Chart Color Schemes
This analysis uses ABS Statistical Areas Level 2 (SA2) boundaries, which can materially differ from Suburbs and Localities (SAL) even when sharing similar names.
SA2 boundaries are defined by the Australian Bureau of Statistics and are designed to represent communities for statistical reporting (e.g., census and ERP).
Suburbs and Localities (SAL) represent commonly-used suburb/locality names (postal-style areas) and may use different geographic boundaries. For comprehensive analysis, consider reviewing both boundary types if available.
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ABS ERP | -- people | --
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Sales Activity
Curious about local property values? Filter the chart to assess the volume and appreciation (including resales) trends and regional comparisons, or scroll to the map below view this information at an individual property level.
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Sales Detail
Population
Ayr has shown very soft population growth performance across periods assessed by AreaSearch
Based on AreaSearch's analysis, Ayr's population is around 9,366 as of Feb 2026. This reflects an increase of 379 people (4.2%) since the 2021 Census, which reported a population of 8,987 people. The change is inferred from the estimated resident population of 9,250 from the ABS as of June 2024 and an additional 21 validated new addresses since the Census date. This population level equates to a density ratio of 134 persons per square kilometer, providing significant space per person and potential room for further development. Ayr's 4.2% growth since the 2021 census exceeded the SA3 area (3.8%), marking it as a growth leader in the region. Population growth for the area was primarily driven by overseas migration, which contributed approximately 87.8% of overall population gains during recent periods.
AreaSearch is adopting ABS/Geoscience Australia projections for each SA2 area, as released in 2024 with 2022 as the base year. For any SA2 areas not covered by this data, and for years post-2032, Queensland State Government's SA2 area projections, released in 2023 and based on 2021 data, are adopted. It should be noted that these state projections do not provide age category splits; hence where utilised, AreaSearch is applying proportional growth weightings in line with the ABS Greater Capital Region projections (released in 2023, based on 2022 data) for each age cohort. Regarding demographic trends, lower quartile growth of regional areas nationally is anticipated, with the area expected to increase by 3 persons to 2041 based on the latest annual ERP population numbers, reflecting a decrease of 1.2% in total over the 17 years.
Frequently Asked Questions - Population
Development
AreaSearch assessment of residential development drivers sees a low level of activity in Ayr, placing the area among the bottom 25% of areas assessed nationally
Ayr has seen around 17 new homes approved each year, totalling 86 homes over the past 5 financial years. So far in FY-26, 14 approvals have been recorded. At an average of 1.4 new residents per year arriving per new home over the past 5 financial years (between FY-21 and FY-25), supply and demand appear well-balanced, creating stable market conditions, with recent figures showing this has accelerated to 5.6 people per dwelling over the past 2 financial years, suggesting increasing demand and tightening supply. Development projects average $308,000 in construction value—below regional norms—reflecting more affordable housing options for purchasers. Also, $19.1 million in commercial approvals have been registered this financial year, suggesting balanced commercial development activity.
Relative to the Rest of Qld, Ayr records 10.0% less building activity (per person) and places within the 27th percentile of areas assessed nationally, meaning somewhat limited buyer options and strengthening demand for established properties. This level is also below average nationally, reflecting the area's maturity and pointing to possible planning constraints. New building activity consists of 80.0% detached dwellings and 20.0% medium and high-density housing, maintaining the area's traditional low density character with a focus on family homes appealing to those seeking space. The estimated count of 777 people in the area per dwelling approval reflects its quiet, low activity development environment.
With the population expected to remain stable or decline, Ayr should see reduced pressure on housing, potentially creating opportunities for buyers.
Frequently Asked Questions - Development
Infrastructure
Ayr has strong levels of nearby infrastructure activity, ranking in the top 40% nationally
Nothing can influence an area's performance as much as changes to local infrastructure, major projects, and planning initiatives. In total 2 projects have been identified by AreaSearch that are likely to have an impact on the area. Key projects include the Ayr Industrial Precinct, St Francis Catholic School Prep Classrooms Refurbishment, Bowen Pipeline Project, and Bowen Basin Gas Pipeline, with the list below detailing those likely to be of most relevance.
Professional plan users can use the search below to filter and access additional projects.
INFRASTRUCTURE SEARCH
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Frequently Asked Questions - Infrastructure
Queensland Energy Roadmap
A statewide energy transformation program following the 2025 pivot from the original Energy and Jobs Plan. The roadmap shifts focus toward a mix of existing coal asset retention until 2046, new gas-fired generation, and private sector-led renewable growth. Key active components include the CopperString transmission line, the Gladstone Grid Reinforcement, and various battery storage projects aimed at maintaining grid reliability and affordability.
Queensland Energy and Jobs Plan SuperGrid
The Queensland SuperGrid is a high-capacity statewide electricity network connecting renewable energy zones, storage, and demand centers. As of 2026, the program is transitioning under the new Queensland Energy Roadmap, moving from rigid percentage targets to an emission-reduction focus while maintaining critical infrastructure delivery. Major works include the CopperString 2032 link, the Gladstone Grid Reinforcement (Stage 1), and the Borumba Pumped Hydro transmission connections. The plan integrates 22 GW of new renewables through Regional Energy Hubs and state-owned clean energy hubs at repurposed coal-fired power station sites.
Queensland Energy Roadmap
The Queensland Energy Roadmap is the state's revised energy strategy as of 2025-2026, replacing the previous Energy and Jobs Plan. It focuses on a market-based transition to net-zero by 2050 while extending the life of state-owned coal assets until at least 2046. Key components include the delivery of CopperString 2032 (a 1,000km transmission line), the Borumba Pumped Hydro Project, and the conversion of Renewable Energy Zones into Regional Energy Hubs. The plan prioritizes targeted transmission upgrades and gas-fired generation for grid firming.
Burdekin Falls Dam Raising and Improvement Project
A major infrastructure proposal to raise the Burdekin Falls Dam spillway by 2 metres, increasing storage capacity by 574,240 megalitres to a total of approximately 2,434,240 megalitres. The project aims to enhance water security for agriculture, urban use, and emerging industries like green hydrogen, while simultaneously performing essential safety improvements to meet modern ANCOLD standards. Works include concrete buttressing of the spillway and abutments, and the raising or construction of several saddle dams. The Environmental Impact Statement (EIS) is currently active with a draft being prepared for adequacy review.
Bowen Pipeline Project
A 182 km underground water pipeline project designed to deliver 100,000 ML of water annually from the Burdekin River to the Bowen and Collinsville regions. The project utilizes high-density polyethylene (HDPE) technology and on-site extrusion to reduce transport emissions. It aims to support the Abbot Point State Development Area, local agriculture (including high-value crops like macadamias and legumes), and emerging green energy industries such as green hydrogen and ammonia production. Notably, the project features a first-of-its-kind equity partnership with the Juru and Bindal Traditional Owners.
Bruce Highway Upgrade Program
The Bruce Highway Upgrade Program is a multi-decade infrastructure initiative improving the 1,677km corridor between Brisbane and Cairns. As of early 2026, the program is focused on the $9 billion Targeted Safety Program, which includes over 80 active or planned projects such as the Rockhampton Ring Road, Tiaro Bypass, and extensive wide centre line treatments. The program aims to achieve a minimum three-star safety rating by 2032 through road widening, flood immunity upgrades, and intersection improvements.
Bowen Basin Gas Pipeline
A proposed 500km gas transmission pipeline to connect coal seam gas reserves in the Bowen Basin to the east coast domestic market and overseas customers via existing pipeline infrastructure. The project completed Phase 1 concept study in December 2021 and Phase 2 market engagement in December 2022. Phase 2 findings showed market interest exists but timing is critical for investor confidence. The pipeline could potentially transport up to 457 TJ/d of gas from three main regions: Moranbah (200 TJ/d), Blackwater (77 TJ/d), and Mahalo (180 TJ/d). The preferred route (Option 2B) would run approximately 390km from the Bowen Basin to connect with existing infrastructure near Rolleston. The project also aims to capture coal mine methane emissions to reduce fugitive emissions and support Queensland's transition to a low-carbon economy.
Ayr Industrial Precinct
Council-led industrial land release in Ayr, North Queensland. Stage 1 lots now selling with highway frontage, underground power, wide roads, services to boundary and design guidelines. Strategic access to Port of Townsville, Townsville Airport and the Bowen Basin.
Employment
The labour market performance in Ayr lags significantly behind most other regions nationally
Ayr possesses a balanced workforce spanning white and blue collar employment, with manufacturing and industrial sectors strongly represented, and an unemployment rate of 5.7%. As of December 2025, 4,270 residents are in work, while the unemployment rate is 1.7% above Regional Qld's rate of 4.0%, and workforce participation lags significantly (58.3% compared to Regional Qld's 65.4%). Based on Census responses, a low 5.1% of residents were found to work from home, though Covid-19 lockdown impacts should be considered.
The key industries of employment among residents are agriculture, forestry & fishing, manufacturing, and health care & social assistance. The area demonstrates a particularly notable concentration in agriculture, forestry & fishing, with employment levels at 3.6 times the regional average. Meanwhile, construction has a limited presence with 5.1% employment compared to 10.1% regionally. While local employment opportunities exist in the area, it appears many residents commute elsewhere for work, based on the count of Census working population to local population.
Based on AreaSearch analysis of SALM and ABS data, over the 12 months to December 2025, labour force levels decreased by 0.1% combined with employment decreasing by 1.5%, resulting in the unemployment rate rising by 1.4 percentage points. By comparison, Regional Qld recorded employment growth of 0.7%, labour force growth of 1.0%, and unemployment rising 0.3 percentage points. Jobs and Skills Australia's national employment forecasts from May-25 can offer further insight into potential future demand within Ayr. These projections, covering five and ten-year periods, have been mapped against the local employment profile to estimate growth patterns. While national employment is forecast to expand by 6.6% over five years and 13.7% over ten years, growth rates differ significantly between industry sectors. Applying these industry-specific projections to Ayr's employment mix suggests local employment should increase by 5.0% over five years and 11.5% over ten years (please note this is a simple weighting extrapolation for illustrative purposes and does not take into account localised population projections).
Frequently Asked Questions - Employment
Income
Income levels sit below national averages according to AreaSearch assessment
As per AreaSearch's latest postcode level ATO data released for FY-23, the Ayr SA2's median income among taxpayers is $53,014, with an average of $66,170. This is just below the national average, and compares to Regional Qld's median of $53,146 and average of $66,593. Based on Wage Price Index growth of 9.91% since FY-23, current estimates would be approximately $58,268 (median) and $72,727 (average) as of September 2025. According to 2021 Census figures, household, family and personal incomes in Ayr all fall between the 18th and 30th percentiles nationally. Income brackets indicate the $1,500 - 2,999 bracket dominates with 30.3% of residents (2,837 people), aligning with the metropolitan region where this cohort likewise represents 31.7%. While housing costs are modest with 88.2% of income retained, the total disposable income ranks at just the 23rd percentile nationally.
Frequently Asked Questions - Income
Housing
Ayr is characterized by a predominantly suburban housing profile, with above-average rates of outright home ownership
Dwelling structure within Ayr, as evaluated at the latest Census, comprised 83.6% houses and 16.5% other dwellings (semi-detached, apartments, 'other' dwellings), in comparison to Regional Qld's 76.4% houses and 23.6% other dwellings. Meanwhile, the level of home ownership within Ayr was well beyond that of Regional Qld, at 41.7%, with the remainder of dwellings either mortgaged (27.2%) or rented (31.1%). The median monthly mortgage repayment in the area was well below the Regional Qld average at $1,247, while the median weekly rent figure was recorded at $230, compared to Regional Qld's $1,655 and $345. Nationally, Ayr's mortgage repayments are significantly lower than the Australian average of $1,863, while rents are substantially below the national figure of $375.
Frequently Asked Questions - Housing
Household Composition
Ayr features high concentrations of lone person households, with a lower-than-average median household size
Family households dominate at 64.4% of all households, comprising 22.3% couples with children, 30.4% couples without children, and 10.4% single parent families. Non-family households make up the remaining 35.6%, with lone person households at 32.8% and group households comprising 2.9% of the total. The median household size of 2.2 people is smaller than the Regional Qld average of 2.5.
Frequently Asked Questions - Households
Local Schools & Education
Ayr faces educational challenges, with performance metrics placing it in the bottom quartile of areas assessed nationally
The area faces educational challenges, with university qualification rates (12.5%) substantially below the Australian average of 30.4%. This represents both a challenge and an opportunity for targeted educational initiatives. Bachelor degrees lead at 10.0%, followed by postgraduate qualifications (1.3%) and graduate diplomas (1.2%). Trade and technical skills feature prominently, with 39.0% of residents aged 15+ holding vocational credentials, including advanced diplomas (7.6%) and certificates (31.4%).
Educational participation is notably high, with 26.8% of residents currently enrolled in formal education. This includes 10.8% in primary education, 9.4% in secondary education, and 2.3% pursuing tertiary education.
Frequently Asked Questions - Education
Schools Detail
Nearby Services & Amenities
Transport
No public transport data available for this catchment area.
Frequently Asked Questions - Transport
Transport Stops Detail
Health
Ayr's residents are relatively healthy in comparison to broader Australia with the level of common health conditions among the general population somewhat typical, though higher than the nation's average among older cohorts
Ayr's health metrics sit close to national benchmarks, based on AreaSearch's assessment of mortality rates and chronic condition prevalence. The level of common health conditions among the general population is somewhat typical, though higher than the national average among older cohorts, and the rate of private health cover slightly lags that of the average SA2 area at approximately 52% of the total population (~4,879 people).
The most common medical conditions in the area are arthritis and mental health issues, impacting 10.9% and 7.3% of residents, respectively, while 65.7% declared themselves as completely clear of medical ailments compared to 67.6% across Regional Qld. Health outcomes among the working-age population are broadly typical. The area has 26.3% of residents aged 65 and over (2,465 people), which is higher than the 20.4% in Regional Qld. Health outcomes among seniors present some challenges, though they rank lower nationally than the broader population.
Frequently Asked Questions - Health
Cultural Diversity
Ayr ranks below the Australian average when compared to other local markets across a number of language and cultural background related metrics
Ayr was found to be below average in terms of cultural diversity, with 86.1% of its population being citizens, 88.5% born in Australia, and 91.9% speaking English only at home. The main religion in Ayr is Christianity, which makes up 73.3% of people in Ayr, compared to 52.2% across Regional Qld.
In terms of ancestry (country of birth of parents), the top three represented groups in Ayr are Australian, comprising 26.3% of the population, English, comprising 25.0% of the population, and Italian, comprising 12.3% of the population, which is substantially higher than the regional average of 2.4%. Additionally, there are notable divergences in the representation of certain other ethnic groups: Spanish is notably overrepresented at 1.1% of Ayr (vs 0.3% regionally), Australian Aboriginal at 5.0% (vs 3.9%) and German at 3.9% (vs 4.7%).
Frequently Asked Questions - Diversity
Age
Ayr hosts a notably older demographic compared to the national average
At 44 years, Ayr's median age is marginally above the Regional Qld average of 41 and similarly considerably older than Australia's 38 years. The age profile shows 65 - 74 year-olds are particularly prominent (13.4%), while the 45 - 54 group is comparatively smaller (10.1%) than in Regional Qld. In the period since 2021, the 35 to 44 age group has grown from 10.3% to 11.5% of the population. Conversely, the 45 to 54 cohort has declined from 12.4% to 10.1% and the 5 to 14 group dropped from 11.6% to 10.3%. Population forecasts for 2041 indicate substantial demographic changes for Ayr. The 75 to 84 cohort shows the strongest projected growth at 28%, adding 235 residents to reach 1,065. Senior residents (65+) will drive 89% of population growth, underscoring demographic aging trends. On the other hand, population declines are projected for the 65 to 74 and 45 to 54 cohorts.