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This analysis uses ABS Statistical Areas Level 2 (SA2) boundaries, which can materially differ from Suburbs and Localities (SAL) even when sharing similar names.
SA2 boundaries are defined by the Australian Bureau of Statistics and are designed to represent communities for statistical reporting (e.g., census and ERP).
Suburbs and Localities (SAL) represent commonly-used suburb/locality names (postal-style areas) and may use different geographic boundaries. For comprehensive analysis, consider reviewing both boundary types if available.
est. as @ -- *
ABS ERP | -- people | --
2021 Census | -- people
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Maffra has an estimated 15,611 residents, up from 14,756 at the 2021 Census — a change of 855 people, or 5.8%. Growth has averaged 1.3% a year over five years. 334 new addresses have been validated here since Census night. Interstate and internal migration accounts for 46.9% of that increase. Fewer than ten people live on each square kilometre, across a boundary that takes in surrounding rural land. Population is estimated from ABS Estimated Resident Population releases and GNAF address data, re-based from the 2021 Census and updated annually.
Detail
According to research conducted by AreaSearch, the community of Maffra reaches roughly 15,611 residents by Aug 2026. This represents an addition of 855 individuals (5.8%) following the 2021 Census, when the recorded tally stood at 14,756 people. This adjustment is drawn from the ABS estimated resident population figure of 15,549 dated June 2025 alongside 334 validated new addresses confirmed post-Census. With these numbers, population density sits at 6.2 persons per square kilometer, ensuring considerable personal space. Expanding at 5.8% since the 2021 census, Maffra outpaced both the broader SA3 area (2.4%) and Rest of Vic., establishing itself as a standout regional growth center.
Inbound interstate migration served as the primary growth catalyst, generating roughly 46.9% of overall net additions across recent timeframes, with natural increases and overseas migration also contributing positively. AreaSearch incorporates SA2 projections published in 2024 by the ABS and Geoscience Australia using 2022 baseline figures. Where specific SA2 locations lack coverage in that series, VIC State Government Regional/LGA projections from 2023 are applied via a weighted aggregation framework distributing LGA-level expansion down to SA2 zones. Age-specific trajectory rates derived from these aggregations are similarly utilized across all territories for the 2032 to 2041 period. Looking ahead, strong demographic expansion places the locality within the highest quartile among non-metropolitan Australian districts, with the population projected to grow by 4,823 persons through 2041 relative to the newest annual ERP figures, translating to an overall rise of 30.5% throughout the 16 years.
Frequently Asked Questions - Population
430 new dwellings have been approved in Maffra over the past five years, an average of 86 a year. That places the area in the 75th percentile for residential development activity nationally, about 6 approvals per 1,000 residents a year. Of the 86 dwellings approved in the latest reporting year, 93% were detached houses and the rest townhouses or apartments. Figures come from ABS building approvals aggregated to this SA2 boundary and are updated monthly as the ABS releases them.
Detail
Municipal approvals have averaged approximately 86 residential dwellings annually in Maffra, accumulating to 430 homes across the preceding 5 financial years. Between FY-22 and FY-26 across those 5 financial years, an average of 2.2 people arrived in the district per newly completed dwelling, demonstrating firm demand capable of underpinning local real estate values, while new builds carry an average construction price tag of $389,000. Furthermore, commercial building consents have reached $23.0 million during this financial year, pointing to consistent non-residential capital expenditure. Building activity across Maffra tracks at a moderately stronger pace than Rest of Vic.
(standing 12.0% above regional average per person over the 5 year period), which helps maintain local real estate valuations while offering options to incoming purchasers. Free-standing houses constitute 93.0% of recent construction while townhouses or apartments make up 7.0%, sustaining the open, low-density suburban landscape favored by buyers seeking space. Registering approximately 202 people per approval, Maffra demonstrates typical low-density metrics. According to the most recent AreaSearch quarterly estimate, forward projections indicate Maffra will welcome an additional 4,761 residents by 2041. Should current construction tempos persist, residential building capacity could fall behind population influx, creating upward pressure on prices through heightened buyer rivalry.
Frequently Asked Questions - Development
Development applications around Maffra
SOURCE: Planning portals and council registers, compiled by AreaSearch. Distance & bearing measured from the suburb midpoint.
AreaSearch tracks 7 current infrastructure and development projects inside Maffra, worth an estimated $205 million. A further 96 sit in the immediately surrounding suburbs, taking the tracked pipeline within reach of the area to $70.9 billion. 35 are already under construction and 40 are due for completion within three years. The pipeline spans energy, residential development and communities, precincts & urban renewal. Records are compiled from Infrastructure Australia, state agencies, council planning portals and public announcements, reviewed and updated daily, then ranked by proximity, construction stage, completion horizon and project scale.
Detail
Local capital works, major development initiatives, and planning schemes play a decisive role in shaping community growth and regional trajectory. AreaSearch has pinpointed 18 public and private projects anticipated to influence the district, highlighted by the Maffra Aged Care Facility, Maffra Northern Growth Precinct, Maffra Heavy Vehicle Bypass Route, and Maffra Retarding Basins and Wetlands, with primary initiatives detailed in the accompanying overview.
Professional plan users can use the search below to filter and access additional projects.
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Frequently Asked Questions - Infrastructure
Maffra Aged Care Facility
The $69.7 million Maffra Aged Care Facility involves the construction of a new 30-bed public sector residential aged care facility. The design follows a 'small household' model, providing residents with private bedrooms and ensuites, alongside communal kitchens, dining areas, and lounges. The project also delivers a new commercial kitchen and energy centre to support the wider Maffra District Hospital campus, enhancing integrated health services for the Wellington Shire community.
Gippsland Digital Infrastructure Upgrade
Regional digital infrastructure initiative led through the Gippsland Regional Partnership and Regional Development Victoria to improve digital connectivity across Gippsland. The Gippsland Digital Plan prioritises reducing mobile blackspots, improving broadband and fibre services, supporting remote and vulnerable communities, increasing digital literacy, and improving connectivity for businesses, tourism and remote work. The program continues as an advocacy and coordination initiative with projects delivered by multiple government and telecommunications partners.
Maffra Retarding Basins and Wetlands
The project involves the construction of retarding basins and wetlands to manage stormwater, alleviate flooding, support integrated water management, and enable residential development as part of the Maffra Structure Plan. Planning Scheme Amendment C120well, which implements these plans, is currently under consideration for adoption.
Maffra Heavy Vehicle Bypass Route
Redirection of large freight movements from Maffra-Newry Road to Powerscourt Street and then to Sandy Creek Road to reduce heavy vehicle traffic through the town centre and residential areas, improving safety, amenity, and traffic flow. Includes upgrading Sandy Creek Road to accommodate heavy vehicles as part of the adopted Maffra Structure Plan.
Maffra South-Eastern Growth Precinct
Strategic residential expansion area (Precinct E) designated under the Maffra Structure Plan. The precinct encompasses land identified for General Residential Zone and Low Density Residential Zone development, integrated with stormwater retarding basins, wetland infrastructure, and open space corridors to accommodate around 350 lots.
Maffra Northern Growth Precinct
Council-led residential growth precinct north of Maffra (Precincts A-D) guided by the Maffra Structure Plan. Planning Scheme Amendment C120well implements the framework into the Wellington Planning Scheme through the introduction of General Residential Zone Schedule 2 (GRZ2) and Development Plan Overlay Schedule 1 (DPO1) to facilitate approximately 627 residential dwellings to 2042.
Stratford Structure Plan (2025)
A 20 year strategic structure plan being prepared by Wellington Shire Council to guide the future growth of Stratford. The plan will establish a settlement boundary, identify future residential, commercial and industrial growth areas, protect environmental and heritage assets, and provide the strategic basis for future amendments to the Wellington Planning Scheme. As of 2026, the draft plan is being finalised following community consultation and technical studies, with a final public consultation phase expected before completion.
North Sale Growth Area Development Plan
Comprehensive development plan for the 294ha North Sale Growth Area providing a framework for coordinated urban development. It includes 1,000+ residential lots, a new Sale College campus at Gibsons and Cobains Road, a 122-place early years hub, infrastructure upgrades, and community facilities.
7,552 residents of Maffra are employed, from a labour force of 7,769. Unemployment sits at 2.8%, with participation at 61.1%. Weighted for its industry mix, the area's sectors are forecast to grow about 5.9% nationally over five years. That reflects industry composition only and makes no allowance for local population growth. The working-day population is estimated at 13,921, about 89% of the resident population, so more people leave the area for work than travel in. Unemployment and labour force come from ABS Small Area Labour Markets, updated quarterly; the industry and occupation profile is from the 2021 Census.
Detail
The local labor pool in Maffra displays a balanced blend of white-collar and blue-collar occupations, supported by a healthy baseline of essential services, an unemployment rate standing at a modest 2.8%, and a 4.1% rise in estimated employment over the preceding year. As of March 2026, employed residents total 7,552 individuals, while the jobless rate sits 0.9% beneath the 3.7% recorded across Regional Vic., and the local workforce participation rate matches Regional Vic.'s 61.1%. In the Census returns, 13.6% of workers identified their home as their primary workplace, a metric potentially shaped by Covid-19 lockdown restrictions.
Key employment sectors for local workers consist of health care & social assistance, agriculture, forestry & fishing, along with construction. Agricultural, forestry & fishing enterprises show marked local concentration, capturing a workforce proportion 1.7 times the regional level. Conversely, health care & social assistance holds a smaller share locally at 15.1% employment compared to 16.8% regionally. Evaluating the resident count against Census working population figures suggests localized job opportunities remain relatively constrained. AreaSearch synthesis of ABS and SALM figures shows that across the 12 months to March 2026, local employment expanded by 4.1% alongside a 3.3% enlargement of the labor pool, which lowered unemployment by 0.7 percentage points. Over the same timeframe throughout Regional Vic., total employment fell by 0.1%, the workforce shrank by 0.3%, and unemployment fell 0.2 percentage points. Longer-term occupational outlooks are provided by national modeling from Jobs and Skills Australia as of Mar-26. These five- and ten-year forecasts have been correlated against Maffra's industry profile to gauge future employment trends. Across Australia, workforce numbers are projected to grow by 6.6% over five years and 13.7% over ten years, though industry segments show varied growth trajectories. When these sectoral rates are applied to Maffra's occupational distribution, local positions are modeled to expand by 5.9% over five years and 12.6% over ten years (note that this weighted distribution serves purely illustrative aims and excludes local population forecasts).
Frequently Asked Questions - Employment
Median household income in Maffra is $1,324 a week (about $69,000 a year), with median personal income at $670 a week. ATO records put median taxable income at $48,541 a year against an average of $58,620. Household income is from the 2021 Census; taxable income is from ATO Taxation Statistics for the latest financial year available, indexed forward using the ABS Wage Price Index.
Detail
ATO taxpayer statistics for financial year 2023, compiled by AreaSearch at the postcode level, show Maffra SA2 residents earning a median income of $48,541 and an average income of $58,620. These metrics trail the nationwide baseline and compare against figures of $50,954 (median) and $62,728 (average) across Regional Vic.. Factoring in an increase of 9.62% in the Wage Price Index since financial year 2023, adjusted benchmarks stand at approximately $53,211 (median) and $64,259 (average) as of March 2026. Across national income distributions, Census findings position Maffra's family, household, and individual earnings between the 21st and 22nd percentiles.
Within the community, the $1,500 - 2,999 weekly wage bracket accounts for 30.9% of residents (4,823 individuals), closely aligning with the 30.3% observed regionally. Although households retain 87.9% of earnings after housing outlays, overall disposable income ranks only in the 27th percentile nationally.
Frequently Asked Questions - Income
Maffra had 5,626 occupied dwellings at the 2021 Census, 96% detached houses and 4% apartments. 39% are owned with a mortgage, 17% rented and 44% owned outright. At that Census the median rent was $250 a week and the median mortgage repayment $1,300 a month. Rent absorbs 18.9% of household income here and mortgage repayments 22.7%. Dwelling stock, tenure and housing costs are 2021 Census measures — the only source that counts dwellings at this boundary size.
Detail
According to the latest Census, the housing inventory in Maffra is dominated by detached houses at 95.5%, while semi-detached units, apartments, and other dwellings account for 4.6%, contrasting with the 90.1% houses and 9.9% other dwellings recorded across Regional Vic.. Full home ownership surpasses the wider regional benchmark, standing at 43.7% in Maffra, alongside 39.2% of properties held under a mortgage and 17.1% occupied by tenants. Typical monthly home loan payments were $1,300, sitting below the Regional Vic. average of $1,430, while weekly rent averaged $250 against $285 regionally. On a nationwide scale, Maffra features much lower housing costs than the Australian benchmarks of $1,863 for monthly mortgages and $375 for weekly rents.
Frequently Asked Questions - Housing
Maffra counted 5,626 households at the 2021 Census, an estimated 5,952 today, averaging 2.4 people each. 27% are couples with children, against 33% couples without children. 28% of households are people living alone, and families average 2.0 children. Household and family composition is measured only by the Census, so these are 2021 figures.
Detail
Families make up 70.0% of households across Maffra, consisting of couples without children at 32.8%, couples with children at 27.0%, and single-parent arrangements at 9.4%. Non-family domestic setups constitute the remaining 30.0%, divided between single-occupant homes at 28.0% and group households at 2.0%. The typical household size sits at 2.4 people, perfectly matching the Regional Vic. average.
Frequently Asked Questions - Households
15.6% of adults in Maffra hold a university qualification, including 10.9% with a bachelor degree and 2.1% with postgraduate qualifications. A further 32.9% hold a vocational qualification. 11 schools serve the area, with 1,699 enrolment places and an average ICSEA of 977 against a national benchmark of 1,000. Qualifications come from the 2021 Census; school enrolments, ICSEA and results come from ACARA's current release.
Detail
Attainment of higher education presents a clear development opportunity in the district, where the 15.6% proportion of tertiary-educated residents sits well below the Victorian average of 33.4%. Among degree holders, bachelor qualifications represent 10.9%, graduate diplomas comprise 2.6%, and postgraduate degrees account for 2.1%. In contrast, vocational and trade qualifications are widespread, with 42.8% of residents aged 15+ holding technical credentials, broken down into certificates (32.9%) and advanced diplomas (9.9%). Formal study engagement is substantial throughout the population, with 27.9% of residents actively undertaking education. By sector, this encompasses 11.5% attending primary schools, 8.5% in secondary education, and 2.2% enrolled in tertiary institutions.
Frequently Asked Questions - Education
Schools Detail
Public transport in Maffra reaches 26 stops on 7 routes, timetabled for about 100 services a week. Households keep an average of 1.8 vehicles. Stop and service counts are built from operators' published GTFS timetables and refresh with each timetable release; vehicle ownership is from the 2021 Census.
Detail
Public transit networks within Maffra feature 26 operational passenger stops incorporating train connections, supported by 7 distinct transit routes that generate 103 weekly scheduled services. Overall transit convenience is categorized as limited, given that the typical distance from a home to the closest stop is 2283 meters. Reflecting the area's residential orientation, outgoing commuting is standard, with private vehicles accounting for 93% of journeys and walking representing 4%. Households maintain an above-average vehicle density of 1.8 per dwelling, while 13.6% of workers recorded working from home in the 2021 Census, a figure that may reflect prevailing COVID-19 settings.
Across the entire network, service scheduling averages 14 daily departures, which translates to roughly 3 departures per week for each individual transit stop.
Frequently Asked Questions - Transport
Transport Stops Detail
64.8% of residents in Maffra report no long-term health condition. 6.3% need daily assistance with core activities, and 48.4% hold private health cover. The standardised death rate runs at 5.2 per 1,000 residents. Health conditions, assistance needs and insurance are 2021 Census measures; the death rate comes from current ABS releases.
Detail
AreaSearch evaluations of mortality statistics and chronic health occurrences highlight notable medical considerations in Maffra, where common illnesses appear regularly in both younger and older demographics, while private medical coverage remains limited at approximately 48% of the community (~7,555 people). This tracks below the 50.5% rate seen across Regional Vic. and the Australian national average of 55.7%. Asthma and arthritis represent the primary chronic conditions identified locally, affecting 8.4% and 9.7% of the populace respectively, while 64.8% of individuals report being entirely free of long-term medical issues, compared to 63.4% throughout Regional Vic..
Working-age cohorts display a higher-than-average incidence of chronic conditions. Older residents aged 65 and over make up 24.8% of the local population (3,865 people), and this senior cohort achieves superior health outcomes that rank higher on a nationwide basis than the community overall.
Frequently Asked Questions - Health
Maffra is largely Australian-born, at 91.1% of residents, with 2.8% speaking a language other than English at home. The largest reported ancestries are Australian (34.2%) and English (32.9%). Ancestry, language and country of birth are counted only by the Census, so these are 2021 figures.
Detail
Demographic indicators reflect a relatively uniform cultural background in Maffra, where 91.1% of citizens were born in Australia, 89.7% hold Australian citizenship, and 97.2% communicate exclusively in English in their homes. Christianity constitutes the leading religious affiliation, claimed by 46.5% of residents, in line with the 47.3% reported across Regional Vic.. Regarding ancestral heritage based on parental birthplace, the primary backgrounds reported by Maffra residents are Australian (34.2%), English (32.9%), and Irish (9.4%). Notable proportional variations also emerge among other backgrounds, with Dutch heritage accounting for 2.2% locally compared to 1.7% regionally, Scottish heritage representing 8.7% versus 8.8% across the broader region, and Macedonian ancestry recorded at 0.1% against 0.2% regionally.
Frequently Asked Questions - Diversity
The median resident of Maffra is 43. 22.4% of residents are aged 15 to 34. Age cohorts are not raw Census counts: the Census split is re-based to the latest ABS population estimates and state projections.
Detail
Age distributions across Maffra broadly reflect patterns observed across Regional Vic., with the most pronounced difference across all brackets being 1.5 percentage points. As at August 2026, the estimated median age is 43, holding steady from the 2021 Census and matching the Regional Vic. Census benchmark of 43, while sitting above the Australian national Census median of 38. The proportion of residents aged 45 - 64 has decreased from 25.8% at the Census to an estimated 23.1%. Looking ahead to 2041, demographic expansion will be led by adults aged 25 - 44, who are forecast to increase by 1,578 residents (46%) to reach a cohort size of 5,025.
Frequently Asked Questions - Age
Data & MethodBoundaries, Sources & Method for Maffra
9 of 14 data sections on this page were updated within the last 12 months — the newest current to Sep 2026.
Everything is aggregated to the SA2 boundary shown above, on a 2021 Census baseline. Only 3 sections — housing, households and cultural diversity — still wait on the 2026 Census.
The ledger — source, cycle and currency by section
| Section | Source & update cycle | Currency |
|---|---|---|
| Updated within the last 12 months 9 sections | ||
| Population | ABS, GNAF, Geoscience Australia Annual (ABS ERP) | Aug 2026 last month headline measures · 2021 Census baseline |
| Re-based to the ABS Estimated Resident Population (June 2025 release) and updated with new dwellings from GNAF address data. Current to Aug 2026, with the 2021 Census supplying the small-area baseline. | ||
| Age profile | ABS, Geoscience Australia, State governments Annual | Aug 2026 last month headline measures · 2021 Census baseline |
| Age cohorts are re-based to the latest ABS population estimates and state projections, current to Aug 2026. Each cohort is held as a Census baseline and a current estimate. | ||
| Development & approvals | ABS, GNAF Monthly (ABS approvals) | Aug 2026 last month headline measures · Jul 2026 baseline |
| Property sales & rents | Valuer General, Rental Board, ABS Weekly sales, quarterly rents | Sep 2026 this month all 21 measures |
| Sales from the state Valuer General register, refreshed weekly, and rents from quarterly rental bond lodgements. Both are read live each time this page loads, current to Sep 2026. | ||
| Infrastructure projects | Infrastructure Australia, State agencies, Local governments Daily | Aug 2026 last month all 7 projects tracked here |
| Project pipeline maintained continuously from Infrastructure Australia, state agencies, local government and public announcements. Records are added and revised daily; this area was last updated Aug 2026. | ||
| Employment | ABS, DEWR, JSA Quarterly (ABS SALM) | Mar 2026 6 months ago headline measures · 2021 Census baseline |
| Unemployment and labour force from ABS Small Area Labour Markets, current to Mar 2026. The growth outlook applies Department of Employment (now Jobs and Skills Australia) forecasts for all 19 industry divisions to the local industry mix, so it measures sector composition rather than local expansion and makes no allowance for population growth. Job demand comes from the same agency via its Internet Vacancy Index; industry and occupation structure from the 2021 Census. | ||
| Education | ABS, ACARA Annual (ACARA) | Aug 2026 last month headline measures · 2021 Census baseline |
| Transport | ABS, State Transport Departments Each timetable release | Jul 2026 2 months ago headline measures · 2021 Census baseline |
| Services & amenities | Provider directories, ACECQA Continuous | Jul 2026 2 months ago all 14 measures |
| Annual and financial-year sources 2 sections | ||
| Income | ABS, ATO Annual (ATO) | FY 2023 3 years ago headline measures · 2021 Census baseline |
| ATO taxable income statistics for FY 2023, indexed forward using the Wage Price Index. Census household income provides the distribution detail. | ||
| Health | ABS, ATO Annual | 2024 2 years ago headline measures · 2021 Census baseline |
| Census-measured — next update: 2026 Census 3 sections No more current small-area source exists for these, so they are labelled as Census-measured rather than implied to be current. | ||
| Housing | ABS 5-yearly (Census) | 2021 Census next update 2026 all 30 measures |
| Households | ABS 5-yearly (Census) | 2021 Census next update 2026 all 18 measures |
| Cultural diversity | ABS, Geoscience Australia 5-yearly (Census) | 2021 Census next update 2026 all 44 measures |
"Currency" is the most recent release feeding that section. Where the Census supplies the structural baseline underneath a current headline figure, the row says so.
How the numbers are built
Population
The Census provides the small-area baseline, aggregated from mesh blocks to this boundary. It is then re-based to the ABS Estimated Resident Population (June 2025 release), and new dwellings built since Census night are counted from address data — 334 validated new addresses here. The headline figure is therefore a current estimate for Aug 2026, not a 2021 count (14,756 at the 2021 Census → 15,611 now). Annual growth rates are compound (CAGR), not simple averages.
Age profile
Cohort shares are not raw Census counts. Every cohort is held as a pair — the Census baseline and a current estimate — and the split is re-based using ERP and state population projections, current to Aug 2026. Median age is the Census median plus modelled change since. Charts that show both are labelled "2021 Census vs Current Estimate".
Property sales
Sourced from the state valuation authority's sales register — current, not Census, and refreshed weekly. Medians are calculated from settled transactions in the period shown; periods with very low transaction counts are flagged or suppressed, because a handful of sales can move a median substantially.
Rents
Derived from state rental bond lodgement data, by dwelling type and bedroom count. Bonds are lodged at the start of a new tenancy, so this reflects new lettings, not the whole rented stock.
Development & infrastructure
Building approvals come from current ABS releases; development applications are collected from council and state planning portals; the infrastructure pipeline is compiled from Infrastructure Australia and local government sources. Applications are matched to this boundary by address or coordinates, so very recent lodgements may not yet appear.
Employment & income
Industry and occupation structure comes from the Census, but the headline labour-market indicators do not. Unemployment and labour force are derived from ABS Small Area Labour Markets (quarterly). The employment outlook applies Department of Employment forecasts for all 19 industry divisions to this area's own industry mix (the agency is now Jobs and Skills Australia), as does the Internet Vacancy Index used for job demand. Because it is weighted on industry composition alone, that outlook carries no allowance for local population growth — in fast-growing areas the real rise in local jobs will typically be higher. Income combines Census household income with ATO taxable-income statistics for FY 2023, indexed forward using the Wage Price Index.
Education, transport & amenities
School enrolments, ICSEA and performance come from ACARA's current release, not the Census. Public transport stops and service frequency are derived from GTFS timetable feeds published by state transport departments. Services and amenities are proximity and count scores built from provider directories, refreshed on their own cycle. The Census contributes only the travel-to-work and qualification measures.
Rankings and benchmarks. Where we rank this area, the comparison set is every area of the same boundary type — suburbs against suburbs, SA2s against SA2s. Benchmarks compare this area against its greater capital city region and the national figure for the same measure and period.
Limits worth knowing. Small areas carry larger error margins, and the ABS introduces small random adjustments to Census counts to protect confidentiality — so totals may not sum exactly. Estimates re-based from regional data describe the area's expected trajectory, not a direct count of it. Figures are indicative for research and are not financial, planning or valuation advice.
Cross-check us. The Census baseline for this boundary is at ABS 2021 Census QuickStats (205051101). QuickStats reports 2021 only — the figures on this page are more current wherever the ledger shows a later date.