) as of September 2025. Census 2021 income data shows household, family and personal incomes in Alexandra all fall between the 9th and 18th percentiles nationally. The earnings profile shows the predominant cohort spans 27.4% of locals (1,932 people) in the $1,500 - 2,999 category, aligning with regional levels where this cohort likewise represents 30.3%. While housing costs are modest with 88.4% of income retained, the total disposable income ranks at just the 13th percentile nationally.

Alexandra is characterized by a predominantly suburban housing profile, with above-average rates of outright home ownership

Dwelling structure within Alexandra, as evaluated at the latest Census, comprised 92.9% houses and 7.1% other dwellings (semi-detached, apartments, 'other' dwellings), in comparison to Regional Vic.'s 90.1% houses and 9.9% other dwellings. Meanwhile, the level of home ownership within Alexandra was well beyond that of Regional Vic., at 53.0%, with the remainder of dwellings either mortgaged (28.4%) or rented (18.6%). The median monthly mortgage repayment in the area was below the Regional Vic. average at $1,300, while the median weekly rent figure was recorded at $250, compared to Regional Vic.'s $1,430 and $285. Nationally, Alexandra's mortgage repayments are significantly lower than the Australian average of $1,863, while rents are substantially below the national figure of $375.

Alexandra features high concentrations of lone person households, with a lower-than-average median household size

Family households dominate at 62.7% of all households, comprising 18.8% couples with children, 35.2% couples without children, and 8.0% single parent families. Non-family households make up the remaining 37.3%, with lone person households at 34.8% and group households comprising 2.5% of the total. The median household size of 2.1 people is smaller than the Regional Vic. average of 2.4.

Educational outcomes in Alexandra fall within the lower quartile nationally, indicating opportunities for improvement in qualification attainment

The area faces educational challenges, with university qualification rates (19.0%) substantially below the VIC average of 33.4%. This represents both a challenge and an opportunity for targeted educational initiatives. Bachelor degrees lead at 13.1%, followed by postgraduate qualifications (3.0%) and graduate diplomas (2.9%). Trade and technical skills feature prominently, with 40.8% of residents aged 15+ holding vocational credentials, including advanced diplomas (11.7%) and certificates (29.1%).

A substantial 22.9% of the population actively pursues formal education. This includes 8.2% in primary education, 7.0% in secondary education, and 2.4% pursuing tertiary education.

Transport servicing is very low compared to other areas nationally based on assessment of service frequency, route connectivity and accessibility

Public transport analysis reveals 20 active transport stops operating within Alexandra, comprising a mix of buses. These stops are serviced by 4 individual routes, collectively providing 66 weekly passenger trips. Transport accessibility is rated as limited, with residents typically located 933 meters from the nearest transport stop. As a primarily residential area, most residents commute outward; the car remains the dominant mode at 87%, with 10% walking. Vehicle ownership averages 1.6 per dwelling. Some 19.7% of residents work from home (2021 Census; may reflect COVID-19 conditions).

Service frequency averages 9 trips per day across all routes, equating to approximately 3 weekly trips per individual stop.

Health performance in Alexandra is well below average with prevalence of common health conditions notable across both younger and older age cohorts

Health data reveals substantial challenges facing Alexandra, based on AreaSearch's assessment of mortality rates and chronic condition prevalence. The prevalence of common health conditions is notable across both younger and older age cohorts, and the rate of private health cover is very low at approximately 48% of the total population (~3,356 people). This compares to 50.5% across Regional Vic. The national average is 55.7%.

The most common medical conditions in the area are arthritis and mental health issues, impacting 12.8% and 8.5% of residents, respectively, while 59.3% declared themselves as completely clear of medical ailments compared to 63.4% across Regional Vic. The working-age population faces notable health challenges with elevated chronic condition rates. The area has 31.2% of residents aged 65 and over (2,199 people), which is higher than the 23.9% in Regional Vic. Health outcomes among seniors present some challenges, with national rankings even higher than the general population.

Alexandra is considerably less culturally diverse than average when assessed alongside AreaSearch's national rankings for language and cultural background related metrics

Alexandra was found to be below average in terms of cultural diversity, with 89.7% of its population being citizens, 86.6% born in Australia, and 96.4% speaking English only at home. The main religion in Alexandra is Christianity, which makes up 44.1% of people. However, the most apparent overrepresentation is in Buddhism, which comprises 1.1% of the population, compared to 1.0% across Regional Vic..

In terms of ancestry (country of birth of parents), the top three represented groups in Alexandra are English, comprising 34.4% of the population, Australian, comprising 29.8% of the population, and Scottish, comprising 10.2% of the population. Additionally, there are notable divergences in the representation of certain other ethnic groups: Dutch is notably overrepresented at 2.0% of Alexandra (vs 1.7% regionally), Hungarian at 0.3% (vs 0.2%) and Irish at 8.7% (vs 9.7%).

Alexandra ranks among the oldest 10% of areas nationwide

With a median age of 53, Alexandra is considerably higher than the Regional Vic. figure of 43 and substantially exceeds the national norm of 38. Relative to Regional Vic., Alexandra has a higher concentration of 65 - 74 residents (17.5%) but fewer 5 - 14 year-olds (8.6%). This 65 - 74 concentration is well above the national 9.5%. Since the 2021 Census, the 25 to 34 age group has grown from 8.1% to 9.9% of the population, while the 15 to 24 cohort increased from 7.8% to 9.1%. Conversely, the 45 to 54 cohort has declined from 12.6% to 11.0% and the 55 to 64 group dropped from 17.6% to 16.3%. Looking ahead to 2041, demographic projections reveal significant shifts in Alexandra's age structure. Leading the demographic shift, the 25 to 34 group will grow by 54% (373 people), reaching 1,070 from 696. Meanwhile, the 15 to 24 cohort grows by a modest 2% (13 people).