Chart Color Schemes
This analysis uses ABS Statistical Areas Level 2 (SA2) boundaries, which can materially differ from Suburbs and Localities (SAL) even when sharing similar names.
SA2 boundaries are defined by the Australian Bureau of Statistics and are designed to represent communities for statistical reporting (e.g., census and ERP).
Suburbs and Localities (SAL) represent commonly-used suburb/locality names (postal-style areas) and may use different geographic boundaries. For comprehensive analysis, consider reviewing both boundary types if available.
est. as @ -- *
ABS ERP | -- people | --
2021 Census | -- people
Sales Activity
Curious about local property values? Filter the chart to assess the volume and appreciation (including resales) trends and regional comparisons, or scroll to the map below view this information at an individual property level.
Find a Recent Sale
Sales Detail
Population
Gordon has seen population growth performance typically on par with national averages when looking at short and medium term trends
Based on AreaSearch's analysis, Gordon's population is around 6,819 as of Feb 2026. This reflects an increase of 447 people (7.0%) since the 2021 Census, which reported a population of 6,372 people. The change is inferred from the estimated resident population of 6,532 from the ABS as of June 2024 and an additional 153 validated new addresses since the Census date. This population level equates to a density ratio of 8.0 persons per square kilometer, providing ample space per person. Over the past decade, Gordon has demonstrated resilient growth patterns with a 1.5% compound annual growth rate, outpacing the SA3 area. Population growth for the area was primarily driven by natural growth, which contributed approximately 74.3% of overall population gains during recent periods.
AreaSearch is adopting ABS/Geoscience Australia projections for each SA2 area, as released in 2024 with 2022 as the base year. For any SA2 areas not covered by this data, AreaSearch is utilising the VIC State Government's Regional/LGA projections released in 2023 with adjustments made employing a method of weighted aggregation of population growth from LGA to SA2 levels. Growth rates by age group from these aggregations are also applied across all areas for years 2032 to 2041. As we examine future population trends, projections indicate a decline in overall population, with the area's population expected to decline by 34 persons by 2041 according to this methodology. However, growth across specific age cohorts is anticipated, led by the 25 to 34 age group, which is projected to increase by 203 people. See the age section for more details.
Frequently Asked Questions - Population
Development
Recent residential development output has been above average within Gordon when compared nationally
Gordon has experienced around 34 dwellings receiving development approval per year, with 171 homes approved over the past 5 financial years (between FY-21 and FY-25) and 11 so far in FY-26. At an average of 2.4 new residents per year for each dwelling over the past 5 financial years (between FY-21 and FY-25), suggesting solid demand that supports property values, new homes are being built at an average construction cost of $450,000, showing that developers are focusing on the premium market with high-end developments. Additionally, $3.5 million in commercial development approvals have been recorded this financial year, demonstrating the area's primarily residential nature.
When measured against Rest of Vic., Gordon records about three-quarters the building activity per person while it places among the 62nd percentile of areas assessed nationally. Meanwhile, recent building activity consists entirely of standalone homes, maintaining the area's traditional low density character with a focus on family homes appealing to those seeking space. The location has approximately 235 people per dwelling approval, indicating room for growth.
With the population expected to remain stable or decline, Gordon should see reduced pressure on housing, potentially creating opportunities for buyers.
Frequently Asked Questions - Development
Infrastructure
Gordon has strong levels of nearby infrastructure activity, ranking in the top 40% nationally
Nothing can influence an area's performance as much as changes to local infrastructure, major projects, and planning initiatives. In total, 63 projects have been identified by AreaSearch that are likely to have an impact on the area. Key projects include Elaine Solar Farm, Western Renewables Link - Elaine Terminal Station Upgrade, Lal Lal Wind Farms, and Mount Buninyong Tourism Units, with the list below detailing those likely to be of most relevance.
Professional plan users can use the search below to filter and access additional projects.
INFRASTRUCTURE SEARCH
Denotes AI-based impression for illustrative purposes only, not to be taken as definitive under any circumstances. Please follow links and conduct other investigations from the project's source for actual imagery. Developers and project owners wishing us to use original imagery please Contact Us and we will do so.
Frequently Asked Questions - Infrastructure
Elaine Solar Farm
The Elaine Solar Farm is a 150 MWp solar energy facility and 125 MWac / 250 MWh battery energy storage system (BESS) located near the Elaine Terminal Station. Developed by Elgin Energy, the project received Victorian planning permit approval (PA2302521) in May 2024 and secured AEMO 5.3.4A grid-connection performance standards in May 2025. It will feature approximately 230,000 ground-mounted solar panels and utilize SMA grid-forming inverters to provide system strength and grid stability. Construction is scheduled to commence in 2026, with commercial operations targeted for 2027.
Brown Hill Recreation Reserve Masterplan and Stage 1 Splash Park
City of Ballarat-led renewal of Brown Hill Recreation Reserve guided by a master plan. Stage 1 delivers a new splash park precinct on the former outdoor pool site with public toilets, shade, seating, grassed areas and half-court basketball, with further reserve upgrades to follow.
Buninyong Heritage Swimming Baths Conservation Works
Conservation and remediation works on the historic concrete walls of the former swimming baths in the Buninyong Botanic Gardens. Works include providing additional foundations for long-term stabilisation, minor local concrete wall panel replacement, filling cracks, sealing vertical cracks, and laying gravel to improve surface drainage away from the wall footings. A specialist heritage contractor, Ivy Constructions, has been appointed. The baths were originally a 1860 bluestone reservoir converted to a pool in 1872 and later a garden in the 1990s. The site is listed on the Victorian Heritage Register.
Buninyong Botanic Gardens Landscape Masterplan and Gong Reservoir Wall Reconstruction
The project involves implementing the adopted Landscape Masterplan and the reconstruction of the Gong Reservoir wall within the Victorian Heritage Register-listed gardens to mitigate flood risk to the surrounding community. The works include stabilising the leaking dam wall with an internal sand filter, controlled water discharge into ponds, reconstructing the stone retaining wall, new garden beds with indigenous and native plants, fencing, bollards, a boardwalk, and new pedestrian paths and crossings. Reconstruction works for the Gong Dam Wall were projected to occur during the drier months between September 2025 and March 2026, with a design tender awarded in August 2025. The total budget allocated for the wall reconstruction is $1.4 million AUD.
Apple Tree Hill Estate
House and land estate in Brown Hill, Ballarat, offering large lifestyle lots with views and access to Yarrowee Creek walking tracks. Active sales include titled lots on Cloudbreak Circuit and Lookout Court.
Vista Estate, Brown Hill
95-lot house and land estate in Brown Hill with large lots (approx. 800-1,476 sqm). Stage 1 titled and selling; Stage 2 now titled with additional lots released. Internal streets include Cloudbreak Circuit and Lookout Court. Close to Kirks and Gong Gong reservoirs and the Western Freeway.
Equinox Ballarat Lifestyle Village Expansion
Over-55s land lease community in Brown Hill. Stage 2 (61 homes) is complete and occupied; Stage 3 new homes are being released and delivered. The expansion across Stages 2 and 3 totals about 97 sites, with village amenities including community room, pools and BBQ areas.
Mount Buninyong Tourism Units
VCAT has approved, with conditions, the development of eight single-bedroom, single-storey short-stay tourism accommodation units on the lower edge of the Mount Buninyong Scenic Reserve. The original proposal was for larger, barrel-shaped units (known as 'Skybarrels'). The developer, Lapilli La Mt Buninyong Pty Ltd, was placed under voluntary administration in February 2025, and the project's current status beyond approval is uncertain.
Employment
Gordon ranks among the top 25% of areas assessed nationally for overall employment performance
Gordon possesses a skilled workforce, with the construction sector a particular standout in terms of representation, an unemployment rate of just 1.8%, and relative employment stability over the past year. As of December 2025, 3,627 residents are in work while the unemployment rate is 1.9% below Regional Vic.'s rate of 3.7%, and workforce participation is well beyond standard (68.6% compared to Regional Vic.'s 61.5%). Based on Census responses, a moderate 22.3% of residents were found to work from home, though Covid-19 lockdown impacts should be considered.
The dominant employment sectors among residents include construction, health care & social assistance, and agriculture, forestry & fishing. The area demonstrates a particularly notable concentration in construction, with employment levels at 1.4 times the regional average. Conversely, health care & social assistance shows lower representation at 13.0% versus the regional average of 16.8%. The area appears to offer limited employment opportunities locally, as indicated by the count of the Census working population versus the resident population.
Based on AreaSearch analysis of SALM and ABS data, the 12-month period saw the labour force decrease by 0.6% while employment declined by 0.3%, causing unemployment to fall by 0.3 percentage points. This compares to Regional Vic., where employment fell by 0.6%, the labour force contracted by 0.7%, and unemployment fell 0.1 percentage points. Jobs and Skills Australia's national employment forecasts from May-25 can offer further insight into potential future demand within Gordon. These projections, covering five and ten-year periods, have been mapped against the local employment profile to estimate growth patterns. While national employment is forecast to expand by 6.6% over five years and 13.7% over ten years, growth rates differ significantly between industry sectors. Applying these industry-specific projections to Gordon's employment mix suggests local employment should increase by 6.1% over five years and 12.7% over ten years (please note this is a simple weighting extrapolation for illustrative purposes and does not take into account localised population projections).
Frequently Asked Questions - Employment
Income
Income levels align closely with national averages, indicating typical economic conditions for Australian communities according to AreaSearch analysis
The Gordon SA2's income level is just above the national average according to the latest ATO data aggregated by AreaSearch for FY-23. The Gordon SA2's median income among taxpayers is $55,469 and the average income stands at $68,549, which compares to figures for Regional Vic.'s of $50,954 and $62,728 respectively. Based on Wage Price Index growth of 8.25% since FY-23, current estimates would be approximately $60,045 (median) and $74,204 (average) as of September 2025. Census data reveals household, family and personal incomes all rank modestly in Gordon, between the 41st and 53rd percentiles. Looking at income distribution, the largest segment comprises 35.4% earning $1,500 - 2,999 weekly (2,413 residents), aligning with the surrounding region where this cohort likewise represents 30.3%. After housing costs, residents retain 88.2% of income, reflecting strong purchasing power and the area's SEIFA income ranking places it in the 5th decile.
Frequently Asked Questions - Income
Housing
Gordon is characterized by a predominantly suburban housing profile, with above-average rates of outright home ownership
Dwelling structure within Gordon, as evaluated at the latest Census, comprised 99.8% houses and 0.2% other dwellings (semi-detached, apartments, 'other' dwellings), in comparison to Regional Vic.'s 90.1% houses and 9.9% other dwellings. Meanwhile, the level of home ownership within Gordon was in line with that of Regional Vic., at 42.8%, with the remainder of dwellings either mortgaged (49.2%) or rented (8.1%). The median monthly mortgage repayment in the area was well above the Regional Vic. average at $1,695, while the median weekly rent figure was recorded at $270, compared to Regional Vic.'s $1,430 and $285. Nationally, Gordon's mortgage repayments are lower than the Australian average of $1,863, while rents are substantially below the national figure of $375.
Frequently Asked Questions - Housing
Household Composition
Gordon features high concentrations of family households, with a higher-than-average median household size
Family households dominate at 77.1% of all households, comprising 35.6% couples with children, 32.2% couples without children, and 8.6% single parent families. Non-family households make up the remaining 22.9%, with lone person households at 20.8% and group households comprising 1.9% of the total. The median household size of 2.7 people is larger than the Regional Vic. average of 2.4.
Frequently Asked Questions - Households
Local Schools & Education
Gordon performs slightly above the national average for education, showing competitive qualification levels and steady academic outcomes
The area faces educational challenges, with university qualification rates (22.4%) substantially below the VIC average of 33.4%. This represents both a challenge and an opportunity for targeted educational initiatives. Bachelor degrees lead at 13.2%, followed by postgraduate qualifications (5.6%) and graduate diplomas (3.6%). Trade and technical skills feature prominently, with 40.1% of residents aged 15+ holding vocational credentials, including advanced diplomas (11.6%) and certificates (28.5%).
Educational participation is notably high, with 29.9% of residents currently enrolled in formal education. This includes 10.7% in primary education, 10.0% in secondary education, and 3.4% pursuing tertiary education.
Frequently Asked Questions - Education
Schools Detail
Nearby Services & Amenities
Transport
Transport servicing is very low compared to other areas nationally based on assessment of service frequency, route connectivity and accessibility
Public transport analysis reveals 31 active transport stops operating within Gordon. These stops are serviced by 5 individual routes, collectively providing 53 weekly passenger trips. Transport accessibility is rated as good, with residents typically located 379 meters from the nearest transport stop. As a primarily residential area, most residents commute outward; the car remains the dominant mode at 92%. Vehicle ownership averages 2.2 per dwelling, which is above the regional average. Some 22.3% of residents work from home (2021 Census; may reflect COVID-19 conditions).
Service frequency averages 7 trips per day across all routes, equating to approximately 1 weekly trips per individual stop.
Frequently Asked Questions - Transport
Transport Stops Detail
Health
Gordon's residents are extremely healthy with both young and old age cohorts seeing low prevalence of common health conditions
Analysis of health metrics shows strong performance throughout Gordon, based on AreaSearch's assessment of mortality rates and chronic condition prevalence. Both young and old age cohorts see low prevalence of common health conditions, and the rate of private health cover just leads that of the average SA2 area at approximately 53% of the total population (~3,634 people). This compares to 50.5% across Regional Vic..
The most common medical conditions in the area were found to be arthritis and mental health issues, impacting 9.1 and 8.0% of residents, respectively, while 68.3% declared themselves as completely clear of medical ailments compared to 63.4% across Regional Vic.. Health outcomes among the working-age population are broadly typical. The area has 18.4% of residents aged 65 and over (1,254 people), which is lower than the 23.9% in Regional Vic.. Health outcomes among seniors are particularly strong, with national rankings broadly in line with the general population.
Frequently Asked Questions - Health
Cultural Diversity
Gordon is considerably less culturally diverse than average when assessed alongside AreaSearch's national rankings for language and cultural background related metrics
Gordon was found to be below average in terms of cultural diversity, with 89.9% of its population being citizens, 88.8% born in Australia, and 96.3% speaking English only at home. The main religion in Gordon is Christianity, which makes up 50.8% of people in Gordon, compared to 47.3% across Regional Vic..
In terms of ancestry (country of birth of parents), the top three represented groups in Gordon are English, comprising 29.5% of the population, Australian, comprising 28.8% of the population, and Irish, comprising 13.5% of the population. Additionally, there are notable divergences in the representation of certain other ethnic groups: Scottish is notably overrepresented at 9.7% of Gordon (vs 8.8% regionally), Dutch at 2.1% (vs 1.7%) and Maltese at 1.7% (vs 0.5%).
Frequently Asked Questions - Diversity
Age
Gordon hosts a notably older demographic compared to the national average
With a median age of 43, Gordon is equal to the Regional Vic. figure of 43 and well above the 38-year national average. The age profile shows 45 - 54 year-olds are particularly prominent (14.1%), while the 75 - 84 group is comparatively smaller (4.9%) than in Regional Vic.. Since the 2021 Census, the 15 to 24 age group has grown from 10.9% to 12.8% of the population, while the 35 to 44 cohort increased from 12.6% to 13.7%. Conversely, the 45 to 54 cohort has declined from 15.8% to 14.1% and the 5 to 14 group dropped from 13.4% to 12.3%. Looking ahead to 2041, demographic projections reveal significant shifts in Gordon's age structure. Leading the demographic shift, the 25 to 34 group will grow by 26% (154 people), reaching 747 from 592. Conversely, population declines are projected for the 0 to 4 and 75 to 84 cohorts.