Chart Color Schemes
This analysis uses ABS Statistical Areas Level 2 (SA2) boundaries, which can materially differ from Suburbs and Localities (SAL) even when sharing similar names.
SA2 boundaries are defined by the Australian Bureau of Statistics and are designed to represent communities for statistical reporting (e.g., census and ERP).
Suburbs and Localities (SAL) represent commonly-used suburb/locality names (postal-style areas) and may use different geographic boundaries. For comprehensive analysis, consider reviewing both boundary types if available.
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ABS ERP | -- people | --
2021 Census | -- people
Sales Activity
Curious about local property values? Filter the chart to assess the volume and appreciation (including resales) trends and regional comparisons, or scroll to the map below view this information at an individual property level.
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Sales Detail
Population
Gordon has seen population growth performance typically on par with national averages when looking at short and medium term trends
Gordon's population is approximately 6,819 as of February 2026. This figure represents an increase of 447 people (7.0%) since the 2021 Census, which recorded a population of 6,372. The change is inferred from the estimated resident population of 6,532 in June 2024 and an additional 153 validated new addresses since the Census date. This results in a population density ratio of 8.0 persons per square kilometer. Over the past decade, Gordon has shown resilient growth patterns with a compound annual growth rate of 1.5%, outperforming its SA3 area. Natural growth contributed approximately 74.3% of overall population gains during recent periods.
AreaSearch uses ABS/Geoscience Australia projections for each SA2 area, released in 2024 with a base year of 2022. For areas not covered by this data, AreaSearch employs the VIC State Government's Regional/LGA projections from 2023, adjusted using weighted aggregation methods to SA2 levels. Growth rates by age group are applied across all areas for years 2032 to 2041. Future population trends indicate a decline in overall population by 34 persons by 2041. However, specific age cohorts are expected to grow, notably the 25 to 34 age group projected to increase by 203 people.
Frequently Asked Questions - Population
Development
Recent residential development output has been above average within Gordon when compared nationally
Gordon has received approximately 34 dwelling approvals per year. Over the past five financial years, from FY21 to FY25, around 171 homes were approved, with an additional 10 approved so far in FY26. On average, each dwelling has added about 2.4 new residents annually over these years, indicating strong demand that supports property values.
The average construction cost value of new dwellings is $450,000, suggesting a focus on the premium market with high-end developments. This financial year, $3.5 million in commercial development approvals have been recorded, reflecting Gordon's primarily residential nature. Compared to Rest of Vic., Gordon records about three-quarters the building activity per person and ranks among the 62nd percentile nationally for areas assessed.
Recent building activity consists solely of standalone homes, preserving the area's traditional low-density character with a focus on family homes. With approximately 235 people per dwelling approval, there is room for growth in Gordon. Given the expected population stability or decline, pressure on housing should remain relatively low, potentially presenting opportunities for buyers.
Frequently Asked Questions - Development
Infrastructure
Gordon has strong levels of nearby infrastructure activity, ranking in the top 40% nationally
Infrastructure changes significantly influence an area's performance. AreaSearch has identified 63 such projects likely impacting the region. Notable ones include Elaine Solar Farm, Western Renewables Link - Elaine Terminal Station Upgrade, Lal Lal Wind Farms, and Mount Buninyong Tourism Units. The following list details those most relevant.
Professional plan users can use the search below to filter and access additional projects.
INFRASTRUCTURE SEARCH
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Frequently Asked Questions - Infrastructure
Elaine Solar Farm
The Elaine Solar Farm is a 150 MWp solar energy facility and 125 MWac / 250 MWh battery energy storage system (BESS) located near the Elaine Terminal Station. Developed by Elgin Energy, the project received Victorian planning permit approval (PA2302521) in May 2024 and secured AEMO 5.3.4A grid-connection performance standards in May 2025. It will feature approximately 230,000 ground-mounted solar panels and utilize SMA grid-forming inverters to provide system strength and grid stability. Construction is scheduled to commence in 2026, with commercial operations targeted for 2027.
Brown Hill Recreation Reserve Masterplan and Stage 1 Splash Park
City of Ballarat-led renewal of Brown Hill Recreation Reserve guided by a master plan. Stage 1 delivers a new splash park precinct on the former outdoor pool site with public toilets, shade, seating, grassed areas and half-court basketball, with further reserve upgrades to follow.
Buninyong Heritage Swimming Baths Conservation Works
Conservation and remediation works on the historic concrete walls of the former swimming baths in the Buninyong Botanic Gardens. Works include providing additional foundations for long-term stabilisation, minor local concrete wall panel replacement, filling cracks, sealing vertical cracks, and laying gravel to improve surface drainage away from the wall footings. A specialist heritage contractor, Ivy Constructions, has been appointed. The baths were originally a 1860 bluestone reservoir converted to a pool in 1872 and later a garden in the 1990s. The site is listed on the Victorian Heritage Register.
Buninyong Botanic Gardens Landscape Masterplan and Gong Reservoir Wall Reconstruction
The project involves implementing the adopted Landscape Masterplan and the reconstruction of the Gong Reservoir wall within the Victorian Heritage Register-listed gardens to mitigate flood risk to the surrounding community. The works include stabilising the leaking dam wall with an internal sand filter, controlled water discharge into ponds, reconstructing the stone retaining wall, new garden beds with indigenous and native plants, fencing, bollards, a boardwalk, and new pedestrian paths and crossings. Reconstruction works for the Gong Dam Wall were projected to occur during the drier months between September 2025 and March 2026, with a design tender awarded in August 2025. The total budget allocated for the wall reconstruction is $1.4 million AUD.
Apple Tree Hill Estate
House and land estate in Brown Hill, Ballarat, offering large lifestyle lots with views and access to Yarrowee Creek walking tracks. Active sales include titled lots on Cloudbreak Circuit and Lookout Court.
Vista Estate, Brown Hill
95-lot house and land estate in Brown Hill with large lots (approx. 800-1,476 sqm). Stage 1 titled and selling; Stage 2 now titled with additional lots released. Internal streets include Cloudbreak Circuit and Lookout Court. Close to Kirks and Gong Gong reservoirs and the Western Freeway.
Equinox Ballarat Lifestyle Village Expansion
Over-55s land lease community in Brown Hill. Stage 2 (61 homes) is complete and occupied; Stage 3 new homes are being released and delivered. The expansion across Stages 2 and 3 totals about 97 sites, with village amenities including community room, pools and BBQ areas.
Mount Buninyong Tourism Units
VCAT has approved, with conditions, the development of eight single-bedroom, single-storey short-stay tourism accommodation units on the lower edge of the Mount Buninyong Scenic Reserve. The original proposal was for larger, barrel-shaped units (known as 'Skybarrels'). The developer, Lapilli La Mt Buninyong Pty Ltd, was placed under voluntary administration in February 2025, and the project's current status beyond approval is uncertain.
Employment
Gordon ranks among the top 25% of areas assessed nationally for overall employment performance
Gordon's workforce is skilled with the construction sector being notably represented. The unemployment rate in Gordon was 2.0% over the past year, with an estimated employment growth of 2.2%. As of September 2025, there were 3,593 residents employed, and the unemployment rate was 1.7% lower than Rest of Vic.'s rate of 3.8%.
Workforce participation in Gordon was 68.1%, compared to Rest of Vic.'s 61.4%. According to Census responses, 22.3% of residents worked from home. The dominant employment sectors were construction, health care & social assistance, and agriculture, forestry & fishing. Construction had particularly high representation with employment levels at 1.4 times the regional average.
Health care & social assistance showed lower representation at 13.0%, compared to the regional average of 16.8%. The area appeared to offer limited local employment opportunities based on Census data. Over a 12-month period, employment increased by 2.2% and labour force increased by 1.9%, causing the unemployment rate to fall by 0.3 percentage points. In contrast, Rest of Vic saw employment fall by 0.7%, labour force contract by 0.6%, and unemployment rise marginally. Jobs and Skills Australia's national employment forecasts from May-25 projected national employment growth at 6.6% over five years and 13.7% over ten years. Applying these projections to Gordon's employment mix suggested local employment should increase by 6.1% over five years and 12.7% over ten years, although these are simple weighted extrapolations for illustrative purposes only.
Frequently Asked Questions - Employment
Income
Income levels align closely with national averages, indicating typical economic conditions for Australian communities according to AreaSearch analysis
The Gordon SA2's income level is above the national average according to latest ATO data aggregated by AreaSearch for financial year 2023. The median income among taxpayers is $55,469 and the average income stands at $68,549. These figures compare to those of Rest of Vic., which are $50,954 and $62,728 respectively. Based on Wage Price Index growth of 8.25% since financial year 2023, estimated incomes as of September 2025 would be approximately $60,045 (median) and $74,204 (average). Census data shows household, family and personal incomes all rank modestly in Gordon, between the 41st and 53rd percentiles. The largest income segment comprises 35.4% earning $1,500 - 2,999 weekly, with 2,413 residents falling into this category, aligning with the surrounding region where this cohort represents 30.3%. After housing costs, residents retain 88.2% of income, reflecting strong purchasing power. The area's SEIFA income ranking places it in the 5th decile.
Frequently Asked Questions - Income
Housing
Gordon is characterized by a predominantly suburban housing profile, with above-average rates of outright home ownership
Gordon's dwelling structure, as per the latest Census, consisted of 99.8% houses and 0.2% other dwellings (semi-detached, apartments, 'other' dwellings), compared to Non-Metro Vic.'s 90.1% houses and 9.9% other dwellings. Home ownership in Gordon was 42.8%, similar to Non-Metro Vic., with the rest either mortgaged (49.2%) or rented (8.1%). The median monthly mortgage repayment was $1,695, above Non-Metro Vic.'s average of $1,430. The median weekly rent was $270, compared to Non-Metro Vic.'s $285. Nationally, Gordon's mortgage repayments are lower than the Australian average of $1,863, while rents are substantially below the national figure of $375.
Frequently Asked Questions - Housing
Household Composition
Gordon features high concentrations of family households, with a higher-than-average median household size
Family households account for 77.1% of all households, including 35.6% couples with children, 32.2% couples without children, and 8.6% single parent families. Non-family households make up the remaining 22.9%, with lone person households at 20.8% and group households comprising 1.9%. The median household size is 2.7 people, larger than the Rest of Vic average of 2.4.
Frequently Asked Questions - Households
Local Schools & Education
Gordon performs slightly above the national average for education, showing competitive qualification levels and steady academic outcomes
The area's university qualification rate is 22.4%, significantly lower than Victoria's average of 33.4%. Bachelor degrees are the most common at 13.2%, followed by postgraduate qualifications (5.6%) and graduate diplomas (3.6%). Vocational credentials are prevalent, with 40.1% of residents aged 15+ holding them, including advanced diplomas (11.6%) and certificates (28.5%). Educational participation is high, with 29.9% of residents currently enrolled in formal education, including 10.7% in primary, 10.0% in secondary, and 3.4% in tertiary education.
Educational participation is notably high, with 29.9% of residents currently enrolled in formal education. This includes 10.7% in primary education, 10.0% in secondary education, and 3.4% pursuing tertiary education.
Frequently Asked Questions - Education
Schools Detail
Nearby Services & Amenities
Transport
Transport servicing is very low compared to other areas nationally based on assessment of service frequency, route connectivity and accessibility
Gordon has 31 active public transport stops serviced by five routes offering 53 weekly passenger trips. The average distance to the nearest stop is 379 meters. Most residents commute outward and primarily use cars, with ownership averaging 2.2 vehicles per dwelling. According to the 2021 Census, 22.3% of residents work from home, which may reflect COVID-19 conditions. The service frequency averages seven trips daily across all routes, resulting in approximately one weekly trip per stop.
Service frequency averages 7 trips per day across all routes, equating to approximately 1 weekly trips per individual stop.
Frequently Asked Questions - Transport
Transport Stops Detail
Health
Gordon's residents are extremely healthy with both young and old age cohorts seeing low prevalence of common health conditions
Analysis of health metrics shows strong performance throughout Gordon, based on AreaSearch's assessment. Mortality rates and chronic condition prevalence were low across both young and old age cohorts.
Private health cover was approximately 53% of the total population (~3,634 people), leading the average SA2 area rate which is 50.5% across Rest of Vic.. The most common medical conditions were arthritis (9.1%) and mental health issues (8.0%). 68.3% of residents declared themselves completely clear of medical ailments compared to 63.4% in Rest of Vic.. Health outcomes among the working-age population were broadly typical. Gordon has 18.4% of residents aged 65 and over (1,254 people), lower than Rest of Vic.'s 23.9%. Health outcomes among seniors were particularly strong, with national rankings broadly in line with the general population.
Frequently Asked Questions - Health
Cultural Diversity
Gordon is considerably less culturally diverse than average when assessed alongside AreaSearch's national rankings for language and cultural background related metrics
Gordon's cultural diversity was found to be below average, with 89.9% of its population being citizens, 88.8% born in Australia, and 96.3% speaking English only at home. Christianity is the main religion in Gordon, comprising 50.8% of people, compared to 47.3% across Rest of Vic.. The top three ancestry groups in Gordon are English (29.5%), Australian (28.8%), and Irish (13.5%).
Notably, Scottish ancestry is overrepresented at 9.7%, compared to the regional average of 8.8%. Similarly, Dutch ancestry is represented at 2.1% versus the regional average of 1.7%, and Maltese ancestry is at 1.7% compared to the regional average of 0.5%.
Frequently Asked Questions - Diversity
Age
Gordon hosts a notably older demographic compared to the national average
Gordon's median age is 43, matching the Rest of Vic figure and exceeding the national average of 38. The age profile shows that those aged 45-54 are most prevalent at 14.1%, while the 75-84 group is relatively smaller at 4.9% compared to Rest of Vic. Between the 2021 Census and now, the 15-24 age group has increased from 10.9% to 12.8%, and the 35-44 cohort has risen from 12.6% to 13.7%. Conversely, the 45-54 group has decreased from 15.8% to 14.1%, and the 5-14 age group has fallen from 13.4% to 12.3%. By 2041, demographic projections indicate significant shifts in Gordon's age structure. Notably, the 25-34 group is projected to grow by 26% (154 people), reaching 747 from 592. Conversely, population declines are forecast for the 0-4 and 75-84 cohorts.