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Sales Activity
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Population
Population growth drivers in Gordon are strong compared to national averages based on AreaSearch's ranking of recent, and medium to long-term trends
Based on AreaSearch's analysis, Gordon Vic.'s population is around 6,653 as of Aug 2025. This reflects an increase of 281 people (4.4%) since the 2021 Census, which reported a population of 6,372 people. The change is inferred from the estimated resident population of 6,537 from the ABS as of June 2024 and an additional 126 validated new addresses since the Census date. This level of population equates to a density ratio of 7.8 persons per square kilometer. Over the past decade, Gordon has demonstrated resilient growth patterns with a 1.5% compound annual growth rate, outpacing the SA3 area. Population growth for the area was primarily driven by natural growth that contributed approximately 74.3% of overall population gains during recent periods.
AreaSearch is adopting ABS/Geoscience Australia projections for each SA2 area, as released in 2024 with 2022 as the base year. For any SA2 areas not covered by this data, AreaSearch is utilising the VIC State Government's Regional/LGA projections released in 2023 with adjustments made employing a method of weighted aggregation of population growth from LGA to SA2 levels. Growth rates by age group from these aggregations are also applied across all areas for years 2032 to 2041. As we examine future population trends, projections indicate a decline in overall population, with the area's population expected to decline by 34 persons by 2041 according to this methodology. However, growth across specific age cohorts is anticipated, led by the 25 to 34 age group, which is projected to increase by 203 people.
Frequently Asked Questions - Population
Development
Recent residential development output has been above average within Gordon when compared nationally
Gordon has experienced approximately 34 dwelling approvals per year. Over the past five financial years, from FY-21 to FY-25, around 171 homes were approved, with an additional three approved in FY-26 as of now. On average, each dwelling has resulted in about 2.4 new residents annually over these five years.
This suggests steady demand, supporting property values. The average expected construction cost for new dwellings is $632,000, indicating a focus on premium market developments with high-end features. In FY-26, approximately $3.5 million in commercial development approvals have been recorded, reflecting the area's predominantly residential nature.
Compared to Rest of Vic., Gordon has about three-quarters the building activity per person and ranks among the 62nd percentile nationally when assessed areas are considered together. Recent building activity comprises solely standalone homes, preserving the area's traditional low-density character with a focus on family-sized dwellings. There are approximately 235 people per dwelling approval in Gordon, confirming its low-density market status. Given the expected stable or declining population, housing pressure is likely to remain relatively low, potentially creating buying opportunities.
Frequently Asked Questions - Development
Infrastructure
Gordon has emerging levels of nearby infrastructure activity, ranking in the 26thth percentile nationally
Infrastructure changes significantly impact an area's performance. AreaSearch identified 63 projects likely affecting the region. Notable ones include Elaine Solar Farm, Western Renewables Link - Elaine Terminal Station Upgrade, Lal Lal Wind Farms, and Mount Buninyong Tourism Units. The following list details those most relevant.
Professional plan users can use the search below to filter and access additional projects.
INFRASTRUCTURE SEARCH
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Frequently Asked Questions - Infrastructure
Elaine Solar Farm
A 150 MWp solar farm with a 125 MWac/250 MWh battery energy storage system near the Elaine Terminal Station. The project holds a Victorian planning permit (PA2302521) and, in May 2025, received AEMO 5.3.4A grid-connection performance standards approval. It is expected to power about 60,000 Victorian homes once operational.
Brown Hill Recreation Reserve Masterplan and Stage 1 Splash Park
City of Ballarat-led renewal of Brown Hill Recreation Reserve guided by a master plan. Stage 1 delivers a new splash park precinct on the former outdoor pool site with public toilets, shade, seating, grassed areas and half-court basketball, with further reserve upgrades to follow.
Buninyong Heritage Swimming Baths Conservation Works
Conservation and remediation works on the historic concrete walls of the former swimming baths in the Buninyong Botanic Gardens. Works include providing additional foundations for long-term stabilisation, minor local concrete wall panel replacement, filling cracks, sealing vertical cracks, and laying gravel to improve surface drainage away from the wall footings. A specialist heritage contractor, Ivy Constructions, has been appointed. The baths were originally a 1860 bluestone reservoir converted to a pool in 1872 and later a garden in the 1990s. The site is listed on the Victorian Heritage Register.
Apple Tree Hill Estate
House and land estate in Brown Hill, Ballarat, offering large lifestyle lots with views and access to Yarrowee Creek walking tracks. Active sales include titled lots on Cloudbreak Circuit and Lookout Court.
Vista Estate, Brown Hill
95-lot house and land estate in Brown Hill with large lots (approx. 800-1,476 sqm). Stage 1 titled and selling; Stage 2 now titled with additional lots released. Internal streets include Cloudbreak Circuit and Lookout Court. Close to Kirks and Gong Gong reservoirs and the Western Freeway.
Buninyong Community Road Safety Upgrades
Road safety improvements, developed with the Buninyong Community Road Safety Committee, focusing on the Midland Highway (Learmonth Street) and Geelong Road (Warrenheip Street). Works include line marking changes to shorten overtaking lanes and create dedicated turn lanes on Midland Highway, and on Geelong Road, reducing the speed limit from 60km/h to 40km/h in a high pedestrian area, and adding on-road cycling lanes. Construction is commencing in August 2025.
Equinox Ballarat Lifestyle Village Expansion
Over-55s land lease community in Brown Hill. Stage 2 (61 homes) is complete and occupied; Stage 3 new homes are being released and delivered. The expansion across Stages 2 and 3 totals about 97 sites, with village amenities including community room, pools and BBQ areas.
Mount Buninyong Tourism Units
VCAT has approved, with conditions, the development of eight single-bedroom, single-storey short-stay tourism accommodation units on the lower edge of the Mount Buninyong Scenic Reserve. The original proposal was for larger, barrel-shaped units (known as 'Skybarrels'). The developer, Lapilli La Mt Buninyong Pty Ltd, was placed under voluntary administration in February 2025, and the project's current status beyond approval is uncertain.
Employment
AreaSearch analysis of employment trends sees Gordon performing better than 90% of local markets assessed across Australia
Gordon in Victoria has a skilled workforce with notable representation in the construction sector. Its unemployment rate was 2.0% in the past year, with an estimated employment growth of 7.5%.
As of June 2025, 3,544 residents are employed, and the unemployment rate is 1.8% lower than the Rest of Victoria's rate of 3.8%. Workforce participation in Gordon is 63.3%, compared to the Rest of Victoria's 57.4%. The dominant employment sectors include construction, health care & social assistance, and agriculture, forestry & fishing. Construction shows a particularly high concentration with employment levels at 1.4 times the regional average.
Conversely, health care & social assistance has lower representation at 13.0% compared to the regional average of 16.8%. The area offers limited local employment opportunities, as indicated by the count of Census working population versus resident population. In the 12-month period ending June 2025, employment increased by 7.5%, and labour force increased by 7.0%, leading to a fall in unemployment rate by 0.5 percentage points. In contrast, the Rest of Victoria saw employment fall by 0.9%, labour force contract by 0.4%, and unemployment rise by 0.4 percentage points. Jobs and Skills Australia's national employment forecasts from May 2025 project a 6.6% increase over five years and 13.7% over ten years for national employment. Applying these projections to Gordon's employment mix suggests local growth of approximately 6.1% over five years and 12.7% over ten years, based on simple weighting extrapolation for illustrative purposes.
Frequently Asked Questions - Employment
Income
The economic profile demonstrates above-average performance, with income metrics exceeding national benchmarks based on AreaSearch comparative assessment
Gordon's median income among taxpayers was $53,408 in financial year 2022. The average income stood at $65,992 during this period. Comparing these figures with Rest of Vic., Gordon's median income was higher by $4,667 and the average income was higher by $5,291. Based on a Wage Price Index growth of 12.16% since financial year 2022, current estimates for Gordon's median income would be approximately $59,902 as of September 2025, and the average income would be around $74,017 during this period. According to census data, household, family, and personal incomes in Gordon all rank modestly, between the 42nd and 54th percentiles. Examining income distribution, the largest segment comprises 35.4% of residents earning between $1,500 and $2,999 weekly, with a total of 2,355 individuals in this income bracket. This aligns with the surrounding region where this cohort represents 30.3%. After accounting for housing costs, residents retain 88.2% of their income, indicating strong purchasing power. The area's SEIFA income ranking places it in the 5th decile.
Frequently Asked Questions - Income
Housing
Gordon is characterized by a predominantly suburban housing profile, with ownership patterns similar to the broader region
Gordon's dwelling structure, as per the latest Census, consisted of 99.8% houses and 0.2% other dwellings (semi-detached, apartments, 'other' dwellings). In comparison, Non-Metro Vic.'s dwelling structure was 96.1% houses and 3.9% other dwellings. Home ownership in Gordon stood at 42.8%, with the rest of dwellings either mortgaged (49.2%) or rented (8.1%). The median monthly mortgage repayment in Gordon was $1,695, higher than Non-Metro Vic.'s average of $1,538. The median weekly rent figure in Gordon was recorded at $270, compared to Non-Metro Vic.'s $300. Nationally, Gordon's mortgage repayments were lower than the Australian average of $1,863, while rents were substantially below the national figure of $375.
Frequently Asked Questions - Housing
Household Composition
Gordon features high concentrations of family households, with a higher-than-average median household size
Family households constitute 77.1% of all households, including 35.6% couples with children, 32.2% couples without children, and 8.6% single parent families. Non-family households comprise the remaining 22.9%, with lone person households at 20.8% and group households making up 1.9% of the total. The median household size is 2.7 people, larger than the Rest of Vic average of 2.4.
Frequently Asked Questions - Households
Local Schools & Education
Gordon performs slightly above the national average for education, showing competitive qualification levels and steady academic outcomes
The area's university qualification rate is 22.4%, significantly lower than Victoria's average of 33.4%. Bachelor degrees are the most common at 13.2%, followed by postgraduate qualifications (5.6%) and graduate diplomas (3.6%). Vocational credentials are prevalent, with 40.1% of residents aged 15+ holding them - advanced diplomas at 11.6% and certificates at 28.5%. Educational participation is high, with 29.9% of residents currently enrolled in formal education: 10.7% in primary, 10.0% in secondary, and 3.4% in tertiary education.
Gordon has a network of 8 schools educating approximately 291 students, operating under typical Australian school conditions (ICSEA: 1017). All 8 schools focus on primary education, with secondary options available nearby. School places per 100 residents are 4.4, below the regional average of 7.4, indicating some students may attend schools in adjacent areas. Note: for schools marked 'n/a' for enrolments, please refer to their parent campus.
Frequently Asked Questions - Education
Schools Detail
Nearby Services & Amenities
Transport
Transport servicing is very low compared to other areas nationally based on assessment of service frequency, route connectivity and accessibility
Transport analysis shows 27 active public transport stops in Gordon. These are served by buses via eight different routes, offering a total of 71 weekly passenger trips. Transport accessibility is rated good, with residents living an average of 379 meters from the nearest stop.
Service frequency averages ten trips daily across all routes, resulting in approximately two weekly trips per individual stop.
Frequently Asked Questions - Transport
Transport Stops Detail
Health
Gordon's residents are relatively healthy in comparison to broader Australia with a fairly standard level of common health conditions seen across both young and old age cohorts
Gordon's health metrics closely align with national benchmarks.
Common health conditions seen across both young and old age cohorts are fairly standard. The rate of private health cover is approximately 52%, impacting around 3,486 people, which slightly exceeds the average SA2 area. The most prevalent medical conditions in the area are arthritis and mental health issues, affecting 9.1% and 8.0% of residents respectively. Approximately 68.3% of residents report being completely clear of medical ailments, compared to 63.5% across Rest of Vic. Around 18.3%, or 1,220 people, are aged 65 and over, lower than the 24.2% in Rest of Vic. Health outcomes among seniors in Gordon are particularly strong, outperforming those of the general population in health metrics.
Frequently Asked Questions - Health
Cultural Diversity
Gordon is considerably less culturally diverse than average when assessed alongside AreaSearch's national rankings for language and cultural background related metrics
Gordon's cultural diversity was found to be below average, with 89.9% of its population being Australian citizens, 88.8% born in Australia, and 96.3% speaking English only at home. The predominant religion in Gordon was Christianity, accounting for 50.8% of the population, compared to 43.8% across the Rest of Vic. The top three ancestry groups were English (29.5%), Australian (28.8%), and Irish (13.5%).
Notably, Scottish ancestry was overrepresented at 9.7%, compared to 9.9% regionally, Dutch at 2.1% versus 2.0%, and Maltese at 1.7% versus 1.3%.
Frequently Asked Questions - Diversity
Age
Gordon hosts an older demographic, ranking in the top quartile nationwide
Gordon's median age is 44 years, similar to Rest of Vic.'s 43, and well above the national average of 38 years. Compared to Rest of Vic., Gordon has a higher percentage of residents aged 45-54 (14.8%) but fewer residents aged 75-84 (5.1%). Between the 2021 Census and the present, the population aged 15-24 has grown from 10.9% to 12.7%, while the percentage of those aged 5-14 has declined from 13.4% to 12.4%. By 2041, Gordon is projected to experience significant shifts in its age composition, with the 25-34 group expected to grow by 33% (an increase of 183 people), reaching 747 from an initial figure of 563. Conversely, the populations aged 45-54 and 75-84 are anticipated to decrease.