Chart Color Schemes
This analysis uses ABS Statistical Areas Level 2 (SA2) boundaries, which can materially differ from Suburbs and Localities (SAL) even when sharing similar names.
SA2 boundaries are defined by the Australian Bureau of Statistics and are designed to represent communities for statistical reporting (e.g., census and ERP).
Suburbs and Localities (SAL) represent commonly-used suburb/locality names (postal-style areas) and may use different geographic boundaries. For comprehensive analysis, consider reviewing both boundary types if available.
est. as @ -- *
ABS ERP | -- people | --
2021 Census | -- people
Sales Activity
Curious about local property values? Filter the chart to assess the volume and appreciation (including resales) trends and regional comparisons, or scroll to the map below view this information at an individual property level.
Find a Recent Sale
Sales Detail
Population
Population growth drivers in Gordon are slightly above average based on AreaSearch's ranking of recent, and medium term trends
Gordon's population, as of November 2025, is approximately 6,695 people. This figure represents an increase of 323 individuals since the 2021 Census, which recorded a population of 6,372 people. The increase is inferred from the estimated resident population of 6,536 as of June 2024 and an additional 142 validated new addresses since the Census date. This results in a population density ratio of 7.9 persons per square kilometer. Over the past decade, Gordon has exhibited resilient growth patterns with a compound annual growth rate of 1.5%, outperforming the SA3 area. Natural growth contributed approximately 74.3% of overall population gains during recent periods.
AreaSearch is adopting ABS/Geoscience Australia projections for each SA2 area, released in 2024 with 2022 as the base year. For areas not covered by this data, AreaSearch uses VIC State Government's Regional/LGA projections released in 2023, adjusted employing a method of weighted aggregation of population growth from LGA to SA2 levels. Growth rates by age group from these aggregations are applied across all areas for the years 2032 to 2041. Projections indicate a decline in overall population over this period, with Gordon's population expected to decrease by 34 persons by 2041. However, growth is anticipated within specific age cohorts, notably the 25 to 34 age group, which is projected to increase by 203 people.
Frequently Asked Questions - Population
Development
Recent residential development output has been above average within Gordon when compared nationally
Gordon has experienced approximately 34 dwelling approvals per year. Over the past five financial years, from FY21 to FY25, around 171 homes have been approved, with an additional 7 approved in FY26 so far. Each dwelling has contributed an average of 2.4 new residents annually over these years, indicating strong demand that supports property values.
The average expected construction cost value for new homes is $450,000, suggesting developers focus on the premium market with high-end developments. This financial year, $3.5 million in commercial development approvals have been recorded, reflecting Gordon's primarily residential nature. Compared to Rest of Vic., Gordon records about three-quarters of building activity per person and ranks among the 62nd percentile nationally for areas assessed.
Recent building activity consists solely of standalone homes, preserving the area's traditional low-density character with a focus on family homes appealing to those seeking space. The location has approximately 235 people per dwelling approval, indicating a low-density market. With population expected to remain stable or decline in the future, Gordon should see reduced pressure on housing, potentially creating opportunities for buyers.
Frequently Asked Questions - Development
Infrastructure
Gordon has moderate levels of nearby infrastructure activity, ranking in the top 50% nationally
Changes in local infrastructure significantly affect an area's performance. AreaSearch identified 63 projects expected to impact the region. Notable ones include Elaine Solar Farm, Western Renewables Link - Elaine Terminal Station Upgrade, Lal Lal Wind Farms, and Mount Buninyong Tourism Units. The following list details those likely most relevant.
Professional plan users can use the search below to filter and access additional projects.
INFRASTRUCTURE SEARCH
Denotes AI-based impression for illustrative purposes only, not to be taken as definitive under any circumstances. Please follow links and conduct other investigations from the project's source for actual imagery. Developers and project owners wishing us to use original imagery please Contact Us and we will do so.
Frequently Asked Questions - Infrastructure
Elaine Solar Farm
A 150 MWp solar farm with a 125 MWac/250 MWh battery energy storage system near the Elaine Terminal Station. The project holds a Victorian planning permit (PA2302521) and, in May 2025, received AEMO 5.3.4A grid-connection performance standards approval. It is expected to power about 60,000 Victorian homes once operational.
Brown Hill Recreation Reserve Masterplan and Stage 1 Splash Park
City of Ballarat-led renewal of Brown Hill Recreation Reserve guided by a master plan. Stage 1 delivers a new splash park precinct on the former outdoor pool site with public toilets, shade, seating, grassed areas and half-court basketball, with further reserve upgrades to follow.
Buninyong Botanic Gardens Landscape Masterplan and Gong Reservoir Wall Reconstruction
The project involves implementing the adopted Landscape Masterplan and the reconstruction of the Gong Reservoir wall within the Victorian Heritage Register-listed gardens to mitigate flood risk to the surrounding community. The works include stabilising the leaking dam wall with an internal sand filter, controlled water discharge into ponds, reconstructing the stone retaining wall, new garden beds with indigenous and native plants, fencing, bollards, a boardwalk, and new pedestrian paths and crossings. Reconstruction works for the Gong Dam Wall were projected to occur during the drier months between September 2025 and March 2026, with a design tender awarded in August 2025. The total budget allocated for the wall reconstruction is $1.4 million AUD.
Buninyong Heritage Swimming Baths Conservation Works
Conservation and remediation works on the historic concrete walls of the former swimming baths in the Buninyong Botanic Gardens. Works include providing additional foundations for long-term stabilisation, minor local concrete wall panel replacement, filling cracks, sealing vertical cracks, and laying gravel to improve surface drainage away from the wall footings. A specialist heritage contractor, Ivy Constructions, has been appointed. The baths were originally a 1860 bluestone reservoir converted to a pool in 1872 and later a garden in the 1990s. The site is listed on the Victorian Heritage Register.
Apple Tree Hill Estate
House and land estate in Brown Hill, Ballarat, offering large lifestyle lots with views and access to Yarrowee Creek walking tracks. Active sales include titled lots on Cloudbreak Circuit and Lookout Court.
Vista Estate, Brown Hill
95-lot house and land estate in Brown Hill with large lots (approx. 800-1,476 sqm). Stage 1 titled and selling; Stage 2 now titled with additional lots released. Internal streets include Cloudbreak Circuit and Lookout Court. Close to Kirks and Gong Gong reservoirs and the Western Freeway.
Equinox Ballarat Lifestyle Village Expansion
Over-55s land lease community in Brown Hill. Stage 2 (61 homes) is complete and occupied; Stage 3 new homes are being released and delivered. The expansion across Stages 2 and 3 totals about 97 sites, with village amenities including community room, pools and BBQ areas.
Mount Buninyong Tourism Units
VCAT has approved, with conditions, the development of eight single-bedroom, single-storey short-stay tourism accommodation units on the lower edge of the Mount Buninyong Scenic Reserve. The original proposal was for larger, barrel-shaped units (known as 'Skybarrels'). The developer, Lapilli La Mt Buninyong Pty Ltd, was placed under voluntary administration in February 2025, and the project's current status beyond approval is uncertain.
Employment
Gordon ranks among the top 25% of areas assessed nationally for overall employment performance
Gordon's workforce is skilled with a notable construction sector. Its unemployment rate was 2.0% in the past year, with an estimated employment growth of 2.2%.
As of September 2025, 3,593 residents are employed, with an unemployment rate of 1.7%, below Rest of Vic.'s 3.8%. Workforce participation is high at 63.3% compared to Rest of Vic.'s 57.4%. The dominant employment sectors are construction, health care & social assistance, and agriculture, forestry & fishing. Construction has a particularly notable concentration with levels at 1.4 times the regional average.
Conversely, health care & social assistance shows lower representation at 13.0% compared to the regional average of 16.8%. The area offers limited local employment opportunities based on Census data comparison. In the 12-month period ending September 2025, employment increased by 2.2%, labour force by 1.9%, reducing unemployment rate by 0.3 percentage points. This contrasts with Rest of Vic., where employment fell by 0.7%, labour force contracted by 0.6%, and unemployment rose slightly. State-level data to 25-Nov-25 shows VIC employment grew by 1.13% year-on-year, adding 41,950 jobs, with an unemployment rate of 4.7%. National employment forecasts from May-25 suggest national growth of 6.6% over five years and 13.7% over ten years. Applying these projections to Gordon's employment mix indicates local employment should increase by 6.1% over five years and 12.7% over ten years, based on simple weighting extrapolation for illustrative purposes.
Frequently Asked Questions - Employment
Income
The economic profile demonstrates above-average performance, with income metrics exceeding national benchmarks based on AreaSearch comparative assessment
The Gordon SA2's income level is above the national average according to latest ATO data aggregated by AreaSearch for financial year 2022. The median income among taxpayers in Gordon SA2 is $53,408 and the average income stands at $65,992. In comparison, Rest of Vic.'s median and average incomes are $48,741 and $60,693 respectively. Based on Wage Price Index growth of 12.16% since financial year 2022, current estimates for Gordon SA2 would be approximately $59,902 (median) and $74,017 (average) as of September 2025. Census data shows household, family and personal incomes in Gordon rank modestly, between the 41st and 53rd percentiles. The largest income segment comprises 35.4% earning $1,500 - 2,999 weekly, with 2,370 residents falling into this category, aligning with the surrounding region where this cohort represents 30.3%. After housing costs, residents retain 88.2% of income, indicating strong purchasing power. The area's SEIFA income ranking places it in the 5th decile.
Frequently Asked Questions - Income
Housing
Gordon is characterized by a predominantly suburban housing profile, with ownership patterns similar to the broader region
Dwelling structure in Gordon, as evaluated at the latest Census, comprised 99.8% houses and 0.2% other dwellings. In comparison, Non-Metro Vic.'s dwelling structure was 96.1% houses and 3.9% other dwellings. Home ownership in Gordon was 42.8%, with mortgaged dwellings at 49.2% and rented dwellings at 8.1%. The median monthly mortgage repayment in Gordon was $1,695, compared to Non-Metro Vic.'s average of $1,538. The median weekly rent figure in Gordon was $270, while Non-Metro Vic.'s was $300. Nationally, Gordon's median monthly mortgage repayment is lower than the Australian average of $1,863, and its median weekly rent figure is substantially below the national figure of $375.
Frequently Asked Questions - Housing
Household Composition
Gordon features high concentrations of family households, with a higher-than-average median household size
Family households constitute 77.1% of all households, including 35.6% couples with children, 32.2% couples without children, and 8.6% single parent families. Non-family households comprise the remaining 22.9%, with lone person households at 20.8% and group households making up 1.9%. The median household size is 2.7 people, which is larger than the Rest of Vic. average of 2.4.
Frequently Asked Questions - Households
Local Schools & Education
Gordon performs slightly above the national average for education, showing competitive qualification levels and steady academic outcomes
In the specified area, university qualification rates stand at 22.4%, significantly lower than Victoria's average of 33.4%. This disparity presents both a challenge and an opportunity for targeted educational programs. Bachelor degrees are most prevalent at 13.2%, followed by postgraduate qualifications (5.6%) and graduate diplomas (3.6%). Trade and technical skills are prominent, with 40.1% of residents aged 15 and above holding vocational credentials – advanced diplomas account for 11.6% and certificates for 28.5%.
Educational participation is notably high, with 29.9% of residents currently enrolled in formal education, including 10.7% in primary education, 10.0% in secondary education, and 3.4% pursuing tertiary education.
Frequently Asked Questions - Education
Schools Detail
Nearby Services & Amenities
Transport
Transport servicing is very low compared to other areas nationally based on assessment of service frequency, route connectivity and accessibility
Analysis of public transport in Gordon indicates 27 active transport stops operating within the area. These stops service a mix of bus routes, with a total of 8 individual routes providing 71 weekly passenger trips combined. The accessibility of these transport services is rated as good, with residents typically located approximately 379 meters from their nearest transport stop.
Service frequency averages around 10 trips per day across all routes, equating to roughly 2 weekly trips per individual stop.
Frequently Asked Questions - Transport
Transport Stops Detail
Health
Gordon's residents are relatively healthy in comparison to broader Australia with a fairly standard level of common health conditions seen across both young and old age cohorts
Gordon's health metrics closely match national benchmarks.
Common health conditions are seen equally across young and old age groups. Private health cover stands at approximately 52%, covering about 3,508 people, slightly higher than the average SA2 area. The most prevalent medical conditions are arthritis (9.1%) and mental health issues (8.0%). A total of 68.3% of residents report no medical ailments, compared to 63.5% in Rest of Vic. The area has 18.3% of its population aged 65 and over (1,228 people), which is lower than the 24.2% in Rest of Vic. Health outcomes among seniors are notably strong, outperforming those of the general population.
Frequently Asked Questions - Health
Cultural Diversity
Gordon is considerably less culturally diverse than average when assessed alongside AreaSearch's national rankings for language and cultural background related metrics
Gordon's population showed low cultural diversity, with 89.9% being citizens, 88.8% born in Australia, and 96.3% speaking English only at home. Christianity was the predominant religion, accounting for 50.8%, compared to 43.8% in Rest of Vic. The top three ancestral groups were English (29.5%), Australian (28.8%), and Irish (13.5%).
Notably, Scottish ancestry was higher than average at 9.7%, Dutch at 2.1%, and Maltese at 1.7%.
Frequently Asked Questions - Diversity
Age
Gordon hosts a notably older demographic compared to the national average
Gordon's median age is 44 years, similar to Rest of Vic.'s 43 and above the national average of 38 years. Compared to Rest of Vic., Gordon has a higher percentage of residents aged 45-54 (14.8%) but fewer residents aged 75-84 (5.1%). Between 2016 and 2021, the proportion of Gordon's population aged 15-24 increased from 10.9% to 12.7%, while the proportion aged 5-14 decreased from 13.4% to 12.4%. By 2041, significant changes are projected in Gordon's age composition. The 25-34 age group is expected to grow by 32%, reaching 747 people from 567. Conversely, the 45-54 and 75-84 age groups are projected to experience population declines.